Apple unveiled new MacBook Pro, iMac computers and three new chips in an online event on Monday (Oct&nbsp;30). The tech giant has said that it has redesigned its graphics processing units (GPU). Chipmaker Nvidia dominates the market in this aspect.

The new M3, M3 Pro and M3 Max chips will power the new 14-inch and 16-inch MacBook Pro laptops and new iMac desktops. The 14-inch MacBook Pro would start at USD 1599 and the price of the 16-inch version will start at USD 2499. The iMac desktop with the M3 family of chips will cost USD 1299 upwards.

Apple has seen an uptick in its Mac business. Reuters reported that the company has roughly doubled its market to almost 11 per cent since 2020. In that year, Apple parted ways with Intel and started the use of its own custom-designed chips.

Watch | Tatas to start making Apple iPhones in India after $125-million Wistron plant deal

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Apple's custom chips use technology from Arm Holdings. The use of these chips has resulted in better battery life. In some tasks, it has also imparted better performance than machines using Microsoft Windows.&nbsp;

During the launch, Apple said that the M3 Max chip was designed with artificial intelligence (AI) developers in mind. AI developers need a massive amount of memory in order to develop chatbots and other models.

The company said that the use of these new chips would be a first for laptops and desktops which use 3 nanometer manufacturing technology. This, said Apple, will give the chips better performance per watt of electricity used.

Also Read | <a href="https://www.wionews.com/middle-east/american-dad-unearths-daughters-location-in-hamas-attack-tracks-her-phone-and-apple-watch-646383">American man traces daughter's murder location via tracking features of her phone, Apple watch</a>

Apple did not reveal who was making these chips. However, it is believed among analysts that the chipmaker is Taiwan Semiconductor Manufacturing. This company uses the same technology to make chips for top iPhone 15 versions.

Apple officials, during the event, compared the performance of the new Macbooks and iMac to older Apple machines that had chips made by Intel. They sought to underline the processing speed customers would get when they upgrade their devices to the latest ones.

(With inputs from agencies)

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&nbsp;

Apple unveiled new MacBook Pro, iMac computers and three new chips in an online event on Monday (Oct 30). The tech giant has said that it has redesigned its graphics processing units (GPU).

Apple unveiled new MacBook Pro, iMac computers and three new chips in an online event on Monday (Oct 30). The tech giant has said that it has redesigned its graphics processing units (GPU). Chipmaker Nvidia dominates the market in this aspect. The new M3, M3 Pro and M3 Max chips will power the new 14-inch and 16-inch MacBook Pro laptops and new iMac desktops. The 14-inch MacBook Pro would start at USD 1599 and the price of the 16-inch version will start at USD 2499. The iMac desktop with the M3 family of chips will cost USD 1299 upwards. Apple has seen an uptick in its Mac business. Reuters reported that the company has roughly doubled its market to almost 11 per cent since 2020. In that year, Apple parted ways with Intel and started the use of its own custom-designed chips. Watch | Tatas to start making Apple iPhones in India after $125-million Wistron plant deal × Apple's custom chips use technology from Arm Holdings. The use of these chips has resulted in better battery life. In some tasks, it has also imparted better performance than machines using Microsoft Windows. During the launch, Apple said that the M3 Max chip was designed with artificial intelligence (AI) developers in mind. AI developers need a massive amount of memory in order to develop chatbots and other models. The company said that the use of these new chips would be a first for laptops and desktops which use 3 nanometer manufacturing technology. This, said Apple, will give the chips better performance per watt of electricity used. Also Read | American man traces daughter's murder location via tracking features of her phone, Apple watch Apple did not reveal who was making these chips. However, it is believed among analysts that the chipmaker is Taiwan Semiconductor Manufacturing. This company uses the same technology to make chips for top iPhone 15 versions. Apple officials, during the event, compared the performance of the new Macbooks and iMac to older Apple machines that had chips made by Intel. They sought to underline the processing speed customers would get when they upgrade their devices to the latest ones. (With inputs from agencies) WATCH WION LIVE HERE ×

Apple launches new MacBook Pro laptops, iMac and faster chips

Jony Ive, a close creative collaborator with Apple Inc co-founder Steve Jobs whose iPhone and other designs fueled Apple's rise to a $1 trillion company, will leave later this year to form an independent design company.

Apple said Ive will continue work on its products at his new venture, but shares fell as much as 1.5% to $197.44 in after-market trading, wiping about $9 billion from the firm's value.

Ive spent nearly three decades at Apple, leading the design of the candy-coloured iMacs that helped Apple re-emerge from near death in the 1990s to the iPhone, regarded by some experts as one of the most successful consumer products of all time.

"It's the most significant departure of somebody who was a core part of the growth story" under Jobs, said Ben Bajarin, analyst with Creative Strategies.

Ive joined Apple in 1992 and led Apple's design teams since 1996. He became chief design officer in 2015.

Ive's new company will be called LoveFrom, the Financial Times reported, quoting Ive as saying it would be based in California "for now." Ive told the newspaper he would work on Apple devices in addition to unspecified "personal passions" and non-Apple projects.

"I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come," Ive said.

Ive's departure comes amid falling iPhone sales, including a record drop in Apple's most recent quarter. Sales of some newer hardware products such as the Apple Watch and its wireless AirPods headphones are expanding, but Apple has turned its attention to growing its services business, which includes Apple Music and iCloud.

Nehal Chokshi, an analyst with Maxim Group, said that despite Ive's key role in Apple history, his departure will not hurt the iPhone maker.

"I would view it as Jony Ive looking to get paid market rates for his design expertise from Apple, with the right to allow other companies - not competitors to Apple - to leverage that expertise," Chokshi said.

Continuity after jobs

Jobs deeply involved himself in Apple's design process, sometimes visiting Apple's design studios daily to offer Ive feedback. Chief Executive Tim Cook, to whom Ive now reports, has not done the same.

After Jobs' death, pundits questioned whether Apple could continue Jobs' pace of new products. Ive became a symbol of continuity, bridging the Jobs and Cook eras.

But Alan Cannistraro, chief executive of online video discovery platform Rheo who previously worked at Apple for a dozen years, said Apple employees knew Ive had taken on fewer day-to-day design duties in the past several years. Around 2015, Cannistraro would often see Ive at a high-end fitness gym on Market Street in San Francisco doing mid-morning workouts.

"When I would see him there, two days a week or more, that just told me he had taken a step back," Cannistraro said.

Ive came to oversee both hardware and software design at Apple, but the company laid the groundwork for his departure over several years. During 2015, Ive handed off some duties to other executives while he finished Apple's new corporate headquarters, Apple Park.

One of those executives was Alan Dye, who Apple on Thursday said will become vice president of human interface design. The company appointed Evans Hankey as vice president of industrial design. Both have "played key leadership roles" in Apple's design team for years, the company said.

Cannistraro, the former Apple employee, said Hankey stood out as "exceptional" among Apple's already strong design teams. Around 2008, as Apple readied new iMacs, Hankey dug in on an idea to make Apple products talk to each other as a home control system.

The effort, which was never released, was not part of Hankey's official duties. But she took an interest anyway because of her “very long-term vision kind of role – looking for seeds that could turn into something bigger, or maybe plant some seeds, too,” Cannistraro said.

The elevation of Dye and Hankey could reignite the connection between Apple's design teams and senior executives. Both will report to Chief Operating Officer Jeff Williams, who will in turn hand off logistics and supply chain duties to Sabih Khan, newly named senior vice president of operations.

Meantime, Williams, who oversaw development of the Apple Watch, "will spend more of his time working with the design team in their studio," Apple said.

Williams has gained clout in Apple's product development process, but that does not necessarily mean he is poised to become chief executive in the near future, Maxim Group's Chokshi said.

"I don't see Tim Cook retiring anytime soon," Chokshi said. 
&nbsp;

Jony Ive, a close creative collaborator with Apple Inc co-founder Steve Jobs whose iPhone and other designs fueled Apple's rise to a $1 trillion company, will leave later this year to form an independent design company.

Jony Ive, a close creative collaborator with Apple Inc co-founder Steve Jobs whose iPhone and other designs fueled Apple's rise to a $1 trillion company, will leave later this year to form an independent design company. Apple said Ive will continue work on its products at his new venture, but shares fell as much as 1.5% to $197.44 in after-market trading, wiping about $9 billion from the firm's value. Ive spent nearly three decades at Apple, leading the design of the candy-coloured iMacs that helped Apple re-emerge from near death in the 1990s to the iPhone, regarded by some experts as one of the most successful consumer products of all time. "It's the most significant departure of somebody who was a core part of the growth story" under Jobs, said Ben Bajarin, analyst with Creative Strategies. Ive joined Apple in 1992 and led Apple's design teams since 1996. He became chief design officer in 2015. Ive's new company will be called LoveFrom, the Financial Times reported, quoting Ive as saying it would be based in California "for now." Ive told the newspaper he would work on Apple devices in addition to unspecified "personal passions" and non-Apple projects. "I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come," Ive said. Ive's departure comes amid falling iPhone sales, including a record drop in Apple's most recent quarter. Sales of some newer hardware products such as the Apple Watch and its wireless AirPods headphones are expanding, but Apple has turned its attention to growing its services business, which includes Apple Music and iCloud. Nehal Chokshi, an analyst with Maxim Group, said that despite Ive's key role in Apple history, his departure will not hurt the iPhone maker. "I would view it as Jony Ive looking to get paid market rates for his design expertise from Apple, with the right to allow other companies - not competitors to Apple - to leverage that expertise," Chokshi said. Continuity after jobs Jobs deeply involved himself in Apple's design process, sometimes visiting Apple's design studios daily to offer Ive feedback. Chief Executive Tim Cook, to whom Ive now reports, has not done the same. After Jobs' death, pundits questioned whether Apple could continue Jobs' pace of new products. Ive became a symbol of continuity, bridging the Jobs and Cook eras. But Alan Cannistraro, chief executive of online video discovery platform Rheo who previously worked at Apple for a dozen years, said Apple employees knew Ive had taken on fewer day-to-day design duties in the past several years. Around 2015, Cannistraro would often see Ive at a high-end fitness gym on Market Street in San Francisco doing mid-morning workouts. "When I would see him there, two days a week or more, that just told me he had taken a step back," Cannistraro said. Ive came to oversee both hardware and software design at Apple, but the company laid the groundwork for his departure over several years. During 2015, Ive handed off some duties to other executives while he finished Apple's new corporate headquarters, Apple Park. One of those executives was Alan Dye, who Apple on Thursday said will become vice president of human interface design. The company appointed Evans Hankey as vice president of industrial design. Both have "played key leadership roles" in Apple's design team for years, the company said. Cannistraro, the former Apple employee, said Hankey stood out as "exceptional" among Apple's already strong design teams. Around 2008, as Apple readied new iMacs, Hankey dug in on an idea to make Apple products talk to each other as a home control system. The effort, which was never released, was not part of Hankey's official duties. But she took an interest anyway because of her “very long-term vision kind of role – looking for seeds that could turn into something bigger, or maybe plant some seeds, too,” Cannistraro said. The elevation of Dye and Hankey could reignite the connection between Apple's design teams and senior executives. Both will report to Chief Operating Officer Jeff Williams, who will in turn hand off logistics and supply chain duties to Sabih Khan, newly named senior vice president of operations. Meantime, Williams, who oversaw development of the Apple Watch, "will spend more of his time working with the design team in their studio," Apple said. Williams has gained clout in Apple's product development process, but that does not necessarily mean he is poised to become chief executive in the near future, Maxim Group's Chokshi said. "I don't see Tim Cook retiring anytime soon," Chokshi said.

Apple design chief Jony Ive, Steve Jobs' confidant, to leave and start own firm

Exactly 20 years ago today Steve Jobs launched the original Bondi Blue iMac and from thereon out Apple has only escalated.&nbsp;

On May 6, 1998, Apple's first-generation iMac computer paved way for advanced computing technologies as we know today. &nbsp;It featured a 15-inch CRT screen, a meager 4GB hard drive.

Featuring the all-in-one design with a translucent blue shell, it came with a number of key features, such as being the first computer to rely solely upon USB ports and come without a floppy disk drive.&nbsp;

The company's first two home computers, the Apple II and the Mac, were falling out of favor, and Apple was losing serious ground to its competitors.

But then, in 1997, co-founder Steve Jobs returned to the company as CEO. Less than a year later, he introduced&nbsp;iMac.

Also,&nbsp;iMac was the first product that was introduced with letter 'i' which has now become its signature with the ipad's and iPhone's.&nbsp;

In celebration of iMac's 20th anniversary, Tim Cook posted the video of the desktop's launch from 1998.&nbsp;

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20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers. <a href="https://t.co/GbKno7YBHl">pic.twitter.com/GbKno7YBHl</a>
— Tim Cook (@tim_cook) <a href="https://twitter.com/tim_cook/status/993168814505213952?ref_src=twsrc%5Etfw">May 6, 2018</a></blockquote>
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The iMac was shipped in August 1998 and eventually came up with more colours because of its huge success.&nbsp;

Despite the entry-level specifications, as compared to the computers today, the iMac was responsible for bringing Apple back into the business after years of business blunders, Engadget has reported.

From USD 1,299-priced original iMac to the present-day iMac Pro at USD 4,999, Apple has brought in revolutionary technology at a premium.&nbsp;

On May 6, 1998, Apple's first-generation iMac computer paved way for advanced computing technologies as we know today. It featured a 15-inch CRT screen, a meager 4GB hard drive

Exactly 20 years ago today Steve Jobs launched the original Bondi Blue iMac and from thereon out Apple has only escalated. On May 6, 1998, Apple's first-generation iMac computer paved way for advanced computing technologies as we know today. It featured a 15-inch CRT screen, a meager 4GB hard drive. Featuring the all-in-one design with a translucent blue shell, it came with a number of key features, such as being the first computer to rely solely upon USB ports and come without a floppy disk drive. The company's first two home computers, the Apple II and the Mac, were falling out of favor, and Apple was losing serious ground to its competitors. But then, in 1997, co-founder Steve Jobs returned to the company as CEO. Less than a year later, he introduced iMac. Also, iMac was the first product that was introduced with letter 'i' which has now become its signature with the ipad's and iPhone's. In celebration of iMac's 20th anniversary, Tim Cook posted the video of the desktop's launch from 1998. 20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers. pic.twitter.com/GbKno7YBHl — Tim Cook (@tim_cook) May 6, 2018 × The iMac was shipped in August 1998 and eventually came up with more colours because of its huge success. Despite the entry-level specifications, as compared to the computers today, the iMac was responsible for bringing Apple back into the business after years of business blunders, Engadget has reported. From USD 1,299-priced original iMac to the present-day iMac Pro at USD 4,999, Apple has brought in revolutionary technology at a premium.

iMac turns 20 today, take a look at its first-ever launch in 1998

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