Salman Khan to Sara Ali Khan: All breathtaking looks from IIFA 2022 green carpet

When you think of an award show or a huge fashion event, you instantly visualize a red carpet greeting the stars. However, at&nbsp;International Indian Film Academy Awards, things don't go the traditional way. Here stars are welcomed with a bright green carpet where they can flaunt their looks and pose for the paps.

The change at the IIFAs took place 15 years ago. As a part of their&nbsp;'Greening the IIFAs' initiative,&nbsp;the traditional red carpet got replaced with a green one to send out an important message about climate change to the world.

In Sheffield, UK, in 2007, the change of carpet's color helped the Bollywood ceremony to stand out from the rest. And till today, they have continued with the concept of the green carpet.

The organizer of the IIFAs was quoted by The National News as saying, "IIFA has always helped create clever messaging on the environment that the stars and celebrities involved would convey to the audiences and fans globally. And today, with the power of celebrity following, it’s worked."

WATCH |&nbsp;IIFA 2022: Tiger Shroff speaks about his passion for dancing on WION

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/iifa-2022-tiger-shroff-speaks-about-his-passion-for-dancing-on-wion-484995/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

IIFA Awards were conceptualized by Wizcraft International Entertainment and the first event took place in&nbsp;the year 2000 in London. The event honors the best Hindi films and movie talents of the previous year.

Also read:&nbsp;<a href="https://www.wionews.com/photos/iifa-2022-sara-ali-khan-ananya-panday-and-other-celebs-who-stunned-the-green-carpet-with-their-looks-484978">IIFA 2022: Sara Ali Khan, Ananya Panday and others grace the green carpet</a>

Every year, it's held in a different country. This year, it's being held in Abu Dhabi. Previously, it was organized in Dubai, Bangkok, New York, Colombo, Amsterdam, Madrid, Florida, Kuala Lumpur, and Macau.

WATCH |&nbsp;IIFA 2022: Indian singer Asees Kaur speaks to WION &amp; talks about success

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/iifa-2022-indian-singer-asees-kaur-speaks-to-wion-talks-about-success-484998/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

The musical IIFA Rocks and the gala IIFA Awards are being held at the Etihad Arena this time.&nbsp;Salman Khan is going to host the award ceremony.

As per reports, actor&nbsp;Abhishek Bachchan will perform in front of the crowd and guests at the ceremony on Saturday.

When you think of an award show or a huge fashion event, you instantly visualize a red carpet greeting the stars. However, at International Indian Film Academy Awards, things don't go the traditional way.

When you think of an award show or a huge fashion event, you instantly visualize a red carpet greeting the stars. However, at International Indian Film Academy Awards, things don't go the traditional way. Here stars are welcomed with a bright green carpet where they can flaunt their looks and pose for the paps. The change at the IIFAs took place 15 years ago. As a part of their 'Greening the IIFAs' initiative, the traditional red carpet got replaced with a green one to send out an important message about climate change to the world. In Sheffield, UK, in 2007, the change of carpet's color helped the Bollywood ceremony to stand out from the rest. And till today, they have continued with the concept of the green carpet. The organizer of the IIFAs was quoted by The National News as saying, "IIFA has always helped create clever messaging on the environment that the stars and celebrities involved would convey to the audiences and fans globally. And today, with the power of celebrity following, it’s worked." WATCH | IIFA 2022: Tiger Shroff speaks about his passion for dancing on WION IIFA Awards were conceptualized by Wizcraft International Entertainment and the first event took place in the year 2000 in London. The event honors the best Hindi films and movie talents of the previous year. Also read: IIFA 2022: Sara Ali Khan, Ananya Panday and others grace the green carpet Every year, it's held in a different country. This year, it's being held in Abu Dhabi. Previously, it was organized in Dubai, Bangkok, New York, Colombo, Amsterdam, Madrid, Florida, Kuala Lumpur, and Macau. WATCH | IIFA 2022: Indian singer Asees Kaur speaks to WION & talks about success The musical IIFA Rocks and the gala IIFA Awards are being held at the Etihad Arena this time. Salman Khan is going to host the award ceremony. As per reports, actor Abhishek Bachchan will perform in front of the crowd and guests at the ceremony on Saturday.

Wondering why the IIFA Awards carpet is green instead of red? Here's how it all started

Spain is coaxing Indian moviemakers to use its colourful fiestas and historic monuments as settings for their films, in a move to grab a bigger share of India&#39;s fast-growing overseas tourism market. 
 
As part of its bid to lure visitors from the world&#39;s second most populous country, Madrid will host next weekend the annual International Indian Film Academy awards, dubbed the &quot;Bollywood Oscars&quot;. 
 
In global tourism, Spain ranks as the third most visited country, but it now wants to diversify its tourism base beyond the traditional northern European sunseekers that account for the bulk of its visitors. 
 
Among the Bollywood stars who will attend the awards ceremony in Spain will be hunky Indian actor Hrithik Roshan, the green-eyed star of the 2011 coming-of-age movie Zindagi Na Milegi Dobara, which was produced in close collaboration with the Spanish tourism promotion agency, Turespana. 
 
The film about three friends on a pre-marriage road trip across Spain includes scenes at &quot;La Tomatina&quot; festival in the town of Bunol, where half-naked revellers hurl mushy tomatoes at each other, as well as at Pamplona&#39;s San Fermin bull running festival. 
 
With scenes also set in Barcelona, Seville and the beaches of the Costa Brava, the movie was the first major Indian production to shoot extensively in various locations in Spain. 
 
It was also the highest grossing Bollywood film of 2011. 
 
&quot;There was an immediate impact in the number of people requesting entry visas to travel to Spain,&quot; the director of the London office of Turespana, Enrique Ruiz de Lera, who led the agency&#39;s talks with the producers of the movie, told AFP. 
 
The year after its release, 60,444 Indians visited Spain, nearly double the 2011 figure, according to the industry and tourism ministry. Last year 85,000 Indians visited Spain. 
 
Lonely Planet in 2013 launched a guide to Spain aimed specifically at the Indian market and travel agencies still advertise tours to the locations featured in the &quot;Zindagi&quot; movie. 
 
India&#39;s ambassador to Spain, Vikram Misri, said the film &quot;was singlehandedly responsible for making Spain a household name in India and increasing tourism from India&quot;. 
 
Cruise ship movie 
 
Turespana suggested locations for filming but gave no direct financial aid to cover the cost of making the movie, Ruiz de Lera said. 
 
Instead it helped secure permits to film at key sites and negotiate deals on hotel rooms and transportation for the crew to lower production costs. 
 
&quot;We helped a lot with contacts so filming in Spain was easy,&quot; Ruiz de Lera said. 
 
In return the producers of the film agreed to include a short advertisement before the start of the movie promoting Spain by award-winning Spanish director Julio Medem. 
 
Spain and India signed a film coproduction agreement the year after &quot;Zindagi&quot; was released. 
 
Turespana regularly takes part in film location fairs in India to pitch the tax breaks and other incentives available to movie producers who shoot in Spain. 
 
Since &quot;Zindagi&quot;, another &quot;five or six&quot; Indian films have been shot in Spain although none was as popular at the box office, the director of the Mumbai office of Turespana, Ignacio Ducasse, told AFP. 
 
They include one by &quot;Zindagi&quot; director Zoya Akhtar - &quot;Dil Dhadakne Do&quot; featuring Bollywood star Anil Kapoor - which was filmed on a ship belonging to Pullmantur, Spain&#39;s biggest cruise operator. 
 
The comedy-drama about a dysfunctional family on a 10-day Mediterranean cruise was released last year and it includes scenes shot in Barcelona as well as in the various bars, restaurants and open decks of the ship. 
 
Stars in ad campaign 
 
Kapoor, 59, best known internationally for his role in the 2008 film &quot;Slumdog Millionaire&quot;, said during a visit to Madrid in March to promote the Bollywood Oscars that he is &quot;looking forward to coming back again and again to Spain&quot;. 
 
Tourism is crucial for the Spanish economy, accounting for around 11 per cent of gross domestic product and one in nine jobs, according to the tourism ministry. 
 
The United Nations World Tourism Organisation predicts Asian powerhouse India will account for 50 million outbound tourists by 2020, up from just 18 million in 2014. 
 
Turespana plans to create an ad campaign to appeal to this rising tide of tourists using images of Bollywood celebrities enjoying themselves in Madrid at the awards show. 
 
The ceremony itself is expected to bring 15,000 visitors to the Spanish capital during the week of the show. 
 
&quot;We are counting that the arrival of several thousand Indian friends for the (awards) ceremony will help bring millions of their compatriots in the coming years,&quot; Spain&#39;s secretary of state for foreign affairs, Ignacio Ybanez, said earlier this year. 
(AFP)

Madrid will host next weekend the annual International Indian Film Academy awards, dubbed the 'Bollywood Oscars'

Spain is coaxing Indian moviemakers to use its colourful fiestas and historic monuments as settings for their films, in a move to grab a bigger share of India's fast-growing overseas tourism market. As part of its bid to lure visitors from the world's second most populous country, Madrid will host next weekend the annual International Indian Film Academy awards, dubbed the "Bollywood Oscars". In global tourism, Spain ranks as the third most visited country, but it now wants to diversify its tourism base beyond the traditional northern European sunseekers that account for the bulk of its visitors. Among the Bollywood stars who will attend the awards ceremony in Spain will be hunky Indian actor Hrithik Roshan, the green-eyed star of the 2011 coming-of-age movie Zindagi Na Milegi Dobara, which was produced in close collaboration with the Spanish tourism promotion agency, Turespana. The film about three friends on a pre-marriage road trip across Spain includes scenes at "La Tomatina" festival in the town of Bunol, where half-naked revellers hurl mushy tomatoes at each other, as well as at Pamplona's San Fermin bull running festival. With scenes also set in Barcelona, Seville and the beaches of the Costa Brava, the movie was the first major Indian production to shoot extensively in various locations in Spain. It was also the highest grossing Bollywood film of 2011. "There was an immediate impact in the number of people requesting entry visas to travel to Spain," the director of the London office of Turespana, Enrique Ruiz de Lera, who led the agency's talks with the producers of the movie, told AFP. The year after its release, 60,444 Indians visited Spain, nearly double the 2011 figure, according to the industry and tourism ministry. Last year 85,000 Indians visited Spain. Lonely Planet in 2013 launched a guide to Spain aimed specifically at the Indian market and travel agencies still advertise tours to the locations featured in the "Zindagi" movie. India's ambassador to Spain, Vikram Misri, said the film "was singlehandedly responsible for making Spain a household name in India and increasing tourism from India". Cruise ship movie Turespana suggested locations for filming but gave no direct financial aid to cover the cost of making the movie, Ruiz de Lera said. Instead it helped secure permits to film at key sites and negotiate deals on hotel rooms and transportation for the crew to lower production costs. "We helped a lot with contacts so filming in Spain was easy," Ruiz de Lera said. In return the producers of the film agreed to include a short advertisement before the start of the movie promoting Spain by award-winning Spanish director Julio Medem. Spain and India signed a film coproduction agreement the year after "Zindagi" was released. Turespana regularly takes part in film location fairs in India to pitch the tax breaks and other incentives available to movie producers who shoot in Spain. Since "Zindagi", another "five or six" Indian films have been shot in Spain although none was as popular at the box office, the director of the Mumbai office of Turespana, Ignacio Ducasse, told AFP. They include one by "Zindagi" director Zoya Akhtar - "Dil Dhadakne Do" featuring Bollywood star Anil Kapoor - which was filmed on a ship belonging to Pullmantur, Spain's biggest cruise operator. The comedy-drama about a dysfunctional family on a 10-day Mediterranean cruise was released last year and it includes scenes shot in Barcelona as well as in the various bars, restaurants and open decks of the ship. Stars in ad campaign Kapoor, 59, best known internationally for his role in the 2008 film "Slumdog Millionaire", said during a visit to Madrid in March to promote the Bollywood Oscars that he is "looking forward to coming back again and again to Spain". Tourism is crucial for the Spanish economy, accounting for around 11 per cent of gross domestic product and one in nine jobs, according to the tourism ministry. The United Nations World Tourism Organisation predicts Asian powerhouse India will account for 50 million outbound tourists by 2020, up from just 18 million in 2014. Turespana plans to create an ad campaign to appeal to this rising tide of tourists using images of Bollywood celebrities enjoying themselves in Madrid at the awards show. The ceremony itself is expected to bring 15,000 visitors to the Spanish capital during the week of the show. "We are counting that the arrival of several thousand Indian friends for the (awards) ceremony will help bring millions of their compatriots in the coming years," Spain's secretary of state for foreign affairs, Ignacio Ybanez, said earlier this year. (AFP)

Spain woos Indian tourists with tango of Hindi films, local history