Food regulator FSSAI on Sunday (August 16) stated that corrective actions have been taken against six companies to withdraw misleading labels and trade marks, after the notices were issued against these firms for violationing of law. The FSSAI in the social media post confirmed that six Food Business Operators (FBOs) took quick action after notices from the regulator. "Measures range from withdrawing misleading label claims to revising product packaging to ensure consumer safety and compliance," it added. Further, the FSSAI informed that Livyor Ventures Pvt Ltd has pulled out the misleading claim of 'vegan &amp; healthy,' submitting its response regarding the misleading claims made on the label of the product "Livyor Roasted Edamame Beans".&nbsp;Also read: <a href="https://www.wionews.com/india-news/lakshmi-mittal-s-steel-giant-hit-in-zelensky-s-hometown-as-russia-strikes-back-after-drone-blitz-1786936878848">Lakshmi Mittal's steel giant hit in Zelensky's hometown as Russia strikes back after drone blitz</a><h3>Broader crackdown</h3>In addition, Rajasthan Agro and General Industries has acted on the notice by taking down all misleading claims and discontinuing use of the PPM. Similarly, Iota Nanotechnology Pvt Ltd has stripped the misleading claims from its packaging and halted production of the non-standardised water product. Panchamurtha Industries Pvt Ltd, for its part, has pulled the electrolyte drink listing from its website altogether. Over the past several months, the FSSAI has been actively pursuing enforcement action against multiple food business operators found in violation of regulations, including a broader crackdown targeting both energy drink and alcoholic beverage manufacturers.

FSSAI says 6 food companies withdrew misleading labels and claims after notices, including Livyor's 'vegan &amp; healthy' tag on edamame beans. Measures include pulled claims, revised packaging, and halted production, as part of a wider consumer safety crackdown.

Food regulator FSSAI on Sunday (August 16) stated that corrective actions have been taken against six companies to withdraw misleading labels and trade marks, after the notices were issued against these firms for violationing of law. The FSSAI in the social media post confirmed that six Food Business Operators (FBOs) took quick action after notices from the regulator. "Measures range from withdrawing misleading label claims to revising product packaging to ensure consumer safety and compliance," it added. Further, the FSSAI informed that Livyor Ventures Pvt Ltd has pulled out the misleading claim of 'vegan & healthy,' submitting its response regarding the misleading claims made on the label of the product "Livyor Roasted Edamame Beans". Also read: Lakshmi Mittal's steel giant hit in Zelensky's hometown as Russia strikes back after drone blitz Broader crackdown In addition, Rajasthan Agro and General Industries has acted on the notice by taking down all misleading claims and discontinuing use of the PPM. Similarly, Iota Nanotechnology Pvt Ltd has stripped the misleading claims from its packaging and halted production of the non-standardised water product. Panchamurtha Industries Pvt Ltd, for its part, has pulled the electrolyte drink listing from its website altogether. Over the past several months, the FSSAI has been actively pursuing enforcement action against multiple food business operators found in violation of regulations, including a broader crackdown targeting both energy drink and alcoholic beverage manufacturers.

FSSAI says 6 food companies withdrew misleading labels and claims after notices, including Livyor's 'vegan &amp; healthy' tag on edamame beans. Measures include pulled claims, revised packaging, and halted production, as part of a wider consumer safety crackdown.

FSSAI crackdown forces 6 companies to withdraw misleading labels and claims

The Food Safety and Standards Authority of India (FSSAI) has issued notices to several food business operators for misleading consumers over misleading brand names and trade names, claiming “healthy”, “organic” and “zero maida.” The food regulator has strictly directed food business operators to comply with labelling and display regulations to prevent consumer deception. Covering over a dozen products and trade names, the notices were issued for “violating provisions of the Food Safety and Standards Act, 2006, regarding misleading brand names, trade names, and product claims”. The action of FSSAI reflects growing regulatory scrutiny of health, nutrition and ingredient-based marketing claims. A list shared by FSSAI on X flagged products like The Health Factory’s “Zero Maida” Whole Wheat Bread and “Zero Maida” Pizza Base. FSSAI added that the trade names and associated claims were likely to mislead consumers and appeared to be in contravention of applicable regulations.

<blockquote class="twitter-tweet">FSSAI has issued notices to several food business operators (FBOs) for violating provisions of the FSS Act, 2006 regarding misleading brand names, trade names, and product claims... (1)2 <a href="https://t.co/CgSVspoQxS">pic.twitter.com/CgSVspoQxS</a>&mdash; FSSAI (@fssaiindia) <a href="https://x.com/fssaiindia/status/2066015130400469492?ref_src=twsrc%5Etfw">June 14, 2026</a></blockquote> <script async src="https://platform.x.com/widgets.js" charset="utf-8"></script>

The regulator raied concerns over the use of health-focused branding on products such as Troovy’s “Healthy Mix Veggie Chips”, “Healthy Ragi Chips” and “Healthy Moong Dal Chips”, as well as brands like “Healthy Choice Healthy Food for Healthy Life Poha”; Emami’s “Healthy &amp; Tasty”; “Health Aid”; and “Healthy Master” and “Vision to Serve Healthy”, according to the post.&nbsp;Also read: <a href="https://www.wionews.com/india-news/insects-in-maggi-nestle-india-denies-allegations-of-infestation-in-noodles-after-fssai-notice-1781276161526">Insects in Maggi? Nestle India denies allegations of infestation in noodles after FSSAI notice</a><h3>The company's misleading impression</h3>FSSAI said such brand names could give consumers a potentially misleading impression about the nutritional value or health benefits of the products. The regulator also issued a notice to Neuherbs True Vitamin, stating that the term "True Vitamin" is not defined or recognised under existing regulations and could mislead consumers. Additionally, FSSAI flagged PLAN B Plant-Based Vegan, noting that the brand name may lead consumers to believe its products are certified vegan, despite the company not having prior approval for vegan food endorsement in its FSSAI licence. The regulator also scrutinised brands including Organic Wisdom, Shine Organic, Two Brothers Organic Farms and World of Organic, stating that their products lacked the necessary certifications and approvals required to support organic claims. FSSAI also flagged concerns over ingredient-related claims with issuing a notice to Storia Juice Pomegranate, and noting that the branding could create the impression that the product is pomegranate juice despite containing only 4 per cent pomegranate juice concentrate. FSSAI also raised objections to claims made by packaged drinking water brand Iota Water about the addition of minerals to its products. According to the regulator, existing rules prohibit companies from advertising products as containing “added nutrients” when those nutrients are introduced solely to restore levels lost during processing, the post noted.

FSSAI flagged concerns over ingredient-related claims with issuing a notice to Storia Juice Pomegranate, and noting that the branding could create the impression that the product is pomegranate juice despite containing only 4 per cent pomegranate juice concentrate.

The Food Safety and Standards Authority of India (FSSAI) has issued notices to several food business operators for misleading consumers over misleading brand names and trade names, claiming “healthy”, “organic” and “zero maida.” The food regulator has strictly directed food business operators to comply with labelling and display regulations to prevent consumer deception. Covering over a dozen products and trade names, the notices were issued for “violating provisions of the Food Safety and Standards Act, 2006, regarding misleading brand names, trade names, and product claims”. The action of FSSAI reflects growing regulatory scrutiny of health, nutrition and ingredient-based marketing claims. A list shared by FSSAI on X flagged products like The Health Factory’s “Zero Maida” Whole Wheat Bread and “Zero Maida” Pizza Base. FSSAI added that the trade names and associated claims were likely to mislead consumers and appeared to be in contravention of applicable regulations.

FSSAI flagged concerns over ingredient-related claims with issuing a notice to Storia Juice Pomegranate, and noting that the branding could create the impression that the product is pomegranate juice despite containing only 4 per cent pomegranate juice concentrate.

FSSAI issue notices over misleading 'healthy', 'organic' and 'zero maida' claims on food labels

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FSSAI crackdown forces 6 companies to withdraw misleading labels and claims

FSSAI cracks down on 'healthy', 'organic' and 'zero maida' claims on food labels