You may soon start seeing AI-generated versions of your favourite creators while scrolling through Shorts. YouTube CEO Neal Mohan announced that creators will be able to make Shorts using their own likeness, including their face and voice, using artificial intelligence tools.The announcement was made in Mohan’s annual letter, where he outlined YouTube’s plans for AI-powered creation in 2026. According to him, AI on YouTube will focus on helping creators express themselves, not replace them.<h2>What the new AI likeness feature means</h2>According to him, creators will soon be able to use their own likeness to create Shorts, generate games using simple text prompts, and experiment with music. While YouTube has not yet shared detailed technical information, the feature will be added to the platform’s growing list of AI tools for Shorts.These already include AI-generated video clips, AI stickers, automatic dubbing into other languages, and editing tools designed to save time for creators. The new likeness feature will allow creators to appear in content even when they are not directly recording videos.<h2>Massive reach and YouTube’s AI push</h2>Shorts is one of the platform’s fastest-growing formats. Mohan said Shorts now receives an average of&nbsp;200 billion views every day, making it a key focus area for YouTube’s future growth.To keep creators engaged and maintain viewer interest, YouTube is investing heavily in AI-powered features. The company believes these tools can help creators produce content faster.Control and protection of creator identityHe said creators will be given new tools to manage how their likeness is used in AI-generated content. This comes as concerns grow around misuse of AI, including deepfakes and unauthorised impersonation.&nbsp;Last October, YouTube introduced likeness-detection technology for eligible creators. The system helps identify AI-generated videos that use a creator’s face or voice without permission. Creators can then request removal of such content.According to Mohan, YouTube will continue improving these systems to protect creators while allowing responsible use of AI tools.<h2>YouTube’s effort to curb low-quality AI content</h2>Like other social media platforms, YouTube has faced criticism over the spread of low-quality and repetitive AI-generated videos. Mohan said the company is actively working to reduce such content.He noted that YouTube is building on its existing systems that already fight spam and clickbait. The goal, he said, is to protect the quality of content while still allowing creative freedom.YouTube believes that while trends change over time, maintaining trust and viewing quality remains essential as AI becomes a bigger part of online video creation.&nbsp;&nbsp;

YouTube will soon let creators use AI to generate Shorts using their own face and voice, YouTube CEO Neal Mohan said. The move is to boost creativity while adding safeguards to prevent misuse, deepfakes and low-quality AI content.

You may soon start seeing AI-generated versions of your favourite creators while scrolling through Shorts. YouTube CEO Neal Mohan announced that creators will be able to make Shorts using their own likeness, including their face and voice, using artificial intelligence tools. The announcement was made in Mohan’s annual letter, where he outlined YouTube’s plans for AI-powered creation in 2026. According to him, AI on YouTube will focus on helping creators express themselves, not replace them. What the new AI likeness feature means According to him, creators will soon be able to use their own likeness to create Shorts, generate games using simple text prompts, and experiment with music. While YouTube has not yet shared detailed technical information, the feature will be added to the platform’s growing list of AI tools for Shorts. These already include AI-generated video clips, AI stickers, automatic dubbing into other languages, and editing tools designed to save time for creators. The new likeness feature will allow creators to appear in content even when they are not directly recording videos. Massive reach and YouTube’s AI push Shorts is one of the platform’s fastest-growing formats. Mohan said Shorts now receives an average of 200 billion views every day, making it a key focus area for YouTube’s future growth. To keep creators engaged and maintain viewer interest, YouTube is investing heavily in AI-powered features. The company believes these tools can help creators produce content faster. Control and protection of creator identity He said creators will be given new tools to manage how their likeness is used in AI-generated content. This comes as concerns grow around misuse of AI, including deepfakes and unauthorised impersonation. Last October, YouTube introduced likeness-detection technology for eligible creators. The system helps identify AI-generated videos that use a creator’s face or voice without permission. Creators can then request removal of such content. According to Mohan, YouTube will continue improving these systems to protect creators while allowing responsible use of AI tools. YouTube’s effort to curb low-quality AI content Like other social media platforms, YouTube has faced criticism over the spread of low-quality and repetitive AI-generated videos. Mohan said the company is actively working to reduce such content. He noted that YouTube is building on its existing systems that already fight spam and clickbait. The goal, he said, is to protect the quality of content while still allowing creative freedom. YouTube believes that while trends change over time, maintaining trust and viewing quality remains essential as AI becomes a bigger part of online video creation.

YouTube will soon let creators use AI to generate Shorts using their own face and voice, YouTube CEO Neal Mohan said. The move is to boost creativity while adding safeguards to prevent misuse, deepfakes and low-quality AI content.

'200 billion views a day on Shorts': YouTube bets big on AI, creators may soon get to use AI likenesses

YouTube is testing AI-generated video overviews to help users quickly gauge content before watching. These brief text summaries, created by analysing audio and visuals, appear on search and watch pages. It aims to save time and reduce clickbait.

YouTube is testing AI-generated video overviews: Here’s how it works

Indian viewers show a clear preference for Instagram Reels, which has higher engagement and faster viral growth. YouTube Shorts attracts a wider age range and offers steady viewership, but Reels lead in overall popularity.

‘Reels vs Shorts’: Which short-video format Indians watch more?

Watching YouTube shorts, Instagram reels and TikTok videos on endless scroll is a way to kill boredom for millions of mostly young people. However, a new study has found that moving from one video to the next actually causes more boredom.

Digital switching is the practice of people switching between videos or fast-forward through them on platforms like YouTube, TikTok and Netflix. The study done in University of Toronto showed that this switching behaviour "makes people feel more bored, less satisfied, less engaged, and less meaningful in some instances."&nbsp;

Also read:&nbsp; <a href="https://www.wionews.com/world/us-court-blocks-key-part-of-california-law-on-childrens-online-safety-750870">US court blocks key part of California law on children's online safety</a>

The&nbsp;assessment was made based on the idea that switching from one content to other is actually a tedious process, which tires one's attention span. Boredom is directly linked to attention: it's the disparity between what one wants to do or where one wants to be versus the reality.&nbsp;

“When people keep switching through videos, they become less engaged with the videos and they are looking for something more interesting. This can lead to increased feelings of boredom,” the Guardian newspaper quoted Dr Katy Tam at the University of Toronto Scarborough, the lead author of the research, as saying.

<h2>How 'boredom on social media' study was done</h2>

The study, published in the Journal of Experimental Psychology: General, reached the conclusion after experiments on 1,200 participants who were shown videos and made to answer questions about boredom.

One experiment with 140 respondents revealed that people tended to switch between videos more when they rated the content more boring.&nbsp;

WATCH:&nbsp;Social media platform X makes likes private to enhance user privacy

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"We found a bidirectional, causal relationship between boredom and digital switching.&nbsp;When participants were bored, they switched and they believed that switching would help them avoid boredom," said the study.

It was found that switching between videos - or within a video - not only led to more boredom, but also reduced satisfaction, reduced attention, and lowered meaning.&nbsp;

Even when participants had the freedom to watch videos of personal choice and interest on YouTube, digital switching still intensified boredom, it found.&nbsp;

"Our findings suggest that attempts to avoid boredom through digital switching may sometimes inadvertently exacerbate it," said the authors.

<h2>Age may be a factor in how easily bored you get with online videos</h2>

People of different ages, said the study,&nbsp;may have different habits when it comes to watching videos and switching. “How people consume videos and how this affects boredom may vary based on age and digital media habits," it said, adding further research is needed to explore this aspect.

Also read:&nbsp;<a href="https://www.wionews.com/technology/google-meta-bend-their-own-rules-to-target-teenagers-with-ad-campaigns-report-748487">Google, Meta bend their own rules to target teenagers with ad campaigns: Report</a>

So what's the best way to enjoy videos while avoiding boredom?

“Just as we pay for an immersive experience in a movie theatre, enjoyment often comes from immersing ourselves in videos rather than swiping through them,” Tan said. 
 
(With inputs from agencies)

Watching YouTube shorts, Instagram reels and TikTok videos on endless scroll is a way to kill boredom for millions of mostly young people. However, a new study has found that moving from one video to the next actually causes more boredom.

Watching YouTube shorts, Instagram reels and TikTok videos on endless scroll is a way to kill boredom for millions of mostly young people. However, a new study has found that moving from one video to the next actually causes more boredom. Digital switching is the practice of people switching between videos or fast-forward through them on platforms like YouTube, TikTok and Netflix. The study done in University of Toronto showed that this switching behaviour "makes people feel more bored, less satisfied, less engaged, and less meaningful in some instances." Also read: US court blocks key part of California law on children's online safety The assessment was made based on the idea that switching from one content to other is actually a tedious process, which tires one's attention span. Boredom is directly linked to attention: it's the disparity between what one wants to do or where one wants to be versus the reality. “When people keep switching through videos, they become less engaged with the videos and they are looking for something more interesting. This can lead to increased feelings of boredom,” the Guardian newspaper quoted Dr Katy Tam at the University of Toronto Scarborough, the lead author of the research, as saying. How 'boredom on social media' study was done The study, published in the Journal of Experimental Psychology: General, reached the conclusion after experiments on 1,200 participants who were shown videos and made to answer questions about boredom. One experiment with 140 respondents revealed that people tended to switch between videos more when they rated the content more boring. WATCH: Social media platform X makes likes private to enhance user privacy × "We found a bidirectional, causal relationship between boredom and digital switching. When participants were bored, they switched and they believed that switching would help them avoid boredom," said the study. It was found that switching between videos - or within a video - not only led to more boredom, but also reduced satisfaction, reduced attention, and lowered meaning. Even when participants had the freedom to watch videos of personal choice and interest on YouTube, digital switching still intensified boredom, it found. "Our findings suggest that attempts to avoid boredom through digital switching may sometimes inadvertently exacerbate it," said the authors. Age may be a factor in how easily bored you get with online videos People of different ages, said the study, may have different habits when it comes to watching videos and switching. “How people consume videos and how this affects boredom may vary based on age and digital media habits," it said, adding further research is needed to explore this aspect. Also read: Google, Meta bend their own rules to target teenagers with ad campaigns: Report So what's the best way to enjoy videos while avoiding boredom? “Just as we pay for an immersive experience in a movie theatre, enjoyment often comes from immersing ourselves in videos rather than swiping through them,” Tan said. (With inputs from agencies)

Those videos you scroll for killing time might actually be causing more boredom

A passenger recently shared a video on social media which raised concerns about a Rapido driver's dangerous behaviour. The viral video shows the driver driving a bike while simultaneously watching cricket highlights on YouTube shorts.

A passenger recently shared a video on social media which raised concerns about a Rapido driver's dangerous behaviour. The viral video shows the driver driving a bike while simultaneously watching cricket highlights on YouTube shorts. In the video, posted by Sai Chand Bandi on the Meta-owned social media platform, Instagram, the driver can be seen speeding with a phone attached to the bike's handlebar, actively viewing YouTube shorts. Meanwhile, the passenger appears visibly uneasy, offering a nervous smile to the camera. At one point, the driver narrowly avoids hitting a pedestrian. In the video's caption, Bandi wrote, "Brother, keep your eyes on the road. What are you doing, man? He's watching match highlights." A video circulating online does not specify the city where the video was taken or the airport where the passenger was heading. How did netizens react to the video? The video's comment section is filled with comments from users who have either gone through a similar situation or those who expressed shock at the driver's actions. “Once a Rapido driver asked me to drive because he was too drunk and couldn't see the road properly,” a user commented. Also read | India: Kolkata Police arrest girl student for ‘life threats’ against West Bengal CM Mamata Banerjee "My Rapido driver was searching for a good song to vibe for over 3 km at 10km/h speed. I took a Rapido instead bus to reach the destination fast," wrote another. "This is not a joke, complain this or else he will do it again and next time someone might lose their life," a third person wrote. One user revealed that he went through a similar incident and his Rapido driver was playing Rummy while driving. “One guy was playing some kind of rummy game on his mobile while driving,” he wrote. “Shouldn't this be punishable? I mean he's putting the passengers and people on the road's life at risk,” another questioned. (With inputs from agencies)

Literal doomscrolling: Video of Rapido driver watching YouTube Shorts while driving goes viral

The competition between YouTube and TikTok has grown quite intense in the past few months. With several viewers and creators turning towards TikTok, YouTube has come up with a new strategy.

The Google-owned streaming service said on Tuesday that it will be giving video creators of the platform 45 per cent of the total revenue generated from its video feature – Shorts.

Also read |&nbsp;<a href="https://www.wionews.com/world/us-and-canadian-warships-sail-through-taiwan-strait-second-time-in-three-weeks-518244">US &amp; Canadian warships sail through Taiwan Strait, second time in three weeks</a>

It is standard practice for the company to share 55 percent of the revenue for content created on the main website and with this development, there will be parity on all of its platforms. This move is expected to counter the $1 billion fund that TikTok has for paying creators, according to Reuters.

Earlier this year, YouTube introduced a $100 million fund for creators who will be making videos on the Shorts feature. The 45 per cent share is a further addition to the already established plan.

According to New York Times, the advertisement revenue has gone up by around 9 per cent in the last year for YouTube and the official figure was somewhere around $14.2 billion.

Also read |&nbsp;<a href="https://www.wionews.com/world/pm-modis-no-war-comment-to-putin-lauded-by-france-and-united-states-518236">PM Modi's 'no war' comment to Putin lauded by France and United States</a>

“YouTube is sharing a smaller proportion of sales with Shorts creators to offset its significant investment in developing the feature”, Vice President Tara Walpert Levy told NYT.

However, when it comes to users, TikTok has become a major competition in the space. The application, known for extremely short videos and viral dance content, already has 1 billion users.

The Shorts feature was launched as a direct competition and these new moves are being considered to be the push that the new venture needs to excel in the market.

The competition between YouTube and TikTok has grown quite intense in the past few months. With several viewers and creators turning towards TikTok, YouTube has come up with a new strategy.

The competition between YouTube and TikTok has grown quite intense in the past few months. With several viewers and creators turning towards TikTok, YouTube has come up with a new strategy. The Google-owned streaming service said on Tuesday that it will be giving video creators of the platform 45 per cent of the total revenue generated from its video feature – Shorts. Also read | US & Canadian warships sail through Taiwan Strait, second time in three weeks It is standard practice for the company to share 55 percent of the revenue for content created on the main website and with this development, there will be parity on all of its platforms. This move is expected to counter the $1 billion fund that TikTok has for paying creators, according to Reuters. Earlier this year, YouTube introduced a $100 million fund for creators who will be making videos on the Shorts feature. The 45 per cent share is a further addition to the already established plan. According to New York Times, the advertisement revenue has gone up by around 9 per cent in the last year for YouTube and the official figure was somewhere around $14.2 billion. Also read | PM Modi's 'no war' comment to Putin lauded by France and United States “YouTube is sharing a smaller proportion of sales with Shorts creators to offset its significant investment in developing the feature”, Vice President Tara Walpert Levy told NYT. However, when it comes to users, TikTok has become a major competition in the space. The application, known for extremely short videos and viral dance content, already has 1 billion users. The Shorts feature was launched as a direct competition and these new moves are being considered to be the push that the new venture needs to excel in the market.

YouTube to give Shorts creators 45 per cent revenue share to compete with TikTok

YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok.

Alphabet-owned YouTube and Facebook-parent Meta both added short-form video sharing formats to their services after TikTok which late last year said it topped a billion users became the rage.

Also read |&nbsp;<a href="https://www.wionews.com/trending/tiktok-video-of-canadian-woman-reuniting-with-her-40-year-old-skates-goes-viral-486972">Tiktok video of Canadian woman reuniting with her 40-year-old skates goes viral</a>

YouTube Shorts went live less than two years ago, adding videos of no longer than 60 seconds to the mix of offerings on the platform.

"Shorts has really taken off and are now being watched by over 1.5 billion logged-in users every month," said YouTube chief product officer Neal Mohan.

"We know the product will continue to be an integral part of the YouTube experience moving forward."

YouTube last year launched a $100 million fund to "reward creators" whose video clips attract audiences to the online stage.

Watch |&nbsp;Pakistani TikTok star faces backlash for posing next to forest fire

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YouTube has also put the Silicon Valley tech titan's advertising skills to work helping creators generate income from content on the platform, which brought in billions of dollars in revenue in 2021.

Creators are taking advantage of podcasting, shorts, and live streaming at YouTube in a "multi-platform approach," said vice president of the Americas Tara Walpert Levy.

"This approach is yielding real results; channels uploading both short and long-form content are seeing better overall watch time and subscriber growth than those uploading only one format," Levy said.

She billed YouTube as a one-stop shop for people to "flex their creative muscles."

Also read |&nbsp;<a href="https://www.wionews.com/trending/cybercriminals-stream-fake-elon-musk-videos-on-youtube-to-promote-bogus-cryptocurrency-giveaways-486913">Cybercriminals stream fake Elon Musk videos on YouTube to promote bogus cryptocurrency giveaways</a>

TikTok, owned by China-based ByteDance, early this year began letting users upload slightly longer videos, raising the maximum length to 10 minutes from 3 minutes.

YouTube, Meta, and TikTok compete to be the platform of preference from popular online personalities with revenue making features such as subscriptions or shares in ad revenue.

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YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok. Alphabet-owned YouTube and Facebook-parent Meta both added short-form video sharing formats to their services after TikTok which late last year said it topped a billion users became the rage.

YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok. Alphabet-owned YouTube and Facebook-parent Meta both added short-form video sharing formats to their services after TikTok which late last year said it topped a billion users became the rage. Also read | Tiktok video of Canadian woman reuniting with her 40-year-old skates goes viral YouTube Shorts went live less than two years ago, adding videos of no longer than 60 seconds to the mix of offerings on the platform. "Shorts has really taken off and are now being watched by over 1.5 billion logged-in users every month," said YouTube chief product officer Neal Mohan. "We know the product will continue to be an integral part of the YouTube experience moving forward." YouTube last year launched a $100 million fund to "reward creators" whose video clips attract audiences to the online stage. Watch | Pakistani TikTok star faces backlash for posing next to forest fire YouTube has also put the Silicon Valley tech titan's advertising skills to work helping creators generate income from content on the platform, which brought in billions of dollars in revenue in 2021. Creators are taking advantage of podcasting, shorts, and live streaming at YouTube in a "multi-platform approach," said vice president of the Americas Tara Walpert Levy. "This approach is yielding real results; channels uploading both short and long-form content are seeing better overall watch time and subscriber growth than those uploading only one format," Levy said. She billed YouTube as a one-stop shop for people to "flex their creative muscles." Also read | Cybercriminals stream fake Elon Musk videos on YouTube to promote bogus cryptocurrency giveaways TikTok, owned by China-based ByteDance, early this year began letting users upload slightly longer videos, raising the maximum length to 10 minutes from 3 minutes. YouTube, Meta, and TikTok compete to be the platform of preference from popular online personalities with revenue making features such as subscriptions or shares in ad revenue. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

YouTube Shorts touts 1.5 billion users, taking on TikTok

YouTube Shorts launched in September 2020 and after around five months, it's now receiving 3.5 billion daily views.

The 60-second vertical format shares similarities with TikTok videos and other popular types of short-form content.

The first official figure for YouTube Shorts was disclosed by YouTube CEO Susan Wojcicki in a blog post detailing the company’s plans for 2021.

"So far, videos in our new Shorts player - which helps people around the world watch short videos on YouTube - are receiving an impressive 3.5 billion daily views!" she said.

"We're looking forward to expanding Shorts to more markets this year."

YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the videos as "a new way to express yourself in 15 seconds or less."

(With inputs from agencies)

YouTube Shorts launched in September 2020 and after around five months, it's now receiving 3.5 billion daily views. The 60-second vertical format shares similarities with TikTok videos and other popular types of short-form content.

YouTube Shorts launched in September 2020 and after around five months, it's now receiving 3.5 billion daily views. The 60-second vertical format shares similarities with TikTok videos and other popular types of short-form content. The first official figure for YouTube Shorts was disclosed by YouTube CEO Susan Wojcicki in a blog post detailing the company’s plans for 2021. "So far, videos in our new Shorts player - which helps people around the world watch short videos on YouTube - are receiving an impressive 3.5 billion daily views!" she said. "We're looking forward to expanding Shorts to more markets this year." YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the videos as "a new way to express yourself in 15 seconds or less." (With inputs from agencies)

YouTube Shorts getting 3.5 billion daily views in India

American online video-sharing platform YouTube has announced that it will launching a new video sharing platform called YouTube Shorts.

According to a blogpost shared by YouTube, "Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones."

YouTube Shorts is a short-format video feature that lives right within the main app. The platform will allow users to upload 15-second or less short-form videos using a new set of creator tools, including a multi-segment camera, similar to TikTok, speed controls and a timer and a countdown feature.

"This is an early version of the product, but we're releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts," YouTube said in a statement.

According to YouTube, every month 2 billion viewers visit YouTube, with several creators who have built their entire businesses on the video-sharing platform.

"We want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts. It will have a multi-segment camera to string multiple video clips together as well as the option to record with music from a large library of songs that will continue to grow. It will also have speed controls that will give the user flexibility to be creative with their performance and a timer and countdown to easily record hands-free," the blogpost said.

(With inputs from agencies)

American online video-sharing platform YouTube has announced that it will launching a new video sharing platform called YouTube Shorts. According to a blogpost shared by YouTube, "Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.

American online video-sharing platform YouTube has announced that it will launching a new video sharing platform called YouTube Shorts. According to a blogpost shared by YouTube, "Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones." YouTube Shorts is a short-format video feature that lives right within the main app. The platform will allow users to upload 15-second or less short-form videos using a new set of creator tools, including a multi-segment camera, similar to TikTok, speed controls and a timer and a countdown feature. "This is an early version of the product, but we're releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts," YouTube said in a statement. According to YouTube, every month 2 billion viewers visit YouTube, with several creators who have built their entire businesses on the video-sharing platform. "We want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts. It will have a multi-segment camera to string multiple video clips together as well as the option to record with music from a large library of songs that will continue to grow. It will also have speed controls that will give the user flexibility to be creative with their performance and a timer and countdown to easily record hands-free," the blogpost said. (With inputs from agencies)

YouTube officially launches its own TikTok competitor

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