Apple is running a big sale on its official Tmall site in China, slashing prices by up to $318 on certain iPhone models.

This move is aimed at keeping Apple competitive in the high-end smartphone market, particularly against local competitors like Huawei.

The sale runs from May 20 to May 28 and offers bigger discounts compared to Apple's previous sale in February.

Back then, the highest discount was $159, but this time it's a whopping $318. The biggest price cut is for the 1TB iPhone 15 Pro Max, but other models also have significant discounts.

For example, the 128GB version of the base iPhone 15 model is now $193.48 cheaper, as per Reuters' checks on Monday.

The increased competition from Huawei's new Pura 70 series, launched after the Mate 60 series, has pushed Apple to get more aggressive with pricing to protect its market share.

Apple's February sales had a positive impact, as it helped offset a sales slowdown.

Reuters' analysis of data from the China Academy of Information and Communications Technology (CAICT) shows that Apple's shipments in China surged by 12 per cent in March, a significant rebound from a 37 per cent decline in sales during the first two months of 2024.

By offering these big discounts, Apple hopes to attract more customers and boost its sales in the tough Chinese market.

It'll be interesting to see how this strategy plays out as Apple deals with competition from both local and global rivals.

(With inputs from Reuters)

Apple is running a big sale on its official Tmall site in China, slashing prices by up to $318 on certain iPhone models. This move is aimed at keeping Apple competitive in the high-end smartphone market, particularly against local competitors like Huawei.

Apple is running a big sale on its official Tmall site in China, slashing prices by up to $318 on certain iPhone models. This move is aimed at keeping Apple competitive in the high-end smartphone market, particularly against local competitors like Huawei. The sale runs from May 20 to May 28 and offers bigger discounts compared to Apple's previous sale in February. Back then, the highest discount was $159, but this time it's a whopping $318. The biggest price cut is for the 1TB iPhone 15 Pro Max, but other models also have significant discounts. For example, the 128GB version of the base iPhone 15 model is now $193.48 cheaper, as per Reuters' checks on Monday. The increased competition from Huawei's new Pura 70 series, launched after the Mate 60 series, has pushed Apple to get more aggressive with pricing to protect its market share. Apple's February sales had a positive impact, as it helped offset a sales slowdown. Reuters' analysis of data from the China Academy of Information and Communications Technology (CAICT) shows that Apple's shipments in China surged by 12 per cent in March, a significant rebound from a 37 per cent decline in sales during the first two months of 2024. By offering these big discounts, Apple hopes to attract more customers and boost its sales in the tough Chinese market. It'll be interesting to see how this strategy plays out as Apple deals with competition from both local and global rivals. (With inputs from Reuters)

Apple launches aggressive discount campaign on Tmall in China

An Italian restaurant is offering discounts to its diners who agree to leave their phones at the door. This is part of a new initiative called "Let's talk again".

Gravitas | Leave your phone, get discount, says Italian restaurant

The government in the southern Indian state of Telangana announced massive discounts for traffic rule violators on Friday (Dec 22).

India: Telangana's traffic violators get relief

National Cinema Day: The Multiplex Association of India (MAI) announced on Thursday that in light of National Cinema Day on October 13, movie enthusiasts can watch the latest films at affordable prices.

National Cinema Day: The Multiplex Association of India (MAI) announced on Thursday that in light of National Cinema Day on October 13, movie enthusiasts can watch the latest films at affordable prices. The tickets will be as low as ₹99, excluding recliner and premium formats. Here's everything you need to know about National Cinema Day and how to book tickets for only ₹99. How to book ₹99 tickets on National Cinema Day? People who wish to watch movies at low rates on National Cinema Day can book the tickets online on platforms like BookMyShow and PayTM. All you need is to select the location, followed by your preferred movie and October 13 as the date. Shah Rukh Khan's Jawan and Akshay Kumar's Raniganj are among the movies available for ₹99 on National Cinema Day. New releases like Dhak Dhak, Thank You for Coming, and Fukrey 3 are also available at discounted prices. Additionally, a vast range of English, Malayalam, and Japanese movies are accessible at affordable prices. However, the offer does not apply to IMAX or 4DX. Furthermore, the ₹99 tickets do not include the convenience fee plus GST. You can also visit your nearby cinemas and buy an offline ticket for the same price. ALSO READ | ICC World Cup 2023 Live Streaming for FREE: When & where to watch Cricket ODI World Cup live on mobile APP, TV Why is National Cinema Day celebrated? The Multiplex Association of India initiated the idea of National Cinema Day in 2022 to commemorate the reopening of cinema halls after the COVID-19 pandemic. The association decided to offer significant discounts on movie tickets on National Cinema Day to encourage people to support cinema halls, which suffered huge losses during the pandemic. Another reason to introduce National Cinema Day was to counter the competition posed by OTT platforms. On National Cinema Day 2023, Over 4,000 screens at multiplexes from India, including PVR INOX, Cinepolis, Miraj, and Delite, have teamed up to participate in the celebrations. However, multiplex owners have not pinned down a fixed date for National Cinema Day. After a few changes, MAI chose September 23 as National Cinema Day in 2022. However, in 2023, October 13 was the finalised date. Last year, the tickets were available at a discounted rate of ₹75. National Cinema Day 2022 was a massive success as it registered the highest-ever single-day admissions of 6.5 million people. (With inputs from agencies) WATCH WION LIVE HERE

National Cinema Day 2023: Don't miss this offer! Tickets to your favourite movies at just ₹99

In a move aimed at optimising the utilisation of accommodation in trains, the Railway Ministry has granted powers to Zonal Railways to introduce a discounted fare scheme for &nbsp;AC trains. The decision will result in a reduction of fares by up to 25 per cent for AC chair cars and executive classes across all trains, including the premium Vande Bharat Express, according to a Hindustan Times report.

Watch:&nbsp;Indian railways earns record revenue in 2022-23

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The discounted fare scheme will apply to AC chair cars and executive classes on trains that offer AC sitting accommodation, including coaches such as Anubhuti and Vistadome.

<h2>Discount linked to occupancy rate</h2>

Under this scheme, the discount will be applied to the basic fare and can be up to a maximum of 25 per cent. Additional charges like reservation fees, super-fast surcharges and GST will be levied separately. The discount may be offered in any or all classes based on the occupancy rate of the respective class.

<a href="https://www.wionews.com/india-news/odisha-train-crash-faulty-signal-connections-caused-accident-finds-crs-report-611840">Watch:&nbsp;Odisha train crash: Faulty signal connections caused deadly accident, finds CRS probe</a>

To determine the eligibility for the discount, the occupancy rate of the train's classes will be assessed over the last 30 days. If the occupancy rate is below 50 per cent for a specific leg/section of the journey or end-to-end, the discount will be applicable. The fares of competitive modes of transportation will be considered while deciding the rate of discount.

The discount can be applied to the first leg, last leg, intermediate sections, or the entire journey, depending on the occupancy rate. However, passengers who have already booked their tickets will not be eligible for a refund of the fare difference.

<h2>How long will be the discount period?</h2>

The discounted fare scheme will be initially implemented for a period decided by the Principal Chief Commercial Managers (PCCMs) of the respective zones, corresponding to the train's originating station.&nbsp; 
The scheme will be in effect for a maximum of six months from the implementation date. The discount may be offered for the entire duration or part duration, month-wise, seasonally, or on specific days of the week, based on the demand pattern during the designated period.

For trains with inter-zonal Origin-Destination (O-D) pairs or destinations, the discount may be applied in consultation with the PCCMs of other Zonal Railways or the Managing Director or COM/CCM in the case of Konkan Railway Corporation Limited (KRCL).

Regular reviews will be conducted, and based on the occupancy rate, the discount may be modified, extended, or withdrawn.

If modifications or the withdrawal of the scheme are decided, they will also be implemented immediately. However, passengers who have already booked their tickets will not be required to pay any fare difference.

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In a move aimed at optimising the utilisation of accommodation in trains, the Railway Ministry has granted powers to Zonal Railways to introduce a discounted fare scheme for AC trains.

In a move aimed at optimising the utilisation of accommodation in trains, the Railway Ministry has granted powers to Zonal Railways to introduce a discounted fare scheme for AC trains. The decision will result in a reduction of fares by up to 25 per cent for AC chair cars and executive classes across all trains, including the premium Vande Bharat Express, according to a Hindustan Times report. Watch: Indian railways earns record revenue in 2022-23 × The discounted fare scheme will apply to AC chair cars and executive classes on trains that offer AC sitting accommodation, including coaches such as Anubhuti and Vistadome. Discount linked to occupancy rate Under this scheme, the discount will be applied to the basic fare and can be up to a maximum of 25 per cent. Additional charges like reservation fees, super-fast surcharges and GST will be levied separately. The discount may be offered in any or all classes based on the occupancy rate of the respective class. Watch: Odisha train crash: Faulty signal connections caused deadly accident, finds CRS probe To determine the eligibility for the discount, the occupancy rate of the train's classes will be assessed over the last 30 days. If the occupancy rate is below 50 per cent for a specific leg/section of the journey or end-to-end, the discount will be applicable. The fares of competitive modes of transportation will be considered while deciding the rate of discount. The discount can be applied to the first leg, last leg, intermediate sections, or the entire journey, depending on the occupancy rate. However, passengers who have already booked their tickets will not be eligible for a refund of the fare difference. How long will be the discount period? The discounted fare scheme will be initially implemented for a period decided by the Principal Chief Commercial Managers (PCCMs) of the respective zones, corresponding to the train's originating station. The scheme will be in effect for a maximum of six months from the implementation date. The discount may be offered for the entire duration or part duration, month-wise, seasonally, or on specific days of the week, based on the demand pattern during the designated period. For trains with inter-zonal Origin-Destination (O-D) pairs or destinations, the discount may be applied in consultation with the PCCMs of other Zonal Railways or the Managing Director or COM/CCM in the case of Konkan Railway Corporation Limited (KRCL). Regular reviews will be conducted, and based on the occupancy rate, the discount may be modified, extended, or withdrawn. If modifications or the withdrawal of the scheme are decided, they will also be implemented immediately. However, passengers who have already booked their tickets will not be required to pay any fare difference. WATCH WION LIVE HERE ×

Bumper discount by Indian Railways: Fares of AC trains slashed by 25 per cent

A media report on Thursday stated that a Pakistani delegation failed to get its demand of a 30-40% discount on crude oil sanctioned from their Russian counterpart, as the latter refused any help and said that all volumes were committed.&nbsp;The delegation, consisting of State Minister for Petroleum Musadik Malik, Secretary Petroleum Capt (retd) Muhammad Mahmood, joint secretary and Pakistan Embassy officials, had requested for a discount on crude oil during their meeting in Moscow on Wednesday.

Also read |&nbsp;<a href="https://www.wionews.com/world/china-eases-covid-restrictions-in-beijing-hints-at-possible-change-in-stance-report-539115">China eases Covid restrictions in Beijing, hints at possible change in stance</a> 
 
The reports stated that the talks failed to reach a conclusion but the Russian delegation said that it will consider the demands of Pakistan in future and relay its decision through diplomatic channels. 
 
Pakistan was further asked by the Russian delegation to first fulfil its commitment towards the Russian proposed Pakistan Stream Gas Pipeline (PSGP), which will be constructed from Karachi to Lahore.

Also read |&nbsp;<a href="https://www.wionews.com/world/eurozone-unemployment-drops-to-all-time-low-post-pandemic-recovery-slowed-by-global-headwinds-539136">Eurozone unemployment drops to record low as global headwinds slacken economy</a> 
 
On November 29, the official delegation of Pakistan left for a three-day visit to Moscow to hold talks with Russian authorities and discuss the import of crude oil at a discount, shipment cost and mode of payment. 
 
The US had clearly stated that it has no objection if Pakistan imports Russian crude oil as currently, Washington has not issued any sanctions against Russian energy exports to other nations. 
 
Before holding talks with Russia, Finance Minister Ishaq Dar had stated that the delegation would try to reach a potential import deal with the Russian oil authorities.

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A media report on Thursday stated that a Pakistani delegation failed to get its demand of a 30-40% discount on crude oil sanctioned from their Russian counterpart, as the latter refused any help and said that all volumes were committed.

A media report on Thursday stated that a Pakistani delegation failed to get its demand of a 30-40% discount on crude oil sanctioned from their Russian counterpart, as the latter refused any help and said that all volumes were committed. The delegation, consisting of State Minister for Petroleum Musadik Malik, Secretary Petroleum Capt (retd) Muhammad Mahmood, joint secretary and Pakistan Embassy officials, had requested for a discount on crude oil during their meeting in Moscow on Wednesday. Also read | China eases Covid restrictions in Beijing, hints at possible change in stance The reports stated that the talks failed to reach a conclusion but the Russian delegation said that it will consider the demands of Pakistan in future and relay its decision through diplomatic channels. Pakistan was further asked by the Russian delegation to first fulfil its commitment towards the Russian proposed Pakistan Stream Gas Pipeline (PSGP), which will be constructed from Karachi to Lahore. Also read | Eurozone unemployment drops to record low as global headwinds slacken economy On November 29, the official delegation of Pakistan left for a three-day visit to Moscow to hold talks with Russian authorities and discuss the import of crude oil at a discount, shipment cost and mode of payment. The US had clearly stated that it has no objection if Pakistan imports Russian crude oil as currently, Washington has not issued any sanctions against Russian energy exports to other nations. Before holding talks with Russia, Finance Minister Ishaq Dar had stated that the delegation would try to reach a potential import deal with the Russian oil authorities.

Pakistan’s hopes dashed, delegation fails to get crude oil on discount from Moscow

The Amazon Great Indian Sale started on January 20 for Prime members and is set to begin today for the non-prime users of the website.&nbsp;

The sale will carry on until January 24, clashing with Flipkart Republic day sale.&nbsp;

Amazone will offer various discounts, cash-backs, exchange discounts, no-cost EMI&#39;s as well as introduce new products.&nbsp;

The e-retailer will offer deals on electronics including smartphones, laptops, TV, gaming as well as consumer goods and so on.&nbsp;

Here&#39;s whats in store -&nbsp;

There will be 35% sale on mobile phones - customers will get up to Rs 17,000 off on Honor smartphones, and up to Rs. 7,200 off on Samsung handsets; Moto and Lenovo will have Rs. 6,000 off and up to Rs. 3,000 off respectively.&nbsp;

Other phones on sale will include Google Pixel XL 128GB, Moto G5 Plus 64GB, Honor 6X 32GB, Samsung On5 Pro Gold, 10.or G 4GB, BlackBerry KEYone, and LG Q6. There will also be discounts on Lenovo K8 Note, Intex Cloud C1, Nubia M2 64GB, Micromax Canvas Infinity, and InFocus Snap 4.

Also, OnePlus 5T Lava Red, LG V30+ Blue variant, Samsung Galaxy A8+ and Galaxy will go on sale for the first time on Amazon.&nbsp;

Laptops and TV&#39;s will hold discounts of up to Rs. 20,000 and up to 40% respectively. The 65-inch TCL Android TV will be discounted by Rs 50,000 and Micromax Bingebox smart TV range will be 30% off. Smart TVs will start at Rs. 14,990 in the sale and will be available at up to 40 percent off.&nbsp;

Buyers will also get up to 35% off on premium Sony and Samsung TVs. Buyers of Samsung TVs will get no-cost EMIs for 12 months while purchasing Sony TVs will be eligible for no-cost EMIs of up to 18 months.

50% discount will be offered on JBL speakers and Sennheiser headphones. PlayStation 4 models will be available with no-cost EMIs and &nbsp;Xbox One S will have Rs 9,000 off.&nbsp;

Amazon will offer 60% off on video games, movies, and music as well.&nbsp;

The Kindle Paperwhite and Paperwhite Starter Pack will be a discount of Rs. 2,500 for Prime members; non-Prime users will get Rs. 2,000 off. Fire TV Stick will be discounted by Rs 999 for Prime users and Rs 500 for non-prime users.&nbsp;

Ebooks will be available at Rs. 19, Rs. 49, Rs. 99 and Rs. 199 price points in the sale.

Moreover, customers who are HDFC bank members will get 10% cashback and customers subscribing to Prime during the sale period will get up to Rs. 300 cashback upon topping up Amazon Pay balance.&nbsp;

Amazone will offer various discounts, cash-backs, exchange discounts, no-cost EMI's as well as introduce new products.

The Amazon Great Indian Sale started on January 20 for Prime members and is set to begin today for the non-prime users of the website. The sale will carry on until January 24, clashing with Flipkart Republic day sale. Amazone will offer various discounts, cash-backs, exchange discounts, no-cost EMI's as well as introduce new products. The e-retailer will offer deals on electronics including smartphones, laptops, TV, gaming as well as consumer goods and so on. Here's whats in store - There will be 35% sale on mobile phones - customers will get up to Rs 17,000 off on Honor smartphones, and up to Rs. 7,200 off on Samsung handsets; Moto and Lenovo will have Rs. 6,000 off and up to Rs. 3,000 off respectively. Other phones on sale will include Google Pixel XL 128GB, Moto G5 Plus 64GB, Honor 6X 32GB, Samsung On5 Pro Gold, 10.or G 4GB, BlackBerry KEYone, and LG Q6. There will also be discounts on Lenovo K8 Note, Intex Cloud C1, Nubia M2 64GB, Micromax Canvas Infinity, and InFocus Snap 4. Also, OnePlus 5T Lava Red, LG V30+ Blue variant, Samsung Galaxy A8+ and Galaxy will go on sale for the first time on Amazon. Laptops and TV's will hold discounts of up to Rs. 20,000 and up to 40% respectively. The 65-inch TCL Android TV will be discounted by Rs 50,000 and Micromax Bingebox smart TV range will be 30% off. Smart TVs will start at Rs. 14,990 in the sale and will be available at up to 40 percent off. Buyers will also get up to 35% off on premium Sony and Samsung TVs. Buyers of Samsung TVs will get no-cost EMIs for 12 months while purchasing Sony TVs will be eligible for no-cost EMIs of up to 18 months. 50% discount will be offered on JBL speakers and Sennheiser headphones. PlayStation 4 models will be available with no-cost EMIs and Xbox One S will have Rs 9,000 off. Amazon will offer 60% off on video games, movies, and music as well. The Kindle Paperwhite and Paperwhite Starter Pack will be a discount of Rs. 2,500 for Prime members; non-Prime users will get Rs. 2,000 off. Fire TV Stick will be discounted by Rs 999 for Prime users and Rs 500 for non-prime users. Ebooks will be available at Rs. 19, Rs. 49, Rs. 99 and Rs. 199 price points in the sale. Moreover, customers who are HDFC bank members will get 10% cashback and customers subscribing to Prime during the sale period will get up to Rs. 300 cashback upon topping up Amazon Pay balance.

Amazon Great Indian Sale: Here's whats on offer

GoAir has announced a big Republic Day sale on Tuesday with fares starting as low as Rs 726 and going up till Rs 3926, inclusive of all taxes.

These prices will be valid for travel across its entire domestic network under a limited period scheme. The booking will begin from January 24 and will end on January 28.&nbsp;

The travel validity for the tickets booked under the 5-day Republic Day offer stands between March 1 and December 31, 2018 and will be limited to a number of seats, GoAir said in a release.

The booking can be done using any channel and customers who would use GoAir website goair.in will get an offer worth Rs&nbsp;2500, which consists of Rs 1200 voucher from Zoom car, Rs 1000 voucher from Lenskart, Rs 250 cashback if paid through Paytm and 10 per cent discount if the ticket is booked from GoAir mobile app.

This offer will however not be valid on infant bookings or group discount plus it cannot be clubbed with any other on-going promotional offer or in any form of cash.&nbsp;

Fares are subjected to Standard Cancellation &amp; Rebooking policy applies.&nbsp;

The Wadia Group-promoted airline and currently operates over 1544 flights per week to 23 domestic destinations. This offer has been announced as part of its Republic Day bonanza.

These prices will be valid for travel across its entire domestic network under a limited period scheme. The booking will begin from January 24 and will end onn January 28

GoAir has announced a big Republic Day sale on Tuesday with fares starting as low as Rs 726 and going up till Rs 3926, inclusive of all taxes. These prices will be valid for travel across its entire domestic network under a limited period scheme. The booking will begin from January 24 and will end on January 28. The travel validity for the tickets booked under the 5-day Republic Day offer stands between March 1 and December 31, 2018 and will be limited to a number of seats, GoAir said in a release. The booking can be done using any channel and customers who would use GoAir website goair.in will get an offer worth Rs 2500, which consists of Rs 1200 voucher from Zoom car, Rs 1000 voucher from Lenskart, Rs 250 cashback if paid through Paytm and 10 per cent discount if the ticket is booked from GoAir mobile app. This offer will however not be valid on infant bookings or group discount plus it cannot be clubbed with any other on-going promotional offer or in any form of cash. Fares are subjected to Standard Cancellation & Rebooking policy applies. The Wadia Group-promoted airline and currently operates over 1544 flights per week to 23 domestic destinations. This offer has been announced as part of its Republic Day bonanza.

GoAir announces big Republic Day bonanza with fares as low as Rs 726

The holiday season for the United States does not end at Thanksgiving. &quot;Black Friday&quot;&nbsp;is celebrated on the day following the colourful, feast-centred occasion.&nbsp;

If you still have the energy from eating all that Thanksgiving dinner, you must be equally excited to now empty your wallets as &quot;Black Friday&quot;&nbsp;unleashes the season&#39;s sales.&nbsp;

It all started&nbsp;in 1939, when the retailers feared they would go bankrupt if Thanksgiving was to be celebrated on the last day of November, not giving people enough time to shop for Christmas and eventually leading to major losses.&nbsp;

This then led&nbsp;to the nations biggest retailers to persuade President Franklin D. Roosevelt to celebrate Thanksgiving&nbsp;one week before&nbsp;the last day of November, leading to the concrete pre-eminence of the post-Thanksgiving sales, known as &quot;Black Friday&quot;.&nbsp;

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People would usually call in sick from work on Thanksgiving Day&nbsp;to celebrate the four-day weekend, eventually marking it as a national holiday.&nbsp;

The day became a ritual and&nbsp;a family tradition also a big day for&nbsp;a shopping spree for everyone and big profits for the retailers. People would camp on the streets the night before just to bombard in the shops as soon as it&nbsp;opened.&nbsp;

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Being one of the busiest, it is one of the most important days for the economy as 30% annual sales occur between Black Friday and Christmas - nearly 40% discount for some retailers selling TVs, tablets, appliances, and jewellery. For some, it can make or break their fourth-quarter profits.&nbsp;

However, the greatest &quot;Black Friday&quot;&nbsp;sales are not actually on the day itself but weeks before leading up to it. Retailers like Amazon, Target, Walmart, Best Buy and many others slash prices to gain market share. The current average merchandise discount is 37.3%, according to Reuters.&nbsp;

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The competition each year gets fierce as online shopping becomes more and more popular in the US, requiring the sellers to come up with new ways to attract customers.

Wonder why the dip in &quot;Black Friday&quot;&nbsp;rush? It is because everything is now online!

Sales and traffic at US brick-and-mortar stores on Thanksgiving Day and Black Friday have been declininig since 2015, as stores offered discounts well beyond the weekend and more customers shopped online.

Internet sales rose in the double digits on both days as around 108.5 million Americans&nbsp;shopped online over the long weekend, well above the 99.1 million who hit stores, in 2016. Therefore, the relentless race to hit the malls has stalled over the years.&nbsp;

According to Adobe, online shopping surpassed the $5 billion mark for Thanksgiving and Black Friday, in 2016, and rose to 17.3% to $7.23 billion on just Thanksgiving&nbsp;Day.&nbsp;

The total holiday season sales reached to $655.8 billion in 2016, and is expected to rise to $967.13 billion this year, according to The Balance.&nbsp;

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So, &quot;Black Friday&quot;&nbsp;is upon us, get going and purchase that TV, phone or&nbsp;a watch which you have been trying to put off for so long.&nbsp;

Being one of the busiest days, it is one of the most important days for the economy as 30% annual sales occur between Black Friday and Christmas - nearly 40% discount for some retailers selling TVs, tablets, appliances, and jewelry. For some, it can make or break their fourth-quarter profits.?

The holiday season for the United States does not end at Thanksgiving. "Black Friday" is celebrated on the day following the colourful, feast-centred occasion. If you still have the energy from eating all that Thanksgiving dinner, you must be equally excited to now empty your wallets as "Black Friday" unleashes the season's sales. It all started in 1939, when the retailers feared they would go bankrupt if Thanksgiving was to be celebrated on the last day of November, not giving people enough time to shop for Christmas and eventually leading to major losses. This then led to the nations biggest retailers to persuade President Franklin D. Roosevelt to celebrate Thanksgiving one week before the last day of November, leading to the concrete pre-eminence of the post-Thanksgiving sales, known as "Black Friday". Franklin D. Roosevelt (Others) × People would usually call in sick from work on Thanksgiving Day to celebrate the four-day weekend, eventually marking it as a national holiday. The day became a ritual and a family tradition also a big day for a shopping spree for everyone and big profits for the retailers. People would camp on the streets the night before just to bombard in the shops as soon as it opened. Representative Photo (Reuters) × Being one of the busiest, it is one of the most important days for the economy as 30% annual sales occur between Black Friday and Christmas - nearly 40% discount for some retailers selling TVs, tablets, appliances, and jewellery. For some, it can make or break their fourth-quarter profits. However, the greatest "Black Friday" sales are not actually on the day itself but weeks before leading up to it. Retailers like Amazon, Target, Walmart, Best Buy and many others slash prices to gain market share. The current average merchandise discount is 37.3%, according to Reuters. Representative Photo (Reuters) × The competition each year gets fierce as online shopping becomes more and more popular in the US, requiring the sellers to come up with new ways to attract customers. Wonder why the dip in "Black Friday" rush? It is because everything is now online! Sales and traffic at US brick-and-mortar stores on Thanksgiving Day and Black Friday have been declininig since 2015, as stores offered discounts well beyond the weekend and more customers shopped online. Internet sales rose in the double digits on both days as around 108.5 million Americans shopped online over the long weekend, well above the 99.1 million who hit stores, in 2016. Therefore, the relentless race to hit the malls has stalled over the years. According to Adobe, online shopping surpassed the $5 billion mark for Thanksgiving and Black Friday, in 2016, and rose to 17.3% to $7.23 billion on just Thanksgiving Day. The total holiday season sales reached to $655.8 billion in 2016, and is expected to rise to $967.13 billion this year, according to The Balance. Representative Photo (Reuters) × So, "Black Friday" is upon us, get going and purchase that TV, phone or a watch which you have been trying to put off for so long.

Black Friday is upon us, time to get your wallets out!

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