Beyond cleanup drives, the initiative focuses on changing public behaviour by encouraging citizens to take genuine ownership of their surroundings through sustained awareness campaigns and active community participation.

Zee Media launched 'My Earth, My Duty' campaign on World Nature Conservation Day

my-earth-my-duty

My Earth My Duty, News on My Earth My Duty, stories on My Earth My Duty, articles on My Earth My Duty, My Earth My Duty stories at Wion, My Earth My Duty news, My Earth My Duty latest news

my earth-my-duty

Zee Media launched 'My Earth, My Duty' campaign on World Nature Conservation Day