Amazon, which previously introduced the service in select pin codes of Bengaluru late last year, is now expanding Amazon Now to other parts of the country, responding to the increasing consumer demand for ultra-fast deliveries.

Amazon joins 10-minute delivery race in Delhi, takes on Blinkit and Zepto

India news , Trending: Blinkit CEO announced in a social media post on X, saying that the initiative will be launched on Thursday with the services to begin in Gurgaon. 

'Ambulance in 10 mins': Blinkit announces new service, to debut in Gurgaon

The rapid rise of quick commerce in India has sparked significant concern among traditional retail distributors. The All India Consumer Products Distributors Federation (AICPDF), representing over 400,000 retail distributors, has formally requested an antitrust investigation into major players in the quick commerce sector, including Swiggy's Instamart, Zomato's Blinkit, and Zepto.

Indian Retail group seeks antitrust investigation into quick commerce giants Swiggy, Blinkit, and Zepto

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