<p>TXT’s&nbsp;(TOMORROW X TOGETHER) band member Soobin has tested positive for COVID-19.<br />
<br />
The singer's agency Big Hit music released an official statement confirming the news that the member will be undergoing treatment at home.<br />
<br />
''We would like to provide you with some information regarding the health of TOMORROW X TOGETHER member Soobin,'' the statement reads.<br />
<br />
''Soobin had cold symptoms and tested positive on a rapid antigen test he took on Thursday, March 10. He promptly took a PCR test on Friday, March<br />
11 and was confirmed with COVID-19 on the morning of Saturday, March 12.''</p>

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<br />
''Soobin is experiencing symptoms including a cough and a sore throat. He has been under self-quarantine, away from the other members, since the rapid antigen test and is undergoing treatment at home,'' the statement reads.&nbsp;<br />
<br />
Further, the agency also revealed that other group members Soobin, Beomgyu, Taehyun, and Huening Kai are tested negative on a PCR test.&nbsp;<br />
<br />
''Regardless of the test results, Beomgyu, Taehyun, and Huening Kai, as well as Yeonjun who has made a full recovery from COVID-19, will all thoroughly comply with personal hygiene and health guidelines and closely monitor their own health since there was a contact among the members,'' the statement reads.&nbsp;</p>

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Soon enough, fans took social media platforms to wish Soobin a speedy recovery.&nbsp;</p>

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<p dir="ltr" lang="en">I just finished crying and now I'm crying again 😭 get well soon soobin 😭💗</p>
— rie || lourie 🦦 (@jkkcakes) <a href="https://twitter.com/jkkcakes/status/1502527633476943874?ref_src=twsrc%5Etfw">March 12, 2022</a></blockquote>
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<p dir="ltr" lang="en">Soobin, i know you're strong, so you will recover soon. Remember that we're always here for you. Get some rest our soobin, while you are healing on Covid. Always eat your 3 meals every day. MOAs will pray for your fast recovery. I love you!💙<a href="https://twitter.com/hashtag/GetWellSoonSoobin?src=hash&amp;ref_src=twsrc%5Etfw">#GetWellSoonSoobin</a> <a href="https://t.co/rhdwgDDKpv">pic.twitter.com/rhdwgDDKpv</a></p>
— 💙 We love TxT 💙 (@YeonjunWife1st) <a href="https://twitter.com/YeonjunWife1st/status/1502552049296179203?ref_src=twsrc%5Etfw">March 12, 2022</a></blockquote>
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<p dir="ltr" lang="en">Get well soon, soob :( ♥️</p>
— wit '📖: eu e esse meu coração (@soogyupet) <a href="https://twitter.com/soogyupet/status/1502545023308546048?ref_src=twsrc%5Etfw">March 12, 2022</a></blockquote>
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<p>&nbsp;</p>


TXT’s (TOMORROW X TOGETHER) band member Soobin has tested positive for COVID-19. The singer's agency Big Hit music released an official statement confirming the news that the member will be undergoing treatment at home.

TXT’s (TOMORROW X TOGETHER) band member Soobin has tested positive for COVID-19. The singer's agency Big Hit music released an official statement confirming the news that the member will be undergoing treatment at home. ''We would like to provide you with some information regarding the health of TOMORROW X TOGETHER member Soobin,'' the statement reads. ''Soobin had cold symptoms and tested positive on a rapid antigen test he took on Thursday, March 10. He promptly took a PCR test on Friday, March 11 and was confirmed with COVID-19 on the morning of Saturday, March 12.'' Shawn Levy tapped to helm Ryan Reynolds starrer 'Deadpool 3' ''Soobin is experiencing symptoms including a cough and a sore throat. He has been under self-quarantine, away from the other members, since the rapid antigen test and is undergoing treatment at home,'' the statement reads. Further, the agency also revealed that other group members Soobin, Beomgyu, Taehyun, and Huening Kai are tested negative on a PCR test. ''Regardless of the test results, Beomgyu, Taehyun, and Huening Kai, as well as Yeonjun who has made a full recovery from COVID-19, will all thoroughly comply with personal hygiene and health guidelines and closely monitor their own health since there was a contact among the members,'' the statement reads. From 'Audio Science' to 'Y', the weirdest celebrity kids names we have heard Soon enough, fans took social media platforms to wish Soobin a speedy recovery. I just finished crying and now I'm crying again 😭 get well soon soobin 😭💗 — rie || lourie 🦦 (@jkkcakes) March 12, 2022 × Soobin, i know you're strong, so you will recover soon. Remember that we're always here for you. Get some rest our soobin, while you are healing on Covid. Always eat your 3 meals every day. MOAs will pray for your fast recovery. I love you!💙#GetWellSoonSoobin pic.twitter.com/rhdwgDDKpv — 💙 We love TxT 💙 (@YeonjunWife1st) March 12, 2022 × Get well soon, soob :( ♥️ — wit '📖: eu e esse meu coração (@soogyupet) March 12, 2022 ×

K-pop band 'TXT's Soobin tests positive for covid-19

<p>South Korea's BTS has signed a new distribution and marketing deal with Universal Music Group, the world`s biggest music label, dropping Sony Music`s Columbia Records, the music band`s manager said on Friday.</p>

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<br />
Hybe Co Ltd-owned Bighit Music, which manages BTS, did not disclose the financial terms of the deal but said Universal and its American record label Interscope would distribute and market BTS` music in the United States and other regions.</p>

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<br />
The deal expands the entertainment company`s existing partnership with Universal, as it seeks to boost the popularity of K-pop music globally.<br />
BTS, which shot to global fame after the release of its English songs such as 'Butter'&nbsp;and 'Permission to Dance', is the first K-pop group to ever receive a Grammy Award nomination.<br />
<br />
The seven-member band has garnered millions of fans worldwide since its debut in 2013, teaming up with big names including Coldplay, Steve Aoki and Halsey.</p>

<p><a href="http://13.235.153.162/entertainment/bts-member-suga-releases-remix-for-their-song-with-coldplay-my-universe-422034" hreflang="en">BTS member Suga releases remix for their song with Coldplay 'My Universe'</a><br />
<br />
Last month, BTS performed at the United Nations in an effort to promote global goals of tackling poverty, inequality, injustice and climate change ahead.<br />
Universal, whose other hit singers and catalogues include Justin Bieber and The Beatles, was spun off by France`s Vivendi last month.<br />
<br />
Sony Music and Universal Music Group did not immediately respond to Reuters requests for comment.</p>


South Korea's BTS has signed a new distribution and marketing deal with Universal Music Group, the world`s biggest music label, dropping Sony Music`s Columbia Records, the music band`s manager said on Friday.

South Korea's BTS has signed a new distribution and marketing deal with Universal Music Group, the world`s biggest music label, dropping Sony Music`s Columbia Records, the music band`s manager said on Friday. BTS: Biggest moments in the life and rise to stardom of this K-pop band Hybe Co Ltd-owned Bighit Music, which manages BTS, did not disclose the financial terms of the deal but said Universal and its American record label Interscope would distribute and market BTS` music in the United States and other regions. Dave Chappelle is 'open' to a conversation with Netflix employees, comedian rep says The deal expands the entertainment company`s existing partnership with Universal, as it seeks to boost the popularity of K-pop music globally. BTS, which shot to global fame after the release of its English songs such as 'Butter' and 'Permission to Dance', is the first K-pop group to ever receive a Grammy Award nomination. The seven-member band has garnered millions of fans worldwide since its debut in 2013, teaming up with big names including Coldplay, Steve Aoki and Halsey. BTS member Suga releases remix for their song with Coldplay 'My Universe' Last month, BTS performed at the United Nations in an effort to promote global goals of tackling poverty, inequality, injustice and climate change ahead. Universal, whose other hit singers and catalogues include Justin Bieber and The Beatles, was spun off by France`s Vivendi last month. Sony Music and Universal Music Group did not immediately respond to Reuters requests for comment.

K-pop megaband BTS leaves Sony for Universal

<p>Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week.<br />
<br />
After first agreeing with McDonald`s to promote a new meal selling for just over $6, the six-strong boyband has also been named brand ambassadors for Louis Vuitton, the purveyor of handbags that sell for well above $1,000.<br />
<br />
The Grammy-nominated South Korean group, which now releases English-language songs too, has topped the album charts several times in the United States.<br />
Louis Vuitton, the biggest sales driver at French luxury goods conglomerate LVMH, already works with a roster of celebrities to promote its wares, from actresses Emma Stone and Jennifer Connelly to actor and singer Jaden Smith.<br />
<br />
Many brand ambassadors have starred in advertising campaigns but also popped up in the front row at fashion shows, helping drive buzz on social media, a marketing avenue top luxury brands have invested heavily in.<br />
<br />
Asia - and especially China, where K-pop is also popular - provides major markets for luxury brands, and has fuelled sales bounces as COVID-19 restrictions ease.<br />
Louis Vuitton`s menswear designer Virgil Abloh, known for his streetwear-style creations and who is friends with hip-hop star Kanye West, said the BTS partnership added "a modern chapter to the House, merging luxury and contemporary culture".<br />
<br />
Luxury brands have not traditionally liked working with so-called influencers who represent other labels that do not fit with their high-end image, although the boundaries between sports and fashion for instance is starting to blur.<br />
<br />
"As disparate as their businesses might seem, McDonald`s and Louis Vuitton share a need to onboard new generations of consumers," Carol Spieckerman, president at retail consultancy Spieckerman Retail, said.<br />
<br />
Louis Vuitton had no comment on Friday on BTS` McDonald`s deal. Under that agreement, the band`s meal will launch starting next month in nearly 50 countries, and will include chicken McNuggets, fries, and two dips.<br />
<br />
Neither Vuitton nor McDonald`s disclosed any financial details.</p>


Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week.

Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week. After first agreeing with McDonald`s to promote a new meal selling for just over $6, the six-strong boyband has also been named brand ambassadors for Louis Vuitton, the purveyor of handbags that sell for well above $1,000. The Grammy-nominated South Korean group, which now releases English-language songs too, has topped the album charts several times in the United States. Louis Vuitton, the biggest sales driver at French luxury goods conglomerate LVMH, already works with a roster of celebrities to promote its wares, from actresses Emma Stone and Jennifer Connelly to actor and singer Jaden Smith. Many brand ambassadors have starred in advertising campaigns but also popped up in the front row at fashion shows, helping drive buzz on social media, a marketing avenue top luxury brands have invested heavily in. Asia - and especially China, where K-pop is also popular - provides major markets for luxury brands, and has fuelled sales bounces as COVID-19 restrictions ease. Louis Vuitton`s menswear designer Virgil Abloh, known for his streetwear-style creations and who is friends with hip-hop star Kanye West, said the BTS partnership added "a modern chapter to the House, merging luxury and contemporary culture". Luxury brands have not traditionally liked working with so-called influencers who represent other labels that do not fit with their high-end image, although the boundaries between sports and fashion for instance is starting to blur. "As disparate as their businesses might seem, McDonald`s and Louis Vuitton share a need to onboard new generations of consumers," Carol Spieckerman, president at retail consultancy Spieckerman Retail, said. Louis Vuitton had no comment on Friday on BTS` McDonald`s deal. Under that agreement, the band`s meal will launch starting next month in nearly 50 countries, and will include chicken McNuggets, fries, and two dips. Neither Vuitton nor McDonald`s disclosed any financial details.

From McNuggets to Vuitton, K-pop's BTS notch up marketing deals

<p>Globally recognised Korean-pop band&nbsp;&nbsp;BTS ended 2020 on a musical note, dedicating the gig to their ARMY. The seven-membered band did a&nbsp;digital concert with singers Halsey, Lauv and Steve Aoki connecting remotely.<br />
<br />
The Grammy-nominated band played their chart-topping first English single 'Dynamite' and many songs from their latest album 'BE'. They also sang 'Make it right'&nbsp;with singer Lauv, who joined the stage with the help of hologram technology.<br />
<br />
The band performed their hits 'MIC DROP'&nbsp;and 'Boy with luv'&nbsp;accompanied by DJ Steve Aoki and singer Halsey respectively on an LED screen.<br />
<br />
<a href="https://www.wionews.com/entertainment/lifestyle/news-yearender-2020-how-k-pop-band-bts-became-the-beacon-of-hope-in-a-distressed-year-351587" hreflang="en">Also read: How K-Pop band BTS became the beacon of hope in a distressing year</a><br />
<br />
Ahead of the show on December 31, Steve Aoki had tweeted: "I can`t tell u how insane this event will be. But u already know this!! @BTS_twt on NYE and me @halsey and @lauvsongs supporting our boys. If u aren`t #army then ure missing out. Happy New Years everyone!!!"</p>

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<p dir="ltr" lang="en">I can’t tell u how insane this event will be. But u already know this!! <a href="https://twitter.com/BTS_twt?ref_src=twsrc%5Etfw">@BTS_twt</a> on NYE and me <a href="https://twitter.com/halsey?ref_src=twsrc%5Etfw">@halsey</a> and <a href="https://twitter.com/lauvsongs?ref_src=twsrc%5Etfw">@lauvsongs</a> supporting our boys. If u aren’t <a href="https://twitter.com/hashtag/army?src=hash&amp;ref_src=twsrc%5Etfw">#army</a> then ure missing out. Happy New Years everyone!!! Watch it pay per view <a href="https://t.co/TRSI1GZ6Pw">pic.twitter.com/TRSI1GZ6Pw</a></p>
— Steve Aoki (@steveaoki) <a href="https://twitter.com/steveaoki/status/1344559618911944705?ref_src=twsrc%5Etfw">December 31, 2020</a></blockquote>
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<p>&nbsp;</p>

<p><a href="https://www.wionews.com/entertainment/bts-named-entertainer-of-the-year-by-time-magazine-348944" hreflang="en">BTS named entertainer of the year by Time magazine</a><br />
<br />
The "2021 NEW YEAR`S EVE LIVE" show also featured South Korean acts Lee Hyun, Bumzu, NU`EST, GFriend, TOMORROW X TOGETHER, and ENHYPEN. The show was planned to be held both online and offline, but due to Covid-19, it was only streamed online.</p>


Globally recognised Korean-pop band BTS ended 2020 on a musical note, dedicating the gig to their ARMY. The seven-membered band did a digital concert with singers Halsey, Lauv and Steve Aoki connecting remotely.

Globally recognised Korean-pop band BTS ended 2020 on a musical note, dedicating the gig to their ARMY. The seven-membered band did a digital concert with singers Halsey, Lauv and Steve Aoki connecting remotely. The Grammy-nominated band played their chart-topping first English single 'Dynamite' and many songs from their latest album 'BE'. They also sang 'Make it right' with singer Lauv, who joined the stage with the help of hologram technology. The band performed their hits 'MIC DROP' and 'Boy with luv' accompanied by DJ Steve Aoki and singer Halsey respectively on an LED screen. Also read: How K-Pop band BTS became the beacon of hope in a distressing year Ahead of the show on December 31, Steve Aoki had tweeted: "I can`t tell u how insane this event will be. But u already know this!! @BTS_twt on NYE and me @halsey and @lauvsongs supporting our boys. If u aren`t #army then ure missing out. Happy New Years everyone!!!" I can’t tell u how insane this event will be. But u already know this!! @BTS_twt on NYE and me @halsey and @lauvsongs supporting our boys. If u aren’t #army then ure missing out. Happy New Years everyone!!! Watch it pay per view pic.twitter.com/TRSI1GZ6Pw — Steve Aoki (@steveaoki) December 31, 2020 × BTS named entertainer of the year by Time magazine The "2021 NEW YEAR`S EVE LIVE" show also featured South Korean acts Lee Hyun, Bumzu, NU`EST, GFriend, TOMORROW X TOGETHER, and ENHYPEN. The show was planned to be held both online and offline, but due to Covid-19, it was only streamed online.

BTS ends 2020 with a live gig featuring Steve Aoki, Halsey

K-pop's BTS 'worth $3.6 billion a year' to South Korea

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K-pop band 'TXT's Soobin tests positive for covid-19

K-pop megaband BTS leaves Sony for Universal

From McNuggets to Vuitton, K-pop's BTS notch up marketing deals

BTS ends 2020 with a live gig featuring Steve Aoki, Halsey

K-pop's BTS 'worth $3.6 billion a year' to South Korea