WhatsApp has been one of the most successful services owned by Meta, however, it has not been a moneymaker for the company. Meta (previously Facebook) bought the instant messaging app for $19 billion in 2014. Meanwhile, Instagram, which Facebook bought in 2012 for roughly $1 is making money, due to prolific advertising. Now, the company reportedly wants to make WhatsApp a profitable asset.

How India and Brazil may help WhatsApp monetise chats

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