Pakistan Cricket is back to struggling for some reason or the other. Though their team&rsquo;s on-field performances are enough for their slump, the latest reports suggest things might turn ugly for the PCB. Pakistan hosted an ICC event for the first time since 1996, with their cricket board, fans, former cricketers and who&rsquo;s who in the country going gaga over it; however, sitting at the brink of a <a href="https://www.wionews.com/tags/champions-trophy" rel="dofollow">Champions Trophy</a> exit, Pakistan Cricket&rsquo;s brand value is set to take a hit.
Also read | <a href="https://www.wionews.com/cricket/champions-trophy-performances-make-you-a-king-not-pr-mohammad-hafeez-tears-into-babar-azam-delusional-social-media-hype-8752830" rel="dofollow">&lsquo;Performances make you a King, not PR&rsquo; &ndash; Hafeez tears into Babar Azam&rsquo;s delusional social media hype</a>
Ahead of the marquee India-Pakistan clash in Dubai, the <a href="https://www.wionews.com/cricket/champions-trophy-2025-josh-inglis-counters-bazball-helps-australia-down-england-in-lahore-8747790" rel="dofollow">England-Australia tie in Lahore</a> was a packed house, with all of Pakistan and cricket fanatics worldwide celebrating the success of a neutral game in an ICC event. That joy, however, was short-lived as Pakistan&rsquo;s loss the next day put them on the brink of an exit from the home tournament just four days into it.
"It was an uplifting experience to see people respond and enjoy a match not involving Pakistan," a PCB official said, as quoted by India Today. "But now, the challenge is to ensure the crowds keep on coming for the remaining matches in Pakistan because we are hosting such a big event after 29 years.&rdquo;
<h2>Life beyond Champions Trophy</h2>
Meanwhile, should New Zealand beat Bangladesh in their second Champions Trophy match in Rawalpindi on Monday (Feb 24), Pakistan will get knocked out of the tournament, and so will the Tigers, with India and the Kiwis sure to advance to the next round.
Also read | <a href="https://www.wionews.com/cricket/wasim-akram-pleads-to-pcb-chief-to-address-selection-howler-after-pakistans-embarrassing-show-against-india-in-champions-trophy-8752395" rel="dofollow">Akram pleads to PCB chief to address selection howler after Pakistan&rsquo;s &lsquo;embarrassing&rsquo; loss to India</a>
The source added that though the PCB will not suffer financially, with guaranteed hosting fees and share in ICC revenues acting as the saving grace, Pakistan Cricket&rsquo;s brand value will take a blow.&nbsp;
"We are guaranteed hosting fees, our share of ICC revenues, including ticket sales, but there are other issues like people losing interest in the mega event, broadcasters showing half-filled stadiums, etc. And the biggest worry is that despite the craze for cricket here, it may not be easy to sell Pakistan cricket as a brand in future," the source continued.&nbsp;
With Pakistan getting ruled out from the semis race, the PCB might struggle to maintain or bring in new sponsors for the men&rsquo;s team for the future series.
"It's easy to say cricket sells itself in Pakistan, but that is not the case because the interest and attachment of fans, sponsors, advertisers, and broadcasters is all linked to the performances as well," the source added. "If the team does not perform, and that too in a high-profile event like the CT, the sponsor wouldn't hesitate to invest his money in other public interest domains like music, entertainment, other sports, etc."
(With inputs from agencies)

Cricket, Sports: With Pakistan getting ruled out of the semis race, the PCB might struggle to maintain or bring in new sponsors for the men’s team for the future series.

Pakistan Cricket is back to struggling for some reason or the other. Though their team’s on-field performances are enough for their slump, the latest reports suggest things might turn ugly for the PCB. Pakistan hosted an ICC event for the first time since 1996, with their cricket board, fans, former cricketers and who’s who in the country going gaga over it; however, sitting at the brink of a Champions Trophy exit, Pakistan Cricket’s brand value is set to take a hit. Also read | ‘Performances make you a King, not PR’ – Hafeez tears into Babar Azam’s delusional social media hype Ahead of the marquee India-Pakistan clash in Dubai, the England-Australia tie in Lahore was a packed house, with all of Pakistan and cricket fanatics worldwide celebrating the success of a neutral game in an ICC event. That joy, however, was short-lived as Pakistan’s loss the next day put them on the brink of an exit from the home tournament just four days into it. "It was an uplifting experience to see people respond and enjoy a match not involving Pakistan," a PCB official said, as quoted by India Today. "But now, the challenge is to ensure the crowds keep on coming for the remaining matches in Pakistan because we are hosting such a big event after 29 years.” Life beyond Champions Trophy Meanwhile, should New Zealand beat Bangladesh in their second Champions Trophy match in Rawalpindi on Monday (Feb 24), Pakistan will get knocked out of the tournament, and so will the Tigers, with India and the Kiwis sure to advance to the next round. Also read | Akram pleads to PCB chief to address selection howler after Pakistan’s ‘embarrassing’ loss to India The source added that though the PCB will not suffer financially, with guaranteed hosting fees and share in ICC revenues acting as the saving grace, Pakistan Cricket’s brand value will take a blow. "We are guaranteed hosting fees, our share of ICC revenues, including ticket sales, but there are other issues like people losing interest in the mega event, broadcasters showing half-filled stadiums, etc. And the biggest worry is that despite the craze for cricket here, it may not be easy to sell Pakistan cricket as a brand in future," the source continued. With Pakistan getting ruled out from the semis race, the PCB might struggle to maintain or bring in new sponsors for the men’s team for the future series. "It's easy to say cricket sells itself in Pakistan, but that is not the case because the interest and attachment of fans, sponsors, advertisers, and broadcasters is all linked to the performances as well," the source added. "If the team does not perform, and that too in a high-profile event like the CT, the sponsor wouldn't hesitate to invest his money in other public interest domains like music, entertainment, other sports, etc." (With inputs from agencies)

Pakistan Cricket’s brand value to take a hit after failed Champions Trophy run – Report

In the global commerce landscape, the intersection of business and geopolitics often yields unexpected challenges. Recently, West Asia witnessed a surge in consumer activism, with citizens expressing discontent through targeted boycotts against global brands perceived to have affiliations with the Israel-Gaza conflict. As corporations grapple with the repercussions, questions arise on how brands can intelligently navigate the complex geopolitics that inevitably shape their operations.

In a conversation with Harish Bijoor, a luminary in the realm of brand and business strategy, we dissect the lessons to be learnt from the recent West Asian boycott trend, offering insights that transcend borders.

Avoiding the peril of taking sides

In a world where every move is scrutinised, brands must tread carefully to avoid aligning with divisive geopolitical issues. Bijoor underscores the strategic quandary global brands face. "Brands are meant for everyone. They are meant to unite and not divide," cautions Bijoor. The lesson here is clear - neutrality becomes a brand's most potent ally in the delicate dance between politics and commerce.

War vulturism - A risk for global brands

The term "war vulturism" resonates as a cautionary note against brands exploiting geopolitical crises for marketing gains. Bijoor elucidates the risk involved in such practices, emphasising that the allure of short-term benefits can lead to long-term damage. In a world increasingly shaped by ethical considerations, brands must resist the temptation to capitalise on wars, politics, or religious conflicts. This lesson underscores the importance of a conscientious approach that transcends profit motives.

Inclusivity as a shield against storms of dissent

In the wake of divisive narratives, Bijoor advocates crafting brand stories emphasising inclusivity. By steering clear of controversial issues and aligning with universal values, brands can cultivate resilience in the face of geopolitical storms. The lesson here is profound - in an age where consumers seek alignment with brands that mirror their values, inclusivity becomes not just a virtue but a strategic imperative.

Bottomline

In the geopolitical orchestra, where every note resonates globally, the melody brands choose to play can either unite or divide. The success of a brand lies not just in its products but in the resonance it creates with the values of a diverse and interconnected world. As global citizens scrutinise brand moves through a nuanced lens, the era of intelligence in brand strategy is not an option but a necessity for sustained resonance and relevance.

In the global commerce landscape, the intersection of business and geopolitics often yields unexpected challenges. Recently, West Asia witnessed a surge in consumer activism, with citizens expressing discontent through targeted boycotts against global brands perceived to have affiliations with the Israel-Gaza conflict.

In the global commerce landscape, the intersection of business and geopolitics often yields unexpected challenges. Recently, West Asia witnessed a surge in consumer activism, with citizens expressing discontent through targeted boycotts against global brands perceived to have affiliations with the Israel-Gaza conflict. As corporations grapple with the repercussions, questions arise on how brands can intelligently navigate the complex geopolitics that inevitably shape their operations. In a conversation with Harish Bijoor, a luminary in the realm of brand and business strategy, we dissect the lessons to be learnt from the recent West Asian boycott trend, offering insights that transcend borders. Avoiding the peril of taking sides In a world where every move is scrutinised, brands must tread carefully to avoid aligning with divisive geopolitical issues. Bijoor underscores the strategic quandary global brands face. "Brands are meant for everyone. They are meant to unite and not divide," cautions Bijoor. The lesson here is clear - neutrality becomes a brand's most potent ally in the delicate dance between politics and commerce. War vulturism - A risk for global brands The term "war vulturism" resonates as a cautionary note against brands exploiting geopolitical crises for marketing gains. Bijoor elucidates the risk involved in such practices, emphasising that the allure of short-term benefits can lead to long-term damage. In a world increasingly shaped by ethical considerations, brands must resist the temptation to capitalise on wars, politics, or religious conflicts. This lesson underscores the importance of a conscientious approach that transcends profit motives. Inclusivity as a shield against storms of dissent In the wake of divisive narratives, Bijoor advocates crafting brand stories emphasising inclusivity. By steering clear of controversial issues and aligning with universal values, brands can cultivate resilience in the face of geopolitical storms. The lesson here is profound - in an age where consumers seek alignment with brands that mirror their values, inclusivity becomes not just a virtue but a strategic imperative. Bottomline In the geopolitical orchestra, where every note resonates globally, the melody brands choose to play can either unite or divide. The success of a brand lies not just in its products but in the resonance it creates with the values of a diverse and interconnected world. As global citizens scrutinise brand moves through a nuanced lens, the era of intelligence in brand strategy is not an option but a necessity for sustained resonance and relevance.

Navigating geopolitical minefields: Insights for brands in an era of activism

Star power: How celebrities earn a bomb through advertisements and endorsements

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