Prada is selling a hole-riddled sweater that looks like cheese for 90,000 rupees. The Italian luxury brand believes this sweater is a Spring Summer essential. Take a look at it and tell us what you think.

Gravitas: Prada's cheese-lookalike sweater

Luxury label Prada has caught the fancy of Twitterati as they unveiled a new sweater that looks like a block of cheese. Yes, the bizarre sweater has been listed on the official Prada website as they call it an “openwork viscose turtleneck sweater” but people can’t get over the fact that the label wants us to get dressed in cheese as part of their spring collection.&nbsp;

The strikingly cheesy yellow sweater is a turtleneck with full sleeves with symmetrical holes cut out in them. The label goes on to further explain the garment as: "Defined by a precious openwork motif with placed holes, this viscose turtleneck sweater completes the looks of the Spring Summer 2021 show. The result of an ongoing creative conversation, the collection marks the debut of Creative Co-Directors Miuccia Prada and Raf Simons."

The sweater’s now-viral picture found itself on the internet as a part of a discussion after Twitter user Hephzi Ferris posted the sweater’s picture and wrote it reminded her of swiss cheese.&nbsp;<a href="https://www.wionews.com/entertainment/lifestyle/news-luxury-label-gucci-trolled-for-inverted-sunglasses-as-netizens-find-it-amusing-349684">Luxury label Gucci trolled for 'inverted sunglasses' as netizens find it amusing</a>

But that's not all! The sweater is priced at a steep £905 ($1232) or approximately Rs 90,656.

Check out what people think of the Prada sweater:

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the fucking cheese looking sweater from prada is making me so angry right now. how the fuck are you a sweater with HOLES? AND THE HOLES ARE WHERE YOUR TITS SHOULD BE!!!!
— ~sandylotus~ (@_sandylotus) <a href="https://twitter.com/_sandylotus/status/1354694135735857153?ref_src=twsrc%5Etfw">January 28, 2021</a></blockquote>
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Prada charging £905 to look like a bit of Swiss cheese 🧀 <a href="https://t.co/8vFbfaHr05">pic.twitter.com/8vFbfaHr05</a>
— Hephzi Ferris (@H3phz1_m4yy) <a href="https://twitter.com/H3phz1_m4yy/status/1354180703915798530?ref_src=twsrc%5Etfw">January 26, 2021</a></blockquote>
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“Openwork” Prada sweater for $1,350. 
 
The devil wears Swiss. <a href="https://t.co/oq2MxOP5kh">pic.twitter.com/oq2MxOP5kh</a>
— Judy (@MyNameisJudy) <a href="https://twitter.com/MyNameisJudy/status/1354435406335528962?ref_src=twsrc%5Etfw">January 27, 2021</a></blockquote>
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What do you think about these?

Luxury label Prada has caught the fancy of Twitterati as they unveiled a new sweater that looks like a block of cheese. Yes, the bizarre sweater has been listed on the official Prada website as they call it an “openwork viscose turtleneck sweater” but people can’t get over the fact that the label wants us to get dressed in cheese as part of their spring collection.

Luxury label Prada has caught the fancy of Twitterati as they unveiled a new sweater that looks like a block of cheese. Yes, the bizarre sweater has been listed on the official Prada website as they call it an “openwork viscose turtleneck sweater” but people can’t get over the fact that the label wants us to get dressed in cheese as part of their spring collection. The strikingly cheesy yellow sweater is a turtleneck with full sleeves with symmetrical holes cut out in them. The label goes on to further explain the garment as: "Defined by a precious openwork motif with placed holes, this viscose turtleneck sweater completes the looks of the Spring Summer 2021 show. The result of an ongoing creative conversation, the collection marks the debut of Creative Co-Directors Miuccia Prada and Raf Simons." The sweater’s now-viral picture found itself on the internet as a part of a discussion after Twitter user Hephzi Ferris posted the sweater’s picture and wrote it reminded her of swiss cheese. Luxury label Gucci trolled for 'inverted sunglasses' as netizens find it amusing But that's not all! The sweater is priced at a steep £905 ($1232) or approximately Rs 90,656. Check out what people think of the Prada sweater: the fucking cheese looking sweater from prada is making me so angry right now. how the fuck are you a sweater with HOLES? AND THE HOLES ARE WHERE YOUR TITS SHOULD BE!!!! — ~sandylotus~ (@_sandylotus) January 28, 2021 × Prada charging £905 to look like a bit of Swiss cheese 🧀 pic.twitter.com/8vFbfaHr05 — Hephzi Ferris (@H3phz1_m4yy) January 26, 2021 × “Openwork” Prada sweater for $1,350. The devil wears Swiss. pic.twitter.com/oq2MxOP5kh — Judy (@MyNameisJudy) January 27, 2021 × What do you think about these?

Twitterati can't believe Prada wants you to buy sweater that looks like cheese

&nbsp;Italian luxury label Prada has ended all cooperation with Chinese actress Zheng Shuang, a week after appointing her as a brand ambassador, after she was engulfed in a surrogacy controversy that has enthralled the Chinese public. 
 
Prada made the announcement late on Tuesday, after coming under heavy criticism on Chinese social media for cooperating with 30-year-old Zheng, whose former partner Zhang Heng has accused her of trying to abandon two young children the couple had through a U.S.-based surrogate. 
 
It is the latest global brand to succumb to public pressure in China, where customers have become increasingly vocal about their expectations for the behaviour of companies and celebrities, especially foreign ones. 
 
"The Prada Group has terminated all cooperation with Ms Zheng Shuang," the company said on its official Weibo account, without providing further details. 
 
Prada did not respond to Reuters queries on Wednesday. Zheng and Zhang also did not answer Reuters` requests for comment. 
 
China has become an increasingly important market for luxury labels during the global pandemic and its shoppers are expected to account for around half of all global spending on high-end brands in 2020, up from 37% in 2019, according to McKinsey &amp; Company. 
 
Prada has said the group`s China sales jumped 60% in June and 66% in July. 
 
"The hit to Prada`s image is huge," said Huang Shengming, professor of the Communication University of China in Beijing. "Their decision to stop working with Zheng is an effort to cut their losses and it`s the right move." 
 
 
SURROGACY CONTROVERSY 
 
The controversy erupted on Monday after Zheng`s former partner Zhang Heng said on social media that the couple had turned to a surrogate to birth two children in the United States and released voice recordings of a woman he said was Zheng lamenting that the children could not be aborted. 
 
Zhang said he was stranded in the United States because he had to take care of the two children born in 2019 and 2020. 
 
Zheng quickly became the target of public criticism, with Weibo users calling her "irresponsible" and "vicious". The controversy has over the past three days been a top trending item on the Twitter-like site, with 600 million views and more than 100,000 comments. 
 
Thousands of users also left comments on Prada`s Weibo account to question and ridicule the brand for hiring her. 
 
On Tuesday, the actress said on her Weibo account that she had not violated laws in either China or the United States but did not comment on whether any of the accusations were true. 
 
"It`s a very sad and private matter for me," she said. 
 
Surrogacy is forbidden in China but going abroad to have surrogate children in countries such as the United States has increasingly become an option for some Chinese couples, especially wealthy ones. 
 
Chinese state media have weighed in on the Zheng controversy. Changan Sword, an online media site backed by the Central Political and Legal Affairs Commission, criticised her for taking advantage of the law and "corrupting human ethics". 
 
 
 
&nbsp;

Italian luxury label Prada has ended all cooperation with Chinese actress Zheng Shuang, a week after appointing her as a brand ambassador, after she was engulfed in a surrogacy controversy that has enthralled the Chinese public.

Italian luxury label Prada has ended all cooperation with Chinese actress Zheng Shuang, a week after appointing her as a brand ambassador, after she was engulfed in a surrogacy controversy that has enthralled the Chinese public. Prada made the announcement late on Tuesday, after coming under heavy criticism on Chinese social media for cooperating with 30-year-old Zheng, whose former partner Zhang Heng has accused her of trying to abandon two young children the couple had through a U.S.-based surrogate. It is the latest global brand to succumb to public pressure in China, where customers have become increasingly vocal about their expectations for the behaviour of companies and celebrities, especially foreign ones. "The Prada Group has terminated all cooperation with Ms Zheng Shuang," the company said on its official Weibo account, without providing further details. Prada did not respond to Reuters queries on Wednesday. Zheng and Zhang also did not answer Reuters` requests for comment. China has become an increasingly important market for luxury labels during the global pandemic and its shoppers are expected to account for around half of all global spending on high-end brands in 2020, up from 37% in 2019, according to McKinsey & Company. Prada has said the group`s China sales jumped 60% in June and 66% in July. "The hit to Prada`s image is huge," said Huang Shengming, professor of the Communication University of China in Beijing. "Their decision to stop working with Zheng is an effort to cut their losses and it`s the right move." SURROGACY CONTROVERSY The controversy erupted on Monday after Zheng`s former partner Zhang Heng said on social media that the couple had turned to a surrogate to birth two children in the United States and released voice recordings of a woman he said was Zheng lamenting that the children could not be aborted. Zhang said he was stranded in the United States because he had to take care of the two children born in 2019 and 2020. Zheng quickly became the target of public criticism, with Weibo users calling her "irresponsible" and "vicious". The controversy has over the past three days been a top trending item on the Twitter-like site, with 600 million views and more than 100,000 comments. Thousands of users also left comments on Prada`s Weibo account to question and ridicule the brand for hiring her. On Tuesday, the actress said on her Weibo account that she had not violated laws in either China or the United States but did not comment on whether any of the accusations were true. "It`s a very sad and private matter for me," she said. Surrogacy is forbidden in China but going abroad to have surrogate children in countries such as the United States has increasingly become an option for some Chinese couples, especially wealthy ones. Chinese state media have weighed in on the Zheng controversy. Changan Sword, an online media site backed by the Central Political and Legal Affairs Commission, criticised her for taking advantage of the law and "corrupting human ethics".

Prada cuts ties with Chinese actress Zheng Shuang after surrogacy controversy

Miuccia Prada went back to her trademark minimalist style for her first collection with Belgian designer Raf Simons, who joined the Italian fashion group as co-creative director in February. 
 
The pair's Spring/Summer 2021 women's show was streamed live on Thursday for Milan's fashion week, where most collections are being presented digitally and without audiences due to coronavirus social distancing rules. "It's a really strange situation," Prada said in a video after the show, where she and Simons answered questions from people around the world. 
 
"But we have the occasion to really show the clothes, we can't see the real people, the public, but at least we hope you can enjoy and see the clothes better." Models wore mostly black and white or pastel-coloured vests, trousers and long skirts in simple, monochrome designs which Prada said were inspired by the idea of uniforms. Many clothes had round-shaped holes cut out of the fabric. 
 
"Clothes are pared-back, refined, focused, without superfluous decoration: shell tops, straight pants, overcoats in industrial re-nylon," the brand said in a statement. Simons, 52, said he had never expected to be, one day, co-designing a collection with Miuccia Prada, but that he was "extremely happy" with the result. 
 
"Maybe it`s harder as you have more dialogue, and that can also impact on the timing, but all in all I find it easier," he said when asked what it was like to jointly create a collection. "Decision-making for me is strengthened when I know that Miuccia likes very much what I also like very much. Even if I am convinced, my decision is strengthened when I know that she too is convinced." 
 
After becoming one of Italy`s best-known fashion houses, Prada has struggled in recent years. 
A restructuring drive began to pay off in 2018 when sales returned to growth for the first time in four years thanks to a new strategy aimed at rejuvenating the label by renovating shops, launching new products and boosting online sales. 
 
But the Hong Kong-listed group has, like luxury rivals, been hit hard by the pandemic, which forced high-end houses to temporarily shut shops and idle manufacturing sites. Simons&nbsp;appointment, announced in February, marked the first time the Italian fashion house has hired an outsider to work with its head designer. He was most recently creative director at Calvin Klein and before that at Christian Dior and Jil Sander. 
 
Miuccia Prada, 71, said at the time the move was not intended to pave the way for a possible succession as the group`s top designer.

Miuccia Prada went back to her trademark minimalist style for her first collection with Belgian designer Raf Simons, who joined the Italian fashion group as co-creative director in February.

Miuccia Prada went back to her trademark minimalist style for her first collection with Belgian designer Raf Simons, who joined the Italian fashion group as co-creative director in February. The pair's Spring/Summer 2021 women's show was streamed live on Thursday for Milan's fashion week, where most collections are being presented digitally and without audiences due to coronavirus social distancing rules. "It's a really strange situation," Prada said in a video after the show, where she and Simons answered questions from people around the world. "But we have the occasion to really show the clothes, we can't see the real people, the public, but at least we hope you can enjoy and see the clothes better." Models wore mostly black and white or pastel-coloured vests, trousers and long skirts in simple, monochrome designs which Prada said were inspired by the idea of uniforms. Many clothes had round-shaped holes cut out of the fabric. "Clothes are pared-back, refined, focused, without superfluous decoration: shell tops, straight pants, overcoats in industrial re-nylon," the brand said in a statement. Simons, 52, said he had never expected to be, one day, co-designing a collection with Miuccia Prada, but that he was "extremely happy" with the result. "Maybe it`s harder as you have more dialogue, and that can also impact on the timing, but all in all I find it easier," he said when asked what it was like to jointly create a collection. "Decision-making for me is strengthened when I know that Miuccia likes very much what I also like very much. Even if I am convinced, my decision is strengthened when I know that she too is convinced." After becoming one of Italy`s best-known fashion houses, Prada has struggled in recent years. A restructuring drive began to pay off in 2018 when sales returned to growth for the first time in four years thanks to a new strategy aimed at rejuvenating the label by renovating shops, launching new products and boosting online sales. But the Hong Kong-listed group has, like luxury rivals, been hit hard by the pandemic, which forced high-end houses to temporarily shut shops and idle manufacturing sites. Simons appointment, announced in February, marked the first time the Italian fashion house has hired an outsider to work with its head designer. He was most recently creative director at Calvin Klein and before that at Christian Dior and Jil Sander. Miuccia Prada, 71, said at the time the move was not intended to pave the way for a possible succession as the group`s top designer.

Prada returns to minimalist roots for first joint collection

Italian fashion group Prada said on Wednesday sales had recovered sharply in Asia since June after the fallout from the coronavirus pandemic triggered

Sharp sales recovery in Asia | Luxury group hit by store closures | WION

Fashion house Prada &lt;1913.HK&gt; said on Thursday it had restarted production at several sites across Italy after almost two months of strict lockdown to contain the spread of the coronavirus. 
 
The company said it reopened its industrial sites in Tuscany on April 20 and those in the central regions of Umbria, Marche and the northern region of Veneto - one of the hardest-hit areas - after that. 
 
It added some workshops in its Milan headquarters were also back at work. 
 
The group said it was implementing a full-range of security measures for staff, including antibody and viral tests. 
Other luxury groups, including Kering`s Gucci, Ferragamo and Valentino, have partially reopened activities in Italy since April 20, with more businesses in the country due to restart from May 4. 
 
Prada said the safety measures at its sites also included reduced working hours or staggered shifts, as well as temperature testing and the supply of protective kits. 
 
From April 28, the company is carrying out antibody testing for all employees who have returned to work and those testing positive will also receive a viral test. Both tests are done on site. 
 
"The company`s entire workforce will receive serological testing on a monthly basis, with no end date currently set for the screening programme," it said in a statement. 
 
The company, which is paying for all tests conducted on its staff, will also extend the screening process to the family members of any employee testing positive, it said.

Fashion house Prada <1913.HK> said on Thursday it had restarted production at several sites across Italy after almost two months of strict lockdown to contain the spread of the coronavirus.

Fashion house Prada <1913.HK> said on Thursday it had restarted production at several sites across Italy after almost two months of strict lockdown to contain the spread of the coronavirus. The company said it reopened its industrial sites in Tuscany on April 20 and those in the central regions of Umbria, Marche and the northern region of Veneto - one of the hardest-hit areas - after that. It added some workshops in its Milan headquarters were also back at work. The group said it was implementing a full-range of security measures for staff, including antibody and viral tests. Other luxury groups, including Kering`s Gucci, Ferragamo and Valentino, have partially reopened activities in Italy since April 20, with more businesses in the country due to restart from May 4. Prada said the safety measures at its sites also included reduced working hours or staggered shifts, as well as temperature testing and the supply of protective kits. From April 28, the company is carrying out antibody testing for all employees who have returned to work and those testing positive will also receive a viral test. Both tests are done on site. "The company`s entire workforce will receive serological testing on a monthly basis, with no end date currently set for the screening programme," it said in a statement. The company, which is paying for all tests conducted on its staff, will also extend the screening process to the family members of any employee testing positive, it said.

Prada gradually restarts production in Italy, to test employees

Prada celebrated the "pluralism and complexities of female identities" at its Fall/Winter show in Milan on Thursday (February 20), with designs ranging from strict tailoring to fringed and sequinned dresses.

Prada challenges definition of femininity in Fall Winter collection

Prada will take steps to fight racism and promote diversity under a deal struck with the city government in New York on Wednesday following controversy over its sale of monkey-like keychain figurines.

The Italian fashion label was forced to apologise in December 2018 after it sparked an uproar by featuring so-called "Pradamalia" objects that had exaggerated red lips and evoked blackface caricatures.

The items were featured prominently in the window display of Prada's Soho store in New York.

Critics said the merchandise -- which was pulled from shelves following the outcry -- resembled Sambo, a racist caricature that reinforced negative stereotypes about America's black community.

The problematic custom of blackface dates back to about 1830 and so-called "minstrel shows," when white performers caked their faces in greasepaint or shoe polish and drew on exaggerated lips.

As part of the agreement, Prada will send all of their New York employees for racial equality training, the city's commission on human rights said in a press release.

The label will also create a scholarship program "for people historically underrepresented in fashion," the statement added.

Prada must also present the commission with a list of candidates for a senior officer tasked with monitoring its products sold in the United States. &nbsp;

<a href="https://www.wionews.com/entertainment/style-trumps-fashion-at-prada-pilotto-goes-to-the-beach-at-milan-shows-250570">Style trumps fashion at Prada, Pilotto goes to the beach at Milan shows</a>

Prada will take steps to fight racism and promote diversity under a deal struck with the city government in New York on Wednesday following controversy over its sale of monkey-like keychain figurines.

Prada will take steps to fight racism and promote diversity under a deal struck with the city government in New York on Wednesday following controversy over its sale of monkey-like keychain figurines. The Italian fashion label was forced to apologise in December 2018 after it sparked an uproar by featuring so-called "Pradamalia" objects that had exaggerated red lips and evoked blackface caricatures. The items were featured prominently in the window display of Prada's Soho store in New York. Critics said the merchandise -- which was pulled from shelves following the outcry -- resembled Sambo, a racist caricature that reinforced negative stereotypes about America's black community. The problematic custom of blackface dates back to about 1830 and so-called "minstrel shows," when white performers caked their faces in greasepaint or shoe polish and drew on exaggerated lips. As part of the agreement, Prada will send all of their New York employees for racial equality training, the city's commission on human rights said in a press release. The label will also create a scholarship program "for people historically underrepresented in fashion," the statement added. Prada must also present the commission with a list of candidates for a senior officer tasked with monitoring its products sold in the United States. Style trumps fashion at Prada, Pilotto goes to the beach at Milan shows

Prada makes deal with New York City after racism controversy

Already essential, Miuccia Prada is trying a less-is-more aesthetic, also in support of a sustainable agenda. The Prada collection featured a mix of basics with staying power - simple suits, knit skirts and top combos - alongside more adorned pieces like beaded overcoats that can become heirlooms.

Prada is trying a less-is-more aesthetic in support of a sustainable agenda

Alia Bhatt’s latest song ‘Prada’ might be the newest sensation on music charts but Pakistani actress Mehwish Hayat has a serious problem with it.&nbsp;

Mehwish took a dig at Alia Bhatt who features in the music video as she called it a stolen song. She criticised Bollywood for its alleged “hypocrisy” and accused it of stealing Pakistani songs.

Apparently the song ‘Prada’ bears resemblance with Pakistani song ‘Gore Rang Ka Zamana’ from ‘Vital Signs’ album. It started when a lot of Twitter users pointed out that the songs sounded alike.&nbsp;

Taking to Twitter then Mehwish wrote, "I find this strange. On the one hand, Bollywood vilifies Pakistan at every opportunity they get. On the other, they continue to steal our songs. Copyright violation and royalty payments obviously mean nothing to them.”

"Now can we wake up, smell the coffee and see Bollywood's agenda for what it is? Shah Rukh Khan, be patriotic, nobody is stopping you - just don't do it at the expense of vilifying us," she tweeted.

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I find this strange. On the one hand Bollywood vilifies Pakistan at every opportunity they get. On the other, they continue to steal our songs without so much as an acknowledgment. “Copyright violation” and “royalty payments” obviously mean nothing.<a href="https://t.co/2x48WIGjf3">https://t.co/2x48WIGjf3</a>
— Mehwish Hayat TI (@MehwishHayat) <a href="https://twitter.com/MehwishHayat/status/1165249621922328578?ref_src=twsrc%5Etfw">August 24, 2019</a></blockquote>
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Mehwish has previously too been vocal about India banning Pakistani artists. In an opinion piece written for CNN earlier, she was quoted, "Indian PM Modi has arguably co-opted and weaponised the country's film industry. It's difficult, often impossible, for Pakistani actors to find work in India. Pakistan is a Muslim majority nation and Islamophobia is a top-down industry in India: at the top, hyper-nationalist films, songs and slogans teach the masses to hate. At the grassroots, Muslims have been killed for so-called crimes like eating beef.”

Alia Bhatt’s latest song ‘Prada’ might be the newest sensation on music charts but Pakistani actress Mehwish Hayat has a serious problem with it. Mehwish took a dig at Alia Bhatt who features in the music video as she called it a stolen song.

Alia Bhatt’s latest song ‘Prada’ might be the newest sensation on music charts but Pakistani actress Mehwish Hayat has a serious problem with it. Mehwish took a dig at Alia Bhatt who features in the music video as she called it a stolen song. She criticised Bollywood for its alleged “hypocrisy” and accused it of stealing Pakistani songs. Apparently the song ‘Prada’ bears resemblance with Pakistani song ‘Gore Rang Ka Zamana’ from ‘Vital Signs’ album. It started when a lot of Twitter users pointed out that the songs sounded alike. Taking to Twitter then Mehwish wrote, "I find this strange. On the one hand, Bollywood vilifies Pakistan at every opportunity they get. On the other, they continue to steal our songs. Copyright violation and royalty payments obviously mean nothing to them.” "Now can we wake up, smell the coffee and see Bollywood's agenda for what it is? Shah Rukh Khan, be patriotic, nobody is stopping you - just don't do it at the expense of vilifying us," she tweeted. I find this strange. On the one hand Bollywood vilifies Pakistan at every opportunity they get. On the other, they continue to steal our songs without so much as an acknowledgment. “Copyright violation” and “royalty payments” obviously mean nothing.https://t.co/2x48WIGjf3 — Mehwish Hayat TI (@MehwishHayat) August 24, 2019 × Mehwish has previously too been vocal about India banning Pakistani artists. In an opinion piece written for CNN earlier, she was quoted, "Indian PM Modi has arguably co-opted and weaponised the country's film industry. It's difficult, often impossible, for Pakistani actors to find work in India. Pakistan is a Muslim majority nation and Islamophobia is a top-down industry in India: at the top, hyper-nationalist films, songs and slogans teach the masses to hate. At the grassroots, Muslims have been killed for so-called crimes like eating beef.”

Pakistani actress Mehwish Hayat takes a dig at Alia Bhatt for 'stealing' song

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