As we get closer to the launch event on September 9, 2025, Apple's iPhone 17 Pro Max represents the pinnacle of smartphone design and technology, featuring the most significant design changes in years. The flagship model to introduce a horizontal camera bar, premium titanium construction, and advanced features that set new standards for mobile devices.&nbsp;The iPhone 17 Pro Max is positioned as Apple's most powerful and feature-rich smartphone, targeting professionals, content creators, and users who demand the absolute best in mobile technology. With its larger 6.9-inch display, enhanced camera system, and improved battery life, it offers a comprehensive mobile experience.&nbsp;&nbsp;Design changesAccording to geeky-gadgets.com, the iPhone 17 Pro series will have:Horizontal Camera Bar:The most striking change is the new horizontal camera bar that spans the width of the device, replacing the traditional square camera island. This design:- Provides better balance and visual appeal- Allows for larger camera sensors and improved optics- Creates a distinctive look that sets it apart from previous models- Improves grip and handling due to the elongated design&nbsp;Titanium Frame Construction:The iPhone 17 Pro Max features a premium titanium frame that offers:- Superior strength and durability compared to aluminium- Lighter weight despite the larger size- Premium metallic finish that feels luxurious- Better heat dissipation for improved performance- Enhanced resistance to scratches and wear&nbsp;Slimmer Bezels and Larger Display:- 6.9-inch Super Retina XDR OLED display with ProMotion 120Hz- Reduced bezels for a more immersive viewing experience- Improved brightness and colour accuracy- Better outdoor visibility and HDR performance- Enhanced touch responsiveness and gesture recognition&nbsp;&nbsp;Camera Upgrade &nbsp;Triple 48MP Camera Array:The iPhone 17 Pro Max features three 48-megapixel sensors:- Wide Camera: Enhanced low-light performance and improved dynamic range- Ultra-Wide Camera: Better distortion correction and improved macro capabilities- Telephoto Camera: 5x optical zoom with improved image stabilisation&nbsp;Professional Photography Features:- ProRAW and ProRes video recording capabilities- Enhanced computational photography with AI processing- Improved portrait mode with better edge detection- Advanced night mode for all three cameras- Cinematic mode with improved depth control&nbsp;Video Capabilities:- 4K video recording at 60fps across all cameras- ProRes video recording for professional workflows- Enhanced stabilisation for smooth footage- Improved audio recording with spatial audio support&nbsp;&nbsp;Performance and battery improvementsA19 Pro Chip:The iPhone 17 Pro Max is powered by Apple's most advanced chip:- 15-20 per cent performance improvement over A18 Pro- Enhanced AI and machine learning capabilities- Better thermal management for sustained performance- Improved power efficiency for longer battery life&nbsp;Enhanced Battery Life:- 5,000mAh battery capacity (largest in iPhone history)- All-day battery life even with intensive usage- Faster charging with improved MagSafe technology- Better battery health monitoring and optimisation&nbsp;Memory and Storage:- 12GB RAM for seamless multitasking- Up to 1TB storage options for content creators- Faster storage with improved read/write speeds- Enhanced memory management for better performance&nbsp;&nbsp;

iPhone 17 Pro Max: Colour options

Colour optionsNatural Titanium:- Sophisticated metallic finish that emphasises premium materials- Professional appearance suitable for business environments- Excellent durability and scratch resistance- Popular choice for users who prefer understated elegance&nbsp;White Titanium:- Clean, modern finish that combines elegance with functionality- Minimalist aesthetic that appeals to design-conscious users- Better fingerprint resistance compared to darker finishes- Versatile colour that works with any case or accessory&nbsp;Black Titanium:- Sleek, professional finish that offers maximum contrast- Sophisticated appearance that works in any setting- Premium feel that emphasises the device's high-end positioning- Popular among users who prefer a more understated look&nbsp;Rose Gold Titanium:- Warm, luxurious finish that adds a touch of elegance- Sophisticated colour choice that stands out subtly- Appeals to users who want premium aesthetics with personality- Limited availability makes it a more exclusive option&nbsp;&nbsp;Pricing in india and availabilityPricing Structure:- 256GB: Rs 1,44,900 (base model)- 512GB: Rs 1,64,900 (popular choice for content creators)- 1TB: Rs 1,84,900 (maximum storage for professionals)&nbsp;Launch Timeline:- September 9: Official announcement at Apple event- September 12: Pre-orders begin in India- September 19: First deliveries and in-store availability- October: Wider availability across all cities&nbsp;&nbsp;<h2>Who should choose the iPhone 17 Pro Max</h2>Ideal for:- Professional photographers and videographers: Advanced camera system and ProRAW/ProRes capabilities- Content creators: Large storage options, powerful performance, and excellent display- Business professionals: Premium build quality, advanced features, and professional appearance- Power users: Maximum performance, battery life, and storage capacity- Technology enthusiasts: Latest features, cutting-edge design, and future-proof specifications&nbsp;<h2>What to watch next</h2>Apple's September 9 event will confirm the final specifications and pricing. Key areas to monitor:- Official camera performance demonstrations and comparisons- Battery life testing results in real-world usage scenarios- Thermal performance during intensive tasks and gaming- India-specific launch offers and bank partnerships- User reviews and feedback on the new design and features- Availability of different storage variants and colour options&nbsp;

As per a few sources, the iPhone 17 Pro Max is expected to feature a horizontal camera bar, a titanium frame, and a 5,000mAh battery. It will reportedly come in four premium titanium finishes, with prices starting at Rs 1,44,900.

As we get closer to the launch event on September 9, 2025, Apple's iPhone 17 Pro Max represents the pinnacle of smartphone design and technology, featuring the most significant design changes in years. The flagship model to introduce a horizontal camera bar, premium titanium construction, and advanced features that set new standards for mobile devices. The iPhone 17 Pro Max is positioned as Apple's most powerful and feature-rich smartphone, targeting professionals, content creators, and users who demand the absolute best in mobile technology. With its larger 6.9-inch display, enhanced camera system, and improved battery life, it offers a comprehensive mobile experience. Design changes According to geeky-gadgets.com, the iPhone 17 Pro series will have: Horizontal Camera Bar: The most striking change is the new horizontal camera bar that spans the width of the device, replacing the traditional square camera island. This design: - Provides better balance and visual appeal - Allows for larger camera sensors and improved optics - Creates a distinctive look that sets it apart from previous models - Improves grip and handling due to the elongated design Titanium Frame Construction: The iPhone 17 Pro Max features a premium titanium frame that offers: - Superior strength and durability compared to aluminium - Lighter weight despite the larger size - Premium metallic finish that feels luxurious - Better heat dissipation for improved performance - Enhanced resistance to scratches and wear Slimmer Bezels and Larger Display: - 6.9-inch Super Retina XDR OLED display with ProMotion 120Hz - Reduced bezels for a more immersive viewing experience - Improved brightness and colour accuracy - Better outdoor visibility and HDR performance - Enhanced touch responsiveness and gesture recognition Camera Upgrade Triple 48MP Camera Array: The iPhone 17 Pro Max features three 48-megapixel sensors: - Wide Camera: Enhanced low-light performance and improved dynamic range - Ultra-Wide Camera: Better distortion correction and improved macro capabilities - Telephoto Camera: 5x optical zoom with improved image stabilisation Professional Photography Features: - ProRAW and ProRes video recording capabilities - Enhanced computational photography with AI processing - Improved portrait mode with better edge detection - Advanced night mode for all three cameras - Cinematic mode with improved depth control Video Capabilities: - 4K video recording at 60fps across all cameras - ProRes video recording for professional workflows - Enhanced stabilisation for smooth footage - Improved audio recording with spatial audio support Performance and battery improvements A19 Pro Chip: The iPhone 17 Pro Max is powered by Apple's most advanced chip: - 15-20 per cent performance improvement over A18 Pro - Enhanced AI and machine learning capabilities - Better thermal management for sustained performance - Improved power efficiency for longer battery life Enhanced Battery Life: - 5,000mAh battery capacity (largest in iPhone history) - All-day battery life even with intensive usage - Faster charging with improved MagSafe technology - Better battery health monitoring and optimisation Memory and Storage: - 12GB RAM for seamless multitasking - Up to 1TB storage options for content creators - Faster storage with improved read/write speeds - Enhanced memory management for better performance

As per a few sources, the iPhone 17 Pro Max is expected to feature a horizontal camera bar, a titanium frame, and a 5,000mAh battery. It will reportedly come in four premium titanium finishes, with prices starting at Rs 1,44,900.

iPhone 17 Pro Max: New design features and colour options explained - Key facts and what to watch

The Apple event 2024: Apple’s most awaited launch of new upgrades is over. The launch is going to take place at headquarters in Cupertino, California, US, almost like its annual September launches similar to the past.

Apple is expected to reveal its latest core production at the ‘It’s Glowtime’ event.

The title ‘It’s Glowtime’ has sparked curiosity among tech enthusiasts, causing an air of suspicion worldwide.&nbsp;However, this year, understanding the reason for the title is considered to be simpler than the previous year. The colours swirling around the Apple logo in the event poster resemble those used in Siri’s interface, which can hint at an upgrade to the Siri feature.

The most significant part of the event is likely to be the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The company is also expected to launch a series of Apple Watches and AirPods.

It will be interesting to see for the tech geeks how the new generative AI features that Apple will add to its devices, will create a wave of AI-infused hardware.

<h2>Viral, the first&nbsp;Apple advertisement for Indians</h2>

A video from the past has taken over the internet. A 1996 Apple Macintosh advertisement featuring Bollywood actor Samir Soni is now trending, grabbing the attention of tech geeks and people who like to romanticize past generations.

The advertisement portrayed a typical corporate structure. Soni, as an employee, was approached by his boss with a request to run a Windows disk on his PC. Soni confidently showed him the Apple Macintosh, smoothly inserting the disk and demonstrating its compatibility with Windows software.

The boss was impressed and forced to change his perception of Mac. The ad ended with the catchy phrase, “Does more, costs less, it’s that simple.”

The clip has gained over a million views, with people sharing their fond memories of the past.

One user wrote, “They abandoned the costs less part after Steve Jobs died.”

Another user said, "Looking at this ad makes me realise technology has really come a long way.”&nbsp;

(With inputs from agencies)

The Apple event 2024: Apple’s most awaited launch of new upgrades is over. The launch is going to take place at headquarters in Cupertino, California, US, almost like its annual September launches similar to the past.

The Apple event 2024: Apple’s most awaited launch of new upgrades is over. The launch is going to take place at headquarters in Cupertino, California, US, almost like its annual September launches similar to the past. Apple is expected to reveal its latest core production at the ‘It’s Glowtime’ event. The title ‘It’s Glowtime’ has sparked curiosity among tech enthusiasts, causing an air of suspicion worldwide. However, this year, understanding the reason for the title is considered to be simpler than the previous year. The colours swirling around the Apple logo in the event poster resemble those used in Siri’s interface, which can hint at an upgrade to the Siri feature. The most significant part of the event is likely to be the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The company is also expected to launch a series of Apple Watches and AirPods. It will be interesting to see for the tech geeks how the new generative AI features that Apple will add to its devices, will create a wave of AI-infused hardware. Viral, the first Apple advertisement for Indians A video from the past has taken over the internet. A 1996 Apple Macintosh advertisement featuring Bollywood actor Samir Soni is now trending, grabbing the attention of tech geeks and people who like to romanticize past generations. The advertisement portrayed a typical corporate structure. Soni, as an employee, was approached by his boss with a request to run a Windows disk on his PC. Soni confidently showed him the Apple Macintosh, smoothly inserting the disk and demonstrating its compatibility with Windows software. The boss was impressed and forced to change his perception of Mac. The ad ended with the catchy phrase, “Does more, costs less, it’s that simple.” The clip has gained over a million views, with people sharing their fond memories of the past. One user wrote, “They abandoned the costs less part after Steve Jobs died.” Another user said, "Looking at this ad makes me realise technology has really come a long way.” (With inputs from agencies)

All the curiosity is going to end, Apple to launch its latest upgrade, iPhone 16

Apple is facing another multi-million-pound lawsuit to reimburse millions of iPhone users for deliberately slowing down the performance of older iPhones in 2017 to force customers into buying newer models of iPhones, reported The Guardian.

In January 2017, a software update that was released by an unknown battery management system slowed down older versions of iPhones to stop them from shutting down without warning. However, Apple didn't give a provision to users to disable that setting and also did not inform users about their intentional throttling of the phones.

Consumer rights campaigner Justin Gutmann filed a lawsuit at the Competition Appeals Tribunal accusing Apple of abusing its market presence to engage in manipulative and unfair commercial practices to exploit consumers.

Also read |&nbsp;<a href="https://www.wionews.com/technology/ios16-here-are-all-the-important-features-coming-to-iphones-this-year-486466">iOS16: Here are all the important features coming to iPhones this year</a>

Gutmann has appealed on behalf of 25 million UK iPhone users&nbsp;who have used one of the ten different models of iPhone. The lawsuit relates to the use of iPhone 6, 6 Plus, 6S, 6S Plus, SE, 7, 7 Plus, 8, 8 Plus, and iPhone X models.

Gutmann told The Guardian, "I'm launching this case so that millions of iPhone users across the UK will receive redress for the harm suffered by Apple's actions."

According to Gutmann, Apple deliberately did not inform consumers that their older iPhone batteries could not cope with the new demands, and the company released a new software update knowingly that it would make the phones worse, which would push consumers to buy newer versions.

Watch |&nbsp;From CarPlay updates to M2 chip: Top announcements at Apple Developers Conference

<div class="videoWrapper trancodeVideo"><iframe allowfullscreen="" autoplay="1" class="includeVideo" frameborder="0" height="350" src="https://www.wionews.com/videos/from-carplay-updates-to-m2-chip-top-announcements-at-apple-developers-conference-485897/embed" style="width:100%;max-width:560px;" width="560"></iframe></div>

Apple has been sued several times in other countries over the iPhone throttling issue.

"Instead of doing the honourable and legal thing by their customers and offering a free replacement, repair service or compensation, Apple instead misled people by concealing a tool in software updates that slowed their devices by up to 58%," The Guardian reported quoting Gutmann.

"If this case is successful, I hope dominant companies will re-evaluate their business models and refrain from this kind of conduct," he added.

The throttling issue was acknowledged by Apple nearly one year after it was introduced. The company claimed that the battery was in poor condition and was not able to supply the required maximum current that the phone's processor demanded at full speed. According to Apple, the update helped with the phone shutting down and was intended rather to allow the phone to continue functioning, just at a slower pace.

Also read |&nbsp;<a href="https://www.wionews.com/world/european-union-court-annuls-qualcomms-billion-euro-antitrust-fine-488650">European Union court annuls Qualcomm's billion-euro antitrust fine</a>

Guardian quoted a statement made by Apple on Thursday, "We have never and would never do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades."

"Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that," the statement added.

iPhones presently have an option on the settings menu that shows a report about whether the throttling is in effect.&nbsp;

WATCH WION LIVE HERE

<iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="" frameborder="0" height="350" src="https://www.wionews.com/live-tv/embed?autoplay=1&amp;mute=1" width="100%"></iframe>

You can now write for wionews.com and be a part of the community. Share your stories and opinions with us <a href="https://www.wionews.com/content-contribution-registration-form">here</a>.

Apple is facing another multi-million-pound lawsuit to reimburse millions of iPhone users for deliberately slowing down the performance of older iPhones in 2017 to force customers into buying newer models of iPhones, reported The Guardian.

Apple is facing another multi-million-pound lawsuit to reimburse millions of iPhone users for deliberately slowing down the performance of older iPhones in 2017 to force customers into buying newer models of iPhones, reported The Guardian. In January 2017, a software update that was released by an unknown battery management system slowed down older versions of iPhones to stop them from shutting down without warning. However, Apple didn't give a provision to users to disable that setting and also did not inform users about their intentional throttling of the phones. Consumer rights campaigner Justin Gutmann filed a lawsuit at the Competition Appeals Tribunal accusing Apple of abusing its market presence to engage in manipulative and unfair commercial practices to exploit consumers. Also read | iOS16: Here are all the important features coming to iPhones this year Gutmann has appealed on behalf of 25 million UK iPhone users who have used one of the ten different models of iPhone. The lawsuit relates to the use of iPhone 6, 6 Plus, 6S, 6S Plus, SE, 7, 7 Plus, 8, 8 Plus, and iPhone X models. Gutmann told The Guardian, "I'm launching this case so that millions of iPhone users across the UK will receive redress for the harm suffered by Apple's actions." According to Gutmann, Apple deliberately did not inform consumers that their older iPhone batteries could not cope with the new demands, and the company released a new software update knowingly that it would make the phones worse, which would push consumers to buy newer versions. Watch | From CarPlay updates to M2 chip: Top announcements at Apple Developers Conference Apple has been sued several times in other countries over the iPhone throttling issue. "Instead of doing the honourable and legal thing by their customers and offering a free replacement, repair service or compensation, Apple instead misled people by concealing a tool in software updates that slowed their devices by up to 58%," The Guardian reported quoting Gutmann. "If this case is successful, I hope dominant companies will re-evaluate their business models and refrain from this kind of conduct," he added. The throttling issue was acknowledged by Apple nearly one year after it was introduced. The company claimed that the battery was in poor condition and was not able to supply the required maximum current that the phone's processor demanded at full speed. According to Apple, the update helped with the phone shutting down and was intended rather to allow the phone to continue functioning, just at a slower pace. Also read | European Union court annuls Qualcomm's billion-euro antitrust fine Guardian quoted a statement made by Apple on Thursday, "We have never and would never do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades." "Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that," the statement added. iPhones presently have an option on the settings menu that shows a report about whether the throttling is in effect. WATCH WION LIVE HERE You can now write for wionews.com and be a part of the community. Share your stories and opinions with us here.

Claim for $935 million against Apple launched over alleging battery ‘throttling’

Apple is ready to open a retail store in India in 2021. Company said, Indian Market is very large and now we are focusing on that.

Apple sets eye on Indian Market

i-phone

I Phone, News on I Phone, stories on I Phone, articles on I Phone, I Phone stories at Wion, I Phone news, I Phone latest news

i phone

iPhone 17 Pro Max: New design features and colour options explained - Key facts and what to watch

All the curiosity is going to end, Apple to launch its latest upgrade, iPhone 16

Claim for $935 million against Apple launched over alleging battery ‘throttling’

Apple sets eye on Indian Market