<p>Confectionery mogul <a href="https://www.wionews.com/entertainment/this-iconic-90s-advertisement-just-got-a-refreshing-contemporary-spin-to-it-413763">Cadbury's latest rendition</a> of its 1997 iconic advert--with a gender swap twist--has people going gaga over various reasons.</p>

<p><br />
While a section of it is praising the company for their progressive take on one of their most famous advertisements till date, others are overwhelmed with joy for it brings back fond memories from the 90s.&nbsp;</p>

<p><strong>Also read:</strong>&nbsp;<a href="https://www.wionews.com/entertainment/bollywood/news-karan-johar-shares-bts-picture-from-rocky-aur-rani-ki-prem-kahani-set-413929">Karan Johar shares BTS picture from 'Rocky Aur Rani Ki Prem Kahani' set</a></p>

<p><br />
And now, the singer of the original jingle--which has been retained for the revamped version as well--Shankar Mahadevan has shared his thoughts and feelings on the viral ad. He wrote on the caption section of his post, "After 27 years it is back! The roles are reversed! The company has decided to retain the same song that I had had recorded then in 1994. Nostalgiaaaa. @ogilvyindia @piyushpandeyogilvy Louis Banks @louizbanksofficial"</p>

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<p>Commenting on his post, singer Harshdeep Kaur said, "Wow! Brought back all the old memories," while filmmaker Rakeysh Omprakash Mehra added, "My my... Wow."</p>

<p><strong>Also read:&nbsp;</strong><a href="https://www.wionews.com/entertainment/former-r-kelly-assistant-testifies-about-singers-sexual-activity-apology-letter-413918">Former R Kelly assistant testifies about singer's sexual activity, 'apology letter'</a></p>

<p><br />
The original ad was released in 1997 featuring Indian model Shimona Rashi was was conceptualised by ad agency Ogilvy.&nbsp;</p>

<p>Check out the old ad here:</p>

<p>&nbsp;</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/e7JATezA1nY" title="YouTube video player" width="560"></iframe></p>


Confectionery mogul Cadbury's latest rendition of its 1997 iconic advert--with a gender swap twist--has people going gaga over various reasons. While a section of it is praising the company for their progressive take on one of their most famous advertisements till date, others are overwhelmed with joy for it brings back fond memories from the 90s.

Confectionery mogul Cadbury's latest rendition of its 1997 iconic advert--with a gender swap twist--has people going gaga over various reasons. While a section of it is praising the company for their progressive take on one of their most famous advertisements till date, others are overwhelmed with joy for it brings back fond memories from the 90s. Also read: Karan Johar shares BTS picture from 'Rocky Aur Rani Ki Prem Kahani' set And now, the singer of the original jingle--which has been retained for the revamped version as well--Shankar Mahadevan has shared his thoughts and feelings on the viral ad. He wrote on the caption section of his post, "After 27 years it is back! The roles are reversed! The company has decided to retain the same song that I had had recorded then in 1994. Nostalgiaaaa. @ogilvyindia @piyushpandeyogilvy Louis Banks @louizbanksofficial" View this post on Instagram A post shared by Shankar Mahadevan (@shankar.mahadevan) × Commenting on his post, singer Harshdeep Kaur said, "Wow! Brought back all the old memories," while filmmaker Rakeysh Omprakash Mehra added, "My my... Wow." Also read: Former R Kelly assistant testifies about singer's sexual activity, 'apology letter' The original ad was released in 1997 featuring Indian model Shimona Rashi was was conceptualised by ad agency Ogilvy. Check out the old ad here:

Cadbury ad: Shankar Mahadevan, original singer of the jingle, reacts to the new rendition

<p>A popular Indian advert from the 90s is making headlines yet again, and all for the right reasons.&nbsp;</p>

<p><br />
Confectionery mogul Cadbury's latest rendition of its 1997 iconic advert--with a gender-swap twist--has people going gaga over various causes.</p>

<p><br />
While a section of it is praising the company for their progressive take on one of their most <a href="https://www.wionews.com/entertainment/this-iconic-90s-advertisement-just-got-a-refreshing-contemporary-spin-to-it-413763">famous advertisements</a> till date, others are overwhelmed with joy for it brings back fond memories from the 90s.&nbsp;</p>

<p><strong>Also read:</strong>&nbsp;<a href="https://www.wionews.com/entertainment/lifestyle/news-cadbury-ad-shankar-mahadevan-original-singer-of-the-jingle-reacts-to-the-new-rendition-413943">Cadbury ad: Shankar Mahadevan, original singer of the jingle, reacts to the new rendition</a></p>

<p>While talking exclusively to Zee Media's Melt Show, Anil Vishwanathan, Senior Director of Marketing, Mondelez India (which Cadbury comes under), said, "I think over the years we have built a very strong ecosystem for our brand owners--between ourselves and our agency partners. So the idea came from a very young (executive) from the Ogilvy team. Of course, we tossed it around, we waited a lot but the contextual importance of this new expression is quite important. I think this is the theme that is highly topical, relevant and picking up a lot of steam. Especially in the context of sport, everything, the representation should be more equal, remuneration should be more equal and all these themes are becoming more and more important (sic)."</p>

<p><br />
Although he and his team had their inhibitions about the revival of an almost three-decade old TVC, they unanimously agreed that the topic in hand was topical and needed to be put out. "We felt that this role reversal is very topical (and) that gave us the belief that we must go behind it. I think I would be lying to say that I enterted this territory with a bit of trepidation but we are confident that the audience will also resonate with this new expression (sic)," added Vishwanathan.&nbsp;</p>

<p><strong>Also read:</strong>&nbsp;<a href="https://www.wionews.com/entertainment/lifestyle/news-hailey-bieber-on-justin-bieber-mistreating-her-its-the-complete-and-utter-opposite-413981">Hailey Bieber on Justin Bieber mistreating her: It's the complete and utter opposite</a></p>

<p>The creative minds behind the revamped ad echo the marketing head's thoughts. I will tell you how we presented it: we presented it in one line. We told the client, '(Do) remember your favourite film?' He said, 'Yes.' We said, 'Now imagine it upside down. Imagine a girl batting and a guy jumping over the field and dancing'. So even before we presented the whole script, this is all we told the client and his reaction was 'wow!' It was totally from the heart, it was instinct and the best part of it didn't need cuttings. This is a sign of the times we live in. It is not just about cricket, it is more than that. This is where women are going in the world (sic)."--Kainaz Karmakar, Chief Creative Officer, Ogilvy India.&nbsp;</p>

<p><br />
She went on to reveal the names of those who worked behind the project. "It's honestly taken a village to raise this film and I am here on behalf of all of them starting with my partners Sukesh and Harshad and the girls who thought of it, which is Swagata, Samu and Tanuja."&nbsp;</p>


A popular Indian advert from the 90s is making headlines yet again, and all for the right reasons. Confectionery mogul Cadbury's latest rendition of its 1997 iconic advert--with a gender-swap twist--has people going gaga over various causes.

A popular Indian advert from the 90s is making headlines yet again, and all for the right reasons. Confectionery mogul Cadbury's latest rendition of its 1997 iconic advert--with a gender-swap twist--has people going gaga over various causes. While a section of it is praising the company for their progressive take on one of their most famous advertisements till date, others are overwhelmed with joy for it brings back fond memories from the 90s. Also read: Cadbury ad: Shankar Mahadevan, original singer of the jingle, reacts to the new rendition While talking exclusively to Zee Media's Melt Show, Anil Vishwanathan, Senior Director of Marketing, Mondelez India (which Cadbury comes under), said, "I think over the years we have built a very strong ecosystem for our brand owners--between ourselves and our agency partners. So the idea came from a very young (executive) from the Ogilvy team. Of course, we tossed it around, we waited a lot but the contextual importance of this new expression is quite important. I think this is the theme that is highly topical, relevant and picking up a lot of steam. Especially in the context of sport, everything, the representation should be more equal, remuneration should be more equal and all these themes are becoming more and more important (sic)." Although he and his team had their inhibitions about the revival of an almost three-decade old TVC, they unanimously agreed that the topic in hand was topical and needed to be put out. "We felt that this role reversal is very topical (and) that gave us the belief that we must go behind it. I think I would be lying to say that I enterted this territory with a bit of trepidation but we are confident that the audience will also resonate with this new expression (sic)," added Vishwanathan. Also read: Hailey Bieber on Justin Bieber mistreating her: It's the complete and utter opposite The creative minds behind the revamped ad echo the marketing head's thoughts. I will tell you how we presented it: we presented it in one line. We told the client, '(Do) remember your favourite film?' He said, 'Yes.' We said, 'Now imagine it upside down. Imagine a girl batting and a guy jumping over the field and dancing'. So even before we presented the whole script, this is all we told the client and his reaction was 'wow!' It was totally from the heart, it was instinct and the best part of it didn't need cuttings. This is a sign of the times we live in. It is not just about cricket, it is more than that. This is where women are going in the world (sic)."--Kainaz Karmakar, Chief Creative Officer, Ogilvy India. She went on to reveal the names of those who worked behind the project. "It's honestly taken a village to raise this film and I am here on behalf of all of them starting with my partners Sukesh and Harshad and the girls who thought of it, which is Swagata, Samu and Tanuja."

Cadbury viral ad makers: It was totally from the heart; we felt the topic was relevant

<p>The emotions are the same, the setting is the same, even the music jingle is the same. But Cadbury's scores a sixer with its new ad.&nbsp;<br />
<br />
It has a boyfriend or a friend watching a tense cricket match on the stands as his girlfriend is at the crease facing a tough ball. The batswoman hits a straight six out of the field and the joyous boyfriend crosses the barricades and enters the cricket ground, breaking into a dance in celebrations. The two unite in the last shot celebrating with a bite of the Cadbury's dairy milk chocolate.&nbsp;</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/z_OtC06ndUE" title="YouTube video player" width="560"></iframe><br />
<br />
Doesn't the ad ring a bell? The idea borrowed from a popular '90s ad of the same brand takes people down memory lane. In the old ad, it was a woman who broke into a dance as her boyfriend hit a six at the crease.&nbsp;<br />
<br />
Almost three decades later, the celebration continues but this time the roles are reversed.&nbsp;</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/e7JATezA1nY" title="YouTube video player" width="560"></iframe><br />
<br />
The ad has been created in a bid to salute women achievers in India. "Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth," states the description on the brand's Youtube channel.<br />
<br />
We aren't complaining. The ad comes at a time when women athletes have just made India proud at the Olympics. The ad is also timely as reiterates the importance of representation and equality in present times.&nbsp;<br />
<br />
Those who grew up in the 1990s, recall the classic ad well and many congratulated the brand for reviving the ad in such a refreshing way.&nbsp;<br />
<br />
"For once I don't mind a brand going woke to stay relevant. &nbsp;Cadbury reimagining its 30yo classic ad to reflect the new reality of the gender norms in our sports. It helps that women absolutely slayed at the Olympics and the Aus Ind ODI women cricket series begins soon," wrote a user on YouTube.&nbsp;<br />
<br />
"Nostalgia hit hard after watching this. Thank you #Cadbury for bringing this iconic Ad back!" commented another.&nbsp;</p>


The emotions are the same, the setting is the same, even the music jingle is the same. But Cadbury's scores a sixer with its new ad. It has a boyfriend or a friend watching a tense cricket match on the stands as his girlfriend is at the crease facing a tough ball.

The emotions are the same, the setting is the same, even the music jingle is the same. But Cadbury's scores a sixer with its new ad. It has a boyfriend or a friend watching a tense cricket match on the stands as his girlfriend is at the crease facing a tough ball. The batswoman hits a straight six out of the field and the joyous boyfriend crosses the barricades and enters the cricket ground, breaking into a dance in celebrations. The two unite in the last shot celebrating with a bite of the Cadbury's dairy milk chocolate. Doesn't the ad ring a bell? The idea borrowed from a popular '90s ad of the same brand takes people down memory lane. In the old ad, it was a woman who broke into a dance as her boyfriend hit a six at the crease. Almost three decades later, the celebration continues but this time the roles are reversed. The ad has been created in a bid to salute women achievers in India. "Join Cadbury Dairy Milk in celebrating and cheering for our girls who are making spectacular success stories and emerging as powerful role models for the youth," states the description on the brand's Youtube channel. We aren't complaining. The ad comes at a time when women athletes have just made India proud at the Olympics. The ad is also timely as reiterates the importance of representation and equality in present times. Those who grew up in the 1990s, recall the classic ad well and many congratulated the brand for reviving the ad in such a refreshing way. "For once I don't mind a brand going woke to stay relevant. Cadbury reimagining its 30yo classic ad to reflect the new reality of the gender norms in our sports. It helps that women absolutely slayed at the Olympics and the Aus Ind ODI women cricket series begins soon," wrote a user on YouTube. "Nostalgia hit hard after watching this. Thank you #Cadbury for bringing this iconic Ad back!" commented another.

This iconic 90s advertisement just got a refreshing, contemporary spin to it

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Cadbury ad: Shankar Mahadevan, original singer of the jingle, reacts to the new rendition

Cadbury viral ad makers: It was totally from the heart; we felt the topic was relevant

This iconic 90s advertisement just got a refreshing, contemporary spin to it