The Oscar campaign of SS Rajamouli's colonial India-set Telugu epic action drama film 'RRR' just got a shot in the arm as the director won the 'Best Director' trophy at the New York Film Critics Circle Awards.

'RRR' Oscar campaign gets a huge boost: SS Rajamouli takes Best Director award at New York Film Critics Awards

Despite India not naming SS Rajamouli's Telugu 'RRR' its official entry for the Oscars in the Best International Feature Film category, the makers have launched a campaign to promote the movie in various top categories, including Best Picture, Best Director, and Best Actor (for both NT Rama Rao Jr and Ram Charan).

'RRR' track 'Naatu Naatu' predicted to win Oscar in Best Original Song category, says report

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'RRR' Oscar campaign gets a huge boost: SS Rajamouli takes Best Director award at New York Film Critics Awards

'RRR' track 'Naatu Naatu' predicted to win Oscar in Best Original Song category, says report