Rolex Goes Bold: Perpetual 1908 now in pure gold: What makes it so special?
Rolex stuns at Watches & Wonders 2025 with its yellow gold Perpetual 1908 and the all-new Settimo bracelet. With its classic styling, top-tier mechanics, and luxury details, what makes this gold timepiece truly stand out?
Rolex goes bold with 1908 in yellow gold
At Watches & Wonders 2025, Rolex unveiled the Perpetual 1908 in 18 carat yellow gold but what really made noise? The brand-new Settimo bracelet. It's elegant, sleek, and made just for this watch.
What’s so special about the bracelet?
The Settimo bracelet is unlike any Oyster or Jubilee design. It has seven ultra-polished links, giving it a jewellery-like shine. Each link moves with ease but holds strong under pressure.
Watch like no other
With this launch, Rolex signals a return to classic dress watches. The 39mm case, 9.5mm thickness, and slim design give it a refined look, perfect for formal style lovers and collectors alike.
A dial that stays timeless
The dial comes in black or white, with gold hour markers, Arabic numerals, and a small seconds subdial at 6 o’clock. Hands are diamond-cut for mirror shine even with no lume.
Inside the heart of the 1908
Powering this beauty is Rolex’s Calibre 7140. It’s automatic, has a 66-hour power reserve, and features a Syloxi silicon hairspring and Paraflex shock absorber for top performance.
Built for luxury
This yellow gold 1908 isn’t made for diving. It’s water resistant up to 50 metres, but its true strength lies in its design: a sleek dress watch with a hidden clasp and elegant gold bracelet.
Price tag
Priced at $40,500 this 1908 is for serious collectors. The Settimo bracelet takes Rolex’s style up a notch, making this watch one of the most refined gold timepieces of 2025
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