Global Advertising Giant has named India born Devika Bulchandani as Ogilvy's new global CEO. Bulchandani takes over from Andy Main who will step down as global CEO. She will serve as senior advisor till the end of this year.

Devika Bulchandani: Ogilvy's new Global CEO

A popular Indian advert from the 90s is making headlines yet again, and all for the right reasons.&nbsp;

 
Confectionery mogul Cadbury's latest rendition of its 1997 iconic advert--with a gender-swap twist--has people going gaga over various causes.

 
While a section of it is praising the company for their progressive take on one of their most <a href="https://www.wionews.com/entertainment/this-iconic-90s-advertisement-just-got-a-refreshing-contemporary-spin-to-it-413763">famous advertisements</a> till date, others are overwhelmed with joy for it brings back fond memories from the 90s.&nbsp;

Also read:&nbsp;<a href="https://www.wionews.com/entertainment/lifestyle/news-cadbury-ad-shankar-mahadevan-original-singer-of-the-jingle-reacts-to-the-new-rendition-413943">Cadbury ad: Shankar Mahadevan, original singer of the jingle, reacts to the new rendition</a>

While talking exclusively to Zee Media's Melt Show, Anil Vishwanathan, Senior Director of Marketing, Mondelez India (which Cadbury comes under), said, "I think over the years we have built a very strong ecosystem for our brand owners--between ourselves and our agency partners. So the idea came from a very young (executive) from the Ogilvy team. Of course, we tossed it around, we waited a lot but the contextual importance of this new expression is quite important. I think this is the theme that is highly topical, relevant and picking up a lot of steam. Especially in the context of sport, everything, the representation should be more equal, remuneration should be more equal and all these themes are becoming more and more important (sic)."

 
Although he and his team had their inhibitions about the revival of an almost three-decade old TVC, they unanimously agreed that the topic in hand was topical and needed to be put out. "We felt that this role reversal is very topical (and) that gave us the belief that we must go behind it. I think I would be lying to say that I enterted this territory with a bit of trepidation but we are confident that the audience will also resonate with this new expression (sic)," added Vishwanathan.&nbsp;

Also read:&nbsp;<a href="https://www.wionews.com/entertainment/lifestyle/news-hailey-bieber-on-justin-bieber-mistreating-her-its-the-complete-and-utter-opposite-413981">Hailey Bieber on Justin Bieber mistreating her: It's the complete and utter opposite</a>

The creative minds behind the revamped ad echo the marketing head's thoughts. I will tell you how we presented it: we presented it in one line. We told the client, '(Do) remember your favourite film?' He said, 'Yes.' We said, 'Now imagine it upside down. Imagine a girl batting and a guy jumping over the field and dancing'. So even before we presented the whole script, this is all we told the client and his reaction was 'wow!' It was totally from the heart, it was instinct and the best part of it didn't need cuttings. This is a sign of the times we live in. It is not just about cricket, it is more than that. This is where women are going in the world (sic)."--Kainaz Karmakar, Chief Creative Officer, Ogilvy India.&nbsp;

 
She went on to reveal the names of those who worked behind the project. "It's honestly taken a village to raise this film and I am here on behalf of all of them starting with my partners Sukesh and Harshad and the girls who thought of it, which is Swagata, Samu and Tanuja."&nbsp;

A popular Indian advert from the 90s is making headlines yet again, and all for the right reasons. Confectionery mogul Cadbury's latest rendition of its 1997 iconic advert--with a gender-swap twist--has people going gaga over various causes.

A popular Indian advert from the 90s is making headlines yet again, and all for the right reasons. Confectionery mogul Cadbury's latest rendition of its 1997 iconic advert--with a gender-swap twist--has people going gaga over various causes. While a section of it is praising the company for their progressive take on one of their most famous advertisements till date, others are overwhelmed with joy for it brings back fond memories from the 90s. Also read: Cadbury ad: Shankar Mahadevan, original singer of the jingle, reacts to the new rendition While talking exclusively to Zee Media's Melt Show, Anil Vishwanathan, Senior Director of Marketing, Mondelez India (which Cadbury comes under), said, "I think over the years we have built a very strong ecosystem for our brand owners--between ourselves and our agency partners. So the idea came from a very young (executive) from the Ogilvy team. Of course, we tossed it around, we waited a lot but the contextual importance of this new expression is quite important. I think this is the theme that is highly topical, relevant and picking up a lot of steam. Especially in the context of sport, everything, the representation should be more equal, remuneration should be more equal and all these themes are becoming more and more important (sic)." Although he and his team had their inhibitions about the revival of an almost three-decade old TVC, they unanimously agreed that the topic in hand was topical and needed to be put out. "We felt that this role reversal is very topical (and) that gave us the belief that we must go behind it. I think I would be lying to say that I enterted this territory with a bit of trepidation but we are confident that the audience will also resonate with this new expression (sic)," added Vishwanathan. Also read: Hailey Bieber on Justin Bieber mistreating her: It's the complete and utter opposite The creative minds behind the revamped ad echo the marketing head's thoughts. I will tell you how we presented it: we presented it in one line. We told the client, '(Do) remember your favourite film?' He said, 'Yes.' We said, 'Now imagine it upside down. Imagine a girl batting and a guy jumping over the field and dancing'. So even before we presented the whole script, this is all we told the client and his reaction was 'wow!' It was totally from the heart, it was instinct and the best part of it didn't need cuttings. This is a sign of the times we live in. It is not just about cricket, it is more than that. This is where women are going in the world (sic)."--Kainaz Karmakar, Chief Creative Officer, Ogilvy India. She went on to reveal the names of those who worked behind the project. "It's honestly taken a village to raise this film and I am here on behalf of all of them starting with my partners Sukesh and Harshad and the girls who thought of it, which is Swagata, Samu and Tanuja."

Cadbury viral ad makers: It was totally from the heart; we felt the topic was relevant

The world's biggest advertising company WPP reported an 8.5 per cent slump in first-quarter underlying sales in North America, its biggest market, due to the loss of clients.

WPP, being led by company veteran Mark Read following last year's departure of founder Martin Sorrell, said its overall organic revenue was down 2.8 percent, compared with a full-year forecast of a fall of between 1.5 to 2 per cent.

The British company reaffirmed its full-year outlook, including the forecast that the first half of the year would be more difficult than the second.

"As anticipated, our first-quarter trading update reflects the impact of certain significant client losses in 2018, in particular in the United States," Chief Executive Mark Read said.

WPP, the owner of agencies including JWT, Finsbury and Ogilvy, is in the middle of an overhaul launched by Read following several profit warnings in 2017 and 2018.

The group has been particularly hard hit in the US, where it has lost work from clients including its biggest, Ford, and others in the pharmaceutical and consumer goods sector.

Read has responded by merging several of its biggest agencies, appointing new leaders in the US&nbsp;and launching a hunt for new creative talent.

To help fund the turnaround WPP has put its data analytics business Kantar up for sale, looking for a partner to take a majority stake. It said on Friday it was pleased with the level of interest.

The world's biggest advertising company WPP reported an 8.5 per cent slump in first-quarter underlying sales in North America, its biggest market, due to the loss of clients.

The world's biggest advertising company WPP reported an 8.5 per cent slump in first-quarter underlying sales in North America, its biggest market, due to the loss of clients. WPP, being led by company veteran Mark Read following last year's departure of founder Martin Sorrell, said its overall organic revenue was down 2.8 percent, compared with a full-year forecast of a fall of between 1.5 to 2 per cent. The British company reaffirmed its full-year outlook, including the forecast that the first half of the year would be more difficult than the second. "As anticipated, our first-quarter trading update reflects the impact of certain significant client losses in 2018, in particular in the United States," Chief Executive Mark Read said. WPP, the owner of agencies including JWT, Finsbury and Ogilvy, is in the middle of an overhaul launched by Read following several profit warnings in 2017 and 2018. The group has been particularly hard hit in the US, where it has lost work from clients including its biggest, Ford, and others in the pharmaceutical and consumer goods sector. Read has responded by merging several of its biggest agencies, appointing new leaders in the US and launching a hunt for new creative talent. To help fund the turnaround WPP has put its data analytics business Kantar up for sale, looking for a partner to take a majority stake. It said on Friday it was pleased with the level of interest.

Client losses hit ad group WPP in North America; 8.5% slump in first-quarter reported

As the year nears its end, international advertising giant Ogilvy released its top trends and predictions for the upcoming year.

The advertising giant has been releasing an annual report to &quot;spot the key trends in digital and social media marketing that are likely to be important in the coming year,&quot;. This year&#39;s release will be the fifth in the row.&nbsp;

<div class="ui-state-default" contenteditable="false">
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The <a href="https://twitter.com/Ogilvy?ref_src=twsrc%5Etfw">@Ogilvy</a> Key Digital Trends for 2018 report touches on everything from the future of influencer marketing to the rise of Amazon, augmented reality, video dominance and disposable content. <a href="https://twitter.com/hashtag/OgilvyTrends2018?src=hash&amp;ref_src=twsrc%5Etfw">#OgilvyTrends2018</a> Check it out now: <a href="https://t.co/ylz60LLUQg">https://t.co/ylz60LLUQg</a> <a href="https://t.co/5DzBeUXQk2">pic.twitter.com/5DzBeUXQk2</a>
&mdash; @OgilvyRED (@OgilvyRED) <a href="https://twitter.com/OgilvyRED/status/940549986089086976?ref_src=twsrc%5Etfw">December 12, 2017</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
<a class="close-mark close-div" href="#" id="jqclosemark">&times;</a></div>

Some of the key predictions for 2018 are shared below.

1. Safeguarding the digital space

On the official website, Ogilvy talks about the fast-paced growth of digital marketing which also makes it imperative to guard the medium against probable security threats and other attacks.

&quot;There is also an array of initiatives to address problems with fraud in digital display and confront client concerns about programmatic buying. Platforms are working to make measurement more transparent and deliver a clearer link between marketing activity and business outcomes. Governments will have to make progress on state-sponsored hacking,&quot; as mentions the official release.&nbsp;

&quot;We&rsquo;re even doing passwords wrong. That annoying protocol that forces you to change your password every six weeks? And have different passwords for every system at work? And use crazy combinations of special characters so passwords are impossible to remember? Pointless,&quot; noted the release.

2. A departure from typing

The following year is predicted to see a move away from typing onto to a space that encourages the visual and the audio modes.

&quot;Every form of technology, user interfaces are evolving away from fingers and thumbs and towards less tactile forms of interaction like voice and images,&quot; shared the release.

3. Next stop, Augmented Reality

The proliferation of good mobile tech and vastly improved AR platforms have now enabled mass-user penetration of said platforms.

Facebook has been one such brand promoting AR-user interaction, the extension of this will continue to be seen in the coming year as well.

4. Amazon, the dominant digital advertiser

Amazon &quot;might soon rival Google and Facebook&quot; when it comes to digital advertising.

&quot;This is not about product pages. It&rsquo;s about thinking of Amazon as a useful platform for advertising in every part of the sales funnel,&quot; said the release.&nbsp;

5. Influencer marketing, a bane?

Influencer marketing is predicted to grow in the following year as well, however, cracks might begin to show, &quot;especially at the high-end where digital influencers straddle the line between influencer and celebrity&quot;. as mentioned by Ogilvy.

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<a href="https://twitter.com/hashtag/OgilvyTrends2018?src=hash&amp;ref_src=twsrc%5Etfw">#OgilvyTrends2018</a> Bonus feature for 2018: Reflections on 5 years of trends and some recurring themes. Including: 
 
* Demise of organic reach 
* Twitter&#39;s cloudy future 
* Dominance of video 
* Prevalence of disposable content 
 
Big changes and big implications.<a href="https://t.co/eVGZ2aA1mv">https://t.co/eVGZ2aA1mv</a>
&mdash; Marshall Manson (@marshallmanson) <a href="https://twitter.com/marshallmanson/status/940539094207205376?ref_src=twsrc%5Etfw">December 12, 2017</a></blockquote>
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The complete list of Ogilvy&#39;s trends for 2018 is exhaustive and includes over 90 predictions some of which, apart from the one mentioned above, are mentioned below:

- The emergence &amp; domination of video content.

- Search is moving towards voice ComScore - 50% of searches will be done by voice by 2020.

- Search will get more visual.

- More serious measures for digital privacy, data security.

&nbsp;

A surge in voice-based search is predicted

As the year nears its end, international advertising giant Ogilvy released its top trends and predictions for the upcoming year. The advertising giant has been releasing an annual report to "spot the key trends in digital and social media marketing that are likely to be important in the coming year,". This year's release will be the fifth in the row. The @Ogilvy Key Digital Trends for 2018 report touches on everything from the future of influencer marketing to the rise of Amazon, augmented reality, video dominance and disposable content. #OgilvyTrends2018 Check it out now: https://t.co/ylz60LLUQg pic.twitter.com/5DzBeUXQk2 — @OgilvyRED (@OgilvyRED) December 12, 2017 × Some of the key predictions for 2018 are shared below. 1. Safeguarding the digital space On the official website, Ogilvy talks about the fast-paced growth of digital marketing which also makes it imperative to guard the medium against probable security threats and other attacks. "There is also an array of initiatives to address problems with fraud in digital display and confront client concerns about programmatic buying. Platforms are working to make measurement more transparent and deliver a clearer link between marketing activity and business outcomes. Governments will have to make progress on state-sponsored hacking," as mentions the official release. "We’re even doing passwords wrong. That annoying protocol that forces you to change your password every six weeks? And have different passwords for every system at work? And use crazy combinations of special characters so passwords are impossible to remember? Pointless," noted the release. 2. A departure from typing The following year is predicted to see a move away from typing onto to a space that encourages the visual and the audio modes. "Every form of technology, user interfaces are evolving away from fingers and thumbs and towards less tactile forms of interaction like voice and images," shared the release. 3. Next stop, Augmented Reality The proliferation of good mobile tech and vastly improved AR platforms have now enabled mass-user penetration of said platforms. Facebook has been one such brand promoting AR-user interaction, the extension of this will continue to be seen in the coming year as well. 4. Amazon, the dominant digital advertiser Amazon "might soon rival Google and Facebook" when it comes to digital advertising. "This is not about product pages. It’s about thinking of Amazon as a useful platform for advertising in every part of the sales funnel," said the release. 5. Influencer marketing, a bane? Influencer marketing is predicted to grow in the following year as well, however, cracks might begin to show, "especially at the high-end where digital influencers straddle the line between influencer and celebrity". as mentioned by Ogilvy. #OgilvyTrends2018 Bonus feature for 2018: Reflections on 5 years of trends and some recurring themes. Including: * Demise of organic reach * Twitter's cloudy future * Dominance of video * Prevalence of disposable content Big changes and big implications.https://t.co/eVGZ2aA1mv — Marshall Manson (@marshallmanson) December 12, 2017 × The complete list of Ogilvy's trends for 2018 is exhaustive and includes over 90 predictions some of which, apart from the one mentioned above, are mentioned below: - The emergence & domination of video content. - Search is moving towards voice ComScore - 50% of searches will be done by voice by 2020. - Search will get more visual. - More serious measures for digital privacy, data security.

Ogilvy releases key trends in digital marketing for 2018

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