South-Asians are obsessed with fairness and the subcontinent serves as a major market for beauty products. Many big celebrities have over the years endorsed fairness brands which indirectly promote racism based on skin colour.
Following the recent debate around the world of supporting #BlackLivesMatter protest, several Bollywood stars have been called out for their hypocritcal stand.
But not all actor have endorsed fairness creams. Several stars have clearly refused to promote any fairness product as it promotes a false notion of beauty. Here, take a look.