With the recent launch of the iPhone 17 series, Apple continues to captivate global markets. However, beyond the sleek designs and advanced features, many users ponder the significance of the lowercase 'i' preceding Apple's product names. Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity. Over time, this meaning has expanded to encompass broader themes, reflecting Apple's evolving philosophy.&nbsp;<h2>&nbsp;Five Layers of Meaning &nbsp;</h2>According to Jobs, the “i” represents more than just internet. It conveys individuality, instruction, information, and inspiration, signalling that Apple products are designed to empower users, educate them, and stimulate creativity. In this context, the “i” can also be interpreted as the pronoun “I,” emphasising personalisation and user-centric design. This layered meaning allowed Apple to extend the “i” branding across a wide range of products, from the iPod in 2001 to the iPhone in 2007 and the iPad in 2010, each product embodying both technological advancement and personal empowerment.&nbsp;<h2>Evolution in the Age of AI</h2>&nbsp;With the introduction of AI-powered features in the latest iPhones and iOS updates, the “i” has acquired a new layer of significance: intelligence. Apple now uses the branding to signal smart capabilities, from Siri and AI-assisted photography to predictive text and automation, underscoring how the “i” continues to evolve alongside technological progress. Beyond its literal meanings, the “i” has become a key branding element for Apple. It signifies simplicity, modernity, and accessibility, while reinforcing the identity of Apple products as innovative and user-focused. The success of this branding approach has influenced the tech industry, inspiring other companies to adopt minimalist, symbolic naming conventions.&nbsp;Apple continues to expand the “i” ecosystem, with rumours of foldable iPads and iPhones in the near future. Each new innovation retains the core philosophy symbolised by the “i”: connecting individuals, fostering creativity, and integrating cutting-edge technology.&nbsp;&nbsp;

Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity.

With the recent launch of the iPhone 17 series, Apple continues to captivate global markets. However, beyond the sleek designs and advanced features, many users ponder the significance of the lowercase 'i' preceding Apple's product names. Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity. Over time, this meaning has expanded to encompass broader themes, reflecting Apple's evolving philosophy. Five Layers of Meaning According to Jobs, the “i” represents more than just internet. It conveys individuality, instruction, information, and inspiration, signalling that Apple products are designed to empower users, educate them, and stimulate creativity. In this context, the “i” can also be interpreted as the pronoun “I,” emphasising personalisation and user-centric design. This layered meaning allowed Apple to extend the “i” branding across a wide range of products, from the iPod in 2001 to the iPhone in 2007 and the iPad in 2010, each product embodying both technological advancement and personal empowerment. Evolution in the Age of AI With the introduction of AI-powered features in the latest iPhones and iOS updates, the “i” has acquired a new layer of significance: intelligence. Apple now uses the branding to signal smart capabilities, from Siri and AI-assisted photography to predictive text and automation, underscoring how the “i” continues to evolve alongside technological progress. Beyond its literal meanings, the “i” has become a key branding element for Apple. It signifies simplicity, modernity, and accessibility, while reinforcing the identity of Apple products as innovative and user-focused. The success of this branding approach has influenced the tech industry, inspiring other companies to adopt minimalist, symbolic naming conventions. Apple continues to expand the “i” ecosystem, with rumours of foldable iPads and iPhones in the near future. Each new innovation retains the core philosophy symbolised by the “i”: connecting individuals, fostering creativity, and integrating cutting-edge technology.

Initially, during the 1998 iMac debut, Steve Jobs revealed that the ‘i’ stood for ‘internet,’ highlighting Apple's intent to simplify online connectivity.

iPhone, iPad, iMac: What the 'i' in Apple products actually stands for

Apple unveiled its iPhone 15 lineup alongside other major updates in its September keynote event. Here are our five most exciting takeaways:

Apple iPhone 15 Event: Most exciting takeaways from the Apple launch event

Vision Pro, world's thinnest 15-inch laptop and more: Key takeaways from Apple product launch

Apple hosted its ‘Peak Performance’ event virtually from its headquarters at Apple Park in Cupertino, California. Days before, the rumour mill was abuzz with what the iPhone maker would unveil in its first spate of big launches of 2022. And for once, the rumours were proven right! From a “budget” iPhone with 5G capability to a beast of a Mac for creative professionals, here’s a round-up of everything Apple just announced.

iPhone SE

Price: Starts at $429, Rs 43,900 in India 
Up to 256 GB storage 
4.7-inch retina HD display 
A15 Bionic chipset 
12 MP wide camera

<img alt="iPhone SE" data-entity-type="file" data-entity-uuid="adf5d1b6-d802-46c6-b575-a1a060cfb061" src="//cdn.wionews.com/sites/default/files/inline-images/stories%20%287%29_1.jpg" />

Lo and behold, the new iPhone SE is here. The SE range has been touted as the more “pocket-friendly” iPhones which may appeal to a wider audience. The latest iPhone SE is priced starting Rs 43,900 in India and comes with storage options up to 256 GB. It comes with the latest A15 Bionic chipset, which has been tried and tested already in the more expensive iPhone 13 range. There are claims of longer battery life, improved durability and a better camera system. We’ll review the new iPhone SE soon to find out if it meets expectations. The SE 5G comes in three colours, midnight, starlight and of course, Product Red.

iPad Air

Price: $599, Rs 54,900 in India 
Runs on iPadOS 15 
10.9-inch liquid retina display 
M1 chipset

<img alt="iPad Air" data-entity-type="file" data-entity-uuid="fabc7193-ee1f-4bc0-8368-f46a78df7e77" src="//cdn.wionews.com/sites/default/files/inline-images/stories%20%288%29_3.jpg" />

Apple also announced what it calls its most versatile iPad ever. The iPad Air comes with the Apple-designed M1 chip which claims to be more efficient; an ultra-wide front camera for all those video conferencing calls; a USB-C port and 5G capability. The new iPad Air comes in new colours and is targeted at content creators, gamers and students. It is priced at Rs 54,900 onwards in India.

Mac Studio&nbsp;and Studio Display

Mac Studio: $1,999, Rs 1,89,900 in India 
Studio Display: $1,599, Rs 1,59,900 in India 
Targeted at professionals 
M1 ultra chipset

<img alt="Mac studio" data-entity-type="file" data-entity-uuid="3f231af2-6e25-46e6-87ec-ada12549237a" src="//cdn.wionews.com/sites/default/files/inline-images/stories%20%289%29_2.jpg" />

In a bid to reclaim the Personal Computing space, Apple unveiled the Mac Studio with M1 Max and the new M1 Ultra chipset, both geared to boost performance and handle heavy-duty projects and workloads without any noise. The design, on first look, is compact and it’s evident this beast of a PC is intended for creative professionals. Connectivity is another USP here; you get four Thunderbolt 4 ports to connect other high-performance devices, a 10GB Ethernet port, two USB-A ports, an HDMI port, and a pro audio jack for headphones or external amplified speakers. There are ports on the front too — two USB-C ports. The Mac Studio is priced high, starting at Rs 1,89,900 in India.

Also adding to the exciting line-up is the Apple Studio Display which comes with an expansive 27-inch 5K Retina screen, high-fidelity audio and some great hardware -- all packed in a slim profile. The all-screen design is eye-catching and the user can tilt the display up to 30 degrees. This one is priced at Rs 1,59,900 in India.

Apple hosted its ‘Peak Performance’ event virtually from its headquarters at Apple Park in Cupertino, California. Days before, the rumour mill was abuzz with what the iPhone maker would unveil in its first spate of big launches of 2022.

Apple hosted its ‘Peak Performance’ event virtually from its headquarters at Apple Park in Cupertino, California. Days before, the rumour mill was abuzz with what the iPhone maker would unveil in its first spate of big launches of 2022. And for once, the rumours were proven right! From a “budget” iPhone with 5G capability to a beast of a Mac for creative professionals, here’s a round-up of everything Apple just announced. iPhone SE Price: Starts at $429, Rs 43,900 in India Up to 256 GB storage 4.7-inch retina HD display A15 Bionic chipset 12 MP wide camera Lo and behold, the new iPhone SE is here. The SE range has been touted as the more “pocket-friendly” iPhones which may appeal to a wider audience. The latest iPhone SE is priced starting Rs 43,900 in India and comes with storage options up to 256 GB. It comes with the latest A15 Bionic chipset, which has been tried and tested already in the more expensive iPhone 13 range. There are claims of longer battery life, improved durability and a better camera system. We’ll review the new iPhone SE soon to find out if it meets expectations. The SE 5G comes in three colours, midnight, starlight and of course, Product Red. iPad Air Price: $599, Rs 54,900 in India Runs on iPadOS 15 10.9-inch liquid retina display M1 chipset Apple also announced what it calls its most versatile iPad ever. The iPad Air comes with the Apple-designed M1 chip which claims to be more efficient; an ultra-wide front camera for all those video conferencing calls; a USB-C port and 5G capability. The new iPad Air comes in new colours and is targeted at content creators, gamers and students. It is priced at Rs 54,900 onwards in India. Mac Studio and Studio Display Mac Studio: $1,999, Rs 1,89,900 in India Studio Display: $1,599, Rs 1,59,900 in India Targeted at professionals M1 ultra chipset In a bid to reclaim the Personal Computing space, Apple unveiled the Mac Studio with M1 Max and the new M1 Ultra chipset, both geared to boost performance and handle heavy-duty projects and workloads without any noise. The design, on first look, is compact and it’s evident this beast of a PC is intended for creative professionals. Connectivity is another USP here; you get four Thunderbolt 4 ports to connect other high-performance devices, a 10GB Ethernet port, two USB-A ports, an HDMI port, and a pro audio jack for headphones or external amplified speakers. There are ports on the front too — two USB-C ports. The Mac Studio is priced high, starting at Rs 1,89,900 in India. Also adding to the exciting line-up is the Apple Studio Display which comes with an expansive 27-inch 5K Retina screen, high-fidelity audio and some great hardware -- all packed in a slim profile. The all-screen design is eye-catching and the user can tilt the display up to 30 degrees. This one is priced at Rs 1,59,900 in India.

A new iPhone SE with 5G, new iPad Air & a chipset touted as the fastest yet, here's everything Apple announced

Apple on Monday launched its new series of MacBook Pro laptops in both 14 and 16-inch display options, promising an upgrade in both design and performance.

The 16-inch model (2021) will be available in silver and space gray, with a starting price of $2,499, while the 14-inch Apple MacBook Pro (2021) starts at $1,999.&nbsp;In India, the 14-inch laptop starts at a price of Rs. 1,94,900 ($2,593 approximately). It is also available for education at Rs. 1,75,410 ($2,334 approximately).

The new laptops will be available across the countries from October 26.

Whereas the16-inch model starts at Rs. 2,39,900 ($3,192 approximately) for regular customers and Rs. 2,15,910 ($2,873) for education.

They are powered by the M1 Pro and M1 Max chipset. Both chipsets have a 10-core CPU and 16-core (Pro) and 32-core GPU (Max) respectively.

Apple has added HDMI, SD card ports back to the MacBook Pro along with MagSafe charging.

The new Liquid Retina HDR displays will come with an iPhone-like notch display which has can deliver up to claimed 1,600 nits of peak brightness and feature ProMotion adaptive refresh rate.

Also, the camera will have Full HD quality and spatial audio to make them more relevant in the time of video conferencing.

The enclosure is entirely aluminium, and Apple says the new cooling system can move “50 per cent more air” than previous MacBooks with quieter fan speeds.

The chassis has also received a modern redesign. The device is 4.7 pounds and 16.8mm thick, with a 16.2-inch display. The M1 Pro model supports up to two Pro Display XDRs, and the M1 Max config can handle up to three in addition to a 4K TV.

Apple claims the 16-inch Pro will deliver 21 hours of video playback on battery, which is “the longest battery life ever on a Mac notebook”, per the company.

According to Apple, it’s the most connectivity we’ve ever seen from a Mac notebook, according to Apple.

Apple claims the new processors will be able to offer much more power, but using much less energy than PC processors.

The tech giant is claiming that the new MacBook Pros can last up to 10 hours of battery life, more than previous generations.

(With inputs from agencies)

Apple on Monday launched its new series of MacBook Pro laptops in both 14 and 16-inch display options, promising an upgrade in both design and performance. The 16-inch model (2021) will be available in silver and space gray, with a starting price of $2,499, while the 14-inch Apple MacBook Pro (2021) starts at $1,999.

Apple on Monday launched its new series of MacBook Pro laptops in both 14 and 16-inch display options, promising an upgrade in both design and performance. The 16-inch model (2021) will be available in silver and space gray, with a starting price of $2,499, while the 14-inch Apple MacBook Pro (2021) starts at $1,999. In India, the 14-inch laptop starts at a price of Rs. 1,94,900 ($2,593 approximately). It is also available for education at Rs. 1,75,410 ($2,334 approximately). The new laptops will be available across the countries from October 26. Whereas the16-inch model starts at Rs. 2,39,900 ($3,192 approximately) for regular customers and Rs. 2,15,910 ($2,873) for education. They are powered by the M1 Pro and M1 Max chipset. Both chipsets have a 10-core CPU and 16-core (Pro) and 32-core GPU (Max) respectively. Apple has added HDMI, SD card ports back to the MacBook Pro along with MagSafe charging. The new Liquid Retina HDR displays will come with an iPhone-like notch display which has can deliver up to claimed 1,600 nits of peak brightness and feature ProMotion adaptive refresh rate. Also, the camera will have Full HD quality and spatial audio to make them more relevant in the time of video conferencing. The enclosure is entirely aluminium, and Apple says the new cooling system can move “50 per cent more air” than previous MacBooks with quieter fan speeds. The chassis has also received a modern redesign. The device is 4.7 pounds and 16.8mm thick, with a 16.2-inch display. The M1 Pro model supports up to two Pro Display XDRs, and the M1 Max config can handle up to three in addition to a 4K TV. Apple claims the 16-inch Pro will deliver 21 hours of video playback on battery, which is “the longest battery life ever on a Mac notebook”, per the company. According to Apple, it’s the most connectivity we’ve ever seen from a Mac notebook, according to Apple. Apple claims the new processors will be able to offer much more power, but using much less energy than PC processors. The tech giant is claiming that the new MacBook Pros can last up to 10 hours of battery life, more than previous generations. (With inputs from agencies)

Apple launches new MacBook Pro with display notch and ‘powerful’ processors

Apple launched its third-generation AirPods at its ‘Unleash’ event with a redesign, which is similar to the AirPods Pro.

The new Airpods comes with sweat and water-resistant, along with spatial audio. They also come with adaptive EQ as well, which was earlier seen on Apple AirPods Pro as well.

Unlike the earlier model, the Apple AirPods (3rd Generation) come with an upgraded design with shorter stems to provide a better grip and improved ergonomics.

The next-generation AirPods also come with a wireless charging case as standard that supports Apple's MagSafe.

In addition to the new AirPods, Apple brought the Apple Music Voice service and new HomePod mini colour options, namely Blue, Orange, and Yellow.

The company is putting a big emphasis on spatial audio and Dolby Atmos music mixes with the new AirPods. They’ll support the same head-tracking capabilities as the AirPods Pro and AirPods Max, which also apply when watching video.

Already seen by many as the champion of voice call quality, Apple claims to have further improved microphone performance on the latest AirPods. They “feature AAC-ELD, a superior speech codec that offers full HD voice quality, providing clear, natural communication for FaceTime calls.”

The new AirPods also include a skin-detect sensor that is claimed to help accurately discern if the earbuds are in the ear or in a pocket or on a table and pause playback when removed.

On the battery performance, Apple claims that the AirPods (3rd Generation) can deliver up to six hours of listening time and up to four hours of talk time.

Furthermore, the new AirPods has been claimed to deliver about an hour of battery life in just five minutes of charging. Users will also get 30 hours of total listening time with four additional charges in the case.

The earbuds will&nbsp;be available in more than 26 other countries starting October 26.

In US, the new AirPods will be available at $179, while in India the price has been set at Rs. 18,500 ($246 approximately).

Notably, Apple has not discontinued the AirPods (2nd Generation) as it will be available at a lower price of Rs. 12,900 ($171 approximately) in India and $129 at the US.

<h2>HomePod mini</h2>

Apart from the new AirPods, Apple also brought the HomePod mini in Blue, Orange, and Yellow colours in addition to White and Grey. The new colour options will be available through the Apple Online Store and through retailers in November.

<h2>Apple music service</h2>

Apple also announced new subscription-based music service called ‘Apple Music Voice’ that will available at $4.99 in the US a month, while the Indian users have to shell out Rs 49.

It will be available specifically for users accessing Apple Music using Siri. The new plan will initially be available in 17 countries worldwide, namely Australia, Austria, Canada, China Mainland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain, Taiwan, the US, and UK.

It will sit alongside the existing Individual and Family plans and will be available for access across all Apple devices for one user account.

Apple launched its third-generation AirPods at its ‘Unleash’ event with a redesign, which is similar to the AirPods Pro. The new Airpods comes with sweat and water-resistant, along with spatial audio.

Apple launched its third-generation AirPods at its ‘Unleash’ event with a redesign, which is similar to the AirPods Pro. The new Airpods comes with sweat and water-resistant, along with spatial audio. They also come with adaptive EQ as well, which was earlier seen on Apple AirPods Pro as well. Unlike the earlier model, the Apple AirPods (3rd Generation) come with an upgraded design with shorter stems to provide a better grip and improved ergonomics. The next-generation AirPods also come with a wireless charging case as standard that supports Apple's MagSafe. In addition to the new AirPods, Apple brought the Apple Music Voice service and new HomePod mini colour options, namely Blue, Orange, and Yellow. The company is putting a big emphasis on spatial audio and Dolby Atmos music mixes with the new AirPods. They’ll support the same head-tracking capabilities as the AirPods Pro and AirPods Max, which also apply when watching video. Already seen by many as the champion of voice call quality, Apple claims to have further improved microphone performance on the latest AirPods. They “feature AAC-ELD, a superior speech codec that offers full HD voice quality, providing clear, natural communication for FaceTime calls.” The new AirPods also include a skin-detect sensor that is claimed to help accurately discern if the earbuds are in the ear or in a pocket or on a table and pause playback when removed. On the battery performance, Apple claims that the AirPods (3rd Generation) can deliver up to six hours of listening time and up to four hours of talk time. Furthermore, the new AirPods has been claimed to deliver about an hour of battery life in just five minutes of charging. Users will also get 30 hours of total listening time with four additional charges in the case. The earbuds will be available in more than 26 other countries starting October 26. In US, the new AirPods will be available at $179, while in India the price has been set at Rs. 18,500 ($246 approximately). Notably, Apple has not discontinued the AirPods (2nd Generation) as it will be available at a lower price of Rs. 12,900 ($171 approximately) in India and $129 at the US. HomePod mini Apart from the new AirPods, Apple also brought the HomePod mini in Blue, Orange, and Yellow colours in addition to White and Grey. The new colour options will be available through the Apple Online Store and through retailers in November. Apple music service Apple also announced new subscription-based music service called ‘Apple Music Voice’ that will available at $4.99 in the US a month, while the Indian users have to shell out Rs 49. It will be available specifically for users accessing Apple Music using Siri. The new plan will initially be available in 17 countries worldwide, namely Australia, Austria, Canada, China Mainland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain, Taiwan, the US, and UK. It will sit alongside the existing Individual and Family plans and will be available for access across all Apple devices for one user account.

Apple launches 3rd generation AirPods, features spatial audio

Apple on Monday (June 22) said it will switch to its own chips for its Mac computers, saying the first machines will ship this year and ending a nearly 15-year reliance on Intel Corp to supply processors for its flagship laptops and desktop.

Apple launches 'game changer' chips, intros new features for maps, car keys and hand-washing

apple-launch

Apple Launch, News on Apple Launch, stories on Apple Launch, articles on Apple Launch, Apple Launch stories at Wion, Apple Launch news, Apple Launch latest news

apple launch