As demand for eco-friendly products grows, some companies exploit the trend through “greenwashing” using misleading labels and marketing to make products appear sustainable without delivering real environmental benefits. Here’s all you need to know.

Greenwashing: Are we being fooled into buying eco-friendly products that aren’t? WION Decodes

Over the last decade, there has been a surge in consumer interest in sustainability, driven by growing awareness of environmental and social issues. Companies, eager to capitalise on this trend, have increasingly adopted the language of environmental and social responsibility.

Greenwashing’s Sly Cousin: The Rise of Sustainability Laundering

British FMCG giant Unilever has come under the radar for bogus 'green' claims about its products. The UK antitrust regulator has opened a probe against the company over claims that it misled shoppers about how environment-friendly its products are.

Unilever to be investigated by UK antitrust regulator over 'greenwashing' claims

The biggest companies across the world do not seem to be serious about tackling carbon emissions. A report by net zero trackers, an independent data consortium, shows that just a fraction of the world's 2,000 biggest listed companies meet the united nations guidelines for what constitutes a quality pledge. However, nearly half of the world's 2,000 biggest listed companies have set a target to get to net-zero emissions by mid-century.

Corporate Net Zero: Only 4% of targets meet UN’s strict criteria

Climate activist Greta Thunberg has pulled out of an appearance at the upcoming Edinburgh International Book Festival, citing alleged links of sponsoring firm to the fossil fuel industry.

Greta Thunberg to skip Edinburgh International Book Festival over 'greenwashing' concerns

Ahead of the Conference of the Parties (COP28) summit scheduled to be held later this year in Dubai, its President Sultan Al Jaber has found himself in the middle of a controversy.

Greenwashing at finest? COP28 president's Wikipedia entries being edited

Google is helping big oil firms to greenwash their reputations by selling them adverts attached to environmental search terms, a new study claims.

WION Climate Tracker: Oil firms pour millions into 'greenwashing' google ads?

United Nations secretary-general Antony Guterres warned companies around the world against “toxic cover-up" as investments in new fossil fuels, harmful emissions or deforestation will negate their claims of achieving “net zero”.

COP27: United Nations chief criticises companies for engaging in ‘toxic cover-up’

Swedish climate activist Greta Thunberg has said that she will skip next month’s COP27 talks in Egypt, criticising the global summit as a forum for "greenwashing".

WION Climate Tracker: Greta Thunberg to skip 'greenwashing' COP27 climate summit in Egypt

How sustainable are eco-friendly clothing lines? Is the fashion industry doing enough to reduce its carbon footprint? Watch this report to know more about Greenwashing in the fashion and textiles industry.

The seven sins of Greenwashing

The UK regulator accused the HSBC bank of “greenwashing” after it ran advertisements, claiming to be working on tackling climate change. The regulator said that the bank deliberately omitted its involvement in fossil fuel projects and links to deforestation.

UK regulator accuses HSBC of ‘greenwashing’ over its misleading ads

Here are the newest 'cool' words that you need to add to your vocabulary

What does 'greenwashing' mean and why is it a problem? Why do big brands like Coca Cola engage in it? Greenwashing serves as a smokescreen which hides the continued exploitation of the planet and allows those responsible to get away with it. "The number of products labelled as sustainable or green has increased exponentially in recent years, with many household brands guilty of greenwashing. Yet, as businesses claim progress towards sustainability, emissions continue to rise, extraction increases, and overproduction spirals," says Changing Markets Foundation (CMF)

What is greenwashing, the practice major companies are accused of engaging in?

Big brands like Coca Cola found guilty of 'greenwashing', what is this and why is it problematic?

New research claims that huge businesses like Coca-Cola and Unilever are misleading consumers by claiming that their plastic packaging is environmentally friendly reports, The Guardian.

Report sheds light on big brands like Coca Cola and how they 'greenwash' their products

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