Rolex isn’t the only name — there are several other premium brands that appeal to the elite, luxury-driven crowd

7 ultra-luxurious watch brands that aren't Rolex

The Ultimate Diamond Statement: Salman Khan stunned the world with the Jacob & Co. Billionaire III, a jaw-dropping creation encrusted with 714 diamonds and limited to just 18 pieces globally.

'From Rs 72 lakh to Rs 25 crore': 6 most luxurious watches worn by Bollywood stars

Jacob & Co, with Indian retailer Ethos, launched a $41,000 limited edition Ram Janambhoomi watch, celebrating the Ram Mandir consecration. The saffron timepiece, part of the Epic X Skeleton series, highlights Indian cultural and spiritual values.

Jacob & Co launches Ram Temple watch costing $41,000

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7 ultra-luxurious watch brands that aren't Rolex

'From Rs 72 lakh to Rs 25 crore': 6 most luxurious watches worn by Bollywood stars

Jacob & Co launches Ram Temple watch costing $41,000