<p>The internet has a new kind of influencer: the 'cleanfluencer'. As the self-explanatory name suggests, a cleanfluencer creates content related to cleaning, organising, and decluttering. Particularly on the popular short form video sharing site TikTok, the videos posted by cleanfluencers are being watched by millions, reported news agency Agence France-Presse. Finland native Auri Kananen is one of the world's most successful cleanfluencers with 9 million followers. She&nbsp;told AFP, "I love cleaning, I love dirt." She added that she remembers when she had just 19 followers. "Even then it felt really cool to have 19 strangers wanting to see me clean," she added.</p>

<p>Auri said she travels to the dirtiest homes possible in the world. Wearing her pink rubber gloves, she dusts, wipes, and organises even as peppy music plays in the background.</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/axv-Wvs-dX8" title="YouTube video player" width="560"></iframe></p>

<h2>The rise of cleanfluencers</h2>

<p>As mentioned above, cleanfluencer is basically a social media influencer who cleans and shares videos on social media sites. Cleanfluencers offer quick and easy solutions for keeping homes clean and organised, attracting a large audience. They often focus on niche areas, such as cleaning fridges or getting rid of stubborn stains, providing useful and practical advice. They have gained popularity in recent years as people become more interested in maintaining a clean and organised living space.&nbsp;</p>

<p>Some cleanfluencers have even turned their passion into a full-time career, partnering with brands and creating their own product lines. The trend of cleanfluencing has become so popular that it has spawned its own subculture, with social media communities dedicated to sharing cleaning content and communities of like-minded individuals who share a love for keeping things clean and tidy.</p>

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/10-marvel-dc-characters-who-need-their-own-movies-511168/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

<h2>Marie Kondo, the first cleanfluencer?</h2>

<p>Japanese organising consultant, author, and television personality Marie Kondo may have kicked off the 'cleanfluencer' revolution. She is best known for her KonMari method of organizing and decluttering, which involves gathering all of one's belongings, sorting them into categories, and only keeping items that "spark joy." She has written several books on the subject, including <em>The Life-Changing Magic of Tidying Up</em>, which was translated into multiple languages and sold millions of copies worldwide.</p>

<p><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/WvyeapVBLWY" title="YouTube video player" width="560"></iframe></p>

<p>She was also featured in the Netflix series called<em> Tidying Up with Marie Kondo</em>, in which she helps people declutter their homes and lives using her method. After the birth of her third child, Kondo is no longer the clean freak she used to be.</p>

<p><strong>WATCH WION LIVE HERE</strong></p>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" loading="”lazy”" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe></p>

<p>You can <strong>now write for wionews.com</strong> and be a part of the community. Share your stories and opinions with us <strong><a href="https://www.wionews.com/content-contribution-registration-form">here</a>.</strong></p>


The internet has a new kind of influencer: the 'cleanfluencer'. As the self-explanatory name suggests, a cleanfluencer creates content related to cleaning, organising, and decluttering.

The internet has a new kind of influencer: the 'cleanfluencer'. As the self-explanatory name suggests, a cleanfluencer creates content related to cleaning, organising, and decluttering. Particularly on the popular short form video sharing site TikTok, the videos posted by cleanfluencers are being watched by millions, reported news agency Agence France-Presse. Finland native Auri Kananen is one of the world's most successful cleanfluencers with 9 million followers. She told AFP, "I love cleaning, I love dirt." She added that she remembers when she had just 19 followers. "Even then it felt really cool to have 19 strangers wanting to see me clean," she added. Auri said she travels to the dirtiest homes possible in the world. Wearing her pink rubber gloves, she dusts, wipes, and organises even as peppy music plays in the background. The rise of cleanfluencers As mentioned above, cleanfluencer is basically a social media influencer who cleans and shares videos on social media sites. Cleanfluencers offer quick and easy solutions for keeping homes clean and organised, attracting a large audience. They often focus on niche areas, such as cleaning fridges or getting rid of stubborn stains, providing useful and practical advice. They have gained popularity in recent years as people become more interested in maintaining a clean and organised living space. Some cleanfluencers have even turned their passion into a full-time career, partnering with brands and creating their own product lines. The trend of cleanfluencing has become so popular that it has spawned its own subculture, with social media communities dedicated to sharing cleaning content and communities of like-minded individuals who share a love for keeping things clean and tidy. Marie Kondo, the first cleanfluencer? Japanese organising consultant, author, and television personality Marie Kondo may have kicked off the 'cleanfluencer' revolution. She is best known for her KonMari method of organizing and decluttering, which involves gathering all of one's belongings, sorting them into categories, and only keeping items that "spark joy." She has written several books on the subject, including The Life-Changing Magic of Tidying Up, which was translated into multiple languages and sold millions of copies worldwide. She was also featured in the Netflix series called Tidying Up with Marie Kondo, in which she helps people declutter their homes and lives using her method. After the birth of her third child, Kondo is no longer the clean freak she used to be. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Meet the cleanfluencers: The new internet sensation sweeping TikTok

World-renowned Japanese decluttering expert says that she has "kind of given up" on tidying her home after having a third baby. This has raised an important question - Should you fall for idealistic living standards? Molly Gambhir reports.

Gravitas: Marie Kondo’s new messier mode

<p>Japanese decluttering queen Marie Kondo, who is known for keeping things in order, and removing any sort of clutter, has accepted that even she fails to maintain a spotless and tidy home after her third kid's birth in 2021.</p>

<p>The decluttering queen accepted to have "sort of given up" on maintaining the immaculately clean and tidy house while speaking at a webinar as reported by The Washington Post.</p>

<p>"My home is messy, but the way I am spending my time is the right way for me at this time at this stage of my life," Kondo stated, as reported by the outlet.</p>

<p><strong>ALSO READ |</strong> <a href="https://www.wionews.com/india-news/india-unveils-prototype-of-solar-car-at-auto-show-focused-on-clean-energy-552034">India unveils prototype of solar car at auto show focused on clean energy</a></p>

<p>"Up until now, I was a professional tidier, so I did my best to keep my home tidy at all times," she said. Kondo added that she understands what is important for her now.</p>

<p>"I have kind of given up on that in a good way for me. Now I realise what is important to me is enjoying spending time with my children at home,” Kondo stated.</p>

<p>The organising technique of the author, known as the KonMari method, has guided many of her followers in keeping their homes free of clutter and in the opinion of Kondo, has changed their lives.</p>

<p><strong>WATCH | WION Climate Tracker: Targets to clean UK rivers pushed back from 2027 to 2063</strong></p>

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/targets-to-clean-uk-rivers-pushed-back-from-2027-to-2063-546084/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

<p>Because of her technique, Kondo became well-known across the globe. The decluttering queen also wrote a book on the KonMari method and a series was produced by Netflix on the same.</p>

<p>"Tidying our homes, tidying our environment is also a way of tidying our minds,” she said. Kondo added that by organising our brains and hearts, what we truly desire becomes evident.</p>

<p><em>(With inputs from agencies)</em></p>

<p>You can&nbsp;<strong>now write for wionews.com</strong>&nbsp;and be a part of the community. Share your stories and opinions with us&nbsp;<strong><a href="https://www.wionews.com/content-contribution-registration-form">here</a>.</strong></p>

<p><strong>WATCH WION LIVE HERE</strong></p>

<p><iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe></p>


Japanese decluttering queen Marie Kondo, who is known for keeping things in order, and removing any sort of clutter, has accepted that even she fails to maintain a spotless and tidy home after her third kid's birth in 2021.

Japanese decluttering queen Marie Kondo, who is known for keeping things in order, and removing any sort of clutter, has accepted that even she fails to maintain a spotless and tidy home after her third kid's birth in 2021. The decluttering queen accepted to have "sort of given up" on maintaining the immaculately clean and tidy house while speaking at a webinar as reported by The Washington Post. "My home is messy, but the way I am spending my time is the right way for me at this time at this stage of my life," Kondo stated, as reported by the outlet. ALSO READ | India unveils prototype of solar car at auto show focused on clean energy "Up until now, I was a professional tidier, so I did my best to keep my home tidy at all times," she said. Kondo added that she understands what is important for her now. "I have kind of given up on that in a good way for me. Now I realise what is important to me is enjoying spending time with my children at home,” Kondo stated. The organising technique of the author, known as the KonMari method, has guided many of her followers in keeping their homes free of clutter and in the opinion of Kondo, has changed their lives. WATCH | WION Climate Tracker: Targets to clean UK rivers pushed back from 2027 to 2063 Because of her technique, Kondo became well-known across the globe. The decluttering queen also wrote a book on the KonMari method and a series was produced by Netflix on the same. "Tidying our homes, tidying our environment is also a way of tidying our minds,” she said. Kondo added that by organising our brains and hearts, what we truly desire becomes evident. (With inputs from agencies) You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here. WATCH WION LIVE HERE

Japan's decluttering queen Marie Kondo says 'given up' on keeping her home clean

marie-kondo

Marie Kondo, News on Marie Kondo, stories on Marie Kondo, articles on Marie Kondo, Marie Kondo stories at Wion, Marie Kondo news, Marie Kondo latest news

marie kondo

Meet the cleanfluencers: The new internet sensation sweeping TikTok

Gravitas: Marie Kondo’s new messier mode

Japan's decluttering queen Marie Kondo says 'given up' on keeping her home clean