Prada will take steps to fight racism and promote diversity under a deal struck with the city government in New York on Wednesday following controversy over its sale of monkey-like keychain figurines.

The Italian fashion label was forced to apologise in December 2018 after it sparked an uproar by featuring so-called "Pradamalia" objects that had exaggerated red lips and evoked blackface caricatures.

The items were featured prominently in the window display of Prada's Soho store in New York.

Critics said the merchandise -- which was pulled from shelves following the outcry -- resembled Sambo, a racist caricature that reinforced negative stereotypes about America's black community.

The problematic custom of blackface dates back to about 1830 and so-called "minstrel shows," when white performers caked their faces in greasepaint or shoe polish and drew on exaggerated lips.

As part of the agreement, Prada will send all of their New York employees for racial equality training, the city's commission on human rights said in a press release.

The label will also create a scholarship program "for people historically underrepresented in fashion," the statement added.

Prada must also present the commission with a list of candidates for a senior officer tasked with monitoring its products sold in the United States. &nbsp;

<a href="https://www.wionews.com/entertainment/style-trumps-fashion-at-prada-pilotto-goes-to-the-beach-at-milan-shows-250570">Style trumps fashion at Prada, Pilotto goes to the beach at Milan shows</a>

Prada will take steps to fight racism and promote diversity under a deal struck with the city government in New York on Wednesday following controversy over its sale of monkey-like keychain figurines.

Prada will take steps to fight racism and promote diversity under a deal struck with the city government in New York on Wednesday following controversy over its sale of monkey-like keychain figurines. The Italian fashion label was forced to apologise in December 2018 after it sparked an uproar by featuring so-called "Pradamalia" objects that had exaggerated red lips and evoked blackface caricatures. The items were featured prominently in the window display of Prada's Soho store in New York. Critics said the merchandise -- which was pulled from shelves following the outcry -- resembled Sambo, a racist caricature that reinforced negative stereotypes about America's black community. The problematic custom of blackface dates back to about 1830 and so-called "minstrel shows," when white performers caked their faces in greasepaint or shoe polish and drew on exaggerated lips. As part of the agreement, Prada will send all of their New York employees for racial equality training, the city's commission on human rights said in a press release. The label will also create a scholarship program "for people historically underrepresented in fashion," the statement added. Prada must also present the commission with a list of candidates for a senior officer tasked with monitoring its products sold in the United States. Style trumps fashion at Prada, Pilotto goes to the beach at Milan shows

Prada makes deal with New York City after racism controversy

Already essential, Miuccia Prada is trying a less-is-more aesthetic, also in support of a sustainable agenda. The Prada collection featured a mix of basics with staying power - simple suits, knit skirts and top combos - alongside more adorned pieces like beaded overcoats that can become heirlooms.

Prada is trying a less-is-more aesthetic in support of a sustainable agenda

Alia Bhatt’s latest song ‘Prada’ might be the newest sensation on music charts but Pakistani actress Mehwish Hayat has a serious problem with it.&nbsp;

Mehwish took a dig at Alia Bhatt who features in the music video as she called it a stolen song. She criticised Bollywood for its alleged “hypocrisy” and accused it of stealing Pakistani songs.

Apparently the song ‘Prada’ bears resemblance with Pakistani song ‘Gore Rang Ka Zamana’ from ‘Vital Signs’ album. It started when a lot of Twitter users pointed out that the songs sounded alike.&nbsp;

Taking to Twitter then Mehwish wrote, "I find this strange. On the one hand, Bollywood vilifies Pakistan at every opportunity they get. On the other, they continue to steal our songs. Copyright violation and royalty payments obviously mean nothing to them.”

"Now can we wake up, smell the coffee and see Bollywood's agenda for what it is? Shah Rukh Khan, be patriotic, nobody is stopping you - just don't do it at the expense of vilifying us," she tweeted.

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<blockquote class="twitter-tweet">
I find this strange. On the one hand Bollywood vilifies Pakistan at every opportunity they get. On the other, they continue to steal our songs without so much as an acknowledgment. “Copyright violation” and “royalty payments” obviously mean nothing.<a href="https://t.co/2x48WIGjf3">https://t.co/2x48WIGjf3</a>
— Mehwish Hayat TI (@MehwishHayat) <a href="https://twitter.com/MehwishHayat/status/1165249621922328578?ref_src=twsrc%5Etfw">August 24, 2019</a></blockquote>
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Mehwish has previously too been vocal about India banning Pakistani artists. In an opinion piece written for CNN earlier, she was quoted, "Indian PM Modi has arguably co-opted and weaponised the country's film industry. It's difficult, often impossible, for Pakistani actors to find work in India. Pakistan is a Muslim majority nation and Islamophobia is a top-down industry in India: at the top, hyper-nationalist films, songs and slogans teach the masses to hate. At the grassroots, Muslims have been killed for so-called crimes like eating beef.”

Alia Bhatt’s latest song ‘Prada’ might be the newest sensation on music charts but Pakistani actress Mehwish Hayat has a serious problem with it. Mehwish took a dig at Alia Bhatt who features in the music video as she called it a stolen song.

Alia Bhatt’s latest song ‘Prada’ might be the newest sensation on music charts but Pakistani actress Mehwish Hayat has a serious problem with it. Mehwish took a dig at Alia Bhatt who features in the music video as she called it a stolen song. She criticised Bollywood for its alleged “hypocrisy” and accused it of stealing Pakistani songs. Apparently the song ‘Prada’ bears resemblance with Pakistani song ‘Gore Rang Ka Zamana’ from ‘Vital Signs’ album. It started when a lot of Twitter users pointed out that the songs sounded alike. Taking to Twitter then Mehwish wrote, "I find this strange. On the one hand, Bollywood vilifies Pakistan at every opportunity they get. On the other, they continue to steal our songs. Copyright violation and royalty payments obviously mean nothing to them.” "Now can we wake up, smell the coffee and see Bollywood's agenda for what it is? Shah Rukh Khan, be patriotic, nobody is stopping you - just don't do it at the expense of vilifying us," she tweeted. I find this strange. On the one hand Bollywood vilifies Pakistan at every opportunity they get. On the other, they continue to steal our songs without so much as an acknowledgment. “Copyright violation” and “royalty payments” obviously mean nothing.https://t.co/2x48WIGjf3 — Mehwish Hayat TI (@MehwishHayat) August 24, 2019 × Mehwish has previously too been vocal about India banning Pakistani artists. In an opinion piece written for CNN earlier, she was quoted, "Indian PM Modi has arguably co-opted and weaponised the country's film industry. It's difficult, often impossible, for Pakistani actors to find work in India. Pakistan is a Muslim majority nation and Islamophobia is a top-down industry in India: at the top, hyper-nationalist films, songs and slogans teach the masses to hate. At the grassroots, Muslims have been killed for so-called crimes like eating beef.”

Pakistani actress Mehwish Hayat takes a dig at Alia Bhatt for 'stealing' song

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