IPL revenue to cross INR 10-billion mark for first time ever, confirms BCCI Secretary Jay Shah
IPL 2022 to kick off from March 26, tournament to be played in Mumbai, Pune. Photo | BCCI
The IPL 2022 edition is nearing its commencement and the excitement is on another level. With two more teams joining the cash-rich league, the upcoming season is expected to raise the bar and also further increase the popularity of the T20 league worldwide.
Ahead of the first ball of the 2022 edition, which will be played between defending champions Chennai Super Kings (CSK) and Kolkata Knight Riders (KKR) on March 26, the Board of Control for Cricket in India (BCCI) secretaryJay Shahhas confirmed that the revenue from sponsorships for the 15thseason is all set to surpassthe INR 1000 crore mark (INR 10 billion).
For the unversed, IPL 2022 will also be the first-ever season where the cash-rich leaguewill see sponsorship for the Purple Cap and Orange Cap. In fact, the BCCI hassold as many as 9 sponsorship slots for the forthcoming season.
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“This clearly shows the value of IPL as a brand. We are absolutely delighted with these new sponsorship deals. This year we have clocked the highest ever sponsorship revenues. For the record for the 1st time, we will be crossing the 1000 cr revenue mark fromIPL Sponsorshipsfor a single season," Shah said while speaking to Inside Sport.
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In a chat with theTimes of India, the BCCI secretary had stated that such an influx of money is good for the sport in India. In addition, heassured thatthe earnings will be meant for the upliftment of Indian cricket.
"Doing our best to acquire the justified value that a brand like IPL warrants is definitely on top of my mind. At the same time, we will also maintain complete transparency and that is one of the reasons why the media rights will be awarded through an e-auction," Shah toldTOI. "You can gauge the popularity of the league and the confidence of the investors from the interest it generated and the valuation that the two teams attracted".
Thus, it seems that IPL 2022 is already headed to be a blockbuster season even ahead of its commencement.