As matcha tea gains more and more popularity in India, Assam tea estate has launched the country’s first matcha commercial production, stepping into a global market long dominated by Japan. Chota Tingrai Tea Estate in Tinsukia made a remarkable milestone, selling its first batch at the Guwahati Tea Auction Centre on Friday (Jul 3).The debut batch made its way to the Guwahati Tea Auction Centre during Sale 27, where Lot No. 7001 was sold for Rs 3,000 through J Thomas &amp; Co Pvt Ltd. The buyer, Guwahati-based Sheosons Chai Co, marked the first commercial handshake for India’s entry into the world of matcha.For Assam Chief Minister Himanta Biswa Sarma, the development signals more than just a new product and reflects an evolution of Assam’s tea legacy. He described it as a milestone that strengthens the state’s global tea identity while deepening India’s collaboration with Japan in specialised agricultural expertise.

<blockquote class="twitter-tweet">Your favourite Matcha brew, will now be produced in Assam. Furthering our glorious tea legacy, Assam becomes the first State in India to commercially produce Matcha tea at the Chota Tingrai Tea Estate in Tinsukia. This diversification to the viral drink will help strengthen… <a href="https://t.co/Yyfigliorw">pic.twitter.com/Yyfigliorw</a>&mdash; Himanta Biswa Sarma (@himantabiswa) <a href="https://x.com/himantabiswa/status/2072990604158706170?ref_src=twsrc%5Etfw">July 3, 2026</a></blockquote> <script async src="https://platform.x.com/widgets.js" charset="utf-8"></script>

Behind the leaves lies nearly a decade of preparation. Chota Tingrai worked closely with Japanese tea masters, agronomists, and machinery experts to recreate the precision-driven art of matcha production. This collaboration eventually led to the installation of a fully automated Japanese-style processing unit within the estate itself.Also read | <a href="https://www.wionews.com/india-news/india-japan-summit-how-global-energy-shocks-are-bringing-india-and-japan-closer-iran-russia-ukraine-1783005038442">India-Japan Summit: How global energy shocks are bringing India and Japan closer</a><h2>What is matcha?</h2>Originating in Japan, matcha is a vibrant green tea ground into fine powder. Unlike regular teas, matcha is not prepared by steeping tea leaves. Instead, it is whisked directly into water and consumed. The tea has a rich, earthy flavour with a smooth umami depth and a gentle caffeine lift.In Japan, the tea has been used for centuries in traditional ceremonies. In recent years, it has gained popularity across the world, being used in drinks, desserts, and health products. Matcha offers many health benefits as it is rich in antioxidants and is considered a “superfood”.Also read | <a href="https://www.wionews.com/world/inside-the-500-000-mobility-target-why-japan-wants-50-000-indian-workers-japan-workers-shortage-1783077430875">Inside the 500,000 mobility target: Why Japan wants 50,000 Indian workers</a><h2>What this means for India</h2>Matcha, prized for its vibrant green hue and health appeal, has seen surging demand worldwide, often outpacing supply from traditional producers. Assam’s entry into this niche offers a timely alternative for global buyers and opens new doors for India’s speciality tea exports.Known globally for its bold black teas, Assam is now branching into a more delicate and premium segment. Estate officials say the goal is to blend tradition with innovation, bringing a globally trending beverage onto Indian soil without losing its authenticity.With this launch, Chota Tingrai hasn’t just produced a new tea but has poured Assam’s heritage into a new cup, where tradition meets reinvention in a vivid green swirl.Watch | Rainiest place on Earth runs dry: Meghalaya records shocking 74% rainfall deficit<a href="https://www.wionews.com/videos/rainiest-place-on-earth-runs-dry-meghalaya-records-shocking-74-rainfall-deficit-1783100517113/embed">https://www.wionews.com/videos/rainiest-place-on-earth-runs-dry-meghalaya-records-shocking-74-rainfall-deficit-1783100517113/embed</a>

Assam’s Chota Tingrai Tea Estate launched India’s first commercial matcha, selling its debut batch in Guwahati and marking the country’s entry into the global matcha market.

As matcha tea gains more and more popularity in India, Assam tea estate has launched the country’s first matcha commercial production, stepping into a global market long dominated by Japan. Chota Tingrai Tea Estate in Tinsukia made a remarkable milestone, selling its first batch at the Guwahati Tea Auction Centre on Friday (Jul 3). The debut batch made its way to the Guwahati Tea Auction Centre during Sale 27, where Lot No. 7001 was sold for Rs 3,000 through J Thomas & Co Pvt Ltd. The buyer, Guwahati-based Sheosons Chai Co, marked the first commercial handshake for India’s entry into the world of matcha. For Assam Chief Minister Himanta Biswa Sarma, the development signals more than just a new product and reflects an evolution of Assam’s tea legacy. He described it as a milestone that strengthens the state’s global tea identity while deepening India’s collaboration with Japan in specialised agricultural expertise.

Assam’s Chota Tingrai Tea Estate launched India’s first commercial matcha, selling its debut batch in Guwahati and marking the country’s entry into the global matcha market.

Assam brews India’s bold entry into global matcha market – All about the popular tea

The rise of matcha lattes from a niche beverage to a wellness status symbol is a proud intersection of&nbsp;traditional Japanese tea culture and modern coffee shop culture; social media aesthetics and wellness trends only make it better. Historically speaking, Matcha tea has been a significant part of the Japanese culture because of its health benefits.&nbsp;

<h3 lang="EN-US" paraeid="{544f2739-524b-4811-b8fe-8cfa7b5446c7}{254}" paraid="927545361" >When was Matcha used?&nbsp;</h3>

The powdered green tea was traditionally whisked with hot water to create a frothy, vibrant green beverage consumed in formal settings only. This cultural heritage lent matcha an initial air of sophistication and authenticity that would later contribute to its status appeal.&nbsp;

<h3 lang="EN-US" paraeid="{51476143-702e-4950-8f54-dbb8ead4fbdc}{148}" paraid="101288507" >Cafe culture and Matcha&nbsp;</h3>

The modern evolution&nbsp;of Matcha tea and lattes started in specialty coffee shops, particularly in urban centers like New York, Los Angeles, and London; when Matcha was introduced as a healthy drink available to all. Call it a marketing gimmick or actual health benefit promotion,&nbsp;Matcha is now synonymous with one’s social stature. It's part of a feel-good ritual for many.&nbsp;

<h3 lang="EN-US" paraeid="{04249b31-b628-40ce-b130-0c57441b9497}{158}" paraid="657305460" >Matcha, health and taste&nbsp;</h3>

The initial taste of matcha: fresh and forest-like, can be polarizing. Yet much like coffee drinkers learn to love its bitter bite, matcha's earthy intensity becomes mysteriously compelling over time.&nbsp;Once a niche drink, it is now offered in the most sophisticated food chains.&nbsp;

“I spend around £30 a week,” says luxury watch specialist Marie Dazzoni, according to The Independent. She added, “I just think it tastes&nbsp;really&nbsp;good. It’s great because it’s available almost everywhere. I go to Starbucks at least four times a week.”&nbsp;

The news outlet stated nutritionist Jenna Hope who said, “Matcha is really high in antioxidants. Plus, the caffeine is much more slow-releasing”.&nbsp;

Also read:&nbsp;<a href="https://www.wionews.com/entertainment/lifestyle/news-celebrity-nutritionist-rujuta-diwekar-tells-us-why-to-have-indian-sweets-this-diwali-771108">Celebrity nutritionist Rujuta Diwekar tells us why to have Indian sweets this Diwali</a>

<h3 lang="EN-US" paraeid="{edc7bb5f-6985-4633-9b2b-4361e1e67dea}{77}" paraid="150220655" >Matcha business&nbsp;</h3>

More people are making matcha at home than ever before. According to the Independent, Japan Centre, the biggest Japanese food store in Europe, has seen people buying 40 per cent more of their matcha powder compared to last year. The global matcha business is huge, worth $2.3 billion now, and experts think it will grow even bigger to $2.9 billion by 2028.&nbsp;

The rise of matcha lattes from a niche beverage to a wellness status symbol is a proud intersection of traditional Japanese tea culture and modern coffee shop culture; social media aesthetics and wellness trends only make it better.

The rise of matcha lattes from a niche beverage to a wellness status symbol is a proud intersection of traditional Japanese tea culture and modern coffee shop culture; social media aesthetics and wellness trends only make it better. Historically speaking, Matcha tea has been a significant part of the Japanese culture because of its health benefits. When was Matcha used? The powdered green tea was traditionally whisked with hot water to create a frothy, vibrant green beverage consumed in formal settings only. This cultural heritage lent matcha an initial air of sophistication and authenticity that would later contribute to its status appeal. Cafe culture and Matcha The modern evolution of Matcha tea and lattes started in specialty coffee shops, particularly in urban centers like New York, Los Angeles, and London; when Matcha was introduced as a healthy drink available to all. Call it a marketing gimmick or actual health benefit promotion, Matcha is now synonymous with one’s social stature. It's part of a feel-good ritual for many. Matcha, health and taste The initial taste of matcha: fresh and forest-like, can be polarizing. Yet much like coffee drinkers learn to love its bitter bite, matcha's earthy intensity becomes mysteriously compelling over time. Once a niche drink, it is now offered in the most sophisticated food chains. “I spend around £30 a week,” says luxury watch specialist Marie Dazzoni, according to The Independent. She added, “I just think it tastes really good. It’s great because it’s available almost everywhere. I go to Starbucks at least four times a week.” The news outlet stated nutritionist Jenna Hope who said, “Matcha is really high in antioxidants. Plus, the caffeine is much more slow-releasing”. Also read: Celebrity nutritionist Rujuta Diwekar tells us why to have Indian sweets this Diwali Matcha business More people are making matcha at home than ever before. According to the Independent, Japan Centre, the biggest Japanese food store in Europe, has seen people buying 40 per cent more of their matcha powder compared to last year. The global matcha business is huge, worth $2.3 billion now, and experts think it will grow even bigger to $2.9 billion by 2028.

Rise of Matcha Latte: Is it a show of wealth or fitness?

5 teas you must try for a healthier body & mind

Unless you’re living under a rock, you’d know about everyone’s nutrition obsession -- Matcha tea. From health and fitness bloggers to everyone who’s keen about losing weight, almost everywhere around the world people have gotten hooked to the herbal green coloured tea powder.&nbsp;

Matcha literally means "powdered tea." When you order traditional green tea, components from the leaves get infused into the hot water, then the leaves are discarded. With matcha, you’re drinking the actual leaves which have been finely powdered and made into a solution.&nbsp;

Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture.&nbsp;

<a href="https://www.wionews.com/entertainment/lifestyle/news-stroke-may-be-triggered-by-anger-emotional-upset-heavy-physical-exertion-study-433960" hreflang="en">Stroke may be triggered by anger, emotional upset, heavy physical exertion: Study</a>

Matcha has several health benefits. Since it’s made from high-quality tea, and the whole leaves are ingested, it’s a more potent source of nutrients than regular green tea. Matcha has small amounts of vitamins and minerals and is rich in antioxidants called polyphenols.

It regulates blood sugar, reduces blood pressure and has anti-aging properties.&nbsp;

<a href="https://www.wionews.com/entertainment/hollywood/news-will-ferrell%E2%80%99s-final-%E2%80%98elf%E2%80%99-attire-up-for-auction-know-how-much-the-last-one-made-435027" hreflang="en">Will Ferrell’s final ‘Elf’ attire up for auction: Know how much the last one made?</a>

Interestingly, for all those who think that the tea doesn’t have caffeine are wrong. Because you’re consuming whole leaves in matcha, you may get three times as much caffeine than a cup of regular tea.&nbsp;

For those who haven’t tasted matcha yet -- it tastes strong and some say it has grass or spinach-like taste. Some people sweeten the matcha tea before drinking to make it palatable.&nbsp;

Also, matcha can be incorporated into meals. It can be used as an ingredient in both sweet and savory dishes. From matcha muffins, brownies, and puddings, to matcha soup, stir-frys, and even matcha guacamole, everything can be tried.

Unless you’re living under a rock, you’d know about everyone’s nutrition obsession -- Matcha tea. From health and fitness bloggers to everyone who’s keen about losing weight, almost everywhere around the world people have gotten hooked to the herbal green coloured tea powder.

Unless you’re living under a rock, you’d know about everyone’s nutrition obsession -- Matcha tea. From health and fitness bloggers to everyone who’s keen about losing weight, almost everywhere around the world people have gotten hooked to the herbal green coloured tea powder. Matcha literally means "powdered tea." When you order traditional green tea, components from the leaves get infused into the hot water, then the leaves are discarded. With matcha, you’re drinking the actual leaves which have been finely powdered and made into a solution. Unlike traditional green tea, matcha preparation involves covering the tea plants with shade cloths before they’re harvested. This triggers the growth of leaves with better flavor and texture. Stroke may be triggered by anger, emotional upset, heavy physical exertion: Study Matcha has several health benefits. Since it’s made from high-quality tea, and the whole leaves are ingested, it’s a more potent source of nutrients than regular green tea. Matcha has small amounts of vitamins and minerals and is rich in antioxidants called polyphenols. It regulates blood sugar, reduces blood pressure and has anti-aging properties. Will Ferrell’s final ‘Elf’ attire up for auction: Know how much the last one made? Interestingly, for all those who think that the tea doesn’t have caffeine are wrong. Because you’re consuming whole leaves in matcha, you may get three times as much caffeine than a cup of regular tea. For those who haven’t tasted matcha yet -- it tastes strong and some say it has grass or spinach-like taste. Some people sweeten the matcha tea before drinking to make it palatable. Also, matcha can be incorporated into meals. It can be used as an ingredient in both sweet and savory dishes. From matcha muffins, brownies, and puddings, to matcha soup, stir-frys, and even matcha guacamole, everything can be tried.

Health benefits of internet's latest obsession -- Matcha

matcha-tea

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