IPL 2018: Nokia returns as principal sponsor of Shah Rukh Khan's KKR
The Nokia brand is returning as the principal sponsor of Shah Rukh Khan’s Indian Premier League (IPL) team Kolkata Knight Riders (KKR) after over three years.
The agreement is for two years starting with this year’s edition.
Finland-based HMD Global, which designs and sells Nokia brand of smartphones and feature phones also confirmed the same.
"Nokia brand and KKR have a history together and we are delighted to reunite the two again. KKR is amongst the most successful IPL franchisees and teams on the IPL circuit and like Nokia brand enjoys a pan India appeal," HMD Global Vice President and Country Head, India Ajey Mehta said.
As part of the association, the two brands unveiled the new official team jersey for the 2018 season sporting the Nokia logo, the company said.
Nokia was the principal sponsor of KKR from 2008 till 2014.
IPL 2018 commences from April 7 and the first KKR match is scheduled on April 8 with the Royal Challengers Bangalore.
Dinesh Karthik will be captaining KKR.