Elon Musk's social media platform X will soon offer video and audio calling. On Thursday, Musk announced that these new features that are a step towards making X an "everything app" will be released soon.

Taking to the platform, Musk in a post wrote "Video &amp; audio calls coming to X".&nbsp;

<h2>When can we start video calling on X?</h2>

That information is yet to be released. While Elon Musk mentioned things like the video and audio calling features will be available on iOS, Android, Mac and PC systems, and no phone number would be needed, he did not mention when the feature will be available.

"X is the effective global address book," said the billionaire, adding, "that set of factors is unique."

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Video &amp; audio calls coming to X: 
 
- Works on iOS, Android, Mac &amp; PC 
- No phone number needed 
- X is the effective global address book 
 
That set of factors is unique.
— Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1697145283472244974?ref_src=twsrc%5Etfw">August 31, 2023</a></blockquote>
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<h2>Rebranding Twitter</h2>

Last month, Elon Musk and his newly hired chief executive Linda Yaccarino&nbsp;for the social media platform announced that Twitter, known for its quintessential Larry the blue bird logo, will be rebranded to X.&nbsp;Killing off the globally recognised blue bird, Musk then replaced it with X.&nbsp;

Also read |&nbsp;<a href="https://www.wionews.com/business-economy/elon-musk-to-facilitate-hiring-on-x-saying-linkedin-cringe-level-is-so-high-630168">Elon Musk to facilitate hiring on X, saying: ‘LinkedIn cringe level is so high’</a>

At the time of rebranding, Musk and&nbsp;Yaccarino&nbsp;announced that the platform will become an "everything app" that would allow users to socialise, make friends and also handle finances. The vision, as per news agency AFP, was inspired by China's WeChat.

Since then, the platform has already added a new hiring tool to its arsenal; verified businesses can now post jobs to their profiles.

Furthermore, X's payment branch Twitter Payments LLC has been granted a "crucial" currency transmitter licence from the US state of Rhode Island. This licence, as per cryptocurrency website CoinWire, allows X to "engage in cryptocurrency-related activities" including exchanges, wallets, and payment processing.&nbsp;

With this licence, X can "securely store, transfer, and facilitate the exchange of digital assets on behalf of its users," it added.&nbsp;

Also read |&nbsp;<a href="https://www.wionews.com/technology/twitter-turned-x-faced-another-outage-down-for-thousands-of-users-630065">Twitter turned 'X' faces another outage, platform down for thousands of users</a>

These changes come as&nbsp;the platform's advertising business plummets. Since Musk took over Twitter, now X, last October, advertisers have shirked the business following his management style and mass firings that gutted content moderation. In response, the Tesla CEO has sought to build a subscriber base and pay model in a search for new revenue. The rebranding and the "everything app" model too are part of this.

(With inputs from agencies) 
 
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Elon Musk's social media platform X will soon offer video and audio calling. On Thursday, Musk announced that these new features that are a step towards making X an "everything app" will be released soon.

Elon Musk's social media platform X will soon offer video and audio calling. On Thursday, Musk announced that these new features that are a step towards making X an "everything app" will be released soon. Taking to the platform, Musk in a post wrote "Video & audio calls coming to X". When can we start video calling on X? That information is yet to be released. While Elon Musk mentioned things like the video and audio calling features will be available on iOS, Android, Mac and PC systems, and no phone number would be needed, he did not mention when the feature will be available. "X is the effective global address book," said the billionaire, adding, "that set of factors is unique." Video & audio calls coming to X: - Works on iOS, Android, Mac & PC - No phone number needed - X is the effective global address book That set of factors is unique. — Elon Musk (@elonmusk) August 31, 2023 × Rebranding Twitter Last month, Elon Musk and his newly hired chief executive Linda Yaccarino for the social media platform announced that Twitter, known for its quintessential Larry the blue bird logo, will be rebranded to X. Killing off the globally recognised blue bird, Musk then replaced it with X. Also read | Elon Musk to facilitate hiring on X, saying: ‘LinkedIn cringe level is so high’ At the time of rebranding, Musk and Yaccarino announced that the platform will become an "everything app" that would allow users to socialise, make friends and also handle finances. The vision, as per news agency AFP, was inspired by China's WeChat. Since then, the platform has already added a new hiring tool to its arsenal; verified businesses can now post jobs to their profiles. Furthermore, X's payment branch Twitter Payments LLC has been granted a "crucial" currency transmitter licence from the US state of Rhode Island. This licence, as per cryptocurrency website CoinWire, allows X to "engage in cryptocurrency-related activities" including exchanges, wallets, and payment processing. With this licence, X can "securely store, transfer, and facilitate the exchange of digital assets on behalf of its users," it added. Also read | Twitter turned 'X' faces another outage, platform down for thousands of users These changes come as the platform's advertising business plummets. Since Musk took over Twitter, now X, last October, advertisers have shirked the business following his management style and mass firings that gutted content moderation. In response, the Tesla CEO has sought to build a subscriber base and pay model in a search for new revenue. The rebranding and the "everything app" model too are part of this. (With inputs from agencies) WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Elon Musk's 'X' will soon have audio, video call features

Billionaire Elon Musk faced an interruption in&nbsp;his drive to rebrand the microblogging platform Twitter to X when police arrived at the spot and halted the work.

As a part of the rebranding of the social media firm, on Monday, the iconic vertical Twitter lettering was removed from the company’s San Francisco headquarters when the local police department paused them from continuing the “unauthorised work,” as per The San Francisco Standard reports.

Only the letters “er” were left on one side of the sign with the bird logo at the time when the work was stopped.&nbsp;

The police officers on the scene said that the Twitter officials had a work order to pull the down the sign at the Market Street headquarters but the firm did not inform the security officials and the owner of the building.

“Police on the scene said someone with Twitter had a work order to take the sign down but didn’t communicate it with security and the property owner of the building,” the Standard added.

Amid the confusion the police were called, however, the officials later through their inquiry determined that no crime had been committed and that the incident was not a police matter.

"Officers assigned to Tenderloin Station responded to the area of 10th and Market streets regarding a report of a possible unpermitted street closure," The San Francisco Standard quoted a police spokesperson as saying in an email.&nbsp;

"Through their investigation, officers were able to determine that no crime was committed and this incident was not a police matter."&nbsp;

Also read: <a href="https://www.wionews.com/technology/musks-decision-to-rebrand-twitter-as-x-could-have-legal-complications-heres-how-619227">Musk's decision to rebrand Twitter as X could have legal complications. Here's how</a>

<h2>Elon Musk opens up on rebranding</h2>

On Monday, Elon Musk while elucidating on his decision to rebrand Twitter as 'X' said that it was not 'simply' a renaming process.&nbsp;

In a post on X, Musk said acquiring Twitter was to ensure freedom of speech as well as "act as an accelerant for X - the everything app."

"This is not simply a company renaming itself, but doing the same thing," Musk wrote, adding that Twitter had served its purpose and that it had evolved past its name.&nbsp;

"The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video," wrote Musk.&nbsp;

He also hinted at the big changes that were coming, including the transformation of the platform into a financial app.&nbsp;

"In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird," Musk emphasised.&nbsp;

(With inputs from agencies) 
 
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Billionaire Elon Musk faced an interruption in his drive to rebrand the microblogging platform Twitter to X when police arrived at the spot and halted the work. As a part of the rebranding of the social media firm, on Monday, the iconic vertical Twitter lettering was removed from the company’s San Francisco headquarters when the local police department paused them from continuing the “unauthorised work,” as per The San Francisco Standard reports.

Billionaire Elon Musk faced an interruption in his drive to rebrand the microblogging platform Twitter to X when police arrived at the spot and halted the work. As a part of the rebranding of the social media firm, on Monday, the iconic vertical Twitter lettering was removed from the company’s San Francisco headquarters when the local police department paused them from continuing the “unauthorised work,” as per The San Francisco Standard reports. Only the letters “er” were left on one side of the sign with the bird logo at the time when the work was stopped. The police officers on the scene said that the Twitter officials had a work order to pull the down the sign at the Market Street headquarters but the firm did not inform the security officials and the owner of the building. “Police on the scene said someone with Twitter had a work order to take the sign down but didn’t communicate it with security and the property owner of the building,” the Standard added. Amid the confusion the police were called, however, the officials later through their inquiry determined that no crime had been committed and that the incident was not a police matter. "Officers assigned to Tenderloin Station responded to the area of 10th and Market streets regarding a report of a possible unpermitted street closure," The San Francisco Standard quoted a police spokesperson as saying in an email. "Through their investigation, officers were able to determine that no crime was committed and this incident was not a police matter." Also read: Musk's decision to rebrand Twitter as X could have legal complications. Here's how Elon Musk opens up on rebranding On Monday, Elon Musk while elucidating on his decision to rebrand Twitter as 'X' said that it was not 'simply' a renaming process. In a post on X, Musk said acquiring Twitter was to ensure freedom of speech as well as "act as an accelerant for X - the everything app." "This is not simply a company renaming itself, but doing the same thing," Musk wrote, adding that Twitter had served its purpose and that it had evolved past its name. "The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video," wrote Musk. He also hinted at the big changes that were coming, including the transformation of the platform into a financial app. "In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird," Musk emphasised. (With inputs from agencies) WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Police halt Twitter's rebranding drive halfway at company's San Francisco headquarters

Elon Musk's decision to rebrand social media giant Twitter as X could have legal complications, as companies including Meta and Microsoft already have intellectual property rights to the same letter.

Elon Musk's decision to rebrand social media giant Twitter as X could have legal complications, as companies including Meta and Microsoft already have intellectual property rights to the same letter. According to a report by the news agency Reuters on Tuesday (July 25), X is so widely used and cited in trademarks that it has become a candidate for legal challenges. US trademark attorney Josh Gerben said, "There's a 100% chance that Twitter is going to get sued over this (its new name) by somebody." Gerben added that he counted nearly 900 active American trademark registrations that already cover the letter X in a wide range of industries. Owners of trademarks can claim infringement if other branding would cause consumer confusion. Remedies range from monetary damages to blocking use. The 'X' owned by Meta and Microsoft Meta owns a federal trademark registered in 2019 covering a blue-and-white letter "X" for fields including software and social media. Microsoft, on the other hand, has owned an X trademark related to communications about its Xbox video game system since 2003. Also read | Elon Musk explains why Twitter had to rebrand itself to 'X' and dump the bluebird Attorney Gerben said that Meta and Microsoft likely would not sue unless they feel threatened that Twitter's X encroaches on brand equity they built in the letter. Twitter sign starts coming down at San Francisco HQ for rebranding On Monday, the Twitter sign started coming down at the company's San Francisco headquarters, as part of the rebranding process. A stylised white X on a black background became the new logo on Twitter's website. However, the bluebird was still seen on the mobile app on Monday. The new logo of the social media giant has garnered mixed reactions from users and sparked confusion about what tweets would now be called. Marketing and branding experts meanwhile, said, that rebranding risked throwing away years of Twitter's name recognition. "Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has. Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage," Matt Rhodes, strategy lead at creative agency House 337, told Reuters. (With inputs from agencies) WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Musk's decision to rebrand Twitter as X could have legal complications. Here's how