Bad news for those workers who were protesting against a US-based multinational food manufacturing company Kellogg's as it announced that it is permanently replacing most of 1,400 workers who went on strike over a new system that cuts workers' pay and benefits.

Kellogg's permanently replacing most of 1,400 workers who were striking as contract is rejected

The cafe is part of a push by Kellogg Co to reinvigorate US cereal sales that have declined as consumers choose healthier foods

Kellogg's cereal cafe to snap, crackle and pop into Times Square

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Kellogg's permanently replacing most of 1,400 workers who were striking as contract is rejected

Kellogg's cereal cafe to snap, crackle and pop into Times Square