<p>Divya Dutta lent her voice to jewellery brand Tanishq advertisement that has now caught the fancy of the entire nation with some criticising the message and others standing in support.&nbsp;</p>

<p>While the advertisement has <a href="https://www.wionews.com/entertainment/tanishq-pulls-down-new-advertisement-after-being-accused-of-promoting-love-jihad-334914">been pulled down</a> by the brand, Divya recently spoke about her association with the brand and the messaging behind such an advertisement. In response to a user who mentioned that it was her voice that used in the video, she wrote, “Yes it’s my voice. It s sad it’s taken off air. I loved it.” When another Twitter user wrote that they had ‘nothing against her’, but ‘but wrong is wrong’, Divya responded, “But sir don’t we all promote brotherhood?? We as India are all about that. That’s our soul sir. Unity in diversity bachpan mein sunte the. Aise to kitne ads hote the. Koi kuch nai kehta tha.. par chalein sabke apne vichar (We used to be told of our unity in diversity. There are so many other ads that no one comments about, but to each his own)!”</p>

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<p dir="ltr" lang="en">Yes it’s my voice. It s sad it’s taken off air. I loved it <a href="https://t.co/uWyPzbfHUd">https://t.co/uWyPzbfHUd</a></p>
— Divya Dutta (@divyadutta25) <a href="https://twitter.com/divyadutta25/status/1315867319436894209?ref_src=twsrc%5Etfw">October 13, 2020</a></blockquote>
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<p>The advertisement features a short story of a Hindu woman married into a Muslim family as the in-laws arrange for a baby shower for the South Indian pregnant girl. The advertisement has been called “promoting love-jihad” among many other things. After a furore on the internet, Tanishq issued a statement: “The idea behind the Ekavatam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective. We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff.”</p>

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<p dir="ltr" lang="und"><a href="https://t.co/OyjAyld6Wp">pic.twitter.com/OyjAyld6Wp</a></p>
— Tanishq (@TanishqJewelry) <a href="https://twitter.com/TanishqJewelry/status/1316033929791467520?ref_src=twsrc%5Etfw">October 13, 2020</a></blockquote>
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<h2><a href="https://www.wionews.com/entertainment/as-tanishq-pulls-down-its-advertisement-heres-a-look-back-at-other-similar-viral-ads-that-promoted-communal-harmony-335175" hreflang="en">As Tanishq pulls down its advertisement, here's a look back at other similar viral ads that promoted communal harmony</a></h2>


Divya Dutta lent her voice to jewellery brand Tanishq advertisement that has now caught the fancy of the entire nation with some criticising the message and others standing in support.

Divya Dutta lent her voice to jewellery brand Tanishq advertisement that has now caught the fancy of the entire nation with some criticising the message and others standing in support. While the advertisement has been pulled down by the brand, Divya recently spoke about her association with the brand and the messaging behind such an advertisement. In response to a user who mentioned that it was her voice that used in the video, she wrote, “Yes it’s my voice. It s sad it’s taken off air. I loved it.” When another Twitter user wrote that they had ‘nothing against her’, but ‘but wrong is wrong’, Divya responded, “But sir don’t we all promote brotherhood?? We as India are all about that. That’s our soul sir. Unity in diversity bachpan mein sunte the. Aise to kitne ads hote the. Koi kuch nai kehta tha.. par chalein sabke apne vichar (We used to be told of our unity in diversity. There are so many other ads that no one comments about, but to each his own)!” Yes it’s my voice. It s sad it’s taken off air. I loved it https://t.co/uWyPzbfHUd — Divya Dutta (@divyadutta25) October 13, 2020 × The advertisement features a short story of a Hindu woman married into a Muslim family as the in-laws arrange for a baby shower for the South Indian pregnant girl. The advertisement has been called “promoting love-jihad” among many other things. After a furore on the internet, Tanishq issued a statement: “The idea behind the Ekavatam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective. We are deeply saddened with the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners and store staff.” pic.twitter.com/OyjAyld6Wp — Tanishq (@TanishqJewelry) October 13, 2020 × As Tanishq pulls down its advertisement, here's a look back at other similar viral ads that promoted communal harmony

Divya Dutta who lent her voice to Tanishq ad says, 'It's sad, it's taken off air'

<p><strong>Tanishq viral jewellery ad</strong> - Indian <strong>jewellery brand Tanishq</strong> had to withdraw their latest advertisement after facing backlash over its content. The beautiful ad showed a Hindu women getting a baby shower. from her Muslim mother-in-law and promoted communal harmony. The ad, though irked a certain section of the society as the <a href="https://www.wionews.com/entertainment/tanishq-pulls-down-new-advertisement-after-being-accused-of-promoting-love-jihad-334914">brand was blamed of promoting 'love jihad'.</a></p>

<p>Following severe criticism, on Tuesday, Tanishq decided to withdraw the ad to respect those whose sentiments were hurt and for the safety of their staff and stores across India.<br />
<br />
Over the years, several brands have tried to promote communal harmony through their adveryisement and some of them have faced similar backlash. In 2019, a Holi ad by Surf Excel had received similar flak by certain groups as it showed children of two different religions celebrating the festival of colours.</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Zq7mN8oi8ds" width="560"></iframe><br />
<br />
Here are few other popular ads that showed communal harmony and were widely discussed for its content.</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/tQuddKFhfFA" width="560"></iframe><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/9rp3r22L5Fg" width="560"></iframe><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/tUWrmPUMTwY" width="560"></iframe></p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/wtKaeChWXUA" width="560"></iframe><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/gHGDN9-oFJE" width="560"></iframe><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/pOubvuogcFU" width="560"></iframe><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/DN-NuPsGQXI" width="560"></iframe></p>


Tanishq viral jewellery ad - Indian jewellery brand Tanishq had to withdraw their latest advertisement after facing backlash over its content. The beautiful ad showed a Hindu women getting a baby shower.

Tanishq viral jewellery ad - Indian jewellery brand Tanishq had to withdraw their latest advertisement after facing backlash over its content. The beautiful ad showed a Hindu women getting a baby shower. from her Muslim mother-in-law and promoted communal harmony. The ad, though irked a certain section of the society as the brand was blamed of promoting 'love jihad'. Following severe criticism, on Tuesday, Tanishq decided to withdraw the ad to respect those whose sentiments were hurt and for the safety of their staff and stores across India. Over the years, several brands have tried to promote communal harmony through their adveryisement and some of them have faced similar backlash. In 2019, a Holi ad by Surf Excel had received similar flak by certain groups as it showed children of two different religions celebrating the festival of colours. Here are few other popular ads that showed communal harmony and were widely discussed for its content.

As Tanishq pulls down its advertisement, here's a look back at other similar viral ads that promoted communal harmony

<p>Indian jewellery brand Tanishq has pulled down its latest advertisment from social media after the company faced flak from a certain section online. The brand was acussed of promoting 'Love Jihad' through the commercial.<br />
<br />
#BoycottTanishq trended on Twitter all throughout Monday after the advertisement of their new jewellery line released an ad titled "unity in oneness."<br />
<br />
The ad depicts a Hindu woman getting a traditional bridal shower from her Muslim mother-in-law. When the surprised daughter-in-law points out that Muslims do not have any such ritual, the mother-in-law replied that to make the daughter happy is a ceremony in every household.<br />
<br />
Tanishq, in the description for the video said, "She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don't. A beautiful confluence of two different religions, traditions, cultures."<br />
<br />
The advertisement has been removed from Youtube as well as various social media platforms. Twitter seemed divided at the move with many condemning the outrage itself.</p>

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<p dir="ltr" lang="en">The Tanishq 'Love Jihad' ad that has now been taken down. Disgusting! <a href="https://t.co/QuS1XBTVIO">pic.twitter.com/QuS1XBTVIO</a></p>
— Kashyap Amrika Observer (@YearOfTheKraken) <a href="https://twitter.com/YearOfTheKraken/status/1315662828108353536?ref_src=twsrc%5Etfw">October 12, 2020</a></blockquote>
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<p>There were others who stated that they would not buy any product of the brand from now on and demanded a complete boycott of the jewellery brand.</p>

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<p dir="ltr" lang="en">The Tanishq 'Love Jihad' ad that has now been taken down. Disgusting! <a href="https://t.co/QuS1XBTVIO">pic.twitter.com/QuS1XBTVIO</a></p>
— Kashyap Amrika Observer (@YearOfTheKraken) <a href="https://twitter.com/YearOfTheKraken/status/1315662828108353536?ref_src=twsrc%5Etfw">October 12, 2020</a></blockquote>
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<p dir="ltr" lang="et">Boycott Tanishq</p>
— JP Awasthy (@JpAwasthy) <a href="https://twitter.com/JpAwasthy/status/1315718867503652864?ref_src=twsrc%5Etfw">October 12, 2020</a></blockquote>
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<p dir="ltr" lang="en">This is what “UNITED HINDUS” are capable of- <a href="https://twitter.com/TanishqJewelry?ref_src=twsrc%5Etfw">@TanishqJewelry</a> deletes the video that showed a Hindu girl in a Muslim household: after immense outrage on social media! <a href="https://twitter.com/hashtag/BoycottTanishq?src=hash&amp;ref_src=twsrc%5Etfw">#BoycottTanishq</a> <a href="https://t.co/EWEYsFwYHm">pic.twitter.com/EWEYsFwYHm</a></p>
— अणिमा सोनकर (@AnimaSonkar) <a href="https://twitter.com/AnimaSonkar/status/1315671362183200768?ref_src=twsrc%5Etfw">October 12, 2020</a></blockquote>
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Indian jewellery brand Tanishq has pulled down its latest advertisment from social media after the company faced flak from a certain section online. The brand was acussed of promoting 'Love Jihad' through the commercial.

Indian jewellery brand Tanishq has pulled down its latest advertisment from social media after the company faced flak from a certain section online. The brand was acussed of promoting 'Love Jihad' through the commercial. #BoycottTanishq trended on Twitter all throughout Monday after the advertisement of their new jewellery line released an ad titled "unity in oneness." The ad depicts a Hindu woman getting a traditional bridal shower from her Muslim mother-in-law. When the surprised daughter-in-law points out that Muslims do not have any such ritual, the mother-in-law replied that to make the daughter happy is a ceremony in every household. Tanishq, in the description for the video said, "She is married into a family that loves her like their own child. Only for her, they go out of their way to celebrate an occasion that they usually don't. A beautiful confluence of two different religions, traditions, cultures." The advertisement has been removed from Youtube as well as various social media platforms. Twitter seemed divided at the move with many condemning the outrage itself. The Tanishq 'Love Jihad' ad that has now been taken down. Disgusting! pic.twitter.com/QuS1XBTVIO — Kashyap Amrika Observer (@YearOfTheKraken) October 12, 2020 × There were others who stated that they would not buy any product of the brand from now on and demanded a complete boycott of the jewellery brand. The Tanishq 'Love Jihad' ad that has now been taken down. Disgusting! pic.twitter.com/QuS1XBTVIO — Kashyap Amrika Observer (@YearOfTheKraken) October 12, 2020 × Boycott Tanishq — JP Awasthy (@JpAwasthy) October 12, 2020 × This is what “UNITED HINDUS” are capable of- @TanishqJewelry deletes the video that showed a Hindu girl in a Muslim household: after immense outrage on social media! #BoycottTanishq pic.twitter.com/EWEYsFwYHm — अणिमा सोनकर (@AnimaSonkar) October 12, 2020 ×

Tanishq pulls down new advertisement after being accused of promoting 'Love Jihad'