Coca-Cola has ordered a massive recall of its products in Europe after discovering elevated chlorate levels, raising safety concerns. The company is taking swift action to ensure consumer safety and prevent any potential health risks.

Coca-Cola issues large-scale recall in Europe over safety concerns regarding high chlorate levels

Taiwan's Iconic Boba tea takes the world by storm, those pearls that sit in the bottom of your drink have become the beloved part of drinking the Boba Tea. But have you ever wondered how safe Boba Tea is?

Taiwan's Iconic Boba Tea: Overconsumption of Boba pearls causes constipation

<p>In the United States, a 12-year-old boy was urgently taken to a hospital after receiving an alcoholic beverage by mistake at a restaurant in Michigan. As reported by Fox Business, the incident took place at an Outback Steakhouse in Livonia, Michigan, earlier this month. The boy, named Mekyle Cureton, was dining with his family when he requested his usual non-alcoholic daiquiri. However, upon consuming a few sips, he remarked that the drink "didn't taste right" and experienced a rapid heartbeat.</p>

<p>As it turned out, there was a mix-up, and the beverage actually contained rum. After consuming several large sips of the drink, the 12-year-old began to feel its effects.</p>

<p>"My head started hurting when I was leaving, and my heart started beating as I was drinking it," he told the&nbsp;outlet.</p>

<p>In an attempt to ascertain whether the drink contained alcohol, the boy's grandmother tasted it but was unable to discern any alcohol content. Since no one in the family consumes alcohol, they alerted their server, and the bartender confirmed the error. Additionally, the family noticed that their meal receipt indicated an order for a regular daiquiri rather than the requested "virgin" version.</p>

<p><a href="https://www.wionews.com/world/powerball-mega-millions-combined-jackpot-tops-19bn-heres-how-to-buy-tickets-703998">Also read |&nbsp;Powerball, Mega Millions combined jackpot tops $1.9bn, here’s how to buy tickets</a></p>

<h2><strong>How did the restaurant respond?</strong></h2>

<p>After the occurrence, the restaurant issued an apology and waived the charges for the family's meal. Meanwhile, the boy was admitted to the hospital as a result of the incident. According to the report, he received a diagnosis of accidental alcohol exposure and ingestion. He was administered Tylenol and advised to rest, as per the outlet. The following day, he experienced his first ever hangover.</p>

<p>"We take this situation very seriously and are thankful that the child involved was not seriously harmed," the restaurant told the outlet.&nbsp;</p>

<p><strong>Also watch |&nbsp;Viral video shows migrants atop US-bound cargo train</strong></p>

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/viral-video-shows-migrants-atop-us-bound-cargo-train-640286/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

<p>"We have taken the appropriate disciplinary action, and all our bartenders and staff have been retrained to ensure this does not happen again," the spokesperson added.&nbsp;</p>

<p><em>(With inputs form agencies)</em></p>


In the United States, a 12-year-old boy was urgently taken to a hospital after receiving an alcoholic beverage by mistake at a restaurant in Michigan. As reported by Fox Business, the incident took place at an Outback Steakhouse in Livonia, Michigan, earlier this month.

In the United States, a 12-year-old boy was urgently taken to a hospital after receiving an alcoholic beverage by mistake at a restaurant in Michigan. As reported by Fox Business, the incident took place at an Outback Steakhouse in Livonia, Michigan, earlier this month. The boy, named Mekyle Cureton, was dining with his family when he requested his usual non-alcoholic daiquiri. However, upon consuming a few sips, he remarked that the drink "didn't taste right" and experienced a rapid heartbeat. As it turned out, there was a mix-up, and the beverage actually contained rum. After consuming several large sips of the drink, the 12-year-old began to feel its effects. "My head started hurting when I was leaving, and my heart started beating as I was drinking it," he told the outlet. In an attempt to ascertain whether the drink contained alcohol, the boy's grandmother tasted it but was unable to discern any alcohol content. Since no one in the family consumes alcohol, they alerted their server, and the bartender confirmed the error. Additionally, the family noticed that their meal receipt indicated an order for a regular daiquiri rather than the requested "virgin" version. Also read | Powerball, Mega Millions combined jackpot tops $1.9bn, here’s how to buy tickets How did the restaurant respond? After the occurrence, the restaurant issued an apology and waived the charges for the family's meal. Meanwhile, the boy was admitted to the hospital as a result of the incident. According to the report, he received a diagnosis of accidental alcohol exposure and ingestion. He was administered Tylenol and advised to rest, as per the outlet. The following day, he experienced his first ever hangover. "We take this situation very seriously and are thankful that the child involved was not seriously harmed," the restaurant told the outlet. Also watch | Viral video shows migrants atop US-bound cargo train "We have taken the appropriate disciplinary action, and all our bartenders and staff have been retrained to ensure this does not happen again," the spokesperson added. (With inputs form agencies)

12-year-old US boy rushed to hospital after restaurant serves alcohol mistakenly

If you are someone who has had a hangover in the past, you know how bad it can get. But can you avoid a hangover? Molly Gambhir tells you.

Gravitas: Do you have a tough time tackling hangovers?

<p>In Thailand, a seemingly innocent chocolate-mint ice drink has become entangled in a political storm.</p>

<p>Some cafes have suspended its sale&nbsp;due to its association with a prime ministerial candidate from the opposition Pheu Thai party, Paetongtarn Shinawatra.</p>

<p>The beverage, once a harmless treat, is now seen as a symbol of political betrayal, as reported by The Guardian.</p>

<h2><strong>Election results and coalition dynamics</strong></h2>

<p>In the May general election, Pheu Thai won the second-highest number of seats, and it subsequently formed a coalition with Move Forward, a party advocating for reforms to remove the military from politics and amend the country's lese-majesty law.</p>

<p>Both parties pledged to uphold democracy in a country prone to military coups. They vowed not to join a coalition with the army generals who have held power since the 2014 coup.</p>

<p><strong>Also watch |&nbsp;What's happening in Thai politics?</strong></p>

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<h2>'Betray-your-friend'&nbsp;drink</h2>

<p>As Pheu Thai's coalition dynamics remain uncertain, creative protests are emerging. Many support shops have removed the choc-mint drink from their menu as a symbolic gesture.</p>

<p>Some cafes describe it as a "betray-your-friend" drink and refuse to serve it. The political connotation has sparked debates on social media, with users expressing their opinions both for and against the beverage.</p>

<p>However, some worry about the pitfalls of symbolism in polarised politics.</p>

<p>They fear that associating the chocolate-mint drink with a specific political party could lead to division and further polarization.</p>

<p>Critics argue that the drink should be enjoyed by all, just like the colour yellow, which was once associated with the military and monarchy but is now seen as neutral.</p>

<p>Move Forward leader, Pita Limjaroenrat, was blocked from becoming prime minister by military-appointed senators. As a result, Pheu Thai, the expected coalition partner, may be seeking alternative alliances. The scheduled coalition meeting was abruptly postponed, adding to the uncertainty surrounding the political landscape.</p>

<p><strong>Also read |</strong>&nbsp;<a href="https://www.wionews.com/world/thai-court-suspends-pita-as-lawmaker-as-parliament-votes-on-pm-617270">Thai court suspends PM frontrunner Pita as lawmaker as parliament votes on next leader</a></p>

<h2><strong>Potential electoral impact</strong></h2>

<p>If Pheu Thai leaves the coalition, it could face electoral consequences, with the Move Forward party gaining support from disillusioned voters. Pheu Thai may be discreet in its moves to avoid outrightly breaking off from its current partners. The delay in announcing a prime ministerial candidate for a vote on Thursday has given Pheu Thai extra time for negotiations.</p>

<p>As Pheu Thai awaits a court ruling over Pita's second attempt at the prime ministerial candidacy, negotiations and alliances remain uncertain. Meanwhile, protesters at Pheu Thai's headquarters remind the party of past military crackdowns, urging them not to betray the people. A protester holding Pheu Thai's beloved choc-mint drink with a sign reading "Pheu Thai, don't betray the people" encapsulates the sense of uncertainty and apprehension among the public.</p>

<p>In this tumultuous political climate, Thailand is at a standstill, with its future leadership in question. As the chocolate-mint drink becomes an unlikely symbol of political division, the country waits to see how the political drama unfolds and what alliances will eventually be formed.</p>

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In Thailand, a seemingly innocent chocolate-mint ice drink has become entangled in a political storm. Some cafes have suspended its sale due to its association with a prime ministerial candidate from the opposition Pheu Thai party, Paetongtarn Shinawatra.

In Thailand, a seemingly innocent chocolate-mint ice drink has become entangled in a political storm. Some cafes have suspended its sale due to its association with a prime ministerial candidate from the opposition Pheu Thai party, Paetongtarn Shinawatra. The beverage, once a harmless treat, is now seen as a symbol of political betrayal, as reported by The Guardian. Election results and coalition dynamics In the May general election, Pheu Thai won the second-highest number of seats, and it subsequently formed a coalition with Move Forward, a party advocating for reforms to remove the military from politics and amend the country's lese-majesty law. Both parties pledged to uphold democracy in a country prone to military coups. They vowed not to join a coalition with the army generals who have held power since the 2014 coup. Also watch | What's happening in Thai politics? 'Betray-your-friend' drink As Pheu Thai's coalition dynamics remain uncertain, creative protests are emerging. Many support shops have removed the choc-mint drink from their menu as a symbolic gesture. Some cafes describe it as a "betray-your-friend" drink and refuse to serve it. The political connotation has sparked debates on social media, with users expressing their opinions both for and against the beverage. However, some worry about the pitfalls of symbolism in polarised politics. They fear that associating the chocolate-mint drink with a specific political party could lead to division and further polarization. Critics argue that the drink should be enjoyed by all, just like the colour yellow, which was once associated with the military and monarchy but is now seen as neutral. Move Forward leader, Pita Limjaroenrat, was blocked from becoming prime minister by military-appointed senators. As a result, Pheu Thai, the expected coalition partner, may be seeking alternative alliances. The scheduled coalition meeting was abruptly postponed, adding to the uncertainty surrounding the political landscape. Also read | Thai court suspends PM frontrunner Pita as lawmaker as parliament votes on next leader Potential electoral impact If Pheu Thai leaves the coalition, it could face electoral consequences, with the Move Forward party gaining support from disillusioned voters. Pheu Thai may be discreet in its moves to avoid outrightly breaking off from its current partners. The delay in announcing a prime ministerial candidate for a vote on Thursday has given Pheu Thai extra time for negotiations. As Pheu Thai awaits a court ruling over Pita's second attempt at the prime ministerial candidacy, negotiations and alliances remain uncertain. Meanwhile, protesters at Pheu Thai's headquarters remind the party of past military crackdowns, urging them not to betray the people. A protester holding Pheu Thai's beloved choc-mint drink with a sign reading "Pheu Thai, don't betray the people" encapsulates the sense of uncertainty and apprehension among the public. In this tumultuous political climate, Thailand is at a standstill, with its future leadership in question. As the chocolate-mint drink becomes an unlikely symbol of political division, the country waits to see how the political drama unfolds and what alliances will eventually be formed. WATCH WION LIVE HERE:

Choco-mint drink is now a symbol of political betrayal in Thailand. Here's why

<p>Scientists are considering conducting a significant clinical trial to investigate the potential health benefits of taurine, a supplement known to slow down the ageing process and maintain vitality in animals.&nbsp;</p>

<p>Taurine, commonly added to energy drinks, is a micronutrient. Studies on mice and monkeys have demonstrated positive health effects and increased lifespan associated with taurine supplementation.&nbsp;</p>

<p>While it remains uncertain whether these benefits extend to humans, researchers believe that the existing evidence justifies a large-scale trial, especially considering that taurine is already used as a supplement in lower doses.&nbsp;</p>

<p>Also Read | <a href="https://www.wionews.com/world/iowa-minor-tries-to-rent-hitman-to-kill-child-gets-caught-on-parody-site-602549">Iowa: Minor tries to rent hitman to kill child, gets caught on parody site</a></p>

<p>Dr Vijay Yadav, who led the research at Columbia University, emphasised the importance of understanding the potential health benefits of taurine as it occurs naturally in the body.&nbsp;He stated that taurine levels in animals resulted in longer and healthier lives, expressing confidence that these findings could be relevant to humans.&nbsp;</p>

<p>“Taurine abundance declines with age and reversal of this decline makes animals live longer and healthier lives,” said Dr Yadav adding, “At the end of the day, these findings should be relevant to humans.”</p>

<p>Also Read | <a href="https://www.wionews.com/world/deserted-dystopia-chinese-city-evacuated-after-cracks-appear-near-high-rises-602506">Deserted dystopia: Chinese city evacuated after cracks appear near high-rises</a></p>

<p>Professor Henning Wackerhage from the Technical University of Munich suggested that a trial should compare the health outcomes of individuals taking daily taurine supplements with those taking placebos.&nbsp;</p>

<p>While determining whether taurine prolongs human lifespan may be challenging, assessing its impact on overall health is a critical objective for medicine.&nbsp;</p>

<h2><strong>Testing taurine on middle-aged mice&nbsp;</strong></h2>

<p>The team's discovery led to testing taurine's effects on middle-aged mice, which revealed that the supplemented mice were healthier, showed signs of youthfulness, and exhibited improvements in various health markers such as bone density, muscle strength, memory, and immune system function.&nbsp;</p>

<p>Additionally, the taurine-supplemented mice lived longer, with males experiencing an average increase of 10 per cent&nbsp;and females 12 per cent, equivalent to three to four extra months or seven to eight human years.&nbsp;</p>

<p><strong>Watch | Sunak-Biden Meet: 'Atlantic declaration' seen as a counter to Russia and China</strong></p>

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<p>Medical data analysis of over 12,000 Europeans aged 60 and above showed that higher taurine levels correlated with lower rates of obesity, type 2 diabetes, high blood pressure, and inflammation. The researchers also observed that intense exercise increased taurine levels.</p>

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Scientists are considering conducting a significant clinical trial to investigate the potential health benefits of taurine, a supplement known to slow down the ageing process and maintain vitality in animals.

Scientists are considering conducting a significant clinical trial to investigate the potential health benefits of taurine, a supplement known to slow down the ageing process and maintain vitality in animals. Taurine, commonly added to energy drinks, is a micronutrient. Studies on mice and monkeys have demonstrated positive health effects and increased lifespan associated with taurine supplementation. While it remains uncertain whether these benefits extend to humans, researchers believe that the existing evidence justifies a large-scale trial, especially considering that taurine is already used as a supplement in lower doses. Also Read | Iowa: Minor tries to rent hitman to kill child, gets caught on parody site Dr Vijay Yadav, who led the research at Columbia University, emphasised the importance of understanding the potential health benefits of taurine as it occurs naturally in the body. He stated that taurine levels in animals resulted in longer and healthier lives, expressing confidence that these findings could be relevant to humans. “Taurine abundance declines with age and reversal of this decline makes animals live longer and healthier lives,” said Dr Yadav adding, “At the end of the day, these findings should be relevant to humans.” Also Read | Deserted dystopia: Chinese city evacuated after cracks appear near high-rises Professor Henning Wackerhage from the Technical University of Munich suggested that a trial should compare the health outcomes of individuals taking daily taurine supplements with those taking placebos. While determining whether taurine prolongs human lifespan may be challenging, assessing its impact on overall health is a critical objective for medicine. Testing taurine on middle-aged mice The team's discovery led to testing taurine's effects on middle-aged mice, which revealed that the supplemented mice were healthier, showed signs of youthfulness, and exhibited improvements in various health markers such as bone density, muscle strength, memory, and immune system function. Additionally, the taurine-supplemented mice lived longer, with males experiencing an average increase of 10 per cent and females 12 per cent, equivalent to three to four extra months or seven to eight human years. Watch | Sunak-Biden Meet: 'Atlantic declaration' seen as a counter to Russia and China × Medical data analysis of over 12,000 Europeans aged 60 and above showed that higher taurine levels correlated with lower rates of obesity, type 2 diabetes, high blood pressure, and inflammation. The researchers also observed that intense exercise increased taurine levels. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. ×

Taurine, a common energy drink ingredient, may slow down ageing process

<p>To replace Sierra Mist, PepsiCo has announced the release of a new lemon-lime drink. The new Starry delivers the crisp, refreshing bite consumers have been longing for in the lemon-lime flavoured soda category. In its slogan, the business said that Starry strikes differently. Around the nation, the caffeine-free beverage Starry is available in regular and zero-sugar versions. Greg Lyons, the chief marketing officer at PepsiCo Beverages North America said that with one product dominating the category, consumers deserve another option, one which hits differently. He added that Starry is bright, optimistic, and rooted in culture and fun.&nbsp;</p>

<p><img alt="Starryy" data-entity-type="file" data-entity-uuid="dfc8ec02-6ca1-4ce2-9e4a-34ef9b62bbad" src="//cdn.wionews.com/sites/default/files/inline-images/Untitled%20design%20-%202023-01-13T134103.574.png" /></p>

<h2><strong>What does Starry taste like?&nbsp;</strong></h2>

<p>The new beverage, according to Pepsi, delivers both an amazing taste and flavour experience" and is simple to drink and optimally sweet. In order to compete with Sprite from Coca-Cola, which has long controlled the lemon-lime soda market, and 7 Up from Keurig Dr Pepper, Sierra Mist was introduced in 1999. According to Danielle Barbaro, vice president of R&amp;D at PepsiCo Beverages North America, with Starry, Pepsi was able to design a game-changing formula with the optimal combination of lemon-lime taste and sweetness compared to the competition.&nbsp;</p>

<h2><strong>Pepsi's earlier attempts in lemon-lime soda market&nbsp;</strong></h2>

<p>A Pepsi spokeswoman told CNN that Starry's citrus tastes are "true to fruit" and more fragrant than Sierra Mist, which has been on the market for 24 years. PepsiCo has large-scale collaborations with sports and entertainment organisations planned for the upcoming months, as well as a national television advertising campaign for Starry. Meanwhile, Starry is not PepsiCo's first effort to reclaim the lemon-lime soda market. In addition to Sierra Mist, PepsiCo had previously marketed Slice, a lemon-lime variation of which was available, as well as Teem, a lemon-lime soda that was sold during the 1960s, 1970s, and 1980s.</p>

<h2><strong>Sierra Mist and Starry are different</strong>&nbsp;</h2>

<p>A PepsiCo official reportedly admitted to the Atlanta Business Chronicle that the company had also tried to create a lemon-lime beverage named Storm. However, it doesn't seem like the item ever made it through testing. Nexstar was able to receive a statement from a PepsiCo official claiming that Starry and Sierra Mist do not use the same recipe and that Starry instead has higher citrus tastes that are true to the fruit and more fragrant.</p>

<p><br />
&nbsp;</p>


To replace Sierra Mist, PepsiCo has announced the release of a new lemon-lime drink. The new Starry delivers the crisp, refreshing bite consumers have been longing for in the lemon-lime flavoured soda category.

To replace Sierra Mist, PepsiCo has announced the release of a new lemon-lime drink. The new Starry delivers the crisp, refreshing bite consumers have been longing for in the lemon-lime flavoured soda category. In its slogan, the business said that Starry strikes differently. Around the nation, the caffeine-free beverage Starry is available in regular and zero-sugar versions. Greg Lyons, the chief marketing officer at PepsiCo Beverages North America said that with one product dominating the category, consumers deserve another option, one which hits differently. He added that Starry is bright, optimistic, and rooted in culture and fun. What does Starry taste like? The new beverage, according to Pepsi, delivers both an amazing taste and flavour experience" and is simple to drink and optimally sweet. In order to compete with Sprite from Coca-Cola, which has long controlled the lemon-lime soda market, and 7 Up from Keurig Dr Pepper, Sierra Mist was introduced in 1999. According to Danielle Barbaro, vice president of R&D at PepsiCo Beverages North America, with Starry, Pepsi was able to design a game-changing formula with the optimal combination of lemon-lime taste and sweetness compared to the competition. Pepsi's earlier attempts in lemon-lime soda market A Pepsi spokeswoman told CNN that Starry's citrus tastes are "true to fruit" and more fragrant than Sierra Mist, which has been on the market for 24 years. PepsiCo has large-scale collaborations with sports and entertainment organisations planned for the upcoming months, as well as a national television advertising campaign for Starry. Meanwhile, Starry is not PepsiCo's first effort to reclaim the lemon-lime soda market. In addition to Sierra Mist, PepsiCo had previously marketed Slice, a lemon-lime variation of which was available, as well as Teem, a lemon-lime soda that was sold during the 1960s, 1970s, and 1980s. Sierra Mist and Starry are different A PepsiCo official reportedly admitted to the Atlanta Business Chronicle that the company had also tried to create a lemon-lime beverage named Storm. However, it doesn't seem like the item ever made it through testing. Nexstar was able to receive a statement from a PepsiCo official claiming that Starry and Sierra Mist do not use the same recipe and that Starry instead has higher citrus tastes that are true to the fruit and more fragrant.

Sierra Mist replaced by Starry, know about the new lemon-lime drink announced by Pepsi

<p>Chaos ensued at some supermarkets in the UK as customers jostled to get hold of the sought-after Prime Hydration energy drink, which has been launched by YouTubers.&nbsp;UK Adli stories saw a heavy rush in the early morning on Thursday as shoppers raced to snap up a bottle of the sports drink which costs £1.99 ($2.41).&nbsp;</p>

<p>The beverage— sold in 500ml bottles and available in six flavours, including Blue Raspberry and Ice Pop —&nbsp;was launched by former boxing rivals Logan Paul and KSI.&nbsp;Both are famous YouTubers and have a combined fan following of 40 million, mostly teenagers.</p>

<p>The craze has been fuelled by the drink’s limited availability in Britain, leading to supplies selling out and bottles&nbsp;being offered for sale online for up to £10,000.</p>

<p>Earlier, it was available only on its own website or at Asda where it sold for £2 a bottle.</p>

<p>The drink exploits the huge influence of the two online personalities and was launched “to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function,” according to the creators.</p>

<p>Videos shared on social media showed people waiting outside stores in the dark, and others crowding around the bottles inside&nbsp;Aldi&nbsp;stores from Bolton to London and Plymouth.</p>

<p>In one video, shoppers were seen shoving several children aside to get hold of the drink.</p>

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<p dir="ltr" lang="et"><a href="https://twitter.com/KSI?ref_src=twsrc%5Etfw">@KSI</a> <a href="https://twitter.com/prime_tracker?ref_src=twsrc%5Etfw">@prime_tracker</a> <a href="https://twitter.com/PrimeHydrate?ref_src=twsrc%5Etfw">@PrimeHydrate</a> Wtffffffff 💀 Aldi Chelmsford on a mad one 💀💀💀💀 <a href="https://t.co/eFdURa8vbD">pic.twitter.com/eFdURa8vbD</a></p>
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<p dir="ltr" lang="en">Absolute carnage in Aldi… people trying to get hold of prime <a href="https://twitter.com/hashtag/aldi?src=hash&amp;ref_src=twsrc%5Etfw">#aldi</a> <a href="https://twitter.com/hashtag/prime?src=hash&amp;ref_src=twsrc%5Etfw">#prime</a> <a href="https://t.co/FgQbxQCQ0X">pic.twitter.com/FgQbxQCQ0X</a></p>
— Mark Hall 🔰 (@markbenhall) <a href="https://twitter.com/markbenhall/status/1608376685858013184?ref_src=twsrc%5Etfw">December 29, 2022</a></blockquote>
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<p>The creators claim that PRIME Hydration contains 10 per cent coconut water, electrolytes and B vitamins and BCAAs and has zero sugar or caffeine and only around 20 calories per bottle.</p>

<p>The beverage first went on sale in Asda stores in October, when customers were restricted to three bottles each.</p>

<p>Guardian reported a&nbsp;spokesperson of Aldi saying, “We’re sorry that some customers were unable to get their hands on this product. However, demand has been extremely high … we limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it.”</p>

<p><em>(With inputs from agencies)</em></p>

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Chaos ensued at some supermarkets in the UK as customers jostled to get hold of the sought-after Prime Hydration energy drink, which has been launched by YouTubers.

Chaos ensued at some supermarkets in the UK as customers jostled to get hold of the sought-after Prime Hydration energy drink, which has been launched by YouTubers. UK Adli stories saw a heavy rush in the early morning on Thursday as shoppers raced to snap up a bottle of the sports drink which costs £1.99 ($2.41). The beverage— sold in 500ml bottles and available in six flavours, including Blue Raspberry and Ice Pop — was launched by former boxing rivals Logan Paul and KSI. Both are famous YouTubers and have a combined fan following of 40 million, mostly teenagers. The craze has been fuelled by the drink’s limited availability in Britain, leading to supplies selling out and bottles being offered for sale online for up to £10,000. Earlier, it was available only on its own website or at Asda where it sold for £2 a bottle. The drink exploits the huge influence of the two online personalities and was launched “to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function,” according to the creators. Videos shared on social media showed people waiting outside stores in the dark, and others crowding around the bottles inside Aldi stores from Bolton to London and Plymouth. In one video, shoppers were seen shoving several children aside to get hold of the drink. @KSI @prime_tracker @PrimeHydrate Wtffffffff 💀 Aldi Chelmsford on a mad one 💀💀💀💀 pic.twitter.com/eFdURa8vbD — Lewis (@LABS240519) December 29, 2022 × Absolute carnage in Aldi… people trying to get hold of prime #aldi #prime pic.twitter.com/FgQbxQCQ0X — Mark Hall 🔰 (@markbenhall) December 29, 2022 × The creators claim that PRIME Hydration contains 10 per cent coconut water, electrolytes and B vitamins and BCAAs and has zero sugar or caffeine and only around 20 calories per bottle. The beverage first went on sale in Asda stores in October, when customers were restricted to three bottles each. Guardian reported a spokesperson of Aldi saying, “We’re sorry that some customers were unable to get their hands on this product. However, demand has been extremely high … we limited purchases to one of each variant per customer so that as many customers as possible had a chance to buy it.” (With inputs from agencies) WATCH WION LIVE HERE:

Watch: Chaos at UK supermarkets as shoppers jostle to buy sports drink promoted by YouTubers

<p>Novak Djokovic always manages to hit the headlines, whether for his on-court heroics or controversies entangling him from time to time. Djokovic was recently seen in action during the Paris Masters 2022 edition, where the Serbian lost the final to a 19-year-old&nbsp;Holger Rune (6-3, 3-6, 5-7). Now, the former world number one finds himself in a new controversy as a drink prepared by his physio during his semi-final clash in Paris, versus Stefanos Tsitsipas, has sparked speculations all around.</p>

<p>During the semi-final face-off between Djokovic and Tsitsipas, where the former won&nbsp;6-2, 3-6, 7-6 (4), the 35-year-old was given a drink by his&nbsp;physio, Ulises Baido, and his support team. The video of the same has gone viral on Twitter, raising eyebrows about what exactly did the drink have.&nbsp;</p>

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<p dir="ltr" lang="en">Can anyone who knows tennis explain what is going on here, and why it’s being done this way? It looks amazingly dodgy. <a href="https://t.co/xoJHBLmTzA">pic.twitter.com/xoJHBLmTzA</a></p>
— Damian Reilly (@DamianReilly) <a href="https://twitter.com/DamianReilly/status/1589171814403825666?ref_src=twsrc%5Etfw">November 6, 2022</a></blockquote>
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<p><strong>ALSO READ |&nbsp;<a href="https://www.wionews.com/sports/watch-ahead-of-qatar-world-cup-players-shine-light-on-lgbt-race-and-mental-health-issues-532620">WATCH: Ahead of Qatar World Cup, players shine light on LGBT, race and mental health issues</a></strong></p>

<p>Recently, Jelena Djokovic -- Novak's wife -- strongly responded directly to the video on Twitter. She wrote, "I don’t see anything dodgy. In fact, I see people trying to be private about their business in a world where everyone feels like they have every right to point a camera at you whenever they want. Apparently, wanting/trying to be private makes you dodgy nowadays."</p>

<p>After a fan urged Djokovic’s team to share details regarding the mystery drink,&nbsp;Jelena Djokovic was quick to point out, "He will talk when he is ready to talk. This whole nonsense about making people speak about something they are not ready because OTHERS are unpatient is absurd." She added, "Sit a bit in silence. Mind yourself more. Not everything you see is controversial. It could be private. Is that allowed?"</p>

<p>Earlier in the year, Djokovic had reacted to similar queries with regard to his supplements at Wimbledon 2022, with his apparent inhalation of a supplement inside a water bottle irking many and being criticised. To this, the Serbian star had&nbsp;said it was a “magic potion” and brushed aside the question with a laugh.</p>

<p>Djokovic will now gear up for ATP Finals whereas his participation for 2023 Australian Open&nbsp;remains unclear due to his unvaccinated status.</p>


Novak Djokovic always manages to hit the headlines, whether for his on-court heroics or controversies entangling him from time to time. Djokovic was recently seen in action during the Paris Masters 2022 edition, where the Serbian lost the final to a 19-year-old Holger Rune (6-3, 3-6, 5-7).

Novak Djokovic always manages to hit the headlines, whether for his on-court heroics or controversies entangling him from time to time. Djokovic was recently seen in action during the Paris Masters 2022 edition, where the Serbian lost the final to a 19-year-old Holger Rune (6-3, 3-6, 5-7). Now, the former world number one finds himself in a new controversy as a drink prepared by his physio during his semi-final clash in Paris, versus Stefanos Tsitsipas, has sparked speculations all around. During the semi-final face-off between Djokovic and Tsitsipas, where the former won 6-2, 3-6, 7-6 (4), the 35-year-old was given a drink by his physio, Ulises Baido, and his support team. The video of the same has gone viral on Twitter, raising eyebrows about what exactly did the drink have. Can anyone who knows tennis explain what is going on here, and why it’s being done this way? It looks amazingly dodgy. pic.twitter.com/xoJHBLmTzA — Damian Reilly (@DamianReilly) November 6, 2022 × ALSO READ | WATCH: Ahead of Qatar World Cup, players shine light on LGBT, race and mental health issues Recently, Jelena Djokovic -- Novak's wife -- strongly responded directly to the video on Twitter. She wrote, "I don’t see anything dodgy. In fact, I see people trying to be private about their business in a world where everyone feels like they have every right to point a camera at you whenever they want. Apparently, wanting/trying to be private makes you dodgy nowadays." After a fan urged Djokovic’s team to share details regarding the mystery drink, Jelena Djokovic was quick to point out, "He will talk when he is ready to talk. This whole nonsense about making people speak about something they are not ready because OTHERS are unpatient is absurd." She added, "Sit a bit in silence. Mind yourself more. Not everything you see is controversial. It could be private. Is that allowed?" Earlier in the year, Djokovic had reacted to similar queries with regard to his supplements at Wimbledon 2022, with his apparent inhalation of a supplement inside a water bottle irking many and being criticised. To this, the Serbian star had said it was a “magic potion” and brushed aside the question with a laugh. Djokovic will now gear up for ATP Finals whereas his participation for 2023 Australian Open remains unclear due to his unvaccinated status.

Novak Djokovic's wife reacts strongly over Serbian's mystery drink in Paris Masters 2022

<p>Sprite is ditching its signature green bottle—which has been in use for more than 60 years—and replacing it with a more sustainable clear container.</p>

<p>The Coca-Cola Co.—Sprite’s parent company—in a statement on Wednesday said that the new design will start rolling out on August 1 and is part of an effort to “support a circular economy for plastic packaging."</p>

<p>The current green plastic is made of polyethylene terephthalate (PET), which is often converted into single-use items such as carpets and clothing.</p>

<p>But the company said that it is easier to reuse clear plastic than green one for new bottles.</p>

<p>“When recycled, clear PET Sprite bottles can be remade into [new] bottles, helping drive a circular economy for plastic," Julian Ochoa, chief executive officer of R3CYCLE —a recycling company that works with Coca-Cola Consolidated, said in a statement&nbsp;Wednesday.</p>

<p>However, cans and packaging graphics of Sprite will still be green, but its logo will change.</p>

<p>The lemon-lime soft drink has been packaged in green colour ever since it was first launched in the US in 1961. According to Coke, the drink has been one of its bestselling products.</p>

<p>Coke said the move to switch to the clear plastic bottle would help support “a circular economy for plastic packaging”.&nbsp;</p>

<p>In some foreign countries, Sprite has already switched to clear plastic bottles with specific flavours like cherry and sugar-free.</p>

<p>Coca-Cola also announced that the bottled water brand Dasani will be made from 100 per cent recycled PET plastic. The move will reduce plastic waste by 20 million pounds compared with what was used in 2019, according to the release.</p>

<p><strong>WATCH WION LIVE HERE</strong></p>

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Sprite is ditching its signature green bottle—which has been in use for more than 60 years—and replacing it with a more sustainable clear container. The Coca-Cola Co.

Sprite is ditching its signature green bottle—which has been in use for more than 60 years—and replacing it with a more sustainable clear container. The Coca-Cola Co.—Sprite’s parent company—in a statement on Wednesday said that the new design will start rolling out on August 1 and is part of an effort to “support a circular economy for plastic packaging." The current green plastic is made of polyethylene terephthalate (PET), which is often converted into single-use items such as carpets and clothing. But the company said that it is easier to reuse clear plastic than green one for new bottles. “When recycled, clear PET Sprite bottles can be remade into [new] bottles, helping drive a circular economy for plastic," Julian Ochoa, chief executive officer of R3CYCLE —a recycling company that works with Coca-Cola Consolidated, said in a statement Wednesday. However, cans and packaging graphics of Sprite will still be green, but its logo will change. The lemon-lime soft drink has been packaged in green colour ever since it was first launched in the US in 1961. According to Coke, the drink has been one of its bestselling products. Coke said the move to switch to the clear plastic bottle would help support “a circular economy for plastic packaging”. In some foreign countries, Sprite has already switched to clear plastic bottles with specific flavours like cherry and sugar-free. Coca-Cola also announced that the bottled water brand Dasani will be made from 100 per cent recycled PET plastic. The move will reduce plastic waste by 20 million pounds compared with what was used in 2019, according to the release. WATCH WION LIVE HERE

Sprite ditches its signature green bottle for clear white, cites environmental reasons

<p>If a study is to be believed, cutting back on the final drink of the day can help improve brain health substantially.&nbsp;&nbsp;</p>

<p>With each additional drink, the negative effects of alcohol consumption grow stronger, suggest scientists. &nbsp;</p>

<p>The findings of the research, which took into account more than 36,000 adults, were published in the ‘Nature Communications’ journal. &nbsp;</p>

<p><strong>Also Read:&nbsp;<a href="https://www.wionews.com/science/study-finds-new-evidence-to-prove-women-more-susceptible-to-alzheimers-disease-458520" hreflang="en">Study finds new evidence to prove women more susceptible to Alzheimer's disease</a></strong></p>

<p>Dr Remi Daviet, study’s first author, who is based at the University of Wisconsin-Madison, said, “There is some evidence that the effect of drinking on the brain is exponential. So, one additional drink in a day could have more of an impact than any of the previous drinks that day. That means that cutting back on that final drink of the night might have a big effect in terms of brain ageing.” &nbsp;</p>

<p>The more a person drinks the smaller their brain gets and there was also less connectivity in the white matter of the brain, the study found. &nbsp;&nbsp;</p>

<p><strong>Also Read:&nbsp;<a href="https://www.wionews.com/science/dino-predator-tyrannosaurus-rex-may-have-three-species-not-one-says-study-457767" hreflang="en">Dino predator Tyrannosaurus rex may have three species, not one, says study</a></strong></p>

<p>Even the modest levels of drinking, like a few glasses of wine a week, appeared to be risky. &nbsp;&nbsp;</p>

<p>The study used a dataset of MRI scans of adults in the UK Biobank to come up with the findings. &nbsp;&nbsp;</p>

<p><em>(With inputs from agencies)&nbsp;</em></p>


If a study is to be believed, cutting back on the final drink of the day can help improve brain health substantially. With each additional drink, the negative effects of alcohol consumption grow stronger, suggest scientists.

If a study is to be believed, cutting back on the final drink of the day can help improve brain health substantially. With each additional drink, the negative effects of alcohol consumption grow stronger, suggest scientists. The findings of the research, which took into account more than 36,000 adults, were published in the ‘Nature Communications’ journal. Also Read: Study finds new evidence to prove women more susceptible to Alzheimer's disease Dr Remi Daviet, study’s first author, who is based at the University of Wisconsin-Madison, said, “There is some evidence that the effect of drinking on the brain is exponential. So, one additional drink in a day could have more of an impact than any of the previous drinks that day. That means that cutting back on that final drink of the night might have a big effect in terms of brain ageing.” The more a person drinks the smaller their brain gets and there was also less connectivity in the white matter of the brain, the study found. Also Read: Dino predator Tyrannosaurus rex may have three species, not one, says study Even the modest levels of drinking, like a few glasses of wine a week, appeared to be risky. The study used a dataset of MRI scans of adults in the UK Biobank to come up with the findings. (With inputs from agencies)

Cutting back on final drink of day can help improve brain health, says study

<p>The Directorate General of Civil Aviation (DGCA) has prepared a draft proposal on breath analyser (BA) tests for all those involved in flight operations.</p>

<p>Air traffic controllers (ATC), aircraft maintenance engineers (AME) and those handling ground operations may soon be required to undergo breath analyser tests before they start their work at the airport.</p>

<p>The DGCA has drafted a proposal on the above issue.</p>

<p>DGCA chief Arun Kumar mooted the proposal to expand the scope of aviation personnel for BA tests to enhance safety.</p>

<p>At present, only pilots and cabin crew have to mandatorily undergo these checks pre-flight for domestic flights and post-flight also for some international flights.</p>

<p>"Organisations engaged in the provision of air traffic control services, aerodrome management, aircraft maintenance and repair, ground handling agency, aircraft operation. (These include) air traffic controllers (ATCOs), flight dispatchers, fire and rescue personnel, vehicle drivers, ground equipment operators," said the draft proposal accessed by ANI.</p>

<p>The aviation regulator has proposed that organisations engaged in the provision of air navigation services, aerodrome management, aircraft maintenance and repair, shall ensure that at least 10 per cent individuals employed in their respective organisations and engaged in such functions are randomly subjected to breath analyser examination daily.</p>

<p>The DGCA wants a system to be devised for tests to be conducted testing so that "all employees have an equal chance of being tested each time the selections are made."</p>

<p>"It is a well-known fact that alcohol is a sedative, hypnotic, and addicting drug. It impairs judgment and leads to behaviour that can easily contribute to or cause accidents," the regulator observed.</p>

<p>While licensed personnel like ATCOs will have their licences suspended for three months and grounded for this period for failing the BA test first time or refusing to undergo the test, for non-licensed personnel like ground handling staff, the action to be taken will be decided by the service provider, according to the draft.</p>

<p>For a second violation, a licensed personnel's licence will be suspended for a year. And non-licensed personnel will be removed from the performance of safety-related functions.</p>

<p>A third violation will mean getting licence suspended for three years, while a fourth time will lead to cancellation of licence.</p>

<p>Federal Aviation Agency, USA and Civil Aviation Authority, UK have developed and published their policy for detection of consumption of psychoactive substances, including alcohol, by personnel engaged in safety-sensitive functions.</p>

<p>DGCA has uploaded the said Civil Aviation Regulation (CAR) and invited comments till September 5. Based on the feedback, the aviation watchdog will publish the final CAR.</p>


The Directorate General of Civil Aviation (DGCA) has prepared a draft proposal on breath analyser (BA) tests for all those involved in flight operations. Air traffic controllers (ATC), aircraft maintenance engineers (AME) and those handling ground operations may soon be required to undergo breath analyser tests before they start their work at the airport.

The Directorate General of Civil Aviation (DGCA) has prepared a draft proposal on breath analyser (BA) tests for all those involved in flight operations. Air traffic controllers (ATC), aircraft maintenance engineers (AME) and those handling ground operations may soon be required to undergo breath analyser tests before they start their work at the airport. The DGCA has drafted a proposal on the above issue. DGCA chief Arun Kumar mooted the proposal to expand the scope of aviation personnel for BA tests to enhance safety. At present, only pilots and cabin crew have to mandatorily undergo these checks pre-flight for domestic flights and post-flight also for some international flights. "Organisations engaged in the provision of air traffic control services, aerodrome management, aircraft maintenance and repair, ground handling agency, aircraft operation. (These include) air traffic controllers (ATCOs), flight dispatchers, fire and rescue personnel, vehicle drivers, ground equipment operators," said the draft proposal accessed by ANI. The aviation regulator has proposed that organisations engaged in the provision of air navigation services, aerodrome management, aircraft maintenance and repair, shall ensure that at least 10 per cent individuals employed in their respective organisations and engaged in such functions are randomly subjected to breath analyser examination daily. The DGCA wants a system to be devised for tests to be conducted testing so that "all employees have an equal chance of being tested each time the selections are made." "It is a well-known fact that alcohol is a sedative, hypnotic, and addicting drug. It impairs judgment and leads to behaviour that can easily contribute to or cause accidents," the regulator observed. While licensed personnel like ATCOs will have their licences suspended for three months and grounded for this period for failing the BA test first time or refusing to undergo the test, for non-licensed personnel like ground handling staff, the action to be taken will be decided by the service provider, according to the draft. For a second violation, a licensed personnel's licence will be suspended for a year. And non-licensed personnel will be removed from the performance of safety-related functions. A third violation will mean getting licence suspended for three years, while a fourth time will lead to cancellation of licence. Federal Aviation Agency, USA and Civil Aviation Authority, UK have developed and published their policy for detection of consumption of psychoactive substances, including alcohol, by personnel engaged in safety-sensitive functions. DGCA has uploaded the said Civil Aviation Regulation (CAR) and invited comments till September 5. Based on the feedback, the aviation watchdog will publish the final CAR.

Don't drink and come to work: DGCA proposes strong norms

<p>In a world marred by stress and cut-throat competition, New Yorkers seem to have found a novel way to unwind and destress. The &#39;Big Apple&#39; has around three cafes selling a concoction that is being touted as the &#39;new-age alcohol&#39;.&nbsp;</p>

<p>Undeniably, the past decade has seen a departure from the mainstream, while exotic ingredients like quinoa invade our plates replacing staples like the classic white rice, another one to join the league is kava -- giving tough competition to alcohol.</p>

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<p>Kava is the new kid on the block; the semi-narcotic drink is believed to have an intoxicating effect and may also help alleviate stress and anxiety.&nbsp;</p>

<p>Kava is a crop typical to Western Pacific regions. Its roots are ground into powder and used to produce the concoction.&nbsp;</p>

<p>The drink is known to have mildly &#39;sedative, anaesthetic, euphoriant, and entheogenic&#39; properties, one of the reasons why more and more people in the West are now turning to the drink as a healthier alternative to alcohol -- after all, who doesn&#39;t want to live the &quot;high&quot; without having to battle the horrible hangovers?&nbsp;</p>

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<p>Experts believe kava to have been shrouded in veils of obscurity owing to which the plant and its produce was never really studied to the fullest. Some of the first trials and tests linked excess kava consumption to severe health repercussions including liver-damage.&nbsp;</p>

<p>&quot;Unlike in the 1990s, the scholarly understanding of the plant is much better. It has been widely studied and it&#39;s generally perceived as safe and beneficial,&quot; researchers at the University of Auckland, New Zealand note.</p>

<p>According to an AFP report, in 2002, the US Food and Drug Administration warned against the &quot;rare&quot; but potential risk of severe liver injury associated with kava-containing products.</p>

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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BfB0BCujsQA/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Relaxing at @grassrootskava with a Fortune Berry Kava #kava #relaxationtime #stpete #florida #natural #kavabar</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/amy081980/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Amy Shilvock</a> (@amy081980) on <time datetime="2018-02-10T19:43:14+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">Feb 10, 2018 at 11:43am PST</time></p>
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<p>According to reports, kava exports from Fiji witnessed a boom, almost doubled from 2012-16. Kava may have slowly begun to make its mark but food experts see its ambitious flight a rather less emphatic one. In a megacity like New York, that has thousands of bars and cafe sprawled all across, just three outlets offering kava is simply not enough to leave a mark for this &#39;new-age&#39; drink.&nbsp;</p>

<p>However, those who deal in kava products, especially the ones owning kava cafes in the bustling city, have faith in the concoction&#39;s humble start.&nbsp;</p>

<p>Brooklyn&#39;s first kava bar, House of Kava, describes the drink as &quot;traditionally brewed and served by the South Pacific natives, used as a social ceremonial gathering to bring the community together to relax, unwind and let go of the stresses of our everyday life&quot;.</p>

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<p>This year may witness kava&#39;s potential in the culinary space bloom to the fullest. (Others)</p>
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<p>The cafe has an exhaustive, extensive menu dedicated to specially kava crafted cocktails and meticulously brewed kava drinks.&nbsp;</p>

<p>So, does it all come to marketing in the end? Only time will tell! Just how our very own <em>haldi</em><em>-</em><em>doodh</em> was marketed as an exotic beverage and sold as the &#39;golden drink&#39; in the West, kava&#39;s popularity will also catch up soon among the millennials.&nbsp;</p>

<p>Japanse matcha was also met with some initial reservations and reluctance, until recently when the magical, health-promoting powder invaded almost all aspects of gastronomy starting from desserts, beverages to ice creams, shakes, chocolates, among others.&nbsp;</p>

<p>If the recently released Whole Foods&#39;&nbsp;list of <a href="http://www.wionews.com/world/good-bye-2017-make-way-for-the-hottest-food-trends-of-2018-26310">&#39;hottest food trends 2018</a>&#39; is to be taken into account, edible powders like turmeric, matcha, maca will go big this year in the food space. Taking a cue from the same, the year may witness kava&#39;s potential in the culinary space bloom to the fullest.&nbsp;</p>


Those who deal in kava products have faith in the concoction's humble start

In a world marred by stress and cut-throat competition, New Yorkers seem to have found a novel way to unwind and destress. The 'Big Apple' has around three cafes selling a concoction that is being touted as the 'new-age alcohol'. Undeniably, the past decade has seen a departure from the mainstream, while exotic ingredients like quinoa invade our plates replacing staples like the classic white rice, another one to join the league is kava -- giving tough competition to alcohol. A post shared by Melita Martorana (@theitalianinnz) on Feb 10, 2018 at 10:55pm PST × Kava is the new kid on the block; the semi-narcotic drink is believed to have an intoxicating effect and may also help alleviate stress and anxiety. Kava is a crop typical to Western Pacific regions. Its roots are ground into powder and used to produce the concoction. The drink is known to have mildly 'sedative, anaesthetic, euphoriant, and entheogenic' properties, one of the reasons why more and more people in the West are now turning to the drink as a healthier alternative to alcohol -- after all, who doesn't want to live the "high" without having to battle the horrible hangovers? A post shared by Samuel (@__pandamonium_) on Feb 10, 2018 at 7:54pm PST × Experts believe kava to have been shrouded in veils of obscurity owing to which the plant and its produce was never really studied to the fullest. Some of the first trials and tests linked excess kava consumption to severe health repercussions including liver-damage. "Unlike in the 1990s, the scholarly understanding of the plant is much better. It has been widely studied and it's generally perceived as safe and beneficial," researchers at the University of Auckland, New Zealand note. According to an AFP report, in 2002, the US Food and Drug Administration warned against the "rare" but potential risk of severe liver injury associated with kava-containing products. Relaxing at @grassrootskava with a Fortune Berry Kava #kava #relaxationtime #stpete #florida #natural #kavabar A post shared by Amy Shilvock (@amy081980) on Feb 10, 2018 at 11:43am PST × According to reports, kava exports from Fiji witnessed a boom, almost doubled from 2012-16. Kava may have slowly begun to make its mark but food experts see its ambitious flight a rather less emphatic one. In a megacity like New York, that has thousands of bars and cafe sprawled all across, just three outlets offering kava is simply not enough to leave a mark for this 'new-age' drink. However, those who deal in kava products, especially the ones owning kava cafes in the bustling city, have faith in the concoction's humble start. Brooklyn's first kava bar, House of Kava, describes the drink as "traditionally brewed and served by the South Pacific natives, used as a social ceremonial gathering to bring the community together to relax, unwind and let go of the stresses of our everyday life". This year may witness kava's potential in the culinary space bloom to the fullest. (Others) × The cafe has an exhaustive, extensive menu dedicated to specially kava crafted cocktails and meticulously brewed kava drinks. So, does it all come to marketing in the end? Only time will tell! Just how our very own haldi-doodh was marketed as an exotic beverage and sold as the 'golden drink' in the West, kava's popularity will also catch up soon among the millennials. Japanse matcha was also met with some initial reservations and reluctance, until recently when the magical, health-promoting powder invaded almost all aspects of gastronomy starting from desserts, beverages to ice creams, shakes, chocolates, among others. If the recently released Whole Foods' list of 'hottest food trends 2018' is to be taken into account, edible powders like turmeric, matcha, maca will go big this year in the food space. Taking a cue from the same, the year may witness kava's potential in the culinary space bloom to the fullest.

Kava: New York millennials swear by this semi-narcotic concoction

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