Virgin Australia recently launched a campaign to make more people choose, arguably the most undesired seat on an aeroplane, the middle seat. The Middle Seat Lottery launched by the airline is a lottery worth at least $145,000 and open to only those who, voluntarily or involuntarily, sit in the middle seat during a flight.

Virgin Australia launches lottery to make people opt for the middle seat on flights

India's aviation regulator has asked Airlines to keep the middle seat empty if passenger load factors and seat capacity allow for it, according to a notice to domestic and international carriers.

Airlines told to keep middle seat vacant if passenger load permits

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