For both chains, being recognised as the inventors is more than pride, it’s a branding tool with real financial value. 

<p>For both chains, being recognised as the inventors is more than pride, it’s a branding tool with real financial value. As one PR expert noted in court filings, the “inventor” tag helps justify premium pricing, global expansion, and authenticity-based marketing.</p>

'Battle for Butter Chicken & Dal Makhani': This million dollar 'food fight' will shock you..

<p>All you food lovers, move over rainbow-coloured food. There is another competition in the market and it&#39;s black in colour.&nbsp;</p>

<p>An ice cream shop called Little Damage&nbsp;in Los Angeles is out with its&nbsp;new black ice cream cone and people can&#39;t have enough of it. The waffle cone is made out of charcoal, thus getting its dark and rich colour.</p>

<p>It&#39;s commonly referred to as the goth waffle cone. The ice cream shop has a variety of ice cream flavours to go with their new goth cone&nbsp;but it goes best with their almond charcoal ice cream--black on black.</p>

<p>Follow a visual treat into the world of black ice cream cones, until your next visit to LA:</p>

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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BTZUdHJB8HO/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Tried the black ice cream yesterday!! #blackicecream #black #icecream #soft #losangeles #littledamage #downtown @little.damage</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by Marie Anne Oohlala (@oohlalaseoul) on <time datetime="2017-04-27T16:32:29+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">Apr 27, 2017 at 9:32am PDT</time></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BTnygvoF_1r/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">?? ????? ?? ?? HOT???~~~ ?????? ?? ??? ???????????? . . #???? #???? ?... #?????? #?????????? #??????? #??????? #????? #??? #??????? ...? #????????? ?? #littledamage #gothicecream #blackicecream #trend #icecream #DTLA #dailylife #fabulousej</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by ?? E.J. ?? (@fabulous.ej) on <time datetime="2017-05-03T07:24:29+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">May 3, 2017 at 12:24am PDT</time></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BTngyf8jYYy/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Black Roses. ?? #icecream #blackicecream #blackroses #popcorn #littledamage #makemyday #desserts</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by ??????????????????????????? (@iambabiebear) on <time datetime="2017-05-03T04:49:38+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">May 2, 2017 at 9:49pm PDT</time></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BTnlqHHFfEw/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#blackrose #dtla #littledamage #california #instapicture #cool #LA #lifestyle #instapic #losangeles #instamood #icecream #blackicecream @little.damage</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by Mary Mar Ulloa (@ulloamarymar) on <time datetime="2017-05-03T05:32:10+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">May 2, 2017 at 10:32pm PDT</time></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BTmNUC0DSTc/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">#?? #blackicecream #morgenstern #morgensternfinesticecream</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by MyCRoFT ???? #McRFT (@mycroft_lh) on <time datetime="2017-05-02T16:40:12+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">May 2, 2017 at 9:40am PDT</time></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"><a href="https://www.instagram.com/p/BTjQtR3BpG4/" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Biste li ku&scaron;ali crni sladoled? www.fashion.hr #icecream #blackicecream #food #foodie #foodporn</a></p>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by FASHION.HR (@fashionhr) on <time datetime="2017-05-01T13:12:09+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">May 1, 2017 at 6:12am PDT</time></p>
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<p>(WION)</p>


All you food lovers, move over rainbow-coloured food. There is another competition in the market and it's black in colour. An ice cream shop called Little Damage in Los Angeles is out with its new black ice cream cone and people can't have enough of it. The waffle cone is made out of charcoal, thus getting its dark and rich colour. It's commonly referred to as the goth waffle cone. The ice cream shop has a variety of ice cream flavours to go with their new goth cone but it goes best with their almond charcoal ice cream--black on black. Follow a visual treat into the world of black ice cream cones, until your next visit to LA: Tried the black ice cream yesterday!! #blackicecream #black #icecream #soft #losangeles #littledamage #downtown @little.damage A post shared by Marie Anne Oohlala (@oohlalaseoul) on Apr 27, 2017 at 9:32am PDT × ?? ????? ?? ?? HOT???~~~ ?????? ?? ??? ???????????? . . #???? #???? ?... #?????? #?????????? #??????? #??????? #????? #??? #??????? ...? #????????? ?? #littledamage #gothicecream #blackicecream #trend #icecream #DTLA #dailylife #fabulousej A post shared by ?? E.J. ?? (@fabulous.ej) on May 3, 2017 at 12:24am PDT × Black Roses. ?? #icecream #blackicecream #blackroses #popcorn #littledamage #makemyday #desserts A post shared by ??????????????????????????? (@iambabiebear) on May 2, 2017 at 9:49pm PDT × #blackrose #dtla #littledamage #california #instapicture #cool #LA #lifestyle #instapic #losangeles #instamood #icecream #blackicecream @little.damage A post shared by Mary Mar Ulloa (@ulloamarymar) on May 2, 2017 at 10:32pm PDT × #?? #blackicecream #morgenstern #morgensternfinesticecream A post shared by MyCRoFT ???? #McRFT (@mycroft_lh) on May 2, 2017 at 9:40am PDT × Biste li kušali crni sladoled? www.fashion.hr #icecream #blackicecream #food #foodie #foodporn A post shared by FASHION.HR (@fashionhr) on May 1, 2017 at 6:12am PDT × (WION)

Food trend alert: Black ice cream cone

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