Indian Festivals: Customers buy more phones than dresses online
Festive season in India is boom for online sales
This year again with Flipkart's 'Big Billion Days' and Amazon's, 'Great Indian Sale' between 20th to 24th September are placed almost 3 weeks before Diwali with an expectation of higher sales than last year.
Chinese mobile phones lead the way with maximum share in online sales in India
Chinese mobile phones lead the way with maximum share in online sales in India. Every second phone sold in the country are from one of the four Chinese brands namely Xiaomi, Oppo, Vivo and Lenovo.
Indian e-commerce industry is growing at a rate of 15 per cent since 2014
In 2017 the industry is expecting 69 lakh crore ($ 1082 billion) in merchandise sales. With the festival season being one of the key drivers of this revenue, all the players take them very seriously.
Biggest e-commerce markets in the world
Indian e-commerce industry although being 5 times smaller than US and China is expected to record sales of 69 lakh crore ($ 1082 billion) in 2017. The Black Friday sales in the USA is expected to generate around $ 2.05 billion for e-commerce.
The maximum revenue came from Delhi in 2017, around 24 per cent of Indian shop online
The maximum revenue came from Delhi and the top 6 cities mentioned above contributed to 51 per cent of the online sales in the country.
Each person in top 7 metros cities spends Rs 858 online
Tier-3 cities which have seen an increase in the attention of e-commerce players bought around Rs. 480 worth of products online, more than various top cities.
Flipkart and Amazon are the leading players in Indian e-commerce industry
In 2017, with more than 50 per cent increase, festival' gross merchandise sales' are expected to range from Rs. 7680 ($ 1.2 billion) to Rs. 9600 crore ($ 1.5 billion) for the top two players.