Ahead of the Olympics, Adidas unveils a new line of footwear specifically designed for 41 different Olympic disciplines. The Paris launch event featured sponsored athletes, including climber Janja Garnbret. This shift in marketing strategy reflects a focus on catering to a wider range of sports and offering specialised footwear for each discipline.

Adidas targets broader consumer base through sports sponsorship

The Tata Group will continue to be the title sponsor of India's domestic T20 tournament Indian Premier League (IPL) for next five years starting from 2024 to 2028.

IPL gets record $300 million for title sponsorship rights from Tata Group in five-year deal

A senior executive of KFC's operations in France said the fast food chain may take legal action over forward Kylian Mbappe's refusal to take part in some of the French national team's sponsorship commitments.

KFC threatens legal action over France forward Kylian Mbappe's sponsorship stance

Everton has suspended all commercial sponsorship arrangements with the Russian companies USM Holdings, MegaFon and Yota with immediate effect as a result of Russia's invasion of Ukraine, the Premier League club said on Wednesday.

Everton suspends all commercial sponsorships with Russian companies with immediate effect

Manchester United have withdrawn Russian airline Aeroflot's sponsorship rights after Russia invaded Ukraine, the Premier League club said on Friday. Russia's Aeroflot was banned from flying to the United Kingdom on Thursday after President Vladimir Putin ordered an invasion of Ukraine.

Manchester United withdraws Russian airline Aeroflot's sponsorship amid Ukraine crisis

World No. 3 Justin Thomas on Wednesday broke his silence and spoke publicly for the first time since losing his Ralph Lauren sponsorship last week due to the controversy of using a homophobic slur publicly.

Justin Thomas breaks his silence for the first time since losing sponsors

Playing attacking football and winning trophies still remains the ultimate goal for Manchester United, the Premier League club said after sponsorship deals helped them post a jump in first-quarter core earnings.

Manchester United sponsorships march on despite on-field slip ups

But Alyan ignored thousands of Saudi-based Filipino and Pakistani workers, and dismissed as "rumours" around 10,000 starving Indian workers

Saudi vows 'urgent' action for stranded Indian workers

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