Big deal: Airbus takes control of Bombardier CSeries
Source:Reuters
Airbus comes to Bombardier's rescue
Shares in Bombardier leaped more than 20 percent on Tuesday after news of the deal with Europe's biggest aerospace group.
Airbus will get a 50.01 percent stake in an entity recently carved out of Bombardier to produce and market the CSeries, four years after it first flew with a goal to enter the $125 billion a year market for large jets.
But in a move emblematic of the huge risks of aerospace competition, Bombardier will get just one dollar for the majority stake in exchange for Airbus's purchasing and marketing power to support an aircraft that has won fans for its fuel efficiency but few recent orders due to doubts over its future.
(Photograph:Reuters)
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Big deal
"It's an unexpected move by Airbus but indicates they see a good market potential for the CSeries. Neither they nor Boeing currently offer an aircraft in the regional jet market," said aerospace consultant John Strickland of JLS Consulting.
Airbus shares rose around 5 percent.
The deal is similar to one that Airbus walked away from in 2015 when it decided the investment in a plane that had not yet entered service was too risky - with one major difference: that some of the jets will be produced in the United States.
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Costly trade dispute
The US Commerce Department has threatened a possible 300 per cent duty on CSeries jet imports after backing Boeing's complaint that Bombardier received illegal subsidies and dumped the planes at low prices.
The deal with Airbus now means CSeries jets can be built at Airbus' Alabama assembly plant, which according to the two companies would exempt them from import duties.
"Assembly in the US can resolve the (tariff) issue because it then becomes a domestic product," Bombardier's chief executive, Alain Bellemare, told reporters at Airbus's headquarters in Toulouse.
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'A win for Canada...a win for UK,' Airbus CEO Tom Enders
He said it would also create new US jobs.
The deal appeared to catch Boeing off guard. Locked in a separate 13-year trade dispute with Airbus, Boeing called it a "questionable deal" between two of its subsidized competitors.
Bellemare said he hoped the deal would be approved within 6-12 months. Canadian Innovation Minister Navdeep Bains, who must officially decide whether to green-light the deal, said it looked like "Bombardier's new proposed partnership ... would help position the CSeries for success".
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;New order
While it will lose control of a project developed at a cost of $6 billion, the deal gives the CSeries improved economies of scale and a better sales network.
For Airbus, the deal strengthens the bottom end of its narrowbody portfolio after poor sales of its own A319 model and expands its global footprint, potentially opening up further deals in other sectors in Canada.
Tony Webber, a former chief economist at Qantas, said the CSeries could complement Airbus's existing single-aisle models.