Gen Alpha might be going 6-7 all the time, but they are clearer about their life goals than any previous generation. According to a survey, this bunch does not believe in marriage and kids, and instead wants to make money and friends.

Gen Alpha already know what they DO NOT want, and it's exactly what you think

Children are emerging as a powerful economic force in China, with Gen Alpha reshaping consumption patterns across the world’s second-largest economy. According to recent estimates, Chinese parents spend nearly $800 billion annually on goods and services for their children, fueling rapid growth in retail, education, technology, entertainment, and lifestyle sectors.


Chinese Parents Spend Around $800 Bn on Children: Report

A Stanford Report published in 2022 claimed that Gen Z are misunderstood. “Contrary to stereotypes of being ‘lazy’ or ‘coddled’, Gen Z is entrepreneurial and adaptive”, said the study.

'Not gonna lie': Why Gen Z is nothing like millennials and what generation Alpha will do next

You may have heard about Gen Z, but have you heard about Gen Alpha? This generation is being called the most influential yet, also best educated and most tech-savvy. But guess what? The oldest members of Gen Alpha are less than ten years old. Priyanka Sharma tells you more.

Gravitas: Who is gen alpha? Find out

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