Behind the gift wrap: The business of corporate gifting
Edited By WION Video Desk
Published: Oct 27, 2023, 06:20 IST | Updated: Oct 27, 2023, 06:20 IST
The corporate gifting industry, once a hallmark of traditional sweets and hampers, has undergone a profound transformation in recent years. As remote work became the new norm in india and across the globe, so did the need for new ways to connect and express gratitude. Pre-pandemic, the global gifting industry stood at $125 billion, but in 2022, it soared to $242 billion.
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