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Swiss luxury brand Bucherer AG joins forces with Rolex
Chairman Jörg G. Bucherer, the 87-year-old Swiss millionaire behind the luxury shops, has decided to sell Bucherer ag to Rolex, shocking the high-end watch retailing industry. The deal was chosen "In the absence of direct descendants." by purchasing Bucherer, Rolex is entering consumer sales for the first time, moving away from wholesalers.
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