This device is being called Taste The TV (TTTV). It is being touted as a next step towards 'multi-sensory' viewing experience.
The device uses a carousel of 10 flavour canisters
It took Professor Homei Miyashita a year to develop prototype of the screen with a team of 30 of his students. The professor (pictured above) says that a commercial version of this screen can be made in under USD 1000.
Meiji University professor Homei Miyashita fills flavour canisters as he demonstrates Taste the TV (TTTV),
This is how the canister of Taste the TV (TTTV), looks like. Professor Miyashita says such devices will be helpful for students taking cooking classes via distance education mode.