<p>Londoners were baffled after a “multi-sensory” advertisement featured inside the London Underground, sparking mixed reactions from commuters and staff. This wasn’t just a regular banner, but the advert also emitted a smell of chocolate. The unusual brand promotion was installed in a tunnel between St Pancras railway station and King’s Cross St Pancras Tube station on Monday (Mar 9) by the famous ice-cream company Magnum.</p><p>Following the installation of the advertisement, Transport for London (TfL) workers complained to the management of St Pancras station, saying that the smell reached their break room.</p><p>Speaking to BBC London, one commuter said that while the idea was good, it did not work well in reality. “I work in advertising and marketing, and I really admire the idea but I’m not sure they accounted for some of the other odours that might be in this enclosed tunnel.” He added, “The combination of the smell of urine and the chocolate isn’t doing it for me.”</p><p>While others said that they liked the advert and believed it was a good way to promote the brand. The advertisement also played a cracking sound, similar to that of someone biting into the chocolate-covered dessert.</p><p>“It sounded more like something tumbling out of a vending machine to me,” a commuter said.</p><p>Speaking about the unique advertisement, a Magnum Ice Cream Company spokesperson said, “The Magnum activation at King’s Cross St Pancras recreates the multi-sensory pleasure of enjoying a Magnum through sight, sound and scent, and is designed to bring a moment of enjoyment for commuters.”</p><p>“Since the campaign began on 9 March, we have received mostly positive feedback from commuters onsite and will continue to optimise the campaign, which is scheduled to run until 22 March based on consumer feedback,” the company spokesperson added. “Our intention remains for our campaigns to be engaging and enjoyable.”</p><p>Meanwhile, a TfL spokesperson said they were aware of the issue related to the new advert and had raised it with Network Rail, which oversees the area where the advert is placed.</p><p>It is not the first time an advert on Network Rail property has sparked such reactions.</p><p>Earlier in October 2024, then-transport secretary Louise Haigh ordered the government-owned firm to stop using a 15-metre screen above the concourse at Euston railway station for displaying adverts.</p>

A chocolate-scented advert by Magnum inside the London Underground left commuters baffled, with some praising the idea while others complained the smell reached staff areas and mixed with other tunnel odours.

Londoners were baffled after a “multi-sensory” advertisement featured inside the London Underground, sparking mixed reactions from commuters and staff. This wasn’t just a regular banner, but the advert also emitted a smell of chocolate. The unusual brand promotion was installed in a tunnel between St Pancras railway station and King’s Cross St Pancras Tube station on Monday (Mar 9) by the famous ice-cream company Magnum. Following the installation of the advertisement, Transport for London (TfL) workers complained to the management of St Pancras station, saying that the smell reached their break room. Speaking to BBC London, one commuter said that while the idea was good, it did not work well in reality. “I work in advertising and marketing, and I really admire the idea but I’m not sure they accounted for some of the other odours that might be in this enclosed tunnel.” He added, “The combination of the smell of urine and the chocolate isn’t doing it for me.” While others said that they liked the advert and believed it was a good way to promote the brand. The advertisement also played a cracking sound, similar to that of someone biting into the chocolate-covered dessert. “It sounded more like something tumbling out of a vending machine to me,” a commuter said. Speaking about the unique advertisement, a Magnum Ice Cream Company spokesperson said, “The Magnum activation at King’s Cross St Pancras recreates the multi-sensory pleasure of enjoying a Magnum through sight, sound and scent, and is designed to bring a moment of enjoyment for commuters.” “Since the campaign began on 9 March, we have received mostly positive feedback from commuters onsite and will continue to optimise the campaign, which is scheduled to run until 22 March based on consumer feedback,” the company spokesperson added. “Our intention remains for our campaigns to be engaging and enjoyable.” Meanwhile, a TfL spokesperson said they were aware of the issue related to the new advert and had raised it with Network Rail, which oversees the area where the advert is placed. It is not the first time an advert on Network Rail property has sparked such reactions. Earlier in October 2024, then-transport secretary Louise Haigh ordered the government-owned firm to stop using a 15-metre screen above the concourse at Euston railway station for displaying adverts.

<p>A chocolate-scented advert by Magnum inside the London Underground left commuters baffled, with some praising the idea while others complained the smell reached staff areas and mixed with other tunnel odours.</p>

Chocolate in the air? London Underground’s bizarre ice-cream advert baffles commuters

<p>Travellers of a <strong>London Underground train</strong> witnessed chaotic and unusual scenes last week when a brawl broke out between four passengers on&nbsp;the train. The incident, captured by fellow passengers, involved four people, out of which three dragged the fourth one out of a train to&nbsp;the platform. The man initially was overpowered by the trio but eventually managed to fight and crawl back into the train.</p>

<p>The video of the incident has now gone viral on the internet, showing the three men kicking, punching and assaulting the victim. The victim, while fighting back, also threw his legs in the air, aimed at deterring the assault.</p>

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<p dir="ltr" lang="en">Meanwhile on the London Underground... 🏴󠁧󠁢󠁥󠁮󠁧󠁿🙈👊 <a href="https://t.co/NxK19U7o6C">pic.twitter.com/NxK19U7o6C</a></p>
— Football Fights (@footbalIfights) <a href="https://twitter.com/footbalIfights/status/1751613194114625681?ref_src=twsrc%5Etfw">January 28, 2024</a></blockquote>
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<p>The chaos subsided only after a staff from Transport for London (TfL) intervened.&nbsp;</p>

<p>Even as the brawl continued, video shows the bystanders screamed and pleaded the four men to end the violence. The British Transport Police was made aware of the incident and an investigation had been launched, as per media reports.</p>

<p>Reacting to the incident, a spokesperson for British Transport Police was quoted as saying by Daily Mail: “We are aware of a video showing a fight taking place at Old Street Underground station. Enquiries are ongoing, and anyone who witnessed the incident or has information is asked to contact BTP by texting 61016 or by calling 0800 40 50 40, quoting reference 279 of 28/01/2024.”</p>

<p><strong>Watch:&nbsp;UK: Parents worried about kids' digital habits</strong></p>

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<p>London Underground, infamous for lack of maintenance and public security, has been facing continued disruptions of late. Even on Tuesday (Jan 30), the Central Line of London Underground was suspended between North Acton and Ealing Broadway due to a points failure. The Tube's busiest line was once again suffering severe delays due to a shortage of trains.</p>

<p><strong>Also read:&nbsp;<a data-jsarwt="1" data-usg="AOvVaw1mZGj6ZwnMCBVwRbwDb9_-" data-ved="2ahUKEwidpeLE6ISEAxWScmwGHaCEDT8QxfQBKAB6BAgTEAE" href="https://www.wionews.com/world/us-may-redeploy-nuclear-warheads-in-uk-to-counter-russia-threat-report-684283" jsname="YKoRaf">US may redeploy nuclear warheads in UK to counter Russia threat: Report</a></strong></p>

<p>In December 2023, Inner London Crown Court sentenced a rapist to 14 years in jail for raping and assaulting a sleeping woman inside a London Underground train in February 2020.</p>

<p>He reportedly approached the victim, who was not known to him, before sexually assaulting and then raping her in view of other passengers, including an 11-year-old child.</p>

<p><em>(With inputs from agencies)</em></p>


Travellers of a London Underground train witnessed chaotic and unusual scenes last week when a brawl broke out between four passengers on the train. The incident, captured by fellow passengers, involved four people, out of which three dragged the fourth one out of a train to the platform.

Travellers of a London Underground train witnessed chaotic and unusual scenes last week when a brawl broke out between four passengers on the train. The incident, captured by fellow passengers, involved four people, out of which three dragged the fourth one out of a train to the platform. The man initially was overpowered by the trio but eventually managed to fight and crawl back into the train. The video of the incident has now gone viral on the internet, showing the three men kicking, punching and assaulting the victim. The victim, while fighting back, also threw his legs in the air, aimed at deterring the assault. Meanwhile on the London Underground... 🏴󠁧󠁢󠁥󠁮󠁧󠁿🙈👊 pic.twitter.com/NxK19U7o6C — Football Fights (@footbalIfights) January 28, 2024 × The chaos subsided only after a staff from Transport for London (TfL) intervened. Even as the brawl continued, video shows the bystanders screamed and pleaded the four men to end the violence. The British Transport Police was made aware of the incident and an investigation had been launched, as per media reports. Reacting to the incident, a spokesperson for British Transport Police was quoted as saying by Daily Mail: “We are aware of a video showing a fight taking place at Old Street Underground station. Enquiries are ongoing, and anyone who witnessed the incident or has information is asked to contact BTP by texting 61016 or by calling 0800 40 50 40, quoting reference 279 of 28/01/2024.” Watch: UK: Parents worried about kids' digital habits × London Underground, infamous for lack of maintenance and public security, has been facing continued disruptions of late. Even on Tuesday (Jan 30), the Central Line of London Underground was suspended between North Acton and Ealing Broadway due to a points failure. The Tube's busiest line was once again suffering severe delays due to a shortage of trains. Also read: US may redeploy nuclear warheads in UK to counter Russia threat: Report In December 2023, Inner London Crown Court sentenced a rapist to 14 years in jail for raping and assaulting a sleeping woman inside a London Underground train in February 2020. He reportedly approached the victim, who was not known to him, before sexually assaulting and then raping her in view of other passengers, including an 11-year-old child. (With inputs from agencies)

Watch: Chaos erupts inside London Underground as violent brawl breaks out

<p>In a shocking incident, straight out of a Wrestlemania event, a violent mass fight broke out in London's underground Tube service. The horrifying videos of the incident show&nbsp;a man being dragged by a group of people while the train is stationary at the&nbsp;Old Street station.&nbsp;</p>

<p>The viral clip shows a bald man being pushed to the floor and dragged out of the coach. As the man attempts to defend himself, the other goons spray him with punches and kicks.&nbsp;</p>

<p>One of the attackers can be seen grabbing the shirt of the man, pulling his jacket and continuing the assault.&nbsp; Somehow, the victim manages to stand up and retaliate but quickly gets caught up in another fistfight. As the chaos ensues, the shocked passengers can be heard saying, "Enough, enough".&nbsp;</p>

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<p dir="ltr" lang="en">Meanwhile on the London Underground... 🏴󠁧󠁢󠁥󠁮󠁧󠁿🙈👊 <a href="https://t.co/NxK19U7o6C">pic.twitter.com/NxK19U7o6C</a></p>
— Football Fights (@footbalIfights) <a href="https://twitter.com/footbalIfights/status/1751613194114625681?ref_src=twsrc%5Etfw">January 28, 2024</a></blockquote>
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<p>The brawl continues to intensify until a Transport&nbsp;for London (TFL) staff member intervenes. Even the staffer had to pull away as the attackers overwhelmed him.&nbsp;&nbsp;</p>

<p>British Transport Police (BTP) said they were aware of the incident and enquiries were ongoing.&nbsp;They have requested that anyone with information about the incident come forward to assist in the investigation.</p>

<p>"We are aware of this incident, and enquiries are ongoing. We urge anyone who was involved in this incident or saw it happening to contact us by texting 61016 or calling 0800 40 50 40, quoting reference 279 of 28/01/24," the BTP posted on X (formerly known as Twitter).&nbsp;</p>

<p><a href="https://www.wionews.com/videos/uk-london-underground-turning-into-pickpocketing-hub-628728"><strong>Watch |&nbsp;UK: London underground turning into pickpocketing hub</strong></a></p>

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<p>&nbsp;</p>

<h2><strong>Previous instance&nbsp;</strong></h2>

<p>This is not the first instance when the London Tube has come under scrutiny for violence, In October last year, a three-year-old child was assaulted after his mother attempted to break up a fight on the platform at Redbridge station.&nbsp;</p>

<p><a href="https://www.wionews.com/world/london-tube-driver-faces-criticism-for-leading-free-palestine-chant-on-train-watch-649884"><strong>Also read | London tube driver leads 'free Palestine' chant on train</strong></a></p>

<p>The child’s mum had tried to intervene in an argument between the woman and a man taking place on a Central Line train.&nbsp;One of the women responded by punching the victim, which caused the child to fall over.</p>

<p><em>(With inputs from agencies)</em></p>

<p>&nbsp;</p>


In a shocking incident, straight out of a Wrestlemania event, a violent mass fight broke out in London's underground Tube service. The horrifying videos of the incident show a man being dragged by a group of people while the train is stationary at the Old Street station.

In a shocking incident, straight out of a Wrestlemania event, a violent mass fight broke out in London's underground Tube service. The horrifying videos of the incident show a man being dragged by a group of people while the train is stationary at the Old Street station. The viral clip shows a bald man being pushed to the floor and dragged out of the coach. As the man attempts to defend himself, the other goons spray him with punches and kicks. One of the attackers can be seen grabbing the shirt of the man, pulling his jacket and continuing the assault. Somehow, the victim manages to stand up and retaliate but quickly gets caught up in another fistfight. As the chaos ensues, the shocked passengers can be heard saying, "Enough, enough". Meanwhile on the London Underground... 🏴󠁧󠁢󠁥󠁮󠁧󠁿🙈👊 pic.twitter.com/NxK19U7o6C — Football Fights (@footbalIfights) January 28, 2024 × The brawl continues to intensify until a Transport for London (TFL) staff member intervenes. Even the staffer had to pull away as the attackers overwhelmed him. British Transport Police (BTP) said they were aware of the incident and enquiries were ongoing. They have requested that anyone with information about the incident come forward to assist in the investigation. "We are aware of this incident, and enquiries are ongoing. We urge anyone who was involved in this incident or saw it happening to contact us by texting 61016 or calling 0800 40 50 40, quoting reference 279 of 28/01/24," the BTP posted on X (formerly known as Twitter). Watch | UK: London underground turning into pickpocketing hub × Previous instance This is not the first instance when the London Tube has come under scrutiny for violence, In October last year, a three-year-old child was assaulted after his mother attempted to break up a fight on the platform at Redbridge station. Also read | London tube driver leads 'free Palestine' chant on train The child’s mum had tried to intervene in an argument between the woman and a man taking place on a Central Line train. One of the women responded by punching the victim, which caused the child to fall over. (With inputs from agencies)

Video | Mass fight breaks out in crowded London Tube

<p>Amid “unhealthy sexual behaviour” incidents being reported in London Underground, a top police officer has called for stringent actions against those indulging&nbsp;in “intense staring”.</p>

<p>Det Supt Sarah White, a senior British Transport Police (BTP) officer, has issued a warning to suspects whose stare “show behaviours that are unhealthy”.</p>

<p>“It’s human nature to stare at things. However, it’s very different when someone is staring, leering, or there’s a sexual motivation,” DS White told The Telegraph.</p>

<p>“We want to know about that staring because that is the behaviour that suggests to me that someone is thinking about a sexual behaviour that supports that staring.”</p>

<p>The detective warned that such crimes would be recorded, adding “We have had successful prosecutions in that field.”</p>

<p>The top detective’s comments came in response to a campaign that was launched last month by the Transport for London to raise awareness on “common examples” of harassment, including upskirting, cat calling and exposing among others, the Daily Mail reported.</p>

<p>As part of the initiative, posters were installed on trains, saying, “Intrusive staring of a sexual nature is sexual harassment and is not tolerated.”</p>

<p>However, the campaign was severely criticised for including staring.</p>

<p>Reports of sexual harassment have spiked by 175 per cent in Brittan’s transport network since the end of Covid lockdown, The Telegraph reported citing data from Office for National Statistics (ONS).</p>

<p>From 2020-2021 march, 995 reports of sexual offences were recorded in the Tube compared to 361 cases in the financial year ending March 2019.</p>

<p>(With inputs from agencies)</p>


Amid “unhealthy sexual behaviour” incidents being reported in London Underground, a top police officer has called for stringent actions against those indulging in “intense staring”.

Amid “unhealthy sexual behaviour” incidents being reported in London Underground, a top police officer has called for stringent actions against those indulging in “intense staring”. Det Supt Sarah White, a senior British Transport Police (BTP) officer, has issued a warning to suspects whose stare “show behaviours that are unhealthy”. “It’s human nature to stare at things. However, it’s very different when someone is staring, leering, or there’s a sexual motivation,” DS White told The Telegraph. “We want to know about that staring because that is the behaviour that suggests to me that someone is thinking about a sexual behaviour that supports that staring.” The detective warned that such crimes would be recorded, adding “We have had successful prosecutions in that field.” The top detective’s comments came in response to a campaign that was launched last month by the Transport for London to raise awareness on “common examples” of harassment, including upskirting, cat calling and exposing among others, the Daily Mail reported. As part of the initiative, posters were installed on trains, saying, “Intrusive staring of a sexual nature is sexual harassment and is not tolerated.” However, the campaign was severely criticised for including staring. Reports of sexual harassment have spiked by 175 per cent in Brittan’s transport network since the end of Covid lockdown, The Telegraph reported citing data from Office for National Statistics (ONS). From 2020-2021 march, 995 reports of sexual offences were recorded in the Tube compared to 361 cases in the financial year ending March 2019. (With inputs from agencies)

Staring at women for long can land you in jail, warn UK police

<p>A small fire caused panic at the Tower Hill station on the London Underground today, media reports said.</p>

<p>Reports said an&nbsp;explosion occurred due to&nbsp;fire in the station.</p>

<p>Passengers fled the station in panic, reports said.&nbsp;</p>

<p>There were reports of a stampede, however, it cannot be independently confirmed. &nbsp;</p>

<p><a href="http://www.wionews.com/india-news/london-underground-bombing-2-more-held-total-arrests-at-5-20443">Parsons Green station in west London was hit by an explosion</a> earlier this month which was claimed by the Islamic State group.</p>

<p>At least 30 people were injured in the attack in the London Underground.&nbsp;</p>

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<p dir="ltr" lang="en">&#39;Incident at London&#39;s Tower Hill station is not terror related. Fire believed to have been caused by mobile phone charger overheating.&#39; <a href="https://t.co/ixJSHw8HUE">pic.twitter.com/ixJSHw8HUE</a></p>
&mdash; Sheharyar Khan (@iSheharyar) <a href="https://twitter.com/iSheharyar/status/912650077113593856">September 26, 2017</a></blockquote>
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<p><strong>Developing</strong></p>


An explosion has been reported in London's Tower Hill station

A small fire caused panic at the Tower Hill station on the London Underground today, media reports said. Reports said an explosion occurred due to fire in the station. Passengers fled the station in panic, reports said. There were reports of a stampede, however, it cannot be independently confirmed. Parsons Green station in west London was hit by an explosion earlier this month which was claimed by the Islamic State group. At least 30 people were injured in the attack in the London Underground. 'Incident at London's Tower Hill station is not terror related. Fire believed to have been caused by mobile phone charger overheating.' pic.twitter.com/ixJSHw8HUE — Sheharyar Khan (@iSheharyar) September 26, 2017 × Developing

Fire causes panic in London Underground station: Report