Estimates suggest that Dhanteras sales in India crossed 1 lakh crore, or $11 billion, with gold constituting a major chunk of it. This comes as union finance minister Nirmala Sitharaman said the recent GST rate cuts have reached the common man. The government monitored 54 essential daily-use items and confirmed that tax benefits were fully passed on to consumers. 

Dhanteras Sales Cross $11 Billion, Gold Shines Bright

The mysterious vault of the Banke Bihari Temple in Vrindavan was opened today, October 18, 2025, after being sealed for 54 years. The Supreme Court-appointed high-powered committee oversaw the opening on the occasion of Dhanteras, revealing a treasure trove of ancient items, including gold and silver coins, jeweled objects, and historic documents.


India: Historic vault under Banke Bihari temple opened after 54 years

Buying gold on Dhanteras is a tradition rooted deeply in culture. Dhanteras marks the beginning of Diwali and the worship of Goddess Lakshmi and Lord Dhanvantari. Buying gold on this day symbolises health, protection, and prosperity. 

Dhanteras 2025: 5 cultural beliefs that keep gold at the heart of prosperity

Gold buying on Dhanteras is about more than money. It connects us to history, offers emotional comfort, and acts as a shield against uncertainty. Let’s know the deeper reasons behind this secure tradition.


Dhanteras 2025: 5 psychological reasons buying gold makes us feel secure

Buying gold during Dhanteras is a cherished tradition, but it’s also a financial investment. A proper bill is your primary proof of purchase, ensuring transparency, authenticity, and protection from disputes. Here’s what every buyer should check on their gold invoice this festive season.

Dhanteras 2025: 5 things every gold buyer should check on the invoice

Buying gold during Dhanteras is traditional, but you don’t always need to buy jewellery or coins. With gold prices reaching new highs, investors are now exploring safer and more flexible ways to invest in gold. Let’s look at 6 ways to invest in gold smartly this festive season.

Dhanteras 2025: 6 smart ways to invest in gold beyond jewellery and coins

Prime Minister Narendra Modi addressed the nation on Tuesday, 29 October, sending Dhanteras and Diwali wishes to all Indians. He said that this year’s Diwali is significant as it will be the first time in 500 years that Lord Ram will celebrate Diwali in the newly constructed grand Ayodhya temple.

“I extend my heartfelt greetings to all the citizens on Dhanteras. In just two days, we will also celebrate Diwali, and this year's Diwali is particularly special. After 500 years, Lord Ram is seated in his grand temple in Ayodhya, and this will be the first Diwali celebrated with him in his magnificent temple. We are all very fortunate to witness such a special and grand Diwali,” PM Modi said.

Also read |&nbsp;<a href="https://www.wionews.com/india-news/india-tourism-unfazed-in-kashmir-even-as-areas-near-gulmarg-sonmarg-face-terror-attacks-771711">India: Tourism unfazed in Kashmir even as areas near Gulmarg, Sonmarg face terror attacks</a>

The 2019 Supreme Court judgement approved the construction of the Ram temple, settling the long-standing dispute. The court also allotted a large plot of land for the construction of a mosque in Ayodhya.

Since the inauguration of the Ram temple in Ayodhya in January&nbsp;this year, it will be the first Diwali celebration at the temple.&nbsp;

PM Modi also congratulated youth who attained job appointment letters under the Rozgar Mela.

“In this festive atmosphere, today on this auspicious day, appointment letters for government jobs are being given to 51,000 youth in the employment fair. I extend my heartiest congratulations and best wishes to all of you. The process of providing permanent government jobs to lakhs of youth of the country in the Government of India is continuing. Appointment letters have been given to lakhs of youth even in BJP and NDA-ruled states,” the Prime Minister said.

Also read |&nbsp;<a href="https://www.wionews.com/india-news/diwali-celebrations-feature-muslim-poets-reciting-urdu-version-of-ramayana-in-bikaner-771628">Diwali celebrations feature Muslim poets reciting Urdu version of Ramayana in Bikaner</a>

Congratulating the youth who received Haryana government job appointment letters, PM Modi said, “Our government has a special identity in Haryana. The government there does provide jobs, but it does so without any expenditure and any slip. Today, I especially congratulate the youth who have received appointment letters from the Haryana Government. Furthermore, it's noteworthy that the newly formed government in Haryana has made an exemplary start by providing employment opportunities to around 26,000 youths,” PM Modi said.

(With inputs from agencies)

Prime Minister Narendra Modi addressed the nation on Tuesday, 29 October, sending Dhanteras and Diwali wishes to all Indians. He said that this year’s Diwali is significant as it will be the first time in 500 years that Lord Ram will celebrate Diwali in the newly constructed grand Ayodhya temple.

Prime Minister Narendra Modi addressed the nation on Tuesday, 29 October, sending Dhanteras and Diwali wishes to all Indians. He said that this year’s Diwali is significant as it will be the first time in 500 years that Lord Ram will celebrate Diwali in the newly constructed grand Ayodhya temple. “I extend my heartfelt greetings to all the citizens on Dhanteras. In just two days, we will also celebrate Diwali, and this year's Diwali is particularly special. After 500 years, Lord Ram is seated in his grand temple in Ayodhya, and this will be the first Diwali celebrated with him in his magnificent temple. We are all very fortunate to witness such a special and grand Diwali,” PM Modi said. Also read | India: Tourism unfazed in Kashmir even as areas near Gulmarg, Sonmarg face terror attacks The 2019 Supreme Court judgement approved the construction of the Ram temple, settling the long-standing dispute. The court also allotted a large plot of land for the construction of a mosque in Ayodhya. Since the inauguration of the Ram temple in Ayodhya in January this year, it will be the first Diwali celebration at the temple. PM Modi also congratulated youth who attained job appointment letters under the Rozgar Mela. “In this festive atmosphere, today on this auspicious day, appointment letters for government jobs are being given to 51,000 youth in the employment fair. I extend my heartiest congratulations and best wishes to all of you. The process of providing permanent government jobs to lakhs of youth of the country in the Government of India is continuing. Appointment letters have been given to lakhs of youth even in BJP and NDA-ruled states,” the Prime Minister said. Also read | Diwali celebrations feature Muslim poets reciting Urdu version of Ramayana in Bikaner Congratulating the youth who received Haryana government job appointment letters, PM Modi said, “Our government has a special identity in Haryana. The government there does provide jobs, but it does so without any expenditure and any slip. Today, I especially congratulate the youth who have received appointment letters from the Haryana Government. Furthermore, it's noteworthy that the newly formed government in Haryana has made an exemplary start by providing employment opportunities to around 26,000 youths,” PM Modi said. (With inputs from agencies)

In Dhanteras greeting, PM Modi mentions ‘particularly special’ Diwali in Ayodhya

Dhanteras marks the beginning of the Diwali festival and holds deep cultural significance in Indian tradition. Celebrated by purchasing gold and silver, it symbolizes wealth, prosperity, and purity. The day is also associated with the worship of Lord Dhanvantari, the deity of health and well-being, emphasizing the importance of security and abundance in life.

Dhanteras: The Cultural Significance of Gold, Prosperity, Purity, and Security

Gold sales are likely to revive during the Diwali festival with the government revoking an order that mandated PAN and Aadhaar cards for purchases above Rs 50,000, an industry body said.

 
Higher sales are expected on Dhanteras to be celebrated on October 17. Dhanteras is considered to be an auspicious day for buying gold, silver and other valuables and is largely celebrated in North and West India.

 
Gold prices were ruling firm at Rs 30,555 per 10 grams and silver at Rs 40,600 per kg in the national capital as of Saturday.

 
&quot;This is a big relief and there could not have been a better Diwali gift than this for both jewellers and consumers,&quot; All India Gems and Jewellery Federation Chairman Nitin Kandelwal said.

&quot;We are expecting sales to revive after a lull in preceding months. We will be more than happy if sales remain normal during Diwali,&quot; he said.

 
More than jewellers, consumers were affected with the notification as they were not comfortable showing PAN and Aadhaar documents. &quot;The rollback of this order will definitely improve ease of doing business,&quot; he said.

However, there is a need to create more awareness about the development among consumers, he added.

Echoing views, Kerala-based Kalyan Jewellers Director Rajesh Kalyanraman said it&#39;s a &quot;positive&quot; move and should help improve sales in the coming days.

&quot;Sales were down in last two months...We are hoping Diwali sales to be positive. We are expecting a 15 per cent growth from over year-ago period,&quot; he said.

During last Dhanteras, gold and jewellery sales had risen by up to 25 per cent on higher demand in view of good monsoon and favourable price levels, as per the industry body data.

Mobile wallet company Paytm Vice President Nitin Misra said: &quot;We have consistently held Paytm Gold buyers to the highest standards by ensuring 100 per cent digital transactions and fulfilling all PMLA requirements&quot;.

The company will continue to ensure best-in-class practices for customer KYC and provide a reliable and convenient platform for gold buying this festive season regardless of budget, he said in a statement.

In a notification issued on August 23, the government had brought jewellery dealers under the purview of the Prevention of Money Laundering Act 2002 (PMLA) and were told to report on buyers making purchases over Rs 50,000. Therefore, PAN and Aadhaar cards were made mandatory as part of &#39;Know your customer (KYC)&#39; rule.

A decision to revoke the said notification was taken in the GST Council meeting held last week.

India is the world&#39;s largest gold consumer and imports a sizeable chunk of its total annual consumption of around 900-1,000 tonnes.

Higher sales are expected on Dhanteras to be celebrated on October 17.

Gold sales are likely to revive during the Diwali festival with the government revoking an order that mandated PAN and Aadhaar cards for purchases above Rs 50,000, an industry body said. Higher sales are expected on Dhanteras to be celebrated on October 17. Dhanteras is considered to be an auspicious day for buying gold, silver and other valuables and is largely celebrated in North and West India. Gold prices were ruling firm at Rs 30,555 per 10 grams and silver at Rs 40,600 per kg in the national capital as of Saturday. "This is a big relief and there could not have been a better Diwali gift than this for both jewellers and consumers," All India Gems and Jewellery Federation Chairman Nitin Kandelwal said. "We are expecting sales to revive after a lull in preceding months. We will be more than happy if sales remain normal during Diwali," he said. More than jewellers, consumers were affected with the notification as they were not comfortable showing PAN and Aadhaar documents. "The rollback of this order will definitely improve ease of doing business," he said. However, there is a need to create more awareness about the development among consumers, he added. Echoing views, Kerala-based Kalyan Jewellers Director Rajesh Kalyanraman said it's a "positive" move and should help improve sales in the coming days. "Sales were down in last two months...We are hoping Diwali sales to be positive. We are expecting a 15 per cent growth from over year-ago period," he said. During last Dhanteras, gold and jewellery sales had risen by up to 25 per cent on higher demand in view of good monsoon and favourable price levels, as per the industry body data. Mobile wallet company Paytm Vice President Nitin Misra said: "We have consistently held Paytm Gold buyers to the highest standards by ensuring 100 per cent digital transactions and fulfilling all PMLA requirements". The company will continue to ensure best-in-class practices for customer KYC and provide a reliable and convenient platform for gold buying this festive season regardless of budget, he said in a statement. In a notification issued on August 23, the government had brought jewellery dealers under the purview of the Prevention of Money Laundering Act 2002 (PMLA) and were told to report on buyers making purchases over Rs 50,000. Therefore, PAN and Aadhaar cards were made mandatory as part of 'Know your customer (KYC)' rule. A decision to revoke the said notification was taken in the GST Council meeting held last week. India is the world's largest gold consumer and imports a sizeable chunk of its total annual consumption of around 900-1,000 tonnes.

Gold sales likely to revive during Diwali as KYC norms eased

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