
Founded on August 12, 2012, the World Elephant Day, was a result of a collaboration between Thailand-based Elephant Reintroduction Foundation and Canadian filmmaker Patricia Sims.
"World Elephant Day is a rallying call for people to support organisations that are working to stop the illegal poaching and trade of elephant ivory and other wildlife products, protect wild elephant habitat, and provide sanctuaries and alternative habitats for domestic elephants to live freely", said Patricia Sims.

The World Elephant Society also urges individuals and organisations to mark this day with their own events across the globe. It was founded in November 2015 as the nonprofit tax-exempt 501(c)3) public charitable organization to help support the annual World Elephant Day campaign.

World wildlife fund (WWF), The elephant society, Wildlife SOS, and many others work tirelessly to rescue, treat elephants and educate the masses on the need to protect the animal. Donations help support their activities in saving these majestic animals.

Elephant numbers have dropped by 62 per cent over the last decade, and they could be mostly extinct by the end of the next decade.
An estimated 100 African elephants are killed each day by poachers seeking ivory, meat and body parts, leaving only 400,000 remaining.

Between 2010 and 2014, the price of ivory in China tripled. This led to illicit poaching through the roof.
If the elephants are to survive, the demand for ivory must be stopped.
As of 2011, the world is losing more elephants than the population can reproduc. Bull elephants with big tusks are the main targets and their numbers have been diminished to less than half of the females

The Asian elephant is an endangered species with less than 40,000 remaining worldwide. This is less than a tenth of the African elephant population.
Wild Asian elephants suffer severe habitat loss in some of the most densely human-populated regions on the planet.