At Dumble Farm, cow cuddling is more than just a gimmick; it's a therapeutic experience. Struggling with the challenges of the dairy industry, Fiona Wilson transformed her farm into a haven for those seeking relaxation and joy. For £50, visitors can wrap their arms around Highland cows like Morag and let their worries melt away. This creative shift from dairy to cuddly is not just for kicks; it's a serious business now. Could this innovative stress relief method spread globally?

Gravitas: Hugs over milk?

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Gravitas: Hugs over milk?