A decade ago, Twitter was on a promising trajectory, benefiting from substantial funding in the social-networking space and culminating in a successful IPO in 2013, raising $1.8 billion. However, the company is now in the hands of Elon Musk, the world's wealthiest individual and one of the platform's notable provocateurs.
This development is significant as Twitter has evolved into a critical platform for people to engage in discussions, humour, and opinions across various domains such as politics, sports, tech, and finance. Additionally, it has empowered the voiceless by providing a platform for protesters in repressed regimes worldwide.
Despite its impact, Twitter has faced controversies over the dissemination of fake news and misinformation, leading to concerns about bullying and violence. As a business, the company struggled to turn a consistent profit, lagged behind competitors like Google and Facebook, and discontinued popular products without clear explanations.
On Monday (July 24), Twitter underwent an official renaming as 'X', following an announcement made by the microblogging website's owner, Elon Musk, on Sunday. The social media platform has initiated a rebranding process in its identity and branding.