The global fascination with Korean culture, or Hallyu, is showing no signs of slowing down. A new report from TikTok and kantar predicts that spending on Korean content will nearly double by 2030, reaching 143 billion dollars.

Social media spurs global interest in K-content

Several of Zendaya's photos taken in South Korea during the promotional tour of her upcoming movie 'Dune 2', were completely whitewashed. This has invited backlash from netizens who have criticised the way the actor's pictures have been lightened to match that of her white castmates.

Gravitas: Zendaya's whitewashed pictures spark furore | Why is South Korea obsessed with white skin?

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Social media spurs global interest in K-content

Gravitas: Zendaya's whitewashed pictures spark furore | Why is South Korea obsessed with white skin?