Mumbai witnessed a shopping frenzy on Saturday after a ₹1 sale announced by fashion brand NEWME at Infiniti Mall, Malad, spiralled into chaos, forcing police to step in as hundreds of shoppers thronged the venue. The promotional offer, which promised select fashion items for just ₹1, quickly went viral on social media, drawing an unexpectedly large crowd to the mall even before the store opened. Videos from the scene showed long queues stretching outside the mall, with eager shoppers pushing through barricades in a bid to enter the store first.As the crowd swelled beyond manageable levels, mall security personnel struggled to maintain order. The situation soon turned chaotic, prompting authorities to call in the Mumbai Police to regulate the crowd and prevent any untoward incident.

<blockquote class="twitter-tweet" data-media-max-width="560">Chaos erupts at Mumbai&#39;s Infinity Mall over ₹1 clothing offer by NEWME. Hundreds rush Malad West store as limited promo for first 100-125 customers triggers frenzy. Shoppers queuing since morning run wild on second floor. Classic case of marketing hype meeting poor crowd… <a href="https://t.co/BfA5za7agy">pic.twitter.com/BfA5za7agy</a>&mdash; GarudEyeIntel | OSINT 🇮🇳 (@GarudEyeIntel) <a href="https://x.com/GarudEyeIntel/status/2070815530538430638?ref_src=twsrc%5Etfw">June 27, 2026</a></blockquote> <script async src="https://platform.x.com/widgets.js" charset="utf-8"></script>

Police personnel were deployed outside the mall to disperse the gathering, manage traffic and ensure public safety. The sheer volume of people led to congestion at the mall entrance, while videos circulating on social media showed people shouting, jostling and rushing towards the store.Also read: <a href="https://www.wionews.com/india-news/world-msme-day-how-women-entrepreneurs-are-building-businesses-beyond-their-hometowns-1782541660673">World MSME Day: How women entrepreneurs are building businesses beyond hometowns</a>Eyewitnesses said several shoppers had arrived hours in advance after learning about the flash sale online.Following the chaos, the promotional event was reportedly suspended, with several reports suggesting that the ₹1 sale had to be called off.However, neither the mall management nor the fashion brand had issued an official statement on the development at the time of writing.Fortunately, no injuries or stampede-like incidents were officially reported despite the massive turnout.Authorities are expected to review the circumstances surrounding the incident, while shoppers and social media users continue to share videos of the unprecedented rush, making the #1Sale one of the day's most talked-about local trends.Also read: <a href="https://www.wionews.com/india-news/suvendu-adhikari-proposes-anti-conversion-law-to-tackle-love-jihad-in-west-bengal-key-provisions-penalties-and-more-wion-decodes-1782546546271">Jail, fines and 'love jihad'? Inside Bengal's proposed anti-conversion law</a>

A ₹1 fashion flash sale by NEWME at Mumbai’s Infiniti Mall, Malad, sparked massive chaos and overcrowding, forcing police deployment and the eventual suspension of the viral promotional event.

Mumbai witnessed a shopping frenzy on Saturday after a ₹1 sale announced by fashion brand NEWME at Infiniti Mall, Malad, spiralled into chaos, forcing police to step in as hundreds of shoppers thronged the venue. The promotional offer, which promised select fashion items for just ₹1, quickly went viral on social media, drawing an unexpectedly large crowd to the mall even before the store opened. Videos from the scene showed long queues stretching outside the mall, with eager shoppers pushing through barricades in a bid to enter the store first. As the crowd swelled beyond manageable levels, mall security personnel struggled to maintain order. The situation soon turned chaotic, prompting authorities to call in the Mumbai Police to regulate the crowd and prevent any untoward incident.

A ₹1 fashion flash sale by NEWME at Mumbai’s Infiniti Mall, Malad, sparked massive chaos and overcrowding, forcing police deployment and the eventual suspension of the viral promotional event.

WATCH: Massive rush at Mumbai mall over ₹1 fashion sale, police step in

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WATCH: Massive rush at Mumbai mall over ₹1 fashion sale, police step in