<p>The Ministry of Information and Broadcasting (I&amp;B) on Friday (August 15) announced the removal of the 12-minute cap on advertising time for television channels, saying the move will promote fair competition and improve ease of doing business.</p><p>&nbsp;</p><p>The decision will come into effect once the amendment to the Cable Television Networks Rules, 1994, is notified in the Gazette. The government introduced the 12-minute advertising limit in 2006 under the same rules.</p><p>&nbsp;</p><p>The ministry said the television broadcasting sector has changed significantly over the past two decades, making it necessary to review the existing advertising regulations.</p><p>&nbsp;</p><p>"The Ministry of I&amp;B is of the view that there exists adequate competition in the market within the TV industry and between the TV industry and digital media. The Government has decided to remove the advertisement duration cap to enable fair competition and ensure ease of doing business," said the Ministry.</p><p>&nbsp;</p><p>When the advertising cap came into force in 2006, India had only 62 television channels. The number has now crossed 900. At the time, cable television was the main platform for distributing channels and operated through analogue technology with limited carriage capacity, giving viewers fewer choices.</p><p>&nbsp;</p><p><strong>Also Read: </strong><a href="https://www.wionews.com/world/luigi-mangione-pleads-guilty-in-federal-case-over-killing-of-unitedhealthcare-ceo-brian-thompson-1786726506112"><strong>Luigi Mangione pleads guilty in federal case over killing of UnitedHealthcare CEO Brian Thompson</strong></a></p><p>&nbsp;</p><p>The ministry said the complete digitisation of the cable television sector has since transformed the distribution landscape. DTH, cable TV, HITS and IPTV platforms are now digital and carry 300 to 500 channels or more, offering viewers greater choice and catering to diverse consumer needs.</p><p>&nbsp;</p><p>The government said these changes have created adequate competition in the market and prompted it to reconsider the rules governing television advertising duration.</p><p>&nbsp;</p><p>The ministry also highlighted the industry's dependence on advertising revenue. It said both pay and free-to-air television channels rely heavily on advertisements for their business.</p><p>&nbsp;</p><p>At the same time, traditional television channels faced a disadvantage compared with digital media because digital platforms do not face a similar advertising time cap. The government said removing the restriction will address this uneven playing field and allow television broadcasters to compete more fairly.</p>

The government has removed the 12 minute advertising cap for TV channels to promote fair competition, ease of doing business and create a level playing field with digital media.

The Ministry of Information and Broadcasting (I&B) on Friday (August 15) announced the removal of the 12-minute cap on advertising time for television channels, saying the move will promote fair competition and improve ease of doing business. The decision will come into effect once the amendment to the Cable Television Networks Rules, 1994, is notified in the Gazette. The government introduced the 12-minute advertising limit in 2006 under the same rules. The ministry said the television broadcasting sector has changed significantly over the past two decades, making it necessary to review the existing advertising regulations. "The Ministry of I&B is of the view that there exists adequate competition in the market within the TV industry and between the TV industry and digital media. The Government has decided to remove the advertisement duration cap to enable fair competition and ensure ease of doing business," said the Ministry. When the advertising cap came into force in 2006, India had only 62 television channels. The number has now crossed 900. At the time, cable television was the main platform for distributing channels and operated through analogue technology with limited carriage capacity, giving viewers fewer choices. Also Read: Luigi Mangione pleads guilty in federal case over killing of UnitedHealthcare CEO Brian Thompson The ministry said the complete digitisation of the cable television sector has since transformed the distribution landscape. DTH, cable TV, HITS and IPTV platforms are now digital and carry 300 to 500 channels or more, offering viewers greater choice and catering to diverse consumer needs. The government said these changes have created adequate competition in the market and prompted it to reconsider the rules governing television advertising duration. The ministry also highlighted the industry's dependence on advertising revenue. It said both pay and free-to-air television channels rely heavily on advertisements for their business. At the same time, traditional television channels faced a disadvantage compared with digital media because digital platforms do not face a similar advertising time cap. The government said removing the restriction will address this uneven playing field and allow television broadcasters to compete more fairly.

<p>The government has removed the 12-minute advertising cap for TV channels to promote fair competition, ease of doing business and create a level playing field with digital media.</p>

TV channels can now run beyond 12 minutes of ads as government lifts cap

<p>Television actress Ankita Lokhande’s husband and businessman Vicky Jain has been hospitalized. Recently seen with Pavitra Rishta star in Laughter Chefs 2, he is currently under medical care due to some injury. Vicky's hand can be seen bandaged and supported in a plaster. The news broke after fellow actor and close friend Samarth Jurel shared a video from the hospital on Instagram. &nbsp;&nbsp;</p><h2>The viral video</h2><p>In the clip, the reality star is seen lying on a hospital bed, while Ankita is by his side, and appears to be emotional. Despite his condition, Vicky managed to smile during the light-hearted banter with Samarth. In the video, Samarth assured Vicky that he would see him outside the hospital in a couple of hours, to which Vicky jokingly responded, “Bye mat bol yaar.”</p><p>&nbsp;</p><p><strong>Also Read: </strong><a href="https://www.wionews.com/entertainment/bollywood/fawad-khan-and-vaani-kapoor-s-rom-com-aabeer-gulaal-to-release-in-india-soon-1757729160047"><strong>Fawad Khan and Vaani Kapoor's rom-com Aabeer Gulaal to release in India soon?</strong></a></p>

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<h2>Fans’ reaction</h2><p>Samarth captioned the video with a heartfelt note: “Bade bhai jaldi recover hooo mere Tony Stark.” The video quickly went viral, sparking a wave of concern among fans and well-wishers. The social media is flooded with prayers for Vicky’s speedy recovery. One fan wrote, “Wishing Vicky Jain a fast recovery. Ankita is a true pillar of strength for him.” Another commented on the touching bond of friendship between Samarth and Vicky. “Get well soon Vicky, stay strong” and “Ankita is truly a rock-solid partner,” said the third comment. &nbsp;</p><p>&nbsp;</p><p><strong>Also Read: </strong><a href="https://www.wionews.com/entertainment/bollywood/pyaar-ka-punchnama-2-actress-karishma-sharma-sustains-serious-injuries-after-jumping-from-local-train-in-mumbai-shares-health-update-1757660911281"><strong>Actress Karishma Sharma sustains serious injuries after jumping from train</strong></a></p><p>&nbsp;</p><p>Adding to the support, actress Ashita Dhawan visited Vicky in the hospital and shared a photo collage with him on her Instagram Story. Her emotional note read, “Bounce back soon Vikku. My heart aches to see you like this, but that smile tells me you are a king for a reason. Bounce back stronger. Love You.” Vicky later reshared the post on his own Instagram.</p><p>&nbsp;</p><p><strong>Also Read: </strong><a href="https://www.wionews.com/entertainment/bollywood/sanjay-gupta-on-shocking-demands-of-actors-from-6-vanity-vans-to-sky-high-costs-1757599500731"><strong>Sanjay Gupta on shocking demands of actors: 6 vanity vans to sky-high costs</strong></a></p><h2>Ankita and Vicky's bond</h2><p>While the exact reason for Vicky’s hospitalisation remains undisclosed, speculation is rife that he may have suffered a serious injury, as his fractured hand is clearly visible in the viral video. This is not the first time Vicky has been admitted to the hospital. In May 2024, Ankita had shared a post of the couple lying on hospital beds together with the caption, “Together in sickness &amp; in health, literally.”</p><p>&nbsp;</p><p><strong>Also Read: &nbsp;</strong><a href="https://www.wionews.com/entertainment/bollywood/did-you-know-virat-kohli-and-anushka-sharma-were-once-kicked-out-of-a-cafe-1757591647805"><strong>Did you know Virat Kohli and Anushka Sharma were once kicked out of a cafe?</strong></a></p><p>&nbsp;</p><p>Ankita Lokhande and Vicky Jain tied the knot in December 2021 after dating for several years. While Ankita is best known for her roles in Pavitra Rishta and Manikarnika: The Queen of Jhansi, Vicky became a familiar face on television after participating in Bigg Boss 17 alongside Ankita.</p>

TV actress Ankita Lokhande's husband Vicky Jain is currently in the hospital. The news was revealed by Samarth Jurel, a close friend of the businessman. Though it seems like Vicky has a hand injury, the real reason of his medical care is not revealed yet. 



Television actress Ankita Lokhande’s husband and businessman Vicky Jain has been hospitalized. Recently seen with Pavitra Rishta star in Laughter Chefs 2, he is currently under medical care due to some injury. Vicky's hand can be seen bandaged and supported in a plaster. The news broke after fellow actor and close friend Samarth Jurel shared a video from the hospital on Instagram. The viral video In the clip, the reality star is seen lying on a hospital bed, while Ankita is by his side, and appears to be emotional. Despite his condition, Vicky managed to smile during the light-hearted banter with Samarth. In the video, Samarth assured Vicky that he would see him outside the hospital in a couple of hours, to which Vicky jokingly responded, “Bye mat bol yaar.” Also Read: Fawad Khan and Vaani Kapoor's rom-com Aabeer Gulaal to release in India soon?

<p>TV actress Ankita Lokhande's husband Vicky Jain is currently in the hospital. The news was revealed by Samarth Jurel, a close friend of the businessman. Though it seems like Vicky has a hand injury, the real reason of his medical care is not revealed yet.</p>

Ankita Lokhande’s husband Vicky Jain injured, hospital video sparks concern online

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TV channels can now run beyond 12 minutes of ads as government lifts cap

Ankita Lokhande’s husband Vicky Jain injured, hospital video sparks concern