<p>UK Prime Minister Rishi Sunak's flop attempt make&nbsp;a key announcement&nbsp;by using a video transition has transformed him into an unexpected meme sensation. In the original video, which was shared by the Conservative Party, Sunak unveiled a £20 million government grant for the improvement of Blyth's high street and investment in crime reduction, media reports said.&nbsp;</p>

<p>The town of Blyth is a vital player in the regional economy, and the investment programme will provide a significant opportunity for economic growth in Blyth and the surrounding areas. The grant was intended to assure northern voters that they were a top priority in the government's expenditure plans. The relief road will also alleviate congestion issues in the town and support its economic growth.</p>

<p>Also Read |&nbsp;<a href="https://www.wionews.com/india-news/amid-raging-israel-hamas-war-indias-delhi-placed-on-security-alert-646205">Amid raging Israel-Hamas war, India's Delhi placed on security alert</a></p>

<p>This effort came after the Prime Minister faced significant backlash for his recent decision to cancel the HS2 high-speed rail leg to Manchester.</p>

<h2><strong>Awkward video transition</strong></h2>

<p>The video started with Sunak saying, "If you live in or around Blyth, you're going to want to hear this," before delivering a rather unconventional palm slap to the camera and then reappearing soon after in unaltered settings and appearance to complete the announcement.</p>

<p>In the video, Sunak said, "If you live in or around Blyth, you're going to want to hear this," before delivering a rather unconventional palm slap to the camera for a moment and then taking his hand away from the camera, he added, "We're giving your town £20 million to improve things like the high street, safety, and community heritage."</p>

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<p dir="ltr" lang="en">I can only assume Rishi Sunak’s digital communications team hate him. Didn’t even one of them explain to him that this isn’t how/when you use a ‘hand over camera’ transition? <a href="https://twitter.com/hashtag/HandOverCameraTransition?src=hash&amp;ref_src=twsrc%5Etfw">#HandOverCameraTransition</a> <a href="https://twitter.com/hashtag/RishiSunak?src=hash&amp;ref_src=twsrc%5Etfw">#RishiSunak</a> <a href="https://twitter.com/hashtag/GeneralElectionNow?src=hash&amp;ref_src=twsrc%5Etfw">#GeneralElectionNow</a> <a href="https://t.co/8LNIEdCzF3">pic.twitter.com/8LNIEdCzF3</a></p>
— Paul Ilett (@Paul_Ilett) <a href="https://twitter.com/Paul_Ilett/status/1712111850647703879?ref_src=twsrc%5Etfw">October 11, 2023</a></blockquote>
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<p>But the weird transition has set TikTok and other social media platforms ablaze as users jump into the saga to drop their reactions. TikTok users didn't waste a moment seizing on the awkward transition, turning it into a viral sensation with millions of views.</p>

<p><a href="https://www.wionews.com/world/watch-israeli-commandoes-rescue-250-hostages-in-a-daring-operation-against-hamas-terrorists-646178">Watch | Israeli commandos rescue hostages in daring operation against Hamas</a></p>

<p>Some users, pretending to be caught off guard in front of the camera, took the opportunity to shift the conversation away from Sunak's intended message to a range of other topics. Soon it was a full-blown transition away from politics and to a memedom.&nbsp;</p>

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<p dir="ltr" lang="en">Rishi Sunak’s attempt at a video transition has made him viral on TikTok as people globally duet with him - here’s one from Iceland <a href="https://t.co/5F3B3zSv39">pic.twitter.com/5F3B3zSv39</a></p>
— nazir afzal (@nazirafzal) <a href="https://twitter.com/nazirafzal/status/1712367360026272218?ref_src=twsrc%5Etfw">October 12, 2023</a></blockquote>
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<p dir="ltr" lang="en">Not a lot to make us smile currently but here’s Rishi Sunak not understanding how a transition in a video works<a href="https://t.co/P9moanGc2X">pic.twitter.com/P9moanGc2X</a></p>
— nazir afzal (@nazirafzal) <a href="https://twitter.com/nazirafzal/status/1711835019142988202?ref_src=twsrc%5Etfw">October 10, 2023</a></blockquote>
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<p>What is interesting in this is that Sunak, who previously hinted at a potential ban on TiKToK, has now become a social media star on the same Chinese platform.&nbsp;</p>

<p><strong>Watch |&nbsp;<a href="https://www.wionews.com/videos/israel-palestine-war-israel-military-reclaims-base-from-hamas-strikes-intensifies-646221">Israel-Palestine war: Israel military reclaims base from Hamas, strikes intensifies</a></strong></p>

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<p>Sunak indicated that the contentious app could potentially be banned on all British government phones. “We take security of devices seriously,” he reportedly said regarding the possible ban on TikTok and added, “We look also at what our allies are doing. And we’re in the process of doing all of that.”</p>

<p><em><strong>(With inputs from agencies)</strong></em></p>

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UK Prime Minister Rishi Sunak's flop attempt make a key announcement by using a video transition has transformed him into an unexpected meme sensation. In the original video, which was shared by the Conservative Party, Sunak unveiled a £20 million government grant for the improvement of Blyth's high street and investment in crime reduction, media reports said.

UK Prime Minister Rishi Sunak's flop attempt make a key announcement by using a video transition has transformed him into an unexpected meme sensation. In the original video, which was shared by the Conservative Party, Sunak unveiled a £20 million government grant for the improvement of Blyth's high street and investment in crime reduction, media reports said. The town of Blyth is a vital player in the regional economy, and the investment programme will provide a significant opportunity for economic growth in Blyth and the surrounding areas. The grant was intended to assure northern voters that they were a top priority in the government's expenditure plans. The relief road will also alleviate congestion issues in the town and support its economic growth. Also Read | Amid raging Israel-Hamas war, India's Delhi placed on security alert This effort came after the Prime Minister faced significant backlash for his recent decision to cancel the HS2 high-speed rail leg to Manchester. Awkward video transition The video started with Sunak saying, "If you live in or around Blyth, you're going to want to hear this," before delivering a rather unconventional palm slap to the camera and then reappearing soon after in unaltered settings and appearance to complete the announcement. In the video, Sunak said, "If you live in or around Blyth, you're going to want to hear this," before delivering a rather unconventional palm slap to the camera for a moment and then taking his hand away from the camera, he added, "We're giving your town £20 million to improve things like the high street, safety, and community heritage." I can only assume Rishi Sunak’s digital communications team hate him. Didn’t even one of them explain to him that this isn’t how/when you use a ‘hand over camera’ transition? #HandOverCameraTransition #RishiSunak #GeneralElectionNow pic.twitter.com/8LNIEdCzF3 — Paul Ilett (@Paul_Ilett) October 11, 2023 × But the weird transition has set TikTok and other social media platforms ablaze as users jump into the saga to drop their reactions. TikTok users didn't waste a moment seizing on the awkward transition, turning it into a viral sensation with millions of views. Watch | Israeli commandos rescue hostages in daring operation against Hamas Some users, pretending to be caught off guard in front of the camera, took the opportunity to shift the conversation away from Sunak's intended message to a range of other topics. Soon it was a full-blown transition away from politics and to a memedom. Rishi Sunak’s attempt at a video transition has made him viral on TikTok as people globally duet with him - here’s one from Iceland pic.twitter.com/5F3B3zSv39 — nazir afzal (@nazirafzal) October 12, 2023 × Not a lot to make us smile currently but here’s Rishi Sunak not understanding how a transition in a video workspic.twitter.com/P9moanGc2X — nazir afzal (@nazirafzal) October 10, 2023 × What is interesting in this is that Sunak, who previously hinted at a potential ban on TiKToK, has now become a social media star on the same Chinese platform. Watch | Israel-Palestine war: Israel military reclaims base from Hamas, strikes intensifies × Sunak indicated that the contentious app could potentially be banned on all British government phones. “We take security of devices seriously,” he reportedly said regarding the possible ban on TikTok and added, “We look also at what our allies are doing. And we’re in the process of doing all of that.” (With inputs from agencies) WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. ×

WATCH | UK PM Rishi Sunak’s flop video transition leaves social media in stitches

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WATCH | UK PM Rishi Sunak’s flop video transition leaves social media in stitches

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