<p>Apple has released iOS 26.5, introducing end-to-end encryption for Rich Communication Services (RCS) messaging. This update allows secure communication between iPhone and Android users, marking a change in cross-platform messaging.</p><p>The feature is currently available in beta and will be rolled out gradually. According to Apple, the update also includes new wallpapers and improvements to Apple Maps, along with messaging upgrades.&nbsp;</p><h2><strong>What RCS encryption means for users</strong></h2><p>RCS is a modern messaging standard that improves on traditional SMS. It supports features such as typing indicators, read receipts and sharing of high-quality media.</p><p>With iOS 26.5, Apple has added end-to-end encryption to RCS messages. This means that only the sender and receiver can read the messages, improving privacy for cross-platform communication. The move comes nearly two years after Apple first introduced RCS support on iPhones with iOS 18.1.</p><h2><strong>How to enable or disable the feature</strong></h2><p>The encryption feature is turned on by default in iOS 26.5, even though it is still in beta.</p><p>Users can manage the setting by going to:</p><p>Settings</p><p>Messages</p><p>RCS Messaging</p><p>Here, they can find the option labelled “End-to-End Encryption (Beta)” and choose to enable or disable it.</p><p>Apple has said that the feature is currently supported only on selected carriers and will expand to more networks over time.</p><h2><strong>New interface changes in Messages app</strong></h2><p>Apple has also updated the Messages app to reflect the new encryption feature. When users send RCS messages with encryption enabled, a lock icon appears at the top of the chat. This icon indicates that the conversation is secure. Android users will also see the same lock symbol in their message threads when encryption is active.</p><h2><strong>Why this update matters</strong></h2><p>The addition of encryption to RCS messaging addresses long-standing concerns about security in cross-platform communication. Earlier, messages between iPhone and Android devices did not have the same level of protection as iMessage conversations.</p><p>By introducing this feature, Apple is moving towards a more secure messaging system that works across different devices.</p><h2><strong>What to expect next</strong></h2><p>As the feature is still in beta, Apple is expected to refine and expand it in future updates. Wider carrier support will play an important role in making encrypted RCS messaging more accessible. The update shows a broader trend in the industry, where companies are focusing on improving privacy and security in digital communication.</p><p>&nbsp;</p>

Apple has released iOS 26.5, introducing end-to-end encryption for Rich Communication Services (RCS) messaging. This update allows secure communication between iPhone and Android users, marking a change in cross-platform messaging.


Apple has released iOS 26.5, introducing end-to-end encryption for Rich Communication Services (RCS) messaging. This update allows secure communication between iPhone and Android users, marking a change in cross-platform messaging. The feature is currently available in beta and will be rolled out gradually. According to Apple, the update also includes new wallpapers and improvements to Apple Maps, along with messaging upgrades. What RCS encryption means for users RCS is a modern messaging standard that improves on traditional SMS. It supports features such as typing indicators, read receipts and sharing of high-quality media. With iOS 26.5, Apple has added end-to-end encryption to RCS messages. This means that only the sender and receiver can read the messages, improving privacy for cross-platform communication. The move comes nearly two years after Apple first introduced RCS support on iPhones with iOS 18.1. How to enable or disable the feature The encryption feature is turned on by default in iOS 26.5, even though it is still in beta. Users can manage the setting by going to: Settings Messages RCS Messaging Here, they can find the option labelled “End-to-End Encryption (Beta)” and choose to enable or disable it. Apple has said that the feature is currently supported only on selected carriers and will expand to more networks over time. New interface changes in Messages app Apple has also updated the Messages app to reflect the new encryption feature. When users send RCS messages with encryption enabled, a lock icon appears at the top of the chat. This icon indicates that the conversation is secure. Android users will also see the same lock symbol in their message threads when encryption is active. Why this update matters The addition of encryption to RCS messaging addresses long-standing concerns about security in cross-platform communication. Earlier, messages between iPhone and Android devices did not have the same level of protection as iMessage conversations. By introducing this feature, Apple is moving towards a more secure messaging system that works across different devices. What to expect next As the feature is still in beta, Apple is expected to refine and expand it in future updates. Wider carrier support will play an important role in making encrypted RCS messaging more accessible. The update shows a broader trend in the industry, where companies are focusing on improving privacy and security in digital communication.

<p>Apple has released iOS 26.5, introducing end-to-end encryption for Rich Communication Services (RCS) messaging. This update allows secure communication between iPhone and Android users, marking a change in cross-platform messaging.</p>

‘Apple iOS 26.5 update’: Key features including encrypted iPhone-Android texts

As Apple transitions leadership. Tim Cook, with a $2.9 billion net worth, driven by 3.28 million shares and a $74.3 million annual payout. Successor John Ternus currently holds a $75 million fortune, though his wealth will surge in the new top role.


How wealthy is Tim Cook compared to John Ternus?

<p>When Tim Cook became CEO of Apple in 2011, he took charge of a company already known for products like the iPhone and Mac. Over the next decade, Cook focused on expanding Apple’s ecosystem. Instead of relying on one flagship device, the company moved towards a connected system of devices, services and platforms.</p><h2><strong>Several key product launches and strategy changes defined Apple during his tenure.</strong></h2><p><strong>Apple Watch and AirPods:</strong> Building the wearables business</p><p>One of the biggest shifts under Cook was Apple’s entry into wearables. The Apple Watch, launched in 2015, was the company’s first major new product category after the iPad. It started as a companion to the iPhone but gradually became focused on health and fitness.</p><p>Features such as ECG monitoring, blood oxygen tracking and fall detection helped it move into healthcare-related use.</p><p>A year later, Apple introduced AirPods in 2016. At that time, wireless earbuds were not widely used. Apple removed the headphone jack and introduced a fully wireless design.</p><p>This move helped make wireless audio more common. Over time, features such as spatial audio and improved battery life were added.</p><h2><strong>iPhone X: A major design shift</strong></h2><p>In 2017, Apple launched the iPhone X, which marked a major change in smartphone design.</p><p>It removed the home button and introduced:</p><p>Edge-to-edge OLED display</p><p>Face ID facial recognition</p><p>Gesture-based navigation</p><p>This design later became standard across most smartphones in the industry.</p><p>After this, Apple also changed its strategy. Instead of launching one iPhone model each year, it introduced multiple variants such as standard, Pro and Pro Max models. This helped the company target different price segments.</p><h2><strong>Apple Silicon: A key technology transition</strong></h2><p>In 2020, Apple made a major shift by moving Macs from Intel processors to its own chips, starting with the M1. This transition allowed Apple to control both hardware and software more closely.</p><p>The result included:&nbsp;<br>Better battery life<br>Faster performance<br>Ability to run iPhone and iPad apps on Mac</p><p>This move also reduced Apple’s reliance on external chip suppliers and gave it more flexibility in product development.</p><h2><strong>AirTag and ecosystem expansion</strong></h2><p>In 2021, Apple launched AirTag, entering the item-tracking category. AirTag works with the Find My network to help users locate everyday objects like keys and bags. It uses Ultra Wideband technology for precise tracking. This product extended Apple’s ecosystem into daily use cases beyond traditional devices.</p><h2><strong>Vision Pro: Entry into spatial computing</strong></h2><p>In 2024, Apple introduced the Vision Pro, marking its entry into spatial computing. The headset allows users to interact with apps using:</p><p>Eye tracking</p><p>Hand gestures</p><p>Voice commands</p><p>Instead of a traditional screen, it offers a digital interface where apps can be placed in a three-dimensional space. Apple describes this as an “infinite canvas”, allowing users to work across multiple virtual screens.</p><h2><strong>How Tim Cook changed Apple’s strategy</strong></h2><p>Under Cook, Apple moved from a product-focused company to an ecosystem-driven business.</p><p>Key changes included:</p><p>Expanding into wearables</p><p>Introducing multiple device categories</p><p>Building in-house chip technology</p><p>Strengthening integration across devices</p><p>This approach helped Apple grow beyond the iPhone and create a connected experience across products.</p><p>What comes next?</p><p>As Tim Cook prepares to step down, his legacy will likely be defined by how he expanded Apple’s ecosystem rather than launching a single breakthrough product. From wearables to custom chips and spatial computing, his leadership focused on steady evolution. The next phase for Apple may depend on how these products continue to develop and how the company adapts to new technologies such as artificial intelligence.</p>

Since becoming CEO of Apple Inc. in 2011, Tim Cook has transformed the company from a product-led brand into a deeply integrated ecosystem powerhouse. Apple expanded into wearables, services, chips and spatial computing, creating a connected experience across devices. 


When Tim Cook became CEO of Apple in 2011, he took charge of a company already known for products like the iPhone and Mac. Over the next decade, Cook focused on expanding Apple’s ecosystem. Instead of relying on one flagship device, the company moved towards a connected system of devices, services and platforms. Several key product launches and strategy changes defined Apple during his tenure. Apple Watch and AirPods: Building the wearables business One of the biggest shifts under Cook was Apple’s entry into wearables. The Apple Watch, launched in 2015, was the company’s first major new product category after the iPad. It started as a companion to the iPhone but gradually became focused on health and fitness. Features such as ECG monitoring, blood oxygen tracking and fall detection helped it move into healthcare-related use. A year later, Apple introduced AirPods in 2016. At that time, wireless earbuds were not widely used. Apple removed the headphone jack and introduced a fully wireless design. This move helped make wireless audio more common. Over time, features such as spatial audio and improved battery life were added. iPhone X: A major design shift In 2017, Apple launched the iPhone X, which marked a major change in smartphone design. It removed the home button and introduced: Edge-to-edge OLED display Face ID facial recognition Gesture-based navigation This design later became standard across most smartphones in the industry. After this, Apple also changed its strategy. Instead of launching one iPhone model each year, it introduced multiple variants such as standard, Pro and Pro Max models. This helped the company target different price segments. Apple Silicon: A key technology transition In 2020, Apple made a major shift by moving Macs from Intel processors to its own chips, starting with the M1. This transition allowed Apple to control both hardware and software more closely. The result included: Better battery life Faster performance Ability to run iPhone and iPad apps on Mac This move also reduced Apple’s reliance on external chip suppliers and gave it more flexibility in product development. AirTag and ecosystem expansion In 2021, Apple launched AirTag, entering the item-tracking category. AirTag works with the Find My network to help users locate everyday objects like keys and bags. It uses Ultra Wideband technology for precise tracking. This product extended Apple’s ecosystem into daily use cases beyond traditional devices. Vision Pro: Entry into spatial computing In 2024, Apple introduced the Vision Pro, marking its entry into spatial computing. The headset allows users to interact with apps using: Eye tracking Hand gestures Voice commands Instead of a traditional screen, it offers a digital interface where apps can be placed in a three-dimensional space. Apple describes this as an “infinite canvas”, allowing users to work across multiple virtual screens. How Tim Cook changed Apple’s strategy Under Cook, Apple moved from a product-focused company to an ecosystem-driven business. Key changes included: Expanding into wearables Introducing multiple device categories Building in-house chip technology Strengthening integration across devices This approach helped Apple grow beyond the iPhone and create a connected experience across products. What comes next? As Tim Cook prepares to step down, his legacy will likely be defined by how he expanded Apple’s ecosystem rather than launching a single breakthrough product. From wearables to custom chips and spatial computing, his leadership focused on steady evolution. The next phase for Apple may depend on how these products continue to develop and how the company adapts to new technologies such as artificial intelligence.

<p>Since becoming CEO of Apple Inc. in 2011, Tim Cook has transformed the company from a product-led brand into a deeply integrated ecosystem powerhouse. Apple expanded into wearables, services, chips and spatial computing, creating a connected experience across devices.&nbsp;</p>

Apple after Steve Jobs: Key products launched under Tim Cook

Who is John Ternus? Meet Apple’s new CEO replacing Tim Cook—his age, education, career journey, and what his leadership means for Apple’s future

Who is John Ternus? Everything to know about Apple’s new CEO replacing Tim Cook

<p>Amid the rising global discussions on shifting manufacturing away from China, Apple CEO Tim Cook&rsquo;s old video resurfaced on video highlighting why the tech giant has remained committed to the production network of the country.</p>
<p>In the viral clip, which has been widely shared on social media, Cook debunks the popular myth that companies manufacture in China due to cheap labour costs. He explains advantages in China are actually its vast and deeply developed industrial ecosystem.</p>
<p>&ldquo;There is confusion about China. And let me at least give you my opinion. The popular conception is that companies come to China because of low labour costs. I am not sure what part of China they go to, but the truth is China stopped being a low labour cost country many years ago,&rdquo; Cook says in the video.</p>
<p><strong>Also read | <a href="https://www.wionews.com/opinions/bangladeshs-fault-lines-the-cost-of-deepening-defence-reliance-on-china-8958704">Bangladesh&rsquo;s fault lines: The cost of deepening defence reliance on China</a></strong></p>
<p>The Apple CEO then praises the country&rsquo;s tooling expertise and skilled labour, which makes it vital for the precision manufacturing that are required by Apple products.</p>
<p>&ldquo;The reason is because of the skill, the quantity of skill in one location, and the type of skill it is. It is like the products we do require really advanced tooling and the precision that you have to have in tooling and working with materials that we do are state-of-the-art,&rdquo; he adds.</p>
<p><strong>Also read | <a href="https://www.wionews.com/world/china-sentences-nine-for-defrauding-66800-indians-in-62-million-telecom-scams-8958350">China sentences nine for defrauding 66,800 Indians in $6.2 million telecom scams</a></strong></p>
<p>He compares the expertise between China and the US in a light-hearted manner, saying, &ldquo;If you look at the US, you could have a meeting of tooling engineers and I&rsquo;m not sure we could fill a room. In China, you could fill multiple football fields.&rdquo;</p>
<h2><strong>Social media reacts</strong></h2>
<p>The video gained a wave of response, with most social media users agreeing with Cook.</p>
<p>Another agreed with Cook, &ldquo;True, it&rsquo;s about scale, speed, and precision. China has a massive pool of highly skilled tooling and manufacturing engineers. It&rsquo;s not just labor, it&rsquo;s a full ecosystem built over decades, with deep supply chains and rapid turnaround that&rsquo;s hard to replicate elsewhere.&rdquo;</p>
<p><strong>Also read | <a href="https://www.wionews.com/world/china-demands-us-completely-cancel-trumps-reciprocal-tariffs-after-electronics-exemption-8957954">'Correct your mistakes': China demands US &lsquo;completely cancel&rsquo; Trump&rsquo;s reciprocal tariffs after electronics exemption</a></strong></p>
<p>&ldquo;Any manufacturing job requires tremendous discipline. About 20 years back, I interned with a global tyre manufacturer. The level of precision, physical rigour and discipline needed to do that job was simply crazy,&rdquo; said one user.</p>
<p>&ldquo;Totally agree with Tim. Companies exploited China's cheap labour earlier, but it was China's rapid development of manufacturing tech that took it so ahead of the US and Germany's of the world,&rdquo; a person said.</p>
<p>A user noted, &ldquo;This is true. I spoke to my chinease colleagues , employee cost is very high there and at par with advanced nations.&rdquo;</p>
<p><iframe width="600" height="auto" style="width: 100%; aspect-ratio: 4/3;" allowfullscreen="allowfullscreen" class="external-video publive-iframes-block" src="https://cdn.thepublive.com/wion/static/kaltura_player/wion_video_player_iframe.html?thumbnail=wion/media/post_attachments/screenshot/1404_TRADE_930AM/00000002.jpg&amp;videourl=https://vodakm.zeenews.com/vod/WION/1404_TRADE_930AM.mp4/index.m3u8&amp;duration=109&amp;tags=wion, wion news, world news, world news latest, viral" title="US-China trade war: Tariff exemptions on chips temporary, says Lutnick" id="PL_iframe_block-m9gymih2-2etpoz6q-7b8ttdi2"></iframe></p>
<h2><strong>Trade war</strong></h2>
<p>The video resurfaced amid the rising trade tensions between the United States and China. US President has imposed 145 per cent tariffs on Chinese imports, to which China retaliated with tariffs of up to 125 per cent on American goods.</p>
<p>Meanwhile, Trump introduced a 10 per cent duty on imports from all other nations, but paused them for several countries for 90 days.</p>
<p><em>(With inputs from agencies)</em></p>

In the video, the Apple CEO praises the country’s tooling expertise and skilled labour, which makes it vital for the precision manufacturing that are required by Apple products. World | Trending

Amid the rising global discussions on shifting manufacturing away from China, Apple CEO Tim Cook’s old video resurfaced on video highlighting why the tech giant has remained committed to the production network of the country. In the viral clip, which has been widely shared on social media, Cook debunks the popular myth that companies manufacture in China due to cheap labour costs. He explains advantages in China are actually its vast and deeply developed industrial ecosystem. “There is confusion about China. And let me at least give you my opinion. The popular conception is that companies come to China because of low labour costs. I am not sure what part of China they go to, but the truth is China stopped being a low labour cost country many years ago,” Cook says in the video. Also read | Bangladesh’s fault lines: The cost of deepening defence reliance on China The Apple CEO then praises the country’s tooling expertise and skilled labour, which makes it vital for the precision manufacturing that are required by Apple products. “The reason is because of the skill, the quantity of skill in one location, and the type of skill it is. It is like the products we do require really advanced tooling and the precision that you have to have in tooling and working with materials that we do are state-of-the-art,” he adds. Also read | China sentences nine for defrauding 66,800 Indians in $6.2 million telecom scams He compares the expertise between China and the US in a light-hearted manner, saying, “If you look at the US, you could have a meeting of tooling engineers and I’m not sure we could fill a room. In China, you could fill multiple football fields.” Social media reacts The video gained a wave of response, with most social media users agreeing with Cook. Another agreed with Cook, “True, it’s about scale, speed, and precision. China has a massive pool of highly skilled tooling and manufacturing engineers. It’s not just labor, it’s a full ecosystem built over decades, with deep supply chains and rapid turnaround that’s hard to replicate elsewhere.” Also read | 'Correct your mistakes': China demands US ‘completely cancel’ Trump’s reciprocal tariffs after electronics exemption “Any manufacturing job requires tremendous discipline. About 20 years back, I interned with a global tyre manufacturer. The level of precision, physical rigour and discipline needed to do that job was simply crazy,” said one user. “Totally agree with Tim. Companies exploited China's cheap labour earlier, but it was China's rapid development of manufacturing tech that took it so ahead of the US and Germany's of the world,” a person said. A user noted, “This is true. I spoke to my chinease colleagues , employee cost is very high there and at par with advanced nations.” Trade war The video resurfaced amid the rising trade tensions between the United States and China. US President has imposed 145 per cent tariffs on Chinese imports, to which China retaliated with tariffs of up to 125 per cent on American goods. Meanwhile, Trump introduced a 10 per cent duty on imports from all other nations, but paused them for several countries for 90 days. (With inputs from agencies)

Apple CEO Tim Cook’s old video resurfaces explaining why companies manufacture in China amid trade war

Apple CEO Tim Cook has been Steve Jobs' successor since his resignation in 2011, now approaching the end of his tenure, the question arises, who will replace Tim Cook as the next Apple CEO?

Gravitas | Who will be Apple CEO Tim Cook's successor?

<p>Apple is set to kick off its Worldwide Developers Conference (WWDC) 2023 tonight at the company’s headquarters in Cupertino, California. Ahead of the conference, Apple CEO Tim Cook shared photos on Twitter of himself engaging with students. The images show his interactions with students who developed music apps for iPhones.</p>

<p>A day before the event, Tim Cook revealed that he met with students from around the world who were creating apps that transformed iPhones into musical instruments and brought the experience of reading braille to iPads through haptic feedback. He expressed excitement for what's to come at the conference.</p>

<p>Tim Cook tweeted, “As we get ready to kick off #WWDC23 tomorrow, I met with students from all over the world who are creating apps that turn iPhone into musical instruments and bring the experience of reading braille to iPad through haptic feedback. Excited for what's to come!”</p>

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<p dir="ltr" lang="en">As we get ready to kick off <a href="https://twitter.com/hashtag/WWDC23?src=hash&amp;ref_src=twsrc%5Etfw">#WWDC23</a> tomorrow, I met with students from all over the world who are creating apps that turn iPhone into musical instruments and bring the experience of reading braille to iPad through haptic feedback. Excited for what's to come! <a href="https://t.co/LpOTFmPmvP">pic.twitter.com/LpOTFmPmvP</a></p>
— Tim Cook (@tim_cook) <a href="https://twitter.com/tim_cook/status/1665553101166882816?ref_src=twsrc%5Etfw">June 5, 2023</a></blockquote>
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<p>Tim Cook’s keynote speech at WWDC, scheduled for tonight, is expected to feature significant product and update announcements. According to Bloomberg columnist Mark Gurman, Tim Cook’s presentation could last more than two and a half hours.</p>

<p>Notably, WWDC is planned to be held from June 5 to 9, with the event being streamed online. However, a select group of developers and students have been invited to Apple Park to watch the live event. The five-day-long event will commence at 10:30 PM IST, and technology enthusiasts and Apple fans can watch the live stream on Apple’s website, official YouTube channel, and Apple TV.</p>

<p>The WWDC conference is highly anticipated by tech enthusiasts for various reasons.</p>

<p>One of the highlights is the rumoured mixed reality headset called “Reality Pro.” Apple has invested significant time in developing this product, which is said to be composed of carbon fibre, glass, and aluminium. The headset is expected to compete with Meta's recently unveiled Quest 3 headgear.</p>

<p>Additionally, Apple is likely to unveil the next generation of its operating systems, including iOS 17, iPadOS, and MacOS. Anticipated announcements may also include the introduction of a 15-inch MacBook Air and updates to the MacAir line-up.</p>

<p>Furthermore, Apple may bring back widgets to its devices with the new operating system.</p>


Apple is set to kick off its Worldwide Developers Conference (WWDC) 2023 tonight at the company’s headquarters in Cupertino, California. Ahead of the conference, Apple CEO Tim Cook shared photos on Twitter of himself engaging with students.

Apple is set to kick off its Worldwide Developers Conference (WWDC) 2023 tonight at the company’s headquarters in Cupertino, California. Ahead of the conference, Apple CEO Tim Cook shared photos on Twitter of himself engaging with students. The images show his interactions with students who developed music apps for iPhones. A day before the event, Tim Cook revealed that he met with students from around the world who were creating apps that transformed iPhones into musical instruments and brought the experience of reading braille to iPads through haptic feedback. He expressed excitement for what's to come at the conference. Tim Cook tweeted, “As we get ready to kick off #WWDC23 tomorrow, I met with students from all over the world who are creating apps that turn iPhone into musical instruments and bring the experience of reading braille to iPad through haptic feedback. Excited for what's to come!” As we get ready to kick off #WWDC23 tomorrow, I met with students from all over the world who are creating apps that turn iPhone into musical instruments and bring the experience of reading braille to iPad through haptic feedback. Excited for what's to come! pic.twitter.com/LpOTFmPmvP — Tim Cook (@tim_cook) June 5, 2023 × Tim Cook’s keynote speech at WWDC, scheduled for tonight, is expected to feature significant product and update announcements. According to Bloomberg columnist Mark Gurman, Tim Cook’s presentation could last more than two and a half hours. Notably, WWDC is planned to be held from June 5 to 9, with the event being streamed online. However, a select group of developers and students have been invited to Apple Park to watch the live event. The five-day-long event will commence at 10:30 PM IST, and technology enthusiasts and Apple fans can watch the live stream on Apple’s website, official YouTube channel, and Apple TV. The WWDC conference is highly anticipated by tech enthusiasts for various reasons. One of the highlights is the rumoured mixed reality headset called “Reality Pro.” Apple has invested significant time in developing this product, which is said to be composed of carbon fibre, glass, and aluminium. The headset is expected to compete with Meta's recently unveiled Quest 3 headgear. Additionally, Apple is likely to unveil the next generation of its operating systems, including iOS 17, iPadOS, and MacOS. Anticipated announcements may also include the introduction of a 15-inch MacBook Air and updates to the MacAir line-up. Furthermore, Apple may bring back widgets to its devices with the new operating system.

Apple WWDC 2023: Tim Cook Meets Students From All Over The World

<p>Apple CEO Tim Cook on Thursday assured that his company is not planning big layoffs, sidestepping a trend widely visible across the USA’s tech sector. In an interview with CNBC’s Steve Kovach, Cook said firing employees was a last resort for the company. “I view that as a last resort and, so, mass layoffs is not something that we’re talking about at this moment,” Cook added. Although, he didn’t rule out the possibility of job cuts in the near future.</p>

<h2><strong>Apple slows the rate of hiring</strong></h2>

<p>The Apple CEO made it clear that the company was taking steps to cut costs and has already slowed the rate of hiring. “We’re continuing to be extremely prudent on hiring. We’re continuing to hire, just at a lower clip level than we were before,” Cook said. “And we’re doing all the right things of challenging the things that we spend, and we’re just finding a few more ways to save on it,” he further said.</p>

<p><strong>Watch:&nbsp;Apple CEO Tim Cook slams Silicon valley</strong></p>

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<p>Unlike its major rivals, Apple didn’t go on a hiring spree during the pandemic, which puts the company in a better position even as the economic outlook deteriorates.&nbsp;</p>

<h2><strong>Apple beats quarterly earnings estimates</strong></h2>

<p>The major announcement from Tim Cook came as Apple’s quarterly earnings of $1.52 per share beat the estimates of $1.44 per share, a positive surprise of 5.56 per cent. The company posted revenue of $94.84 billion for the quarter ended March 2023, surpassing the Zacks Consensus Estimate by 1.63 per cent.</p>

<h2><strong>Apple bets big on India</strong></h2>

<p>Apple CEO on Thursday also heaped praises on India, while indicating that he was looking at the country as not just a major market but also a bigger production base. "Looking at the business in India, we did set a quarterly record, grew very strong, double digits year-over-year. So it was quite a good quarter for us. Taking a step back, India is an incredibly exciting market. It's a major focus for us,” Cook said, while saying that the country is at a "tipping point’".</p>

<p><strong>Also Read |&nbsp;<a href="https://www.wionews.com/opinions-blogs/apple-gains-from-indias-surging-retail-market-but-dont-bet-on-a-made-in-india-boost-yet-583983">Apple gains from India`s surging retail market, but don`t bet on a Made-in-India boost yet</a></strong></p>

<p>Cook also mentioned that he looked at India as an exciting market, and the country remains a prime focus for the company. Apple recently opened its first official store in India’s Mumbai and plans to open another in the coming days.<br />
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Apple CEO Tim Cook on Thursday assured that his company is not planning big layoffs, sidestepping a trend widely visible across the USA’s tech sector. In an interview with CNBC’s Steve Kovach, Cook said firing employees was a last resort for the company.

Apple CEO Tim Cook on Thursday assured that his company is not planning big layoffs, sidestepping a trend widely visible across the USA’s tech sector. In an interview with CNBC’s Steve Kovach, Cook said firing employees was a last resort for the company. “I view that as a last resort and, so, mass layoffs is not something that we’re talking about at this moment,” Cook added. Although, he didn’t rule out the possibility of job cuts in the near future. Apple slows the rate of hiring The Apple CEO made it clear that the company was taking steps to cut costs and has already slowed the rate of hiring. “We’re continuing to be extremely prudent on hiring. We’re continuing to hire, just at a lower clip level than we were before,” Cook said. “And we’re doing all the right things of challenging the things that we spend, and we’re just finding a few more ways to save on it,” he further said. Watch: Apple CEO Tim Cook slams Silicon valley × Unlike its major rivals, Apple didn’t go on a hiring spree during the pandemic, which puts the company in a better position even as the economic outlook deteriorates. Apple beats quarterly earnings estimates The major announcement from Tim Cook came as Apple’s quarterly earnings of $1.52 per share beat the estimates of $1.44 per share, a positive surprise of 5.56 per cent. The company posted revenue of $94.84 billion for the quarter ended March 2023, surpassing the Zacks Consensus Estimate by 1.63 per cent. Apple bets big on India Apple CEO on Thursday also heaped praises on India, while indicating that he was looking at the country as not just a major market but also a bigger production base. "Looking at the business in India, we did set a quarterly record, grew very strong, double digits year-over-year. So it was quite a good quarter for us. Taking a step back, India is an incredibly exciting market. It's a major focus for us,” Cook said, while saying that the country is at a "tipping point’". Also Read | Apple gains from India`s surging retail market, but don`t bet on a Made-in-India boost yet Cook also mentioned that he looked at India as an exciting market, and the country remains a prime focus for the company. Apple recently opened its first official store in India’s Mumbai and plans to open another in the coming days. WATCH WION LIVE HERE ×

Apple not planning mass layoffs, says CEO Tim Cook as he bets big on India

<p>Apple Inc. Chief Executive Tim Cook's compensation for the current fiscal year will be less than last year and will be more influenced by how the shares of the iPhone maker perform compared to its market counterparts.</p>

<p>In a rare move, the CEO's pay target was set at $49 million, over 40 per cent lower than his 2022 compensation, as part of investor guidance and a request from Cook, approved by the shareholders last year.</p>

<p><strong>Watch |&nbsp;World Business Watch: Apple's Tim Cook takes rare CEO pay cut</strong></p>

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<p>As part of the pay change for the current fiscal, the percentage of stock awarded to Cook and tied to Apple's performance will also increase to 75 per cent from 50 per cent last year.</p>

<p>Indeed, he received $75 million in stock awards from Apple for the previous fiscal that ended in September 2022, with half of that dependent on the performance of Apple's stock.</p>

<p><a href="https://www.wionews.com/technology/is-apple-going-back-on-its-word-touchscreen-for-macs-as-early-as-2025-551842"><strong>Also read |&nbsp;Is Apple going back on its word? Touchscreen for Macs as early as 2025</strong></a></p>

<p>Cook's stock award objective for the upcoming fiscal year was lowered to $40 million, with $30 million of the total contingent on share performance.</p>

<p>According to the company's securities filings, Cook received $99.4 million in salary for the previous fiscal that ended in September 2022, a small increase from the $98.7 million he received the year before.</p>

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Apple Inc. Chief Executive Tim Cook's compensation for the current fiscal year will be less than last year and will be more influenced by how the shares of the iPhone maker perform compared to its market counterparts.

Apple Inc. Chief Executive Tim Cook's compensation for the current fiscal year will be less than last year and will be more influenced by how the shares of the iPhone maker perform compared to its market counterparts. In a rare move, the CEO's pay target was set at $49 million, over 40 per cent lower than his 2022 compensation, as part of investor guidance and a request from Cook, approved by the shareholders last year. Watch | World Business Watch: Apple's Tim Cook takes rare CEO pay cut As part of the pay change for the current fiscal, the percentage of stock awarded to Cook and tied to Apple's performance will also increase to 75 per cent from 50 per cent last year. Indeed, he received $75 million in stock awards from Apple for the previous fiscal that ended in September 2022, with half of that dependent on the performance of Apple's stock. Also read | Is Apple going back on its word? Touchscreen for Macs as early as 2025 Cook's stock award objective for the upcoming fiscal year was lowered to $40 million, with $30 million of the total contingent on share performance. According to the company's securities filings, Cook received $99.4 million in salary for the previous fiscal that ended in September 2022, a small increase from the $98.7 million he received the year before. WATCH WION LIVE HERE

Apple CEO Tim Cook takes a 40% pay cut, stock performance to drive his compensation

Apple Inc. is cutting Chief Executive Officer Tim Cook's compensation by more than 40% to $49 million in 2023, citing investor guidance and a request from Cook himself to adjust his pay.

World Business Watch: Apple's Tim Cook takes rare CEO pay cut

<p>The European Union on Monday accused Apple of blocking its rivals from its "tap-as-you-go" payment system.</p>

<p>In a move seen as a new front in the battle on mobile payment, the European Union said the phone giant "excluded others from the game" as it "unfairly shielded its Apple Pay wallets from competition".</p>

<p>The block emphasised that it is a "preliminary conclusion" and proved that it would mean the US company "abused" its position in the market which is illegal.</p>

<p><a href="https://www.wionews.com/technology/apple-just-released-ios154-update-with-37-new-emojis-and-netizens-are-not-pleased-471948">Also Read:&nbsp;</a><a href="http://13.235.153.162/technology/apple-just-released-ios154-update-with-37-new-emojis-and-netizens-are-not-pleased-471948" hreflang="en">Apple just released iOS15.4 update with 37 new emojis, and netizens are not pleased</a></p>

<p>The European Commission accused iPhone of&nbsp;blocking competitors from&nbsp;procuring&nbsp;hardware and software while trying to "benefit" Apple Pay as it restricted access to its NFC chip technology.</p>

<p>"We have indications that Apple restricted third-party access to key technology necessary to develop rival mobile wallet solutions on Apple's devices," EU antitrust chief Margrethe Vestager said.</p>

<p><strong>Watch:&nbsp;Apple hits $3 trillion market valuation</strong></p>

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<p>Apple could be fined heavily by the EU if the charges are proven.</p>

<p>The anti-trust regulator said it has sent its objections to Apple as the company defended its position saying that Apple Pay is "one of many options" for consumers and that it had ensured equal access to NFC as it allowed "industry-leading standards for privacy and security" even as it asserted that it would work continue to work with the EU body.</p>

<p>(With inputs from Agencies)</p>

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The European Union on Monday accused Apple of blocking its rivals from its "tap-as-you-go" payment system. In a move seen as a new front in the battle on mobile payment, the European Union said the phone giant "excluded others from the game" as it "unfairly shielded its Apple Pay wallets from competition".

The European Union on Monday accused Apple of blocking its rivals from its "tap-as-you-go" payment system. In a move seen as a new front in the battle on mobile payment, the European Union said the phone giant "excluded others from the game" as it "unfairly shielded its Apple Pay wallets from competition". The block emphasised that it is a "preliminary conclusion" and proved that it would mean the US company "abused" its position in the market which is illegal. Also Read: Apple just released iOS15.4 update with 37 new emojis, and netizens are not pleased The European Commission accused iPhone of blocking competitors from procuring hardware and software while trying to "benefit" Apple Pay as it restricted access to its NFC chip technology. "We have indications that Apple restricted third-party access to key technology necessary to develop rival mobile wallet solutions on Apple's devices," EU antitrust chief Margrethe Vestager said. Watch: Apple hits $3 trillion market valuation Apple could be fined heavily by the EU if the charges are proven. The anti-trust regulator said it has sent its objections to Apple as the company defended its position saying that Apple Pay is "one of many options" for consumers and that it had ensured equal access to NFC as it allowed "industry-leading standards for privacy and security" even as it asserted that it would work continue to work with the EU body. (With inputs from Agencies) Watch WION LIVE Here

'Apple unfairly shielded its pay wallets': EU's antitrust case

<p><a href="https://www.wionews.com/topics/elon-musk">Elon Musk</a> has refuted a story based on an upcoming book about <a href="https://www.wionews.com/topics/tesla">Tesla</a> that he tried to replace Tim Cook as <a href="https://www.wionews.com/topics/apple">Apple</a> CEO.<br />
<br />
The book, titled 'Power Play: Tesla, Elon Musk, and the Bet of the Century' by The Wall Street Journal reporter Tim Higgins, claims that Musk reportedly wanted to become the Apple CEO in a 2016 phone call with Cook, who suggested to Musk that the iPhone maker acquire the electric car-maker.<br />
<br />
Musk reportedly said that he wished to become Apple CEO, reports The Los Angeles Times, quoting from the book.</p>

<p><strong>Also read |&nbsp;<a href="https://www.wionews.com/technology/musk-says-epic-is-right-takes-sides-in-battle-with-apple-401887">Musk says "Epic is right," takes sides in battle with Apple</a></strong><br />
<br />
In a tweet on Friday, Musk denied that any such conversation ever took place.<br />
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"Cook &amp; I have never spoken or written to each other ever. There was a point where I requested to meet with Cook to talk about Apple buying Tesla. There were no conditions of acquisition proposed whatsoever," Musk posted.</p>

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<p dir="ltr" lang="en">Cook &amp; I have never spoken or written to each other ever.<br />
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There was a point where I requested to meet with Cook to talk about Apple buying Tesla. There were no conditions of acquisition proposed whatsoever.<br />
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He refused to meet. Tesla was worth about 6% of today’s value.</p>
— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1421150913075503112?ref_src=twsrc%5Etfw">July 30, 2021</a></blockquote>
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<p><br />
"He refused to meet. Tesla was worth about 6 per cent&nbsp;of today's value," the Tesla CEO added.<br />
<br />
In a recent interview with The New York Times, Cook had said: "I've never spoken to Elon, although I have great admiration and respect for the company he's built".<br />
<br />
Cook replied after Musk in December last year tweeted that he offered Cook to sell his electric car company at one-tenth of its value during the struggling period in 2017 but the Apple CEO refused to meet him.<br />
<br />
Musk had said that during the "darkest days" for Tesla Model 3, he wanted to sell the company off.<br />
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"During the darkest days of the Model 3 programme, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting," Musk had said in a tweet.</p>

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<p dir="ltr" lang="en">During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting.</p>
— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1341485211209637889?ref_src=twsrc%5Etfw">December 22, 2020</a></blockquote>
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Elon Musk has refuted a story based on an upcoming book about Tesla that he tried to replace Tim Cook as Apple CEO. The book, titled 'Power Play: Tesla, Elon Musk, and the Bet of the Century' by The Wall Street Journal reporter Tim Higgins, claims that Musk reportedly wanted to become the Apple CEO in a 2016 phone call with Cook, who suggested to Musk that the iPhone maker acquire the electric car-maker.

Elon Musk has refuted a story based on an upcoming book about Tesla that he tried to replace Tim Cook as Apple CEO. The book, titled 'Power Play: Tesla, Elon Musk, and the Bet of the Century' by The Wall Street Journal reporter Tim Higgins, claims that Musk reportedly wanted to become the Apple CEO in a 2016 phone call with Cook, who suggested to Musk that the iPhone maker acquire the electric car-maker. Musk reportedly said that he wished to become Apple CEO, reports The Los Angeles Times, quoting from the book. Also read | Musk says "Epic is right," takes sides in battle with Apple In a tweet on Friday, Musk denied that any such conversation ever took place. "Cook & I have never spoken or written to each other ever. There was a point where I requested to meet with Cook to talk about Apple buying Tesla. There were no conditions of acquisition proposed whatsoever," Musk posted. Cook & I have never spoken or written to each other ever. There was a point where I requested to meet with Cook to talk about Apple buying Tesla. There were no conditions of acquisition proposed whatsoever. He refused to meet. Tesla was worth about 6% of today’s value. — Elon Musk (@elonmusk) July 30, 2021 × "He refused to meet. Tesla was worth about 6 per cent of today's value," the Tesla CEO added. In a recent interview with The New York Times, Cook had said: "I've never spoken to Elon, although I have great admiration and respect for the company he's built". Cook replied after Musk in December last year tweeted that he offered Cook to sell his electric car company at one-tenth of its value during the struggling period in 2017 but the Apple CEO refused to meet him. Musk had said that during the "darkest days" for Tesla Model 3, he wanted to sell the company off. "During the darkest days of the Model 3 programme, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting," Musk had said in a tweet. During the darkest days of the Model 3 program, I reached out to Tim Cook to discuss the possibility of Apple acquiring Tesla (for 1/10 of our current value). He refused to take the meeting. — Elon Musk (@elonmusk) December 22, 2020 ×

Musk denies attempting to replace Cook as Apple CEO, says he tried to sell Tesla

Donald Trump Calls Apple CEO Tim Cooks as Tim Apple

Trump calls Apple's Tim Cook 'Tim Apple'

<p>Apple&#39;s board has instructed chief executive Tim Cook to use only private aircraft &quot;in the interests of security and efficiency&quot; at the world`s most valuable company, regulatory documents show.</p>

<p>A filing with securities regulators this week said the board determined that its CEO must use private aircraft for &quot;all business and personal travel.&quot;</p>

<p>The policy was implemented in 2017 &quot;in the interests of security and efficiency based on our global profile and the highly visible nature of Mr. Cook&#39;s role as CEO.&quot;</p>

<p>The filing noted that the value of the private flights is calculated as &quot;imputed taxable income&quot; which is not reimbursed by Apple.</p>

<p>The filing showed Cook received some $12.8 million in compensation for 2017, including a salary of $3 million and incentive awards.</p>

<p>Cook took home far less than other top Apple executives including chief financial officer Luca Maestri and senior vice president Angela Ahrendts, who received some $24 million for the year.</p>

<p>Yet Cook&#39;s previous stock awards vested in 2017 were worth an additional $89 million for the CEO, according to the filing with the Securities and Exchange Commission.</p>

<p>The market capitalization for the iPhone maker has been hovering around $900 billion and is up nearly 50 percent for the year.</p>


A filing with securities regulators this week said the board determined that its CEO must use private aircraft for 'all business and personal travel.'

Apple's board has instructed chief executive Tim Cook to use only private aircraft "in the interests of security and efficiency" at the world`s most valuable company, regulatory documents show. A filing with securities regulators this week said the board determined that its CEO must use private aircraft for "all business and personal travel." The policy was implemented in 2017 "in the interests of security and efficiency based on our global profile and the highly visible nature of Mr. Cook's role as CEO." The filing noted that the value of the private flights is calculated as "imputed taxable income" which is not reimbursed by Apple. The filing showed Cook received some $12.8 million in compensation for 2017, including a salary of $3 million and incentive awards. Cook took home far less than other top Apple executives including chief financial officer Luca Maestri and senior vice president Angela Ahrendts, who received some $24 million for the year. Yet Cook's previous stock awards vested in 2017 were worth an additional $89 million for the CEO, according to the filing with the Securities and Exchange Commission. The market capitalization for the iPhone maker has been hovering around $900 billion and is up nearly 50 percent for the year.

Apple CEO must fly private for 'security, efficiency'

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