Star power: How celebrities earn a bomb through advertisements and endorsements
Brand power and money
In terms of brand endorsements, the highest-earning celebrity is Virat Kohli with 1,685 crores, followed by Akshay Kumar and Deepika Padukone. Alia Bhatt earns the lowest with 325 crores, preceded by Salman Khan who earns 395 crores.
Top of the ad world
Ranveer Singh has starred in 25 advertisements as of 2020, with Virat Kohli following at 24. Shah Rukh Khan has 13 ads which makes him the celebrity with the least number of ads.
Endorsements on the rise
In 2007, the number of celebrity endorsements was approximately 650, which reached to 1,660 in 2017. The amount being spent on celebrity endorsements, however, has almost quadrupled from Rs 1,550 crore in 2007 to Rs 6,600 crore in 2017.
Brand value and its Influence
The brand value of Priyanka Chopra Jonas is, as of 2020, is on the higher end of the spectrum. For comparison, Anushka Sharma is on the lower end of it. Reporting moderate brand values are Amir Khan and MS Dhoni.
Favourite celebrities
67 per cent of personal care products ads have female celebrities in them. Around 65 per cent of advertisements related to banking also have the same. E-commerce and automobile sectors have a stronger presence of male celebrities with 72 per cent being in the former and 87 per cent in the latter.
Digital revenue vs ad revenue
Not surprisingly, the television sector continues to dominate the ad revenue rates with 41 per cent, followed by the print medium at 32 per cent.
The growing digital medium stands third with around 20 per cent of ad revenue.
)
)
)
)
)