"We are very focused on the fact that we have a large pace of audience who watch us, customers who are prime members, and many who will be as we go forward and we have to entertain and delight them with our content. So, one of the basic things we look at is that we program for the country," said Amazon Prime Video Vice President Gaurav Gandhi.

Global Technology Summit: 'India content is matching up to global level,' says Gaurav Gandhi

Global Technology Summit: 'India makes great cinema,' says Amazon Prime Video VP Gaurav Gandhi

"The OTT revolution is on from the last five or six years and it's been growing steadily from adoption point of view. The big jump that we all saw was at the point of pandemic and at that point the adoption went up. There are many factors linked to the revolution in India particularly - we have a very young demographic, watching content on demand, cheapest data among the world. So, the pandemic gave a real push to the consumption of the content," said Gaurav Gandhi, Vice President of Prime Video.

Global Technology Summit | Experts talk on importance of establishing soft power of local content

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Global Technology Summit: 'India content is matching up to global level,' says Gaurav Gandhi

Global Technology Summit: 'India content is matching up to global level,' says Gaurav Gandhi

Global Technology Summit: 'India makes great cinema,' says Amazon Prime Video VP Gaurav Gandhi

Global Technology Summit | Experts talk on importance of establishing soft power of local content