In 2024, the toy gained global popularity with celebrities, including BLACKPINK’s Lisa, Kim Kardashian, Dua Lipa, Rihanna, and Bollywood actor Ananya Panday, being spotted with the doll.

How Pop Mart’s Wang Ning became China’s 10th richest after global Labubu frenzy

Millions of young Chinese toy lovers are behind the popularity of Pop Mart, a Beijing-based company due to list in Hong Kong on Friday (December 11) after raising $676 million in an initial public offering that priced at the top of its range, valuing the decade-old firm at as much as $7 billion.

Not for kids: Chinese mystery box maker rakes millions from country’s millennial consumers

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How Pop Mart’s Wang Ning became China’s 10th richest after global Labubu frenzy

Not for kids: Chinese mystery box maker rakes millions from country’s millennial consumers